With ever-change and increasingly competitive business environments, firms strive to employ a variety of marketing strategies and execution in order to survive in the market. Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. And in this circumstance, it become a main issue of management that the company should produce and sell products according to the customer demands. With these trends, each company has been concentrating effects on generalization of product development technique and distinction of service for customer. In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. Also the internet connected around the world completely diminished the limit of time and distance and company have enveloped keen competition out of each nation and continent in the world market. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or previous action. With the help of internet, the frequency and speed of the problem solving has improved greatly.

With ever-change and increasingly competitive business environments, firms strive to employ a variety of marketing strategies and execution in order to survive in the market. Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. And in this circumstance, it become a main issue of management that the company should produce and sell products according to the customer demands. With these trends, each company has been concentrating effects on generalization of product development technique and distinction of service lot customer In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. Also the internet connected around the world completely diminished the limit of time and distance and company have enveloped keen competition out of each nation and continent in the world market. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or Previous action. With the help of Internet, the frequency and speed of the problem solving has improved greatly.

An operational strategy for inventory control on finished goods in the distribution system has been given attention to many enterprises and many studies regarding this field have been done and is also on-going currently. Many of these studies represented a large scale distribution network with a unified formulation by using defined symbols. These methods have provided the systematic approach of the distribution network but they are impossible to applying the reality system due to not considering the service rate of demand and treating the shortage of inventory. In order to overcome these unrealistic problems, the novel safety stock policy of responding to customers' inventory distribution network is suggested. this paper explores the transportation between Central Distribution Center(CDC) and Regional Distribution Center(RDC). Especially, the relation of transportation cost between CDC and RDC and cost of inventory control according to safety inventory with service level are emphasized. We could obtain the good results of this study by determining the optimal safety stock considering the various variables and constraints.

An improvement activity is necessary for the existence strategy of the corporate. We search effective activities by the integration, implemention of the Quality Control Circlle and the Suggestion Activity System on the various improvement activity. Therefore, Each of the concept and step are surveyed. We output the commonness and the difference, and propose "The Suggestion Circle Activity" that is the new integration, improvement activity. activity.

가상 커뮤니티는 짧은 기간에 많은 사용자들을 불러모으면서 대량의 트래픽을 발생시킬 수 있기 때문에 비즈니스적 기회를 창출할 기회가 빨리 다가온다. 하지만 많은 사용자들을 확보하는 것이 이러한 사용자들을 대상으로 수익모델을 창출하는 것을 의미하지는 않으므로 많은 운영자들이 경제적 면에서 어려움을 겪고 있다. 그래서 가상 커뮤니티에서 수익을 이끌어내기 위해서는 커뮤니티 운영자의 체계적인 경영전략이 뒤따라야 하며, 회원들이 거부감을 느끼지 않도록 자연스럽게 수익모델로 연결시켜야 한다는 힘겨운 과제가 놓여있다. 따라서 본 연구에서는 이러한 가상 커뮤니티의 전략적 구축, 운영 및 성장 방법에 대해서 분석하고 커뮤니티의 특성에 맞는 다양한 수익모델들을 제시하여 이를 바탕으로 사례에 대한 적용안을 마련해 본다.

The purpose of this study was to analyse serving size, plate waste, and sensory evaluation on menu of university foodservice. This study was conducted in three restaurant of one university for 14 days, 1995. The serving size of food was measured by weighing machine. The plate waste of food was calculated by the aggregative selective plate waste measurement technique. Questionnaires of sensory evaluation were developed and hand-delivered at three restaurants. Rating criteria of sensory evaluation were appearance, taste, temperature, color, flavor, texture and overall quality. The plate waste of side dish were 35.5%, 42.5%, and 39.2% in A, B, and C restaurants. The plate waste of kimchi were 46.8%, 36.3%, and 55.9% in A, B, and C restaurants. So, university foodservice manager should concern quality of side dish and kimchi. The score of fried food in sensory evaluation was low. So, batch cooking was needed. The score of rice in sensory evaluation of C restaurants was very low. Therefore, steam ice cooker in C restaurants should be changed by gas automatic rice cooker.

