The objective of this research is to verify the level of adherence to the GRI framework that 100 largest luxury companies are using in their sustainability reports. The result indicates that adoption of GRI indicators is still at an early stage and can be improved in the future.

The purpose of this study is to examine consumers’ perceived anxiety about the safety of clothing and lifestyle products and the influencing factors by focusing on the physical risk factors in the overall clothing industry. The results showed that anxiety about chemicals and hygiene products has a greater impact than anxiety about clothes and beauty products. We also identified the effect of consumers’ subjective perceptions of their health and demographic characteristics related to anxiety. The results of this study can be used as fundamental data for to effective communicate methods and consumer safety-related policies to reduce consumers’ anxiety related to clothing. It is also ultimately meaningful to help consumers make informed decisions that lead to safe and sustainable consumption.

This research has adopted Word-of-Mouth (WOM) and social support theory along with a social media (SM) perspective to investigate why consumers enjoy using SM and interacting with luxury brand. Focusing on fundamental human needs, this study aims to examine fulfilment of which type of needs enhances interactivity on SM, encouraging in turn WOM adoption and brand-self connection. Our results have shown that consumers’ cognitive and integrative needs drive social interactivity and lead to WOM adoption and brand-self connection. However, no relationship is found between social needs and interactivity. Such relationship can only be strengthened with the presence of emotional support as perceived from the company and its brand.

With the development of social media, nowadays, people connect to each other more frequently and timely. In this article, we want to discuss this interactive communication in Chinese social media, i.e., WeChat, Weibo and Xianhongshu, between the Chinese immigrants in France (French Chinese) and Chinese in China. The intent of this article is to explore if there is a significant difference between high-acculturated and low-acculturated French Chinese in the use of word-of-mouth (WOM) in response to the purchase of product categories high in social signaling value. The article helps firms plan their international marketing strategy in terms of how they will benefit from WOM where French Chinese consumers comprise a significant part of the target market. Additionally, this research helps firms develop effective virtual interaction tools to build a strong long-term brand relationship with ethnic groups.

This research develops an under-investigated aspect of the business literature regarding firm-created and user-generated social media communication and their influence on purchase intention of endorsed fashion products. The results indicate that (i) brand equity mediates the relationship between social media communication and purchase intention of endorsed fashion products, and (ii) the mediational role of brand equity is further moderated by the consumer’s self-congruity with fashion brands.