ICT 기반의 해충 이미지 전송 시스템은 담배거세미나방과 파밤나방을 예찰하고 방제하는데 필요한 효과적인 유인 해충 전송수단이다. 시설 온실내 담배거세미나방과 파밤나방을 유인하기 위하여 스마트 트랩을 이용하였다. 스마트트랩은 나방류 해충유인을 위해 성페로몬 4종 장착하였으며 유인된 해충은 특수 카메라를 이용하여 이미지 촬영이 가능하였다. 또한, 해충유인 발광트랩 처리구는 황색광을 사용한 발광 트랩을 사용하였다. 또한 대조구로 기존에 널리 사용되는 델타트랩은 한 종류의 성페로몬을 장착하여 유인력 검정에 이용하였다. 성페로몬 한 종류만 사용한 델타트랩 처리는 담배거세미나방 페로몬 루어를 사용하였고, 4종류의 성페로몬을 설치한 스마트 트랩 처리구는 담배거세미나방, 뒷날개흰나방, 파밤나방, 왕담배나방용 성페로몬 루어를 사용하였다. 실험은 2018년 6월 1일부터 8월 31일까지 함안 시설원예연구소의 13m2의 소형비닐하우스에서 수행하였으며 공시작물은 파프리카 ‘시로코’ 품종과 토마토 ‘데프니스’ 품종을 사용하였다. 나방류 해충의 유인력 검정결과 파프리카와 토마토를 식재한 온실 모두 성페로몬 루어 한 종류를 설치한 델타트랩보다 유인발광 트랩 처리구에서 높은 나방류 유인율을 나타내었다. 시험기간 유인발광 트랩의 경우 유인 포획된 총 나방수는 파프리카 온실에서 평균 97마리, 토마토 온실에서 75마리가 유인 포획되어 가장 높았다. 그러나, 성페로몬 1종 및 4종을 설치한 델타트랩 및 스마트트랩처리구는 두 개의 온실 모두 평균 5마리 이하의 유인율을 나타내었다. 따라서, 시설내 나방류 예찰 및 유인 방제하기 위해서는 기존 성페로몬만 사용하기 보다는 유인발광 트랩을 함께 설치하는 것이 나방류 유인포획에 효과적이라고 판단되었다.

This study, based on physical therapy interventions for menstruation disorders, observed the effect of Pilates stabilization exercises and Kinesio taping on dysmenorrhea and prostaglandin F2α levels. Female college students (n=37) who had >70 points on the mood disorder questionnaire (MDQ) and >4 points on the visual analogue scale (VAS) were divided into three different groups, the Pilates group (PG, n= 13), Pilates and Taping group (PTG, n=12), Taping group (TG, n=12). Pilates and taping were performed 3 times a week for 6 weeks. Pre- and post-menstruation difficulties were measured through the MDQ. Changes in blood prostaglandin F2α levels were also measured. Changes in pre- and post-menstrual pain and prostaglandin F2α levels were significantly reduced in the PG, PTG, and TG. Changes in pre- and postmenstrual pain and prostaglandin F2α levels resulted in significant differences in the PTG and TG. Dysmenorrhea and prostaglandin F2α levels were significantly decreased in the TG than in the PTG. These findings suggest that Pilates stabilization exercises and Kinesio taping are effective in decreasing menstrual difficulties and pain in female college students.

포인세티아 ‘Red Pearl’은 국립원예특작과학원에서 2016년에 육성한 품종이다. 생육이 우수한 적색의 착색엽을 가진 포인세티아 ‘Freedom Red’를 모본으로, 키가 작고 밝은 적색의 결각이 깊은 착색엽을 가진 ‘Little Star’를 부본으로 2013년에 교배하여 획득한 실생 계통을 선발한 품종이다. 2014년부터 2015년까지 생육특성, 개화특성, 균일성에 대하여 1, 2차 특성 검정을 실시하였으며 2016년에 3차 특성검정을 실시하여 최종 선발하였다. ‘Red Pearl’의 잎은 계란형의 녹색이고, 초장과 엽병의 길이는 중간 정도이며, 줄기는 녹색으로 적심을 하지 않아도 분지력이 뛰어나다. 하계 고온에서도 줄기 신장이 우수하였으며, 스트레스에 의한 생리장해가 발생하지 않았다. 이 품종은 2018년 1월 24일에 국립종자원에 품종등록(제6922호)되었다.

