『은화』는 윤의병 신부가 쓴 한국최초의 천주교 소설이다. 1939년부터 1950 년 경향잡지에 연재되었으며 병인박해를 배경으로 한 군난소설이다. 본고에 서는 『은화』의 창작배경과 특징을 고찰하였으며 통합적 생태론의 입장에서 생 태 이야기로서 『은화』의 의의를 규명하였다. 『은화』는 성직자에 의해 집필되 고 성직자의 적극적인 기획으로 발표될 수 있었다. 한국 천주교의 경우 성직자 가 천주교 문학의 주역이었으며, 군난소설 『은화』 역시 예외가 아니었다. 특히 군난소설 『은화』의 등장은 소설에 대한 교회의 시각 변화를 보여준다. 또한 한 국의 천주교 소설 『은화』는 생태이야기의 핵심 메시지를 담고 있다. 『은화』는 종교와 정치 사이의 긴장 관계 속에서 신앙의 주체인 인간을 ‘꽃’으로 비유하여 환난 중에도 꽃처럼 피어나는 신앙인의 삶을 형상화한 소설이다. 지구생태 위기 시대인 현대사회를 사는 우리에게 이 이야기는 인간과 자연이 공존함으로써 생 존할 수 있는 지혜와 더불어 ‘이주’라는 방식으로 형상화한 서사를 통해 삶의 터 전을 변화시키고자 하는 일상생활에서의 실천을 종교 이야기를 통해 알려준다.

본 연구는 코칭과 자기결정성이론의 관계를 고찰하고 적용점을 탐색하기 위한 목적으로 실 시하였다. 이를 위해 자기결정성 이론을 이루고 있는 인지평가이론, 유기체통합이론, 인과성지 향이론, 기본심리욕구이론, 목표내용이론 및 관계동기이론의 핵심적인 내용을 기술하고, 코칭 과의 관련성 및 적용점을 제시하였다. 첫째, 자기결정성 이론의 인간관은 인본주의 철학을 기 반으로 한 코칭 패러다임과 맥을 같이하며, 자기결정성 이론이 코칭철학에 심리학적 근거를 제공할 수 있음을 논의하였다. 둘째, 코칭 과정에서 자기결정성 이론을 고객과의 관계 맺기 및 목표 설정에 활용할 수 있음을 보여주었다. 셋째, 자기결정성이론으로 코칭의 중요 기술인 경청, 질문, 피드백과 고객의 기본심리욕구와의 관계를 설명하였다. 코치의 개입은 고객의 자 율성, 유능성, 관계성을 충족시키는 차원에서 활용할 때 효과적이다. 마지막으로 코칭 환경과 코치 자신에 대한 이론의 적용과 관련하여, 단기성과에 대한 압박의 해결과 코치 자신의 심리 적 욕구를 보살피는 노력의 필요성에 대해 논의했다. 자기결정성이론은 코칭의 학문적인 토대 를 강화하고, 실제 코칭의 효과성을 높이기 위해 주목해야 할 이론이다.

장미십자회의 이론에서 가장 눈에 띠는 사항 중에 하나는 자연에 대한 관념이다. 장미십자회의 이론가들은 자연에 순종하는 것이 인간 삶의 기본이며 아울러 자연은 인간에게 무한한 아름다움을 선사한다고 주장한다. 또한 자연을 포함해 우주 만물에는 생명력이 존재하므로 우리는 이를 사랑의 시선으로 보아야한다는 것이다. 그 러나 문제는 자연을 묘사하는 방식인데 예이츠는 자연물에 아름다움이 포함되어 있다 는 사실을 인식하고서 그것이 지닌 아름다움을 표현하고자 노력한 시인이라고 할 수 있다. 또한 장미십자회의 이론가들은 대상을 관찰하는 시각 전환을 요구하는 데 이를 위해서는 우리 인간들도 생성이 아니라 재생으로 자세를 변형시켜야함을 강조한다.

明堂이란, 孟子에 의하면 儒敎에서 지향하는 政治的理想鄕을 실천하는 특정 장소를 말하는데, 그것은 天子國인 周나라의 武王이 鎬京에 세웠던 辟雍과 관련이 있는 것이다. 諸侯國인 魯나라의 泮宮역시 벽옹과 유사한 기능을 하던 곳이었는데, 그 두 지점 모두 ‘강물의 環抱’와 ‘背山臨水’라는 유사한 입지 환경을 갖추고 있었다. 이 두 國都의 이러한 자연 환경은 風水地理초기 이론에서 ‘明堂’과 ‘穴’이라는 吉地이론 형성에 밑바탕이 되었다. 殷나라 말기 서쪽 변방의 제후국에 지나지 않았던 周나라가 鎬京의 營建및 그곳의 辟雍건립 이후에 곧바로 천하를 소유하게 된 역사적 사건은, 초기의 風水연구가들에게 吉地의 기준에 대한 이론적 영감을 주었다. 한편 鎬京과 상당히 먼 거리에 있는 魯나라의 泮宮이 辟雍과 유사한 자연 환경을 갖춘 곳에 만들어진 배경에는, 바로 그 魯나라가 文王의 아들이자 武王의 아우로서 成王초 周나라 에서 수년 동안의 攝政활동을 하였던 周公을 위해, 그의 長子에게 수여된 제후국이라는 것과 무관하지 않을 것이다.

