In recent years, electronic products have played an increasingly important role in modern society and have penetrated into people’s life and work. With the continuous development of technology and the increasing demand for convenience and innovation, the functions and performance of electronic products continue to improve. However, the intensification of market competition and the rapid advancement of technological progress have brought many challenges and opportunities to the field of electronic products. This paper takes the new product development project management process of Lenovo Company as the research object, adopts investigation analysis method, literature analysis method and project management theory and gateway development management theory to deeply analyze the existing problems in the new product development project management of Lenovo Company, such as: The new product development cycle is long, the new product development cost is over budget, the new product development project organization and coordination ability is weak, and the project monitoring and feedback are not timely. The causes of these problems are analyzed. In view of the existing problems, this paper makes an in-depth study of the relevant theories of project management and new product development, and puts forward an optimization scheme suitable for the improvement of the new product development project management of Lenovo Company. It means adopting agile development scheme, establishing project development cost control point, optimizing organizational structure, and establishing perfect project management supervision and feedback mechanism. Finally, based on the current situation of Lenovo ‘s new product development, this paper proposes the guarantee measures for the smooth implementation of the new product development project management optimization plan, namely, talent guarantee, development and innovation awareness, risk control awareness, and management awareness in strengthening cultural construction, so as to ensure the smooth implementation of new product development project management.

With the continuous rise of China-Chic culture in recent years, a cultural atmosphere with Chinese characteristics has poured into people’s minds. The emergence of Chinese cartoon has also led to a new trend in China’s animation derivatives. Animation derivatives are an indispensable part of the cultural and creative industries. The creation of relevant brands of China’s animation derivatives can reshape the cohesion of the animation derivatives industry, but China’s animation derivatives brands lack fresh blood. This article will discuss how Chinese animation derivatives, under the influence of China-Chic culture, can be put into the brand design boom with national flavor.

Embodied cognition emphasizes that the formation of thinking concepts is rooted in universal somatic experiences. Factors such as perceptual experiences and motor experiences resulting from the interaction of the body with the surrounding environment greatly influence thinking styles and cognitive styles. Embodied cognition is widely used in the education of cognitive development at all ages. Because of its close connection to the process of thought formation, it is also used in design thinking practice in art and design education and plays an important role. The integration of physical behavior into design thinking is a way to explore the connections between the body, the environment, design thinking, and design symbols in order to inspire design thinking.

With the rapid development of society and the wide application of information network technology, we have entered the era of new media, and more and more schools have opened the course of "New Media Marketing", trying to better fit the new media with the marketing profession in order to meet the needs of a diversified society and cultivate high-quality talents. This article lists the teaching examples of online plus offline plus practice during the COVID-19 epidemic, and examines the current situation, the main problems faced and the solutions of the blended teaching practice of the New Media Marketing Course in the context of the actual situation of university teaching.

Motion graphics originated from the dynamic title design of the film openings. With the maturity of film narrative mode and the continuous advancement of digital technology, the motion graphics have obtained a broader performance space in the design of film openings and closings, which can be freely integrated with the painting art, traditional folk art, photography and other art methods. At the same time, a variety of narrative art creations are carried out in combination with the film’s tone, character images, story plots, scenes and other contents. On the one hand, it brings much audiovisual enjoyment to the audiences. On the other hand, it complements the film narration perfectly as an additional text of the film.

이 글은 2003~2018년까지 16년간 중국이 아세안(동남아국가연합)에 직접 투자한 패널 데이터를 수집해 분석한 것으로, IMF의 대표적 금융기관 발전 수준을 보여주는 FI (Financial Institution Index)와 금융시장 발전 수준을 보여주는 FM (Financial Markets Index)을 채택해 ASEAN의 금융 발전 수준을 가늠 하는 변수로 삼았다. 각국의 정치적 수준을 대변하는 WGI(Worldwide Governance Indicators)와 각국의 인간개발지수를 나타내는 HDI (Human Development Index)를 채택해 아세안 사회 환경을 가늠 하는 변수로 삼았다. 이를 조절변수로 삼아 아세안에 대한 중국의 직접투자를 각각 상호작용을 하여 중국의 직접투자가 아세안의 경제에 미치는 영향을 관측하였다. 그 결과 중국의 동남아국가연합(ASEAN)에 대한 직접투자가 유치국 경제 성장에 긍정적인 영향을 미치지 않는 것으로 나타났다. 동시에 아세안의 사회 환경과 금융 발전은 중국의 직접 투자에 대해 부정적인 조정 작용을 가져온다.