지난 수십 년간 많은 기업들은 인수 합병을 실시했다. 기업들은 인수 합병을 통해 서로의 실적을 개선 할 수 있을 것으로 예상했다. 하지만, 실제로는 그 반대의 결과를 가져왔다. 많은 사람들이 이 실패의 원인을 분석하여 찾은 실패의 주된 원인은 합병후 조직문화의 통합에 실패했기 때문이였다. 따라서, 본 논문의 주요 목표는 합병 후 조직 문화의 통합에 성공하기 위한 구체적인 요인을 찾는 것이다. 이 논문이 찾은 구체적인 요인은 5개의 중요한 요소는 직원 유지와 관련된 3가지 요소와 조직문화와 관련된 2가지 요소 였다. 직원 유지와 관련된 3가지 중요 요소는 직접적인 의사소통, 보상과 혜택에 대한 동기 부여, 그리고 강력한 경영 리더십 통해 성과가 향상 되며, 조직문화 관리와 관련된 중요 요소는 효과적인 오픈 커뮤니케이션 과 문화 통합 프로그램 통해 양쪽에 직원들이 서로 문화를 이해하도록 돕는 것이다. 이 요소에 촞점을 맞춘결과 르로 삼성는 인수 합병 이후 높은 실적 증가율을 보였다. 끝으로 이 연구를 위해 사용한 자료는 2002년에 수집되었지만 르노 삼성 자동차로부터 독점적으로 받은 실질적 자료로써 그 가치와 의미가 있다 하겠다.

The present study applies asymmetric analysis and models complex antecedent conditions to identify shoppers with high purchase intentions to sustainable fashion products’ (SFPs) and high eWOM intention. The fuzzy-set qualitative comparative analysis (fsQCA) method was used to assess the cause-and effect process. The examination was based on information process, and decision making of consumers in two countries (China and Korea) was found to vary by nationality. Specifically, consumers in the two countries provided different responses on sustainable fashion change configuration, suggesting differences in the characteristics of sustainable and non-sustainable fashion consumers and sustainable fashion intentions. The results show that various casual recipes on sustainable fashion change the configuration and sustainable fashion intention on corners 1 and 4. Both Chinese and Korean consumers do not have several unique demographic and fashion expenditure configurations that characterize consumers with high intention to buy and eWOM intention favorable toward sustainable fashion. In the Chinese consumers’ data, computing with words (CWW) showed that young•married•low-income•low-education•low-fashionexpenditure cases (consumers) were lower on negation purchase and eWOM intentions (i.e., an accurate screening configuration identifying consumers high io non-sustainable fashion intentions). The results also help identify consumer characteristics of sustainable fashion consumers and non-sustainable fashion consumers. Specifically, the results of the fsQCA suggest dissimilar confirmation to achieve purchase intention and eWOM intention of sustainable fashion and provide meaningful academic and managerial implications. The results of the fuzzy-set qualitative comparative analysis also support and clarify the role of the theory of information process and the theory of reasoned action towards sustainable fashion.