PURPOSES: This paper proposes a reliability index for the safety evaluation of freeway sections. It establishes a reliability index as a safety surrogate on freeways considering speeds and speed dispersions. METHODS : We collated values of design elements including radii, curve lengths, vertical slopes (absolute values), superelevations, and vertical slopes from seven freeway sections in Korea. We also collected data about driving speeds, traffic accidents, and their deviations. We established a reliability index using these variables. RESULTS : The average radii, curve lengths, and superelevations are highly correlated with the incidence of traffic accidents. Deviations in radius and curve lengths show an especially high correlation. The reliability index, derived from speed and speed dispersions of the seven freeway sections, also correlated highly with accidents with a correlation index of 0.63. CONCLUSIONS : Since the reliability index obtained from speed and speed dispersions are highly correlated with traffic accidents, we conclude that a reliability index can be a safety surrogate on freeways considering speeds and speed dispersions together in terms of design and operational levels.

『주역』은 시간과 공간의 범주로 세계를 인식하고 있다. 그리고 세상의 변화를 음양 상징체계로 표현하고 있다. 기본적으로 『주역』은 점서이며, 점이란 미래를 예측하는 것이다. 미래를 예측한다는 것은 시간과 공간의 한계를 초월하는 의미가 내재되어 있다. 정신작용으로 이루어지는 점술예측은 물리적인 의미에서의 시간과 공간의 한계를 초월한다. 이 논문은 점술을 통한 미래예측의 문제를 시간과 공간이라는 관점에서 살펴보았다. 그리고 분석심리학에서의 동시성이론과 관련하여 비교하여 보았다. 융은 정신과 사건의 관계를 다루면서 시간과 공간의 상대성에 주목하였다. 그리고 『주역』의 점술에도 깊은 관심을 가졌다. 분석심리학과 마찬가지로『주역』의 점술은 인간의 정신이 현상계의 사건에 영향을 줄 수 있다는 것을 보여주고 있다. 그리고 인간의 정신은 물리적인 시공간의 한계를 초월한다는 것을 보여준다. 인간은 현재가 아닌 미래를 살고 있다. 열린 미래관에서 능동적이고 창조적인 미래가 열린다.

Using a range of interpretive methods, including focus-group interviews, in-depth interviews, and structured field observations, this study investigates how shopping experiences within sustainable fashion stores may cause consumers to change their attitudes towards sustainable fashion. Heider’s balance theory was applied to interpret the results, whereby we constructed the maps of individual consumers’ positive and negative associations of concepts, events, and outcomes within consumers’ purchasing decisions about sustainable fashion products. Our findings suggest that there could often be a gap between the consumer’s perception of sustainable fashion and their actual purchase behavior, which creates an ‘imbalanced’ state. However, positive store experiences may persuade consumers to achieve a balance by purchasing sustainable fashion products. The study provides important and theoretical and practical insights for sustainable fashion marketing

We adopt a semi-grounded theory approach to investigate the impact of different review manipulation tactics. Shoppers take a negative view toward seller manipulations, but the degree of negativity varies across different tactics. Moreover, different manipulations tactics vary in the ease of detection, perceived unethicality, and the effect on consumer perceptions.