Purpose: Prior studies rarely investigated the effects of the Word of Mouse (WoM) information on consumers’ motivation and willingness to purchase a product. Furthermore, few scholars have studied how word-of-mouth information works and they fail to find consistent results. Research design, data and methodology: This study uses a multivariate regression model to investigate the influence of WoM on consumer attitudes and consumer decision-making. It categorizes the quality of WoM into source level and acceptance level, to analyze its influence from a new perspective. A total of 400 surveys were completed, resulting in 336 usable questionnaires for analysis. It was collected in 14 cities from all regions in China. This study constructs a theoretical model of WoM influence on consumers' purchase willingness based on a systematic review of the related literature on WoM quality, perceived value, customer trust, and consumers' purchase willingness. Results: Empirical results reveal that the Internet WoM (consumer's source level and acceptance level) indirectly affects consumer behavior by influencing consumer attitudes. Conclusions: This study provides practical significance and value for merchants to develop better WoM marketing and to establish the reliability of WoM websites. Companies should consider online WoM from the perspective of consumers, thereby improving existing marketing strategies.

In the information age, the relationship between customers and companies is not just about the relationship between consumers and products provided. In the online shopping context, customers are connected to the companies through the Internet before and after the purchase. The concept of "customer engagement" is also formed during the process. In short, customer engagement is the connection that an enterprise establishes with customers through marketing activities. Specifically, customer engagement refers to a series of transactions or non-dealing behaviors of the enterprise, including the interaction between enterprise and the customer, customer's participation behavior and other related behavior, which affects the customer's enthusiasm, social interaction, and conscious participation. Based on the emerging concept of customer engagement, this research keeps up with latest dynamics of online environment and tries to explore the role of customer engagement in the context of social media. Since there are a variety of social media platforms existing, we choose one of the most popular social media platforms in China, WeChat, to investigate the impact of customer engagement on brand loyalty to help companies improve customer's brand loyalty through social media marketing.

The relationship between global climate change and international trade affects not only the sustainable development of the earth's ecological environment, but also the development trend of the world economy. we analyze the published papers in WOS database by CiteSpace sofeware. The basic statistical results are: (1) there is no consensus on the relationship between climate change and international trade, (2) the United States, China and the United Kingdom are the main contributors. The research front mainly focuses on four aspects: (1) the flow direction of carbon leakage in international trade，(2) virtual water trade caused by climate change，(3) trade policy and uncertainty of sustainable development，(4) main problems hindering low carbon technology cooperation.

Based on the panel data of 24 provinces (cities) in mainland China over 19 years from 2000 to 2018, this paper analyzes the macro factors influencing South Korea's direct investment in China. The analysis results show that the GDP size of Chinese provinces (cities) has attracted the inflow of direct investment from South Korea significantly. Infrastructure construction in each province (city) is also an influential factor. The market openness, FDI acceptance and technology market activity of Chinese provinces (cities) are also the reasons that have a significant impact on South Korean FDI. In addition, South Korea's direct investment in China also has a positive effect in terms of the investment cost reduction brought by borrowing financing and currency exchange rate. Finally, the financial crisis has slowed South Korea's direct investment in China. In terms of geographical selection, South Korea's direct investment tends to the eastern developed regions.

This paper mainly analyzes the main factors influencing South Korea's FDI to China from two aspects: South Korea and China. The analysis shows that China's GDP growth has a negative impact on FDI from South Korea, while South Korea's GDP growth has a huge positive impact on FDI to China. South Korea's exports to China play a positive role in promoting FDI to China, while China's exports to the world also drive South Korea's FDI to China. As can be seen from the interest observation variable PPI cited, the increase of PPI has a negative impact on FDI from South Korea to China, especially on small and medium-sized enterprises. The exchange rate change has a much more significant impact on large enterprises than on small and medium-sized enterprises, but the impact is not high compared with other variables. The depreciation of the Korean currency against the RMB will be detrimental to South Korea's FDI to China.