Introduction The fashion business is known as one of the major industries that is suffering from rising concerns about the consumption of its product, which led to a reorganization of the fashion supply chain to become more sustainable three decades ago. The interest in the concept of sustainability and demand for sustainable marketing activities is gradually growing in the fashion industry due to the negative image and press it receives. Within the luxury fashion segment, the three main themes that are recognized to contribute to sustainability are exclusivity, craftmanship and limited production. However, luxury brands are increasingly shifting their attention and commitment towards environmental and social issues to be incorporated in the concept of sustainability. Yet, the majority of consumers has little understanding or misunderstands the concept of sustainable fashion and marketing, which leads to a gap between attitudes towards sustainability and actual behavior. As a result, fashion brands are trying to leverage their brand by making sustainability a key marketing strategy to raise awareness about social, environmental, economic and cultural issues. Extant research has not explored this recent trend to understand how consumers evaluate fashion brands with a sustainable marketing communication, especially in the context of luxury brands. This study investigates how luxury and mass fashion brands can utilize sustainable marketing contents in social media communication to reach their target group and enhance their equity with sustainability associations. Theoretical Development Associative network models of memory have served as a fundamental framework for a wide range of studies related to the formation and transfer of associations. According to associative network theory, brand knowledge is represented in form of an associative network of memory nodes connected to each other. Nodes are activated when cues, such as advertising, are presented. Mere exposure to cues was shown to be sufficient to active associations and facilitate association transfer. While brands are continuously attempting to make use of associative power to leverage brand equity, extant research has provided compelling reasons to accept that association transfer can also result in brand dilution when a retrieval of conflicting or negative associations occurs. Especially in the context of luxury brands consisting of very unique associations and being different from mass brands in many regards, managing the brand’s associative network is a crucial task in order to send the right signals to consumers and maintain exclusivity. This study investigates how social media communication of different sustainability dimensions affects brand attitude and how it ultimately impacts behavioral outcomes in an attempt to build brand equity for mass and luxury fashion brands. Method and Data The hypotheses are tested with 273 respondents who participated in an online experiment. They were first asked to state their involvement with the category fashion. Subsequently, subjects were presented with a brand post either for the mass or luxury brand including claims related to one of the four sustainability dimensions or no claims for the control group respectively. The experiment consisted of a 2 (brand: mass or luxury) x 5 (sustainability dimensions: none, cultural, economic, environmental, social) factorial design. The measures that followed included attitudinal as well as behavioral constructs related to the brand, sustainability as well as social media use. Analysis of covariance is applied to test for main effects and interaction effects. Summary of Findings This study provides evidence that social media communication of a sustainable brand affects the purchase intention of consumers. The findings indicate a significant difference between the mass and the luxury brand used for this study. The mass brand exhibits the potential to leverage associations with cultural, economic, and environmental sustainability. However, the results only reveal a marginally significant higher purchase intention when cultural sustainability is communicated compared to when the brand does not provide any sustainable associations. In contrast, the luxury brand suffers from significant brand dilution across all four sustainability dimensions resulting in a decline in purchase intention. Key Contributions The findings reveal that sustainability communication exerts a diverging influence depending on the type of brand that is involved. This study suggests that mass brands are able to benefit from sustainability communication in an attempt to leverage brand equity. However, for a luxury brand this type of associations rather presents a liability that might dilute the brand. The findings of this study provide important insights for brand managers. Since mass brands are currently increasing efforts into sustainable communication in the fashion industry, the results suggest that this might be a promising investment. However, luxury brands are advised to carefully manage the communication of salient content related to sustainability as it might harm the invaluable and unique associations inherent in a luxury brand.

