본 연구는 국제경영전략 관점에서 해외자회사가 이전한 지식은 기업 경쟁력 강화에 언제나 긍정 적일 것이라는 가정을 비판하기 위해, 해외자회사의 역지식이전 수준과 기업성과 간 관계를 분석하 였다. 글로벌 기업 직원 256명을 대상으로 설문조사한 결과, 해외자회사가 본사로 이전한 지식 수 준이 높을수록 높은 기업성과를 보이는 것으로 나타났다. 그러나 이러한 효과는 해외자회사의 역량 및 해외자회사와 본사 간 비전공유 수준에 따라 차이를 보이는 것으로 나타났으며, 해외자회사의 역량이 낮거나, 비전공유 수준이 낮은 조직의 역지식이전은 기업성과에 부정적 영향을 제공하는 것 으로 나타났다. 이를 통해 본 연구는 역지식이전 과정에서 글로벌 기업의 형태적 통제기제와 사회 적 통제기제가 요구되고 있음을 제시하였다.

Limited fashion products serve as a strategy for demonstrating the brand’s vitality and presence by satisfying the emotional needs of consumers seeking to escape from the boredom of similar products. The MZ generation values unique experiences and desires to purchase rare and unique products. Accordingly, the fashion industry prioritizes launching limited fashion products that emphasize artistry and can convey different values compared to existing products. The open-run phenomenon, characterized by people waiting in line before the store opens and then running to the store to purchase these limited products as soon as the store opens, is rapidly emerging as a consumer trend in our society. This study explored the impact of fashion consumers’ psychological factors-that is, FOMO, brand attachment, and need for uniqueness-on their open-run intention for limited fashion products. An online survey was administered to test the research hypotheses on Korean consumers, and 300 responses were statistically analyzed using the SPSS 28.0 program. The results revealed that FOMO, brand attachment, and the need for uniqueness significantly increased open-run intention for limited fashion products. Furthermore, consumers’ fashion involvement appeared to have a significant positive moderating effect on FOMO, brand attachment, and open-run intention. However, it did not substantially impact the effect of the need for uniqueness on open-run intention.

This study explores how to integrate the generative artificial intelligence (AI) tool Midjourney into the fashion design process, emphasizing the visualization of sporty fashion concepts. The research applied Midjourney at every stage of the fashion design process: mood board, fashion sketch, flat drawing, production package, fashion show presentation, and store display and sales. Specifically, sporty fashion was selected as the theme, and customized prompts were developed from prior research and design principles to generate visual outputs for each stage. Furthermore, three apparel design experts evaluated the AI-generated images to assess Midjourney’s practical applicability and effectiveness in each phase of the fashion design workflow. Expert evaluations revealed that Midjourney was particularly effective in the early stages, offering diverse and visually engaging imagery that supported creative ideation and mood expression. The tool allowed quick exploration of different silhouettes during the sketching stage but was imprecise in detailed forms and proportions. Limitations became more evident in the flat drawing and work instruction stages, where outputs failed to accurately reflect material textures and technical construction. Prompt refinements and referencebased prompts were tested but often resulted in inconsistent or stylized outputs. Additionally, continuity between stages was missing. Midjourney shows potential as a creative tool, but experts highlight its limitations for practical industry application. Further research is needed to improve prompt optimization and training data for enhanced accuracy and usability in AI-assisted fashion design workflows.

본 연구는 담액수경재배(Deep Flow Technique, DFT)로 재배된 잎들깨(Perilla frutescens)의 생장 및 생리 적 반응에 미치는 인산결핍의 영향을 분석하였다. 인산 결핍 처리는 야마자키 표준 배양액을 수정하여 0% (대조 구), 30%, 50%, 70%, 100%의 5 수준으로 달리 조성하였다. 처리 20일부터 80일까지 인산 결핍 수준이 증가함에 따라 초장, 엽수, 마디 수, 경직경이 유의미하게 감소하였다. 80일째에는 100% 인산 결핍 처리에서 초장이 10.1cm, 엽수는 식물체당 2.7장으로 급감하였으며, 이는 대조구의 73.5cm 및 12.8장에 비해 현저한 생장 저해를 나타냈다. 또한, 인산 결핍 조건에서 생체중과 건물중 모두 현저히 감소하였으며, 대조구의 생체중은 93.4g 이었으나 100% 인산결핍 처리구에서는 2.1g으로, 건물중은 11.8g에서 0.4g으로 크게 감소하였다. 인산 결핍 정도가 증가할수록 하 부엽에서 황화(Chlorosis) 및 괴사(Necrosis)와 같은 생리장해 증상이 뚜렷하게 나타났다. 이러한 결과는 인산이 잎 들깨의 영양생장과 건물생산량 증가에 필수적인 역할을 수행함을 나타내었다.

