As more consumers shop online and prefer private label apparel products, the importance of private label apparel brand of Internet shopping malls are increasing. This study investigated consumer attitudes toward private label apparel brand of Internet shopping malls. Attitudes were conceptualized into two sub-factors: utilitarian and hedonic. Based on findings of prior studies, subjective norm and familiarity were included as antecedents to attitude variables. Purchase intention and word of mouth intention were also included as consequence variables of attitudes. Types of Online shopping malls were considered as moderating variable. For the empirical research, the Online survey was conducted. Young male and female consumers who have experience in Internet shopping of clothing products participated in the study. 429 questionnaire were used for the final statistical analysis. Results indicated that subjective norm had significant influence on consumer attitudes toward private label apparel brand. Familiarity however did not have significant influence on attitude variables for general internet shopping malls. For specialized Internet shopping malls, familiarity had significant influence only on hedonic attitude. Attitude variables had significant influence on purchase intention and word of mouth intention. Subjective norm and familiarity had significant influence on purchase intention and word of mouth intention.

The current research focused on exploration of a well known Korean fashion and clothing industry cluster, Dongdaemun Fashion Town(DFT). Many clothing and fashion wholesalers in DFT with various business formats are trying to obtain competitive advantages. For the empirical study, a questionnaire was developed. Items measuring descriptive statistics for each business and contractor selection criteria were included in the survey. 161 data from Employees of various wholesalers of DFT were used for statistical analysis. Majority of DFT customers were buyers of Internet shopping malls and street retail shops. 64% of them used domestic contractors for sourcing products. Most of them managed less than three contractors. Contractor selection criteria were factorized as flexibility, production ability, stability, fame and location. Wholesalers were segmented into three groups: product oriented, flexibility oriented and stability oriented groups. Group differences in terms of business practices were assessed and strategic implications were included.

Internet brand community's message makes significant contributions for fashion industry. Therefore, if we understand and implement the characteristics of the message on the Internet brand's community, it can be useful for future marketing strategy. This study was to classified the internet community and to examine messages with regard to direction, write motive and prior knowledge. The messages were taken from February, 20th, to August, 7th in 2008. Content analysis method was used for this study. The results were as follows: First, Fashion brand community divided into user initiative type and enterprise establishing type. Second, User initiative type had positive direction message more than enterprise establishing type had. Third, User initiative type had large volumes of information searching or sharing related message, but enterprise establishing type had large quantities of personal experience related message about write motive. Fourth, There was no difference numerical prior knowledge between user initiative type and enterprise establishing type, and then both had a high rate of prior knowledge.

The purpose of this study was to identify and compare the dimensions and patterns of the perception of traditional food for Koreans living in Yanbian, Mongolia and Uzbekistan. Items representing the perception of traditional food were combined into a dimension and a pattern based on underlying perception of the Koreans living in the area. Any difference in the perception of the Koreans living in these areas likely reflects their different dimensions and patterns. Thus, it is important to determine if Koreans living in Yanbian, Mongolia and Uzbekistan should be treated as a homogeneous group when defining their perceptional structure of traditional food. Factor and cluster analysis of the data generated in this study revealed two different dimensions and patterns for each group of Koreans living in Yanbian, Mongolia and Uzbekistan. However, the structure of the dimensions and patterns of the perception of traditional food differed, indicating that Koreans within and between the countries are not a homogeneous group. Similarities and differences in perceptional dimensions and patterns among Yanbian, Mongolian and Uzbekistan-Koreans are also discussed. Moreover, future implications for food and nutrition specialists, especially for those who have an interest in Korean traditional food in Asia and those who have an interest in globalization of Korean traditional food are provided.

Healthcare organizations need mutual cooperation among various medical professionals in order to carry out the performance of their duties spite of having a strong job specialization and independence based on license. However, spite of the importance of l

The growth of the middle school girls show big difference among the individuals and the development of each area of the body is not uniformed but diverse which could be understood as the period that the problems on the fit of the clothes occur extensively. Therefore, in this study, the somatotype of the middle school girls are intended to be categorized for the highly applicable clothes design. For this, the 3 middle schools in Jeonju were selected for anthropometric measurement of 324 middle schools. The items of measurement are related to the somatotype of middle school girls, clothes design which is consisted of total of 50 items. For the basic data of clothes was judged that the classification of somatotype related to the tops and bottoms would be rational; hence, it is classified into the upper part and lower part of the body to extract the body shape consistent factor. As a result of analyzing the factors, the upper body consistent was extracted as the 4 items: upper body circumference, upper body length, breast growth and arm length. It was displayed as 75.26% explicability. The lower body consistent factors are extracted as lower body height, lower body circumference, hip length, and rear shape with 78.62% explicability. To classify the somatotype of upper body and lower body, each factor score is made into the independent viable for group analysis. As a result, the upper body was classified into the 'upper body with small breast and long' and 'upper body with big breast'. The lower body was categorized as 'lower body with long hip length' and 'standard lower body'.