Introduction Recently global luxury brands have put their effort into strengthening their businesses online. This can be seen as an effort to overcome their stagnant growth by focusing on steeply increasing online markets as their target. In the midst of global recession, online luxury brands have continued to show rapid growth each year. Bain & Company (2017) has forecasted offline growth of global luxury brands at the annual average growth of 2~3% by 2020 while the online markets would show the average growth of 15% annually by 2020. Moreover, due to the expansion of importers with official copyright to the online sales and stabilization of e-payment system, online markets have gained consumer trust leading to the increased rate of consumers purchasing luxury brand online more. McKinsey Consulting (2017) has forecasted online sales of luxury brand would reach up to 28% of the total sales by 2025. Reflecting such expectations, luxury brands are in the process of proposing multiple channels of online sales and communicating through Social Network Service (SNS) marketing as their core strategies. As consumer usage of SNS, such as Facebook, tweeter, or Instagram, have increased, so the value of consumer toward luxury brands has changed. Since the introduction of the standing characteristic of social media-communication to the luxury brand market, the luxury brands not only became a privilege of the high minority group but also became available for anyone to easily purchase with absolute information availability of price, quality, location, etc. Theoretical Development Consumers are using social media sites to search for information and deviating from traditional media (e.g., television, radio, and magazines) (Mangold and Faulds 2009). The emergence of social media has changed communication method from one-way communication to multi-dimensional, two-way, peer-to-peer communication (Berthon, Pitt, and Campbell 2008). Social media platforms offer a chance for brand to familiarized interact with consumers. Also, consumer can be interacted with another consumer through social media. The most important factor for luxury brands to establish an online business strategy is communication with their consumers. Luxury brands that are most accustomed to communicating with their limited consumers in their offline stores providing high quality services, it is inevitable for them to fear the lack of face-to-face interaction with their consumers in online markets. Social media began to serve the luxury brands as the alternative communication channel within the online markets. Moreover, social media has proven effective in drawing consumer’s voluntary Word of Mouth(WOM) since social media interaction is important motivation for consumer to creating user-generated contents (Daugherty al., 2008). The social media provides the consumers with a platform to meet and communicate with others with similar interests in specific brand goods and services that makes target marketing easier than before (Muntinga et al., 2011). Furthermore, the social media platforms provide the consumers with restriction-free comments on a certain brand to other interested parties, the users voluntarily taking the role of eWOM (Kim & Ko, 2012; Vollmer & Precourt, 2008). Luxury brands also seek to take this advantage of social media. The extent of spreading word of mouth is at the most viral through social media platforms, influencing the consumer’s purchasing behaviors to a great extent as proven in many previous researches (Lau and Ng 2001; Nabi and Hendriks 2003). Thus, the purpose of this study is to examine the impact of the consumer’s multidimensional value towards luxury brands on social media WOM intention and purchase intentions at the same time. Moreover, through extensive literature review with qualitative interview on consumers’ perceived value on luxury brand/product, consumer value dimensions on the luxury brands are categorized into six value factors (e.g. conspicuous value, status value, materialistic value, hedonic value, uniqueness seeking value, price-quality perceptions). Research Design The study conducted a thorough literature review and focus group interview to develop a comprehensive model of understanding the importance and dimensionality of customer value on luxury brand. After analyzing qualitative data on consumer value perception on luxury brands/product, online survey was performed using a customer sample in the United States. A web-based online survey was conducted using an online research panel service. After filtering and cleaning data collected, a final usable sample of 287 were analyzed to test hypothesized model. Measures for luxury brand on perceived values (including conspicuous value, status value, hedonic value, materialistic value, uniqueness seeking value, price-quality perceptions), social media word-of-mouth intention, and purchase intentions for luxury products were rated on a 7-point Likert scale ranging from strongly disagree to strongly agree. Result and Conclusion The result show that the relationship between conspicuous value, hedonic value, uniqueness and price-quality perceptions with social media WOM were found to be significant impact. However, social media WOM were not affected by status value and materialistic value of luxury brand. Conversely, status value and materialistic value had a considerable influence on purchase intention for luxury brand online. And social media word-of-mouth had a significant positive effect on consumer purchase intentions for luxury brand. In the era where digital importance is at its peak, the expansion of the luxury brands to online business has become requirements and not optional consequences. It is not easy for luxury brands with their unique styles and identity, as well as high brand awareness to settle in an online market where variety of lifestyles and cultures coexist. For this reason, the study on the multidimensional consumer value on luxury brands holds its contribution to the academia and industry practitioners. This study empirically examines the influence of consumers’ perceived multidimensional value on the luxury brands to WOM and purchase intentions through social media. This paper has revealed that the consumer’s WOM intention on luxury goods does not necessarily correlate with the purchase intention. However, the consumer who has developed WOM intention through social media has shown to possess positive influence on the purchase intention. This results also indicated the importance of the exposure of the unique luxury brand image by the luxury brand managers to the social media in order to generate voluntary consumer WOM. Furthermore, in order to increase their social status, the necessity of online consumer community for sharing their special experiences is ever more present. Such online consumer community would serve to expand the communication channel between the brand and the consumers, thus leading to increase intimacy between two parties. The study was carried out to the American consumers; following study should be carried out to Chinese consumers or developing countries where luxury brands are exposed to the rapidly growing luxury brand markets. Moreover, an in-depth study on strengthening effective marketing strategy by segmenting consumer value on luxury brands should be conducted consequently.