The purposes of this study were to : (a) analyze university students' perception and patronage behaviors to the service quality dimensions, and (b) assist university residence hall foodservices in formulating improved managerial strategies. Questionnaires were hand delivered and mailed to 1,210 university students residing in the residence hall and 13 foodservice managers. A total of 1,011 was usable; resulting in 83.6% response rate. The survey was conducted between October, 1998 and May, 1999. Statistical data analysis was completed using the SAS/Win 6.12 for Descriptive Analysis, 2-test, T-test, ANOVA, and Stepwise Multiple Regression. Forty-seven percent of the respondents indicated that 'taste' was their first priority when choosing a menu. The reasons behind choosing residence hall foodservice were 'location', 'board plan', 'price', 'taste', 'opening hours', and 'menu variety'. The main reasons of dissatisfaction with the residence hall foodservice were 'board plan', 'taste', 'menu variety'. The overall satisfaction score was 2.99 out of 5. The satisfaction score of 「convenience」, 「food quality」 and 「menu variety」were 3.25, 2.94 and 2.76, respectively. Generally, male students were more satisfied than females. Graduate students and students living in residence halls over six semesters were the most dissatisfied with the residence hall foodservice. Residence hall students were dissatisfied with the variables 「menu variety」 and 「facilities」in 'self-operated' operations, whereas 「food quality」, 「menu variety」 and 「price」 in 'contracted' operations. Foodservice operations with 'less than 1,000 meals serving per day' was the highest satisfaction score(3.36) among other serving sizes. Meal price with 'less than 1,300 won' was most satisfied with students. When overall customer satisfaction and service quality dimensions were analyzed by Stepwise Multiple Regression 「food quality」(p〈.001), 「price」(p〈.001), 「facilities」(p〈.001), 「convenience」(p〈.001), 「menu variety」(p〈.001), 「manager's attitude」(p〈.0l), and 「atmosphere」(p〈.01), in decreasing order, significantly impacted on 「overall customer satisfaction」.

The purposes of this study were to : (a) investigate overall operating conditions of university residence hall foodservice, (b) compare them by the management systems. Questionnaires were hand delivered and mailed to 73 foodservice managers. A total of 56 were usable; resulting in 76.7% response rate. The survey was conducted between October, 1998 and May, 1999. Statistical data analysis was completed using the SAS/Win 6.12 for Descriptive Analysis, 2-test. Sixty-four percent of the foodservice operations were 'self-operated'; 23% were 'contracted'; and 13% were 'rented'. Eighty-three percent of operations provided 'single menu'; forty-six percent of foodservice operations with 'partially self-service'; and forty-one percent with 'complete self-service'. Forty-four percent of overall foodservice operations provided 1,000-2,000 meals per day; thirty-one percent provided less than 1,000 meals per day, and twenty-four percent provided more than 2,000 meals per day. The highest meal price was 1,950 won and the lowest was 700 won with average of 1,295 won. The mean number of employees was 12.2; the number of working hours was 59.7 hours per week.

Port Simulation 문제는 항만의 운영실태를 분석하는데 있어서 크게 두 가지 측면에서 연구되어 왔다. 하나는 항만의 운영효율을 분석하기 위한 연구이고, 다른 하나는 항만과 인근 도시간의 물류시스템과 관련된 연구로 분류할 수 있다. 인천항은 ‘96년도 체선율이 32.3%로 국내 다른 항만과 비교해 보면 가장 심각한 체선실태를 보이고 있으며 이에 따른 물류비용을 포함한 추가비용의 손실이 크다. 따라서 기존의 연구에서 인천항의 체선현황을 분석하고 개선방안을 제시하는 Simulation Model이 연구되었고, 이를 이용한 의사결정지원시스템을 개발해서 활용방안을 모색중이다. 그러나, 이들 연구에서는 아직 실제 운영하고 있는 연속관리부분에 대해서는 고려하지 않았다. 이에 본 연구에서는 기존의 연구를 검토하고 특히 선박의 대기시간을 줄이고 선석의 활용도를 높일 수 있는 연속관리 부분을 집중 연구 이를 시스템에 반영하였다. 향후 연속적인 선석접안을 적용하여 얻은 결과를 기존의 Port Simulation 이나 선석운영 의사결정 지원시스템 개발에 활용하려 한다.

선석배정문제는 항만운영 및 관리의 첫단계이며, 각 항만의 지리적, 자연적 특성에 따라 매우 독특하면서 복잡한 성향을 띠고 있다. 특히, 인천항은 그 지리적 특성상 갑문이라는 특수한 시스템과 많은 종류의 화물을 취급하기 때문에 만성적인 체선·체화 현상을 보이고 있으며 많은 물류비의 상승 등 경쟁력을 상실하고 있는 실정이다. 본 연구에서는 인천항의 갑문이용과 선석의 배정문제에 있어서 실제 인천항을 운영하는 전문가 집단의 지식을 규칙화하고, 실제자료를 토대로 갑문의 영향을 분석하여 보다 효율적으로 운영할 수 있는 시스템과 예기치 못한 상황에 대한 대처를 원활히 할 수 있는 선석운영 의사결정지원시스템을 구축하였다. 특히 본 연구에서는 기존 연구에서 고려하지 못한 갑문을 중심으로 교차제한사항과 선석운영의 효율을 높일 수 있는 이안을 예상한 입항선박을 고려하였으며, 더 나아가 사용자로 하여금 쉽고 빠르게 선석을 운용할 수 있도록 개선된 그래픽 사용자 인터페이스(Graphic user Interface)를 갖는 대화식 접근법(User interactive approach)체제의 실시간 선석운영 의사결정지원시스템을 개발하였다.