Black has been the most important color of all since the ancient times when the recognition of black roused, as well as during most of the eras; and can especially be said as the main color which controlled the chronicles of fashion. The purpose of the study was to broaden the application of black color image make-up by inquiring into make-up design elemental characteristics of lines and textures, after classifying magazine illustrations and advertisement make-up images using black. The photos which made effective use of black among fashion illustrations, magazine advertisements after 2001 were classified in to each type, and make-up expression method and characteristics according to design element of each image type was analyzed. The conclusion of such study was the following. 'Erotic image' showed contrast effect between eye make-up and lip color by using pale tone or red color. 'Mannish image' emphasized form and texture of eyebrow by restraining the colors of eyelids with natural brown tone eye make-up; 'Modern image' expressed vague eyebrow to bring the sensation of the direction of eye shadow on eyelids and eye line as well as slant line to relief. 'Kitsch image' showed free and light imagery by creating unique hair style with various colors; expressing lips mostly with colors similar to skin tone or by restraining colors on lips. 'Decadence image' showed messy and foul sensation with unstandardized eye make-up and matt skin of shimmer, glossy and pale tone, also with black colored lips; 'Retro image' expressed reinterpretation of images from 1920～1960 to contemporary styles.

본 연구는 방송사 PD들의 업무몰입도 결정 요인을 방송사별, PD유형별로 구분하여 살펴본 것이다. 본 연구의 주요 결과는 다음과 같다. 첫째, 방송사별 PD 업무몰입도 결정 요인을 살펴보면 KBS와 MBC간에는 비교적 유사한 결과가 나타난 반면 SBS는 차이가 있는 것으로 나타났다. KBS와 MBC PD들의 경우에는 아낌없는 격려와 지원 등과 같은 집단응집도 요인이 업무몰입도를 결정하는 핵심 요인으로 나타난 반면 SBS PD들은 조직 통제 및 제작 문화 등과 같은 조직 구성원들의 가치 요인들이 업무몰입도를 결정하는 요인으로 나타났다. 둘째, PD유형별로 업무몰입도 결정 요인을 살펴본 결과 예능 PD들의 경우에는 팀워크가 가장 중요한 요인으로 나타났으며 교양 PD들은 구성원들 간의 신뢰도가 업무몰입도를 결정하는 유의미한 요인으로 나타났다. 반면 예능 PD와 교양 PD 모두 조직 통제 요인이 부적인 방향으로 업무몰입도에 영향을 끼치는 것으로 나타났다. 특이하게 드라마 PD들의 경우 방송의 사회적 역할이나 구성원 간의 유대감 등은 부적 방향으로 업무몰입도에 영향을 끼치는 것으로 나타났다.

본 연구에서는 사용하는 제품의 유형에 따라 표출되는 감성어휘에 차이가 있는지 알아보기 위하여 휴대폰 및 웹을 사용하는 도중에 표출되는 사용자의 감성을 측정하기에 적합한 감성어휘들을 추출하여 비교해 보았다. 본 연구의 결과를 종합해 보면, 휴대폰과 같이 하드웨어적인 특성이 강하고 사용자가 어떤 특정한 목적을 가지고 사용하는 상황이 많은 제품에 대해서는 사용상황 및 태스크 수행에 직접적으로 관련된 '사용적 만족성'과 '유쾌성' 등에 관련된 감성어휘가 많이 추출되었고, 제품의 외관이나 다양한 시각정보에 의해 표출된 '심미성'과 참신하고 새로운 것에 의해 표출된 '신규성'에 관련된 감성어휘는 다수가 제외되었음을 발견할 수 있었다. 반면에 웹과 같이 소프트웨어적인 특성이 강하고 사용자들이 특정한 목적의 태스크를 수행해야 하는 상황보다는 뭔가 새로운 정보를 찾거나 보다 우수한 것을 찾기 위하여 사용하는 제품의 경우에는 '신규성'과 같이 직접적인 사용에 관련된 것보다는 시각적이고 새로운 정보에 관련된 감성어휘가 많이 추출됨을 알 수 있었다. 따라서 본 연구의 결과는 해당 제품의 특성과 사용목적에 적합한 감성어휘를 중심으로 제품의 유형에 따라 구분하여 각각의 제품에 적합한 주관적 평가스케일을 도출하는 것이 바람직하다는 것을 반증해 준다고 할 수 있다.