This study investigates the effects of experiential marketing by categorizing fashion pop-up store experiences according to the strategic experiential modules (SEMs): sensory, emotional, cognitive, behavioral, and relational. It analyzes how these experiential factors influence shopping flow, impulse buying, and word-of-mouth intentions. A survey was conducted with 400 participants, equally distributed by gender and age group (20 and 30-year-old). Valid responses from 320 participants were analyzed using factor analysis, reliability testing, correlation analysis, and regression analysis in SPSS. Findings revealed four key elements of experiential marketing: sensory/emotional, relational, cognitive, and behavioral. Sensory/emotional, relational, and cognitive factors positively affected shopping flow, which enhanced impulse buying and word-of-mouth intentions. However, behavioral factors did not have a significant effect. These results underscore the impact of experiential marketing on pop-up store customer behavior and highlight the understudied area of word-of-mouth marketing. The study specifically targeted consumers most likely to visit pop-up stores, ensuring practical significance by providing data to develop strategies for increasing experiential marketing efficiency. Additionally, the results identify the critical elements of experiential marketing in pop-up stores and examine how they interact with shopping flow and impulse buying. This research contributes valuable insights into optimizing consumer engagement in pop-up retail environments, emphasizing the importance of sensory and relational experiences in driving consumer behavior and addressing gaps in existing marketing literature.

As social media becomes increasingly integrated into daily life, it has reshaped how people communicate and consume advertising. Instagram, a visually-oriented platform, uses advanced targeting and shopping features to deliver personalized advertising, particularly in the fashion retail sector. Grounded in the cognitive-affective-behavioral model and human information processing theory, this study investigates how Instagram’s personalized fashion advertising influences consumer perception and behavior, focusing on recommendation system quality (accuracy, novelty, diversity) and content quality (vividness, diagnosticity). A survey of 403 Korean adults aged 20–69 was conducted to assess causal relationships among these variables. The findings reveal that accuracy and diversity in recommendation systems, along with diagnosticity of content quality, positively influence user satisfaction, which, in turn, influences their click-through and purchase intentions. However, novelty and vividness exhibited no significant effects. Academically, the study contributes to a deeper understanding of the mechanisms underlying personalized advertising on visuallyoriented platforms like Instagram. Practically, it underscores the importance of creating high-quality, personalized content that aligns with user preferences and provides clear product information. Brands can enhance user engagement by designing visually appealing advertisements and optimizing linked web pages to foster emotional bonds with consumers. These strategies can cultivate long-term customer relationships and enhance brand loyalty while maximizing advertising effectiveness on Instagram.

Sea buckthorn (Hippophae rhamnoides L.) is a thorny, nitrogen-fixing shrub native to Europe and Asia. Known as the “vitamin tree,” sea buckthorn is an important fruit resource for the Mongolian people. However, comparative studies on the antioxidant activity of wild sea buckthorn in Mongolia are still lacking. Therefore, the objective of this research was to determine the optimal extraction method to maximize its functional properties and to evaluate the antioxidant and antimicrobial activities of wild Mongolian sea buckthorn berry extracts. The wild Mongolian berries were extracted using hot water, 70% methanol, and 70% ethanol through three different extraction methods: homogenizer-assisted extraction, ultrasonication-assisted extraction, and Soxhlet extraction. The antioxidant and antimicrobial activities of the sea buckthorn extracts were assessed by measuring total phenolic content (TPC), total flavonoid content (TFC), DPPH free radical scavenging activity, ferric reducing antioxidant power (FRAP), reducing power, nitric oxide (NO) radical scavenging capacity, nitrite scavenging activity, and the diameters of inhibition zones against foodborne pathogens. The DPPH free radical scavenging capacity and FRAP of the sea buckthorn berries extracted using Soxhlet with 70% ethanol were 57.36% and 1.035 mg FSE/g, respectively. The Soxhlet 70% ethanol extract also exhibited the highest reducing power (1.961), NO radical scavenging ability (64.7%), and nitrite scavenging ability (62.4%) among the tested samples. The hot water, 70% methanol, and 70% ethanol extracts exhibited concentration-dependent antimicrobial activity. The homogenizer-assisted 70% ethanol extract formed a clear inhibition zone of 13 mm against Salmonella enteritidis.