As the general public’s awareness of the environmental problems associated with economic growth have increased, interests in eco-friendly products have also increased for the past few decades. However, many consumer surveys and sales data indicate that while many consumers believe that buying eco-friendly products is important for protection of environment, actual adoption of those products are far below what has been expected. This discrepancy between consumers’ beliefs and actions regarding eco-friendly products purchase suggests that consumers do not purchase eco-friendly products solely based on environmental concerns and environmental merits of products. Then, what is the decisive determinants of consumer’s decisions to buy of green products? Previous researches showed that many people usually are reluctant to buying green products because of high price compared to conventional products (Hopkins and Roche 2009; Thakur and Aurora 2015), but if people perceived additional value to self (e.g. functional value, social value, emotional value, economic value, epistemic value), people are willing to buy green product (Lin and Huang 2012; Jung and Kim 2014; Renfro 2010). In other words, the perceived personal value for money, associated price and benefits of product, can be importantly decisive determinants of eco-friendly buying decisions. Moreover, among many values or benefits, economic benefit such as monetary savings can be an effective factor to adaption of green product. This is because that many consumers are very sensitive to price of green products as many researchers argued, and economic benefit is so visible and computable that reduce consumer’s perceived cost. Therefore, for inducing the adaption of green product, the way of appealing and presenting product information about price premium and potential economic benefits is very important in marketing communication with consumers. However, the extant many researches have focused on highlighting that which benefits of product depending on individual difference is more attractive to people, rather than both price and benefit. There is a general lack of study on this issue in the extant literature. Furthermore, previous experiments about green products have another limitation that it is difficult to reflect the real choice of green product. Many empirical researches have focused on an attitude toward product or advertisement, a preference or a purchase intention as dependent variables, which are mostly used for predicting consumer’s choice of product. However, choice does not always and reflect the attitude toward product or advertisement, preference or purchase intention. Thus, the more research reflected actual choice of green product or conventional product is considerably needed. To fill the gap in the extant literature, this research develops and tests hypotheses on how different presentations of price premiums and monetary savings of eco-friendly products affect consumers’ choice of those product, based on extended Thaler (1985)’s Hedonic editing hypothesis of mental accounting theory, which this study proposed. In extended Thaler’s Hedonic editing hypothesis, alternative presentation (all of segregation) is added to original Thaler’s Hedonic editing hypothesis, to compensate for limitation of original hypothesis that most fragmentarily consider two attributes of product (e.g. one gain and one loss, one gain and one gain), even though attributes of products can be composed of several attributes. Therefore, this research investigates whether presenting price premiums and monetary savings in an integrated manner, a segregated manner or an all of segregated manner leads to differential choices, depending on the relative sizes of monetary gains and losses of various eco-friendly products. Additionally, this study also analyze the moderating effect of consumer’s product involvement. According to ELM model (Petty and Cacioppo 1979), the different methods of inducing persuasion may work in decision-making process, depending on level of involvement. To be specific, under high involvement, conditions the quality of the arguments contained in a message has had a greater impact on persuasion (central route). While, under low involvement conditions, peripheral cues such as attractiveness of a message source or the number of positive or negative messages have had a greater impact on persuasion (peripheral route). Therefore, this study suggests that consumers with low product involvement will more choose green product in message condition, which has the greatest number of positive information, while the consumers with low product involvement will have no difference in choice of green product, depending on different presentation. This study conducted an experiment about a choice between green product and non-green product on different presentation of monetary costs and benefits (integration, segregation, all of segregation), in each types of product (multiple gain product, mixed gain product, mixed loss product). We selected representative product for each type of product, after investigating market research (multiple gain product-washing machine; mixed gain product-LED bulb and rechargeable battery; mixed loss product-hybrid car) as shown in Table 1, and the price of each green and conventional product and cost saving amount of green product is based on real product’s attributes, in an experiment. In doing so, this study analyzed and compared the proportion of choice of green product in each conditions, by using omnibus chi-square test with SPSS 21.0 (Sharpe 2015). The findings of the empirical study shows that the effect of presentations of price and monetary savings is only significant to low product involvement consumer in all product categories, excepted for hybrid car. The results showed that low involvement consumers make many choices of green product in condition, which has the greatest number of positive information. Specifically all of segregation is the most persuasive than other presentation for LED bulb to low involvement consumer, but all of segregation is the less persuasive for rechargeable battery. This results indicate that the persuasive way of presentation is different depending on attributes of each product although LED bulb and rechargeable battery is classified as same types of product. The contribution of this study to the literature on choice of eco-friendly products in perspectives of mental accounting theory is four-fold. First of theoretical contribution, this study could extend and develop Thaler (1985)’s Hedonic editing hypothesis, by proposing alternative presentation (all of segregation). Additionally this study found that the proportion of choice of green product can be different in same type of product, depending on attribute of product. Third, this study reflected actual choice of green product by considering consumer’s choice as dependent variables, rather than attitude, preference or purchase intention. Finally, in managerial implication, this study provide managerial guidelines and strategy how to present the message about green product to increase consumer’s choice, depending on product type. Further research for extend and develop this study are currently underway.

Drawing on psychological reactance theory, this study examines consumers’ reactions to grocery categories’ variety reductions. Results show negative main effects on post-reduction satisfaction with variety and store patronage intentions, which are moderated by grocery category nature and by consumers’ intrinsic need for variety and attitude toward private label brands.