We develop methods for propagating and analyzing EPCI(Extended Process Capability Index) by using the error type that classifies into accuracy and precision. EPCI developed in this study can be applied to the three combined processes that consist of production, measurement and calibration. Little calibration work discusses while a great deal has been studied about SPC(Statistical Process Contol) and MSA(Measurement System Analysis). EPCI can be decomposed into three indexes such as PPCI(Production Process Capability Index), PPPI(Production Process Performance Index), MPCI(Measurement PCD, and CPCI(Calibration PCI). These indexs based on the type of error classification can be used with various statistical techniques and principles such as SPC control charts, ANOVA(Analysis of Variance), MSA Gage R&R, Additivity-of-Variance, and RSSM(Root Sum of Square Method). As the method proposed is simple, any engineer in charge of SPC. MSA and calibration can use efficientily in industries. Numerical examples are presentsed. We recommed that the indexes can be used in conjunction with evaluation criteria.

코칭이 활성화 되고 다양한 형태의 코칭이 그 모습을 드러내면서 코칭에 대한 궁금증은 더더욱 커지고 있다. 코칭의 범위는 무엇인지, 코칭과 다른 유사분야와의 차이점은 무엇인지, 코칭의 효과는 무엇인지 등 코칭의 정체를 파헤치고자 하는 노력이 진행되고 있다. 코칭은 학문적으로나 전문직업으로나 매우 최근에 발달된 분야로서 전 세계적으로도 2000년대 들어 그 관심이 고조되고 있다. 본 연구는 코칭을 하나의 전문적인 직업으로 인정받기 위해 필요한 하나의 조건인 학문적 기초를 다지기 위한 출발점으로서 현재 프랙티셔너들에 의해 행해지고 있는 다양한 형태의 코칭을 분류하고 그 특징을 간략하게 설명하고자 한다. 코칭을 분류하기 위해서는 무엇보다 객관적인 분류기준이 필요하다. 본 연구에서는 구조상의 분류, 대상에 따른 분류, 주제에 따른 분류, 진행형태에 따른 분류, 코칭하기와 코칭 접근법 활용하기에 따른 분류 등 다섯 가지의 분류기준을 제시하고 있다. 또한 Stein(2003)의 'The Field of coaching Studies'를 기초로 하여 코칭학의 종합적인 분류에 대한 초기 모델로서 ‘코칭 나무’를 제안하였다.

이 논문은 전기 청동기시대에 출토된 무문토기 가운데 취사에 사용된 토기를 중심으로 다루었다. 중서부지역의 천안 백석동, 운전리 유적을 중심으로 취사의 용도로 사용된 토기를 살펴본 결과 주로 발형토기가 그 기능을 담당했던 것으로 확인되었다. 취사용 발형토기와 취사용으로 사용되지 않은 발형토기의 형태적 특징을 비교해 본 결과‘취사’라는 특정한 용도에 알맞도록 제작되지 않았음을 알 수있었다. 이러한 사실은 그 당시 천안 백석동, 운전리 유적에서 토기를 만들어 사용한 집단의 토기 제작및 사용에 대한 관념과 관련이 있다. 취사용토기가 용도에 적합한 특정화된 속성을 가지고 제작되지않았음은 전기 청동기시대 당시 천안 백석동과 운전리 유적에 거주했던 사람들이 토기를 제작할 당시 취사의 기능을 의도하지 않았다고 볼 수 있다. 토기를 제작할 때 그 쓰임새가 미리 부여되는 것을‘의도된 기능(intended function)’이라 본다면 그것이 실제로 사용되는 것은‘행위적 기능(actual function)’이라 볼 수 있다(James M. Skibo 1992). 토기의 크기, 구연부형태, 구순형태, 동최대경의 위치, 저부형태, 문양 등은 토기 제작 당시 결정되는 요소이다. 속성의 차이는 기능의 차이를 반영하는데, 토기에 나타나는 속성들은 정해진 기능에 알맞도록 그 당시‘의도된 기능’에 따라 적합하게 제작되었을 것이다. 이렇게 제작된 토기는‘행위적 기능’으로 처음 제작 의도에 맞게 사용되기도 하고 다르게 사용되기도 한다. 취사용토기가 특정화된 형태로 제작되지 않았음을 볼 때‘취사’는‘행위적 기능’의 맥락이라 여겨진다. 따라서 전기 청동기시대 천안 백석동, 운전리에서 거주하던 집단에 있어 취사 기능이 토기 제작이라는 범주에서 독립적인 위치를 차지하지 않았다고 여겨진다.