Christopher Cristof Yvoré is a French contemporary painter with a unique artistic style. Today, in the era of image, his painting concept, painting style, art style and the specific objects of daily life and painting space focus and expression, the painting art elaborated the unique charm. In contemporary painting shows an atypical, not with the trend of personality characteristics. Cristof Yvoré's work is obtained from memory, not painted in reality. He instilled all subjectivity and uncertainty in memory into the theme of the work, trying to bring memory into painting facts through continuous attempts to bring tradition The limits of painting are pushed to the limit. This paper takes Cristof Yvoré as the research object, and analyzes his unconscious selection of subject matter and expression of artistic concept, his calm and cool use of color, his treatment of thick and heavy picture texture superimposed by multiple layers of pigment, as well as his expression of ductile painting space. Further study its unique painting style and painting language expression, and then explore its positive role in promoting the development of painting art and reference significance.

Purpose: This study aimed at exploring the product choice tendency differences between the consciousness and unconsciousness of goal orientation when product attributes is perceived to be compatible with the goal orientation. Research design, data and methodology: Empirical study used a 2 (goal conscious vs. unconscious) × 3 (hedonic vs. performance vs. reliability attribute) between-subjects design and one control group. To verify hypotheses, χ²-test was conducted to 320 questionnaire data answered by undergraduate students of Jiangxi Normal University in China. Results: First, consumers under unconscious condition showed a higher product choice consistency based on compatibility between hedonic (performance) attribute of the product and their hedonic (performance) promotion goal-orientation than those under the conscious condition. Second, product choice effects of compatibility between reliability attribute of the product and prevention goal orientation were not significantly different between consumers’ consciousness and unconsciousness of their prevention goal orientation. Conclusions: Marketers of ‘under dog’ should try to develop and deliver the product attributes different from the attributes of ‘top dog.’ And the ‘top dog’ marketers should help their customers to avoid the conflicts by developing the environment of inducing their goal orientation unconsciously. Brand marketers should always pay attention to the reliability attributes concerned with the prevention goal orientation.

Xu Jingda is undoubtedly an animated director with the most "paradigm" meaning in the history of Chinese animation, beginning in the 1980s. He was praised by Tewei as an "unusual talent." The animation he directed are simple, humorous, subtle and whimsical. Different from the previous generation of animators' understanding and exploration of the "nationalization" of animation, Xu Jingda's animation works mostly explore and analyze the national cultural psychology from the perspective of human nature, and make new insights into the nationality and inter-nationality. To a certain extent, his films expanded the road of Chinese animated creations, and even promoted and surpassed the artistic pursuit and academic connotation of the "Chinese Animation School" at that time. Although his animated works can't be compared with the European and American animated films at the time, the national cultural connotation and human thoughts contained within them, as well as the aesthetic enjoyment brought to the audience are immense. This is not only due to the cultivation of the predecessors and their own efforts, but also the artistic style of the foreign animation has a deep influence on him. A research on Xu Jingda, an innovative animation director, focuses on the artistic style and creative concepts in these animated films. This paper starts with Xu Jingda's influence on the artistic style of Zagreb's animation school, and conducts an in-depth analysis and research on the development of traditional story themes, the exploration of animated film language and the excavation of national cultural psychology, and explores Xu Jingda's unique style. The creative art creation style and its importance and innovation in the process of nationalization of Chinese animation. All of this helps achieve a look into the development and innovation of the current "nationalization" of Chinese animation.

Compared with the research on consumer engagement in brand community, the research on consumer engagement in brand public has been relatively less. This research aimed at exploring how brand public characteristics such as information variety, various communications and no limitation in expressing self affect the brand public engagement. 274 questionnaires answered by Chinese consumers are used to conduct analysis. Principal component analysis is used to test the reliability and validity of each construct, and structural equation model is used to test hypotheses. The study finds the positive effects of information variety on information benefits, those of various communications on social benefits, and also positive roles of no limitation in expressing self to brand-related self-expression motivation. And each of the information benefits, social benefits and brand-related self-expression motivation is proved to positively affect brand public engagement. The study implies that marketers should give attention to characteristics of brand public, and provide the ways by which members of brand public engage the brand. Additionally, marketers should pay more attention to both direct and indirect engagement activities of consumers toward brand public in social media to better understand their target consumers.