Asphalt pavement overlay method is one of widely chosen construction methods for remodelling existing aged concrete pavement layer. However, in this case reflective cracking is a challenging issue due to movement of transverse joints: built in existing concrete pavement layer with constant interval length. In this paper, collecting field data: collection of displacement and temperature data on existing concrete pavement layer for further complicated pavement performance analysis, was performed. To fulfil this objective, various types of thermometer were embedded into concrete layer with different depth level. Then, movement of existing concrete layer was measured numerically. Each Displacement Measuring Gauge (DMG) along with thermometer was embedded with depth of 3cm and 15cm, respectively. Additional thermometers were embedded at the middle depth of overlaid asphalt pavement layer for further extensive analysis and data collection. Total four testing sites were considered based on different asphalt mixture type and construction method. The 1st site was constructed with conventional construction approach, the 2nd site was constructed with a new pavement equipment contains simultaneous tack-coating function, the 3rd site was similar to 1st site but Guss-asphalt was constructed as a binder course, and in 4th site Noise-Reduction Porous Asphalt (NRPA) was constructed as a surface course and regular Dense Grade Asphalt (DGA) was constructed as a binder course. A field asphalt pavement layer sample coring works: along with basic material property tests, were also performed to acquire not only overlaid asphalt but also existing concrete pavement materials. This gauge measuring work in this study is an initial step therefore, long-term movement data of each pavement layer was not able to be collected, unfortunately. However through collecting and analysing initial data on each test site, two crucial findings were acquired. First, in all four tested site highest temperature variations were observed at the upper asphalt pavement layer and the variation trends decreased with increase of pavement depth (in case of concrete pavement layer, temperature and movement variations also decreased with increase of pavement depth). Secondly, when Guss-asphalt was applied as a binder course temperature variations of existing concrete pavement layer was crucially smaller than those of other comparison cases. These current findings and collected data set can provide successful input information for further pavement structure analysis such as 2D (and/or 3D) Finite Element Method (FEM) analysis as a future study.

The infrastructure that man absolutely needs creates a lot of environmental load. The environmental load is quantified global environment pollution. So we can use LCA method for assess and control environmental load. In this study, we developed the environmental load estimating model to evaluate quickly in design stage when maintaining infrastructures facilities. Especially, we chose NATM tunnel because it is economical and there are many example of construction on public roads and expressway. First, we made a list of the breakdown cost by using collected unit cost of Korea Expressway Corporation and Seoul-Si about tunnel maintenance. So we chose major work classification. We selected the major classification such as pavement repairing inside tunnel, leaked surface treatment of tunnel, attached tile repairing inside tunnel and tunnel cleaning etc. We excluded concrete repairing because it is not easy to define maintenance factor about concrete repairing. Next, we made data bases of standard supply and resources need by specialist work classification. Using data bases, we was able to estimate environmental load by designating an input variable such as lane, pavement, length, tile repairing, leaked surface treatment and cleaning method. Lastly, we made environmental load estimating model after it is verified by comparing the results with the actual environmental load and estimated environmental load. Finally, our goal of this study is to develop the methodology that easily estimates the environmental load. Accordingly, the environmental load will be decreased by using this model in stage of planning, design and maintenance. Also, it is expected that the maintenance management estimating model developed from this study will be possible to do eco-friendly management of the road and tunnel construction.

