간행물

Global Fashion Management Conference

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2026 Global Fashion Management Conference at Madrid (2026년 7월) 166건

101.
2026.07 구독 인증기관·개인회원 무료
VIRTUAL INFLUENCERS IN LUXURY BRANDING: SOCIAL COMPARISON EMOTIONS AND CONSUMER PURCHASE INTENTION
Songmee Kim, Jungwon Nam, Youngho Sim
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.183 글로벌지식마케팅경영학회
102.
2026.07 구독 인증기관·개인회원 무료
PHYSICAL AI IN LUXURY RETAIL: THE ROLE OF CUSTOMER EXPERIENCE AND PERCEIVED LUXURY VALUE
Neulonbit Oh, Eunju Ko
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.184 글로벌지식마케팅경영학회
103.
2026.07 구독 인증기관 무료, 개인회원 유료
3D VIRTUAL RETAILING AS A THERAPEUTIC SPACE: THE SERIAL MEDIATION OF IMMERSIVE EXPERIENCE AND THERAPEUTIC WELL-BEING ON BRAND ASPIRATION
Naan Ju
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.185-189 글로벌지식마케팅경영학회
4,000원
104.
2026.07 구독 인증기관·개인회원 무료
THE UNTAPPED POWER OF WISHLISTS: A FIELD EXPERIMENT ON FUNNEL-BASED COUPON TARGETING
Miyeon Jung, Seoungwoo Lee, Daegon Cho, Shiny Ahn
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.190 글로벌지식마케팅경영학회
105.
2026.07 구독 인증기관·개인회원 무료
KEEP SHEIN-ING? UNDERSTANDING THE ROLE OF ALGORITHMIC AWARENESS IN GEN Z’S CONTINUANCE OF ULTRA-FAST FASHION PLATFORMS
Francesca Magno, Fabio Cassia, Christian M. Ringle
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.191 글로벌지식마케팅경영학회
106.
2026.07 구독 인증기관·개인회원 무료
DIRECT ACTION AS PEDAGOGY – PARTICIPATORY ENGAGEMENT IN ARCHITECTURAL DESIGN EDUCATION
Seungah Choi, Jooeun Sung
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.193 글로벌지식마케팅경영학회
107.
2026.07 구독 인증기관·개인회원 무료
DIGITAL TECHNOLOGIES AND CROSS-BORDER INFORMAL B2B RELATIONSHIPS. EVIDENCE FROM THE FASHION INDUSTRY
Raffaele Albani, Riccardo Rialti, Yihua Rita Yu, Eunju Ko
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.194 글로벌지식마케팅경영학회
108.
2026.07 구독 인증기관·개인회원 무료
TROPHIES OR REWARDS? HOW PSYCHOLOGICAL STATE SHAPE LUXURY SELF-REWARD CHOICES
Atsuko Inoue
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.195 글로벌지식마케팅경영학회
109.
2026.07 구독 인증기관·개인회원 무료
INCLUSIVE SPACES: THE ROLE OF GEN Z IN REIMAGINING LUXURY SPACES – A CROSS-CULTURAL EXAMINATION
Dina Khalifa, Kathryn Jones, Bhavini Desai
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.196 글로벌지식마케팅경영학회
110.
2026.07 구독 인증기관 무료, 개인회원 유료
DIGITAL PRODUCT PASSPORTS IN THE TEXTILE SECTOR: DATA GOVERNANCE, INTEROPERABILITY, AND CIRCULAR BUSINESS
Marco A. Bravo-Fabian, Sugey de J. López-Pérez, Xavier Vence
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.197-201 글로벌지식마케팅경영학회
4,000원
111.
2026.07 구독 인증기관·개인회원 무료
REGENERATIVE EFFORTS IN THE TEXTILE INDUSTRY ARE THEY HAVING A POSITIVE IMPACT?
Jean Bayuk
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.202 글로벌지식마케팅경영학회
112.
2026.07 구독 인증기관 무료, 개인회원 유료
BARRIERS TO AND DRIVERS OF DIGITAL MARKETING ADOPTION AMONG SMALL RURAL RETAILERS
Aminah Shahzad, Hyejune Park
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.203-207 글로벌지식마케팅경영학회
4,000원
113.
2026.07 구독 인증기관·개인회원 무료
AI, FASHION BRANDING, AND HERITAGE MINIMALISM: AN ONGOING INVESTIGATION INTO THE CONSTRUCTION OF “ALENTEJO QUIET LUXURY”
Áurea Rodrigues
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.208 글로벌지식마케팅경영학회
114.
2026.07 구독 인증기관·개인회원 무료
FROM STATIC ART GUIDES TO AGENTIC AI: IMMERSIVE HERITAGE EXPERIENCES IN LUXURY CRUISE BRANDS
Marcya Stefany Gonzáles-Santiago
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.209-210 글로벌지식마케팅경영학회
115.
2026.07 구독 인증기관·개인회원 무료
MAKING CIRCULAR CLOTHING CONSUMERS: THE (MIS)CONFIGURATIONS OF RENTAL, RESALE AND REPAIR PLATFORMS
Frida Eggert, Christian Fuentes, Emma Samsioe, Réka Tölg
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.211 글로벌지식마케팅경영학회
116.
2026.07 구독 인증기관 무료, 개인회원 유료
ONE SIZE FITS NONE: CONTEXT-DRIVEN CHATBOT DESIGN FOR ONLINE SHOPPING
Yui An, Hye-Young Kim
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.212-216 글로벌지식마케팅경영학회
4,000원
117.
2026.07 구독 인증기관·개인회원 무료
HOW CONSUMERS EXPERIENCE LIVESTREAM SHOPPING ACROSS PRODUCT CATEGORIES
Jung-Hwan Kim, Ui-Jeen Yu, Hanna Lee, Angie Lee
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.217 글로벌지식마케팅경영학회
118.
2026.07 구독 인증기관 무료, 개인회원 유료
DIFFERENT AI DESIGN UTILIZATION FOR LUXURY AND NON-LUXURY BRANDS: EFFECTS ON BRAND UNIQUENESS AND INNOVATION ABILLITY
Ha Kyung Lee, Dooyoung Choi, Namhee Yoon
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.218-220 글로벌지식마케팅경영학회
3,000원
119.
2026.07 구독 인증기관 무료, 개인회원 유료
CONTEXTUAL PERSONALIZED RECOMMENDATIONS IN THE AGE OF AI: THE VALUE OF HUMAN TOUCH
Tekila Harley Nobile, Salvatore Maione
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.221-225 글로벌지식마케팅경영학회
4,000원
120.
2026.07 구독 인증기관 무료, 개인회원 유료
EVALUATING USER ADOPTION OF 3D DESIGN TECNOLOGY IN A SMALL TEXTILE FIRM: A TECHNOLOGY ACCEPTANCE MODEL APPROACH
Luis Miranda Sanz, David Blanco Alcántara, Oscar López de Foronda Pérez, Cristina Sierra Calvo
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.226-238 글로벌지식마케팅경영학회
4,500원
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