최근 국경 간 전자상거래 수출은 중국 수출 비즈니스의 중요한 요인으로 성장하고 있다. 정보 기술의 발전과 함께 중국의 국경 간 전자상거래 수출은 급속하게 성장을 하고 있다. 그러나 중국의 국경 간 전자상거래 수출 기업들은 또한 몇 가지 도전에 직면하고 있다. 따라서 중국의 국경간 전자상거래 수출 기업들의 현황 및 당면한 문제들을 분석하는 것은 그 기업들이 딜레마를 벗어나는데 유용할 것이다. 본 연구는 PEST와 4P 전략을 포함한 마케팅 분석 도구를 사용하여 중국의 국경 간 전자상거래 기업들을 둘러싸는 내부 및 외부 환경을 분석하고, 그 마케팅 전략에 존재하는 문제들을 지적한다. 중국의 국경 간 전자상거래 수출 전략을 개선하기 위한 제안들이 본 연구에서 제안된다. 본 연구의 성과는 선행 연구의 갭을 채우는 것뿐만 아니라 또한 중국의 국경 간 전자상거래 수출 기업들로 하여금 그들의 시장을 보다 효과적으로 확대하는데 시사점을 주고자 한다.

Modernization is an important stage in the process of human civilization. It is believed that Industrial Revolution of 18th century occurred in UK represents the starting point of modernization. This process occurs not only in the social changes of developed countries but also in the process taken by developing countries to catch up with the advanced countries after the Second World War. Developing China's modern industrial system typified by “Made in China 2025” is in line with world’s common practice and Chinese government’s aspiration of enhancing well-beings of its people. The study of modernization goes through a theoretical development process from classical modernization to the second modernization. China's modern industrial system policy making complements and improves the classical modernization process. It is also a strategy aimed at keeping up with and leading the second modernization process. From the perspective of theoretical application, China's modern industrial system is a compound mode of industrial modernization. Based on the review of modernization theory, this paper studies the policy evolution of China's modern industrial system and comprehensively evaluates its policies. In the policy evolution part, China’s different industrial policies in the stages of planned economy and market economy are distinguished, based on an explanation to the concept description of China's "modern industrial system" proposed by the 19th National Congress of the Central Committee of the Communist Party of China and the meaning of various policy elements. The comprehensive evaluation of China's modern industrial system includes characteristic evaluation, effect evaluation and spillover evaluation. This research aims at helping other countries to gain a better understanding of China's modern industrial system.

Purpose - This study aims to clarify the impact of smart health gadgets (specfically, smart watches/sports wristbands) on promoting healthy behavior. It also aims to understand the use and characteristics of the devices, to explore the relationship between device factors and factors that affect healthy behavior, and to discuss the development of health promotion. Research, design, data, and methodology - Smart device users were investigated through a random sampling method of 185 respondents, including all ages and all levels of occupation, education, and income. The SmartPLS 3.0 software enabled the path analysis and the descriptive statistical analysis; the theoretical model was evaluated for the parameter analysis. Results - The size and path of each factor impacting health promoting behavior were ascertained. The objective factors that attract users to the smart wristband were investigated as well as the methods by which the device and the HPM are bound to each other and the correlation factors to seek out the closest relationship. Conclusions - According to the analysis, the real-time smart watch/sports wristband exerts a positive impact on one’s health promoting behavior. Health awareness is increasingly promoted in the process of using the device, and the impact of health awareness and self-efficacy effects on healthy behavior is considerable.

Purpose - This paper aims at exploring the effects of failure types such as failure in promotion orientation and failure in prevention orientation on consumers' consumption behavior, and the moderation role of lay theories in the effects. Research design, data, and methodology – This study employed 2 between-subject designs(failure in promotion orientation vs. failure in prevention orientation) and also 2 (failure in promotion orientation vs. failure in prevention orientation) with implicit self as the within-subject. Chinese consumers participated in the empirical study, and to verify the hypotheses ANOVA, T-test and regression analysis were used. Results – Consumers were more likely to choose adaptive consumption behavior rather than compensatory consumption behavior when they were encountered with failure in promotion orientation versus failure in prevention orientation. Lay theories did play the moderation role in the effect of failure types on consumption behavior. The incremental theorists who think that effort is an important way to accomplish their learning goals showed more willingness to conduct compensatory consumption behavior rather than adaptive consumption behavior. Conclusions – Marketers should put more attention on the ways by which their products can help consumers self-improve when consumers encounter with failure. They should also be aware of the importance of consumers' mindsets when designing and developing advertising messages.