Ochratoxin A (OTA) is one of the most important mycotoxins owing to its widespread occurrence and toxicity including nephrotoxicity and potential carcinogenicity to humans. Since OTA is stable under most food processing conditions, OTA has been detected not only in a wide range of agricultural commodities such as cereal grains but also their processed products. Nonetheless, it is known that significant reduction of OTA may be achieved under higher temperature and alkaline conditions. In this study, the effects of retorting cooking process on the stability of OTA in spiked (20 μg/kg of dry weight basis) rice and oat porridge (10% solid content; w/v) in the presence and absence of baking soda was investigated using a laboratory horizontal steam retort system. The samples were heated in a pot at 85°C central temperature until it becomes gelatinized, packed in retort pouched, and heat-processed in pressurized retort machine (at 121°C for 25 min) followed by drying in 50°C oven overnight. Samples were analyzed for OTA by high-performance liquid chromatography with a fluorescence detector (HPLC-FLD). The reduction of OTA in retorted rice and oat porridge were 54% and 17%, respectively, while greater reduction of OTA was observed at increased amount of baking soda. The reduction of OTA in retorted rice porridge with 0.5% and 1% baking soda were 55% and 66%, respectively. In the retorted oat porridge, reduction of OTA was also evident to result in 30% and 48% with 0.5% and 1.0% of added baking soda, respectively. These results suggest that OTA in rice and oat may be reduced significantly by retorting process. In addition, added baking soda may positively impact the reduction of OTA.

Ochratoxin A (OTA) represents one of the most widespread mycotoxins in agricultural commodities in the world and is considered a possible human carcinogen with its potent nephrotoxicity. Since OTA is stable under most food processing conditions, OTA has been detected in a wide range of cereal grains and their processed products as well. Puffed cereals are commonly used as baby snacks or as ingredients in snack formulations. We investigated the explosive puffing process effect on reduction of OTA in rice and oat. The rice and oat grains were adjusted the moisture content at 16% wet weight basis (wb) and spiked OTA (100 μg/kg), and then puffed by the explosive puffing machine at 5, 7, and 9 kgf. The temperature of chamber was 200°C and the duration times for 5, 7, and 9 kgf were 5, 6, and 9 min, respectively. The reduction of OTA in puffed rice and oat snacks were in the range of 15 – 28% and 38 – 52%, respectively, and the reduction of OTA in puffed rice and oat snacks were decreased with increasing explosive puffing pressures. The moisture content of puffed rice and oat snacks were in the range of 5 – 8% wb and 6 – 10% wb, respectively, and the moisture content in puffed rice and oat snacks were decreased with increasing of explosive puffing pressures. A decrease in bulk density of puffed rice and oat snacks was observed with increased explosive puffing pressure. In addition, increased values of degree of redness (a) in puffed rice and oat samples were observed with increasing explosive puffing pressure. These results suggest that OTA in rice and oat may be reduced significantly by explosive puffing process.

The effect of the ionization energy on the common house mosquito, Culex pipiens, pupa was investigated as the hatching rate, longevity and detoxification enzyme activity. The longevity of adult emerging in the pupa decreased depending on the exposure dose of Gray (Gy) in Cx. pipiens. The hatching rate of the F1 generation egg derived from Cx. pipiens pupa treated up to 70 Gy did not show any difference with the control, but the eggs did not hatch 100% at 120 Gy exposure. These results showed that Cx. pipiens was sterilized at 120 Gy. Several detoxifying enzyme (GST, non-specific esterase and MFO) activity of Cx. pipiens adult emerged from pupa irradiated with 120 Gy was investigated. The difference in activity was observed in female than in male irradiated with electron beam. As a result, electron beam irradiation seems to affect enzyme activity as well as induce infertility of Cx. pipiens.

The tobacco cutworm, Spodoptera litura(Fabricius) is serious pest that hurts tomato crops, actives long time of the year. Without pesticide applications, sex pheromone delta traps through experiment first and second half setting during cultural seasons in glasshouse and greenhouse. We investigated captured number of S. litura both in and out side of the two type of tomato cultivated greenhouse. As a result of investigation, captured number of S. litura showed the wave and three high peak typed graph throughout 10 months experiment. First time expression of S. litura was late April in outside installed traps and after that occurrence rate increased gradually until late August. In september, the rate decreased remarkably to middle November in both in and out side treated traps. The result also expressed that captured average number of S. litura in inside of the greenhouse were 8~10 units, and were 15~20units in outside treated traps. Simultaneous installation of internal and external sex pheromone traps succeeded in eliminating a considerable number of S. litura male moths, and the number of larvae was expected to be considerably reduced. Consequently in the experiment, captured male number of S. litura were about 220 units in outside, on the other about 80 of S. litura captured in inside installed traps.