곤충 Laccifer lacca의 분비물인 stick lac에서 얻어지는 락색소는 물에 용해되는 붉은색 식용 색소로, 식품에 붉 은 색을 더하는 착색제이다. 주요 성분은 안트라퀴논계 기 반의 laccaic acid로 A, B, C, D, E로 구성된다. 본 연구 의 목적은 HPLC-DAD를 활용하여 laccaic acid를 정량적 으로 분석할 수 있는 방법을 검증하는 것과 섭취 노출량 을 산출하는 것이다. 제안된 분석법은 특이성, 선형성, LOD, LOQ, 정확성, 정확도 등 다양한 검증 항목에서 평 가되었으며, 매트릭스 효과 또한 충분히 고려되었다. 모든 매트릭스에서 검량선은 높은 선형성 (R20.999)을 보였고, 락색소의 MDL과 MQL은 각각 1.93 mg/kg와 5.86 mg/ kg로 확인되었다. 일내 및 일간 회수율 시험에서 정확도 는 91.5-100.9% 사이였고, 정밀도는 0.8-2.6%RSD로 AOAC 기준을 충족하였다. 한국에서 유통되는 다양한 식 품들을 수집하여 락색소를 모니터링하여 식품 유형별 락 색소 섭취 노출량을 평가하였다. 락색소 섭취 수준의 범 위는 국민전체, 섭취자 각각 0.0000-0.0027 mg/kg·bw/day 와 0.0000 -0.0306 mg/kg·bw/day였다. 개발된 분석법은 다 양한 식품 유형에 적용 가능하여 락색소 추출물의 효과적 인 모니터링을 가능하게 하며, 섭취량 평가를 통해 락색 소의 안전성 평가에 추가적으로 활용될 수 있을 것이다.

Background: With the increase of seated work, interest in forward head posture (FHP) has grown. Prolonged computer tasks with FHP have been considered a factor that increases the stiffness and tone of the upper trapezius (UT) muscle. Traditionally, many studies have measured the craniovertebral angle (CVA) in standing positions to assess FHP, making it difficult to determine whether the CVA measured in a habitual working posture correlates with the stiffness and tone of the UT muscle in office workers. Objects: This study aimed to investigate the relationship among CVA, UT muscle stiffness, and tone in both habitual working and standing postures among asymptomatic office workers. Methods: Forty asymptomatic office workers participated in the study. CVA was measured in both habitual working and standing postures. Stiffness and tone of the UT muscle were assessed after a 10-minute computer task. Pearson’s correlation coefficient was used to investigate the relationship between CVA and stiffness and tone of the UT muscle. Results: No significant correlations were found between CVA in standing posture and the stiffness and tone of the UT muscle. However, moderate negative correlations were observed between CVA measured in the habitual working posture and both the stiffness (dominant: r = –0.490, non-dominant r = –0.465) and tone (dominant: r = –0.501, non-dominant r = –0.446) of the UT muscle. Conclusion: This study highlights that decreased CVA in habitual working posture is associated with increased stiffness and tone of the UT muscle in asymptomatic office workers. Therefore, measuring CVA in the habitual working posture should be considered when evaluating stiffness and tone of the UT muscle.

Background: Chronic low back pain (CLBP) is a common health problem among female caregivers. In Korea, 70.4% of caregivers experience LBP after caregiving. The prevalence of LBP was higher in female caregivers of patients who required physical assistance with transfer than in those caring for patients who did not require physical assistance. Lifting movements, such as patient transfer and positioning, are associated with lumbopelvic stability (LPS) and knee muscle strength. However, no studies have investigated the differences in LPS and knee muscle strength between female caregivers with and without CLBP. Objects: This study was conducted to investigate the differences of the LPS, knee extension strength (KES) and knee flexion strength (KFS) between female caregivers with and without CLBP. Methods: Thirty-one female caregivers participated in this study. Participants were divided into two groups: (1) caregivers without CLBP (n = 13) and (2) caregivers with CLBP (n = 18). LPS, KES, and KFS levels were measured. An independent t-test was used to compare the LPS, KES, and KFS between caregivers with and without CLBP. The statistical significance was set at α of 0.05. Results: The LPS and KES scores were significantly lower in caregivers with CLBP than those without. In contrast, the KFS did not differ significantly between the groups. Conclusion: This study observed associations of both LPS and KES with CLBP among female caregivers.