간행물

한중경제문화연구 Korea-China Economic & Cultural Review 韓中經濟文化硏

권호리스트/논문검색
이 간행물 논문 검색

권호

vol. 16 (2021년 2월) 21건

21.
2021.02 서비스 종료(열람 제한)
Research on the operation mode of animation derivatives under the rise of Chinese animation IP
Song Xiaoli, Liu Huayan
한중경제문화연구 vol. 16 pp.321-332 한중경제문화학회
In recent years, China's animation market has been gradually prospered with the screening of many high-quality animation works. At the same time, a large number of high-quality national animation IP has also been born. From "Nezha" to "Legend of Deification" Chinese animation has triumphed both in box office and public praise. Sadly, compared with these achievements, the whole animation derivative industry looks depressed. In this paper, the current developing status of domestic and foreign animation derivatives industry is compared and analyzed, and the foreign successful experience of the development of animation derivatives industry and the problems existing in the operation mode of derivatives in China are summarized. Finally, put forward suggestions for the next development of China's animation derivatives industry.
내보내기
언어 선택
구매하기

0개의 논문이 장바구니에 담겼습니다.

바로 확인하시겠습니까?

    1 2