The Internet is considered as a competitive marketing instrument in advancing business-related information and real-time transaction opportunities (Kumar, 2013). Several brand managers are questioning whether the existent marketing approaches to position their brands, with the purpose to operate in a traditional and online setting, may be enhanced (Liu, 2012). The Internet is recognized as an influential instrument that has changed the manner brands conduct business and the way consumers and businesses interact (Boyland et al., 2013). The distinctive value that the Internet offers over conventional media is the capacity to interact with consumers. This permits practitioners to adjust their presentation to adapt specific consumers’ needs. Contrary to other forms of media, the Internet assists companies to create long-term relationships with its consumers as it allows a distinctive reciprocal communication. This reciprocal communication that distinguishes the latest marketing channels from conventional media is website interactivity (Wang et al., 2013). a mechanized environment the same way as a company does in a traditional environment. It includes communicating with consumers directly, generating an exclusive and individual interaction with them. As a central aspect in technology-mediated communication, Website interactivity has been identified as a critical component to create strong brands (Voorveld et al., 2013). Regardless of the significance of Website interactivity, very limited research was identified in the branding and marketing literature that investigate the influential role of interactivity on brand equity. To this date very few researchers have devoted efforts to investigate the influential impact of Website interactivity on branding constructs. Therefore, this study closes this gap with the conceptualization and the impact of the two dimensions of Website interactivity namely social interactivity and system interactivity on brand equity. Additionally, another contribution is to examine the mediating effect of brand image and brand awareness in the formation of brand equity in the online environment. The study propose a theory-based model of Website interactivity as a precursor to build online brand equity and to examine the relationships among Website interactivity, bran image, brand awareness, and brand equity in the context of branded Websites. Leaning on the fundamentals of branding literature and the Website interactivity theory, a theoretical framework is designed and seven hypotheses are examined. A two-phase analysis is considered, first a Confirmatory factor analysis (CFA) and then a Structural Equation Modeling (SEM). The findings show that the dimensions of Website interactivity impact significantly on the brand awareness and brand image which in turn influence online brand equity. As today limited research has been focused on studying the impact of Website interactivity as a branding instrument. In this study, the authors consider Website interactivity to be the interaction between Websites and individuals. In this sense, Website interactivity is viewed as an essential high-tech capability for building brands (Voorveld et al., 2013) as it allows a reciprocal communication with the system and other users. Current literature indicates that for a more real illustration of the dual dimensions of Website interactivity, studies devote user control as an expression of system interactivity and two-way communication as an expression of social interactivity (Wang et al., 2013). Two-way communication (social interactivity) refers to reciprocal communication between individuals. The dimension is perceived as the interaction between the users and the system (e.g. Website) (e.g. through e-mail, chat or toll-free telephone access to customer service, etc.). The user control (system interactivity) perspective is more concerned with the ability of the user to select content and guide the interaction (Lowry et al., 2006). User control is manifested when individuals are granted the opportunity to select the content and influence the communication. For instance, Web users may feel themselves as possessing user control because they have the capacity to select without restrictions (through an internal search engine).

The purpose of this paper is to understand the digital differentiation in social members’ information use via digital devices. Though the attention to the digital differentiation becomes far more increasing, there are only few literatures dealing with quantitative approaches about the digital differentiation. The term ‘digital differentiation’ represents the availability of the information user. It is different from ‘digital divide’ of which the main parameter is accessibility to the information. Once accessibility meets a certain level, availability is considered as a more important factor than accessibility when evaluating the progress of ICT(Information and Communication Technology). We present a model that can describe the digital differentiation phenomenon by using the methodology borrowed from the graph theory, inverse optimization and other established research theory related to digital differentiation. We provide some insights to reduce digital differentiations and therefore our analysis can be used as a guideline for policy maker who desires to mitigate digital differentiations.

Construal Level Theory (CLT) has been explored and researched in many different contexts. In an academic setting, the areas of CLT in time (temporal distance), physical space (spatial distance), and interpersonal/social distance are frequently revisited for the implications they may and often do have. High-level construals are associated with abstract thinking, while low-level construals are associated with more concrete thinking (Trope & Liberman, 2010). In today’s media-saturated world, it is important to understand how the branded messages the world receives affect the cognition of society as a whole. This project aims to explore what role, if any, branding and/or product placement has in the cognitive and performance abilities for various tasks. This will be tested by utilizing branded products in a task-completion challenge and measuring through both task performance and collected survey data from participants. This project will focus on the construal levels of individuals and how the use of and/or the engagement with a socially proximal branded item will affect perceived spatial distance. A study from Van Kerckhove, Geuend, & Vermeir (2014) found that construal levels impact behaviors. The results of their 2014 published study showed that individuals with a high construal (i.e. they thought more abstractly) were linked to a strong inclination to look up, whereas when individuals had lower-level construals (i.e. thinking more concretely) they were more likely to have a behavior of looking down. This ties into their paper’s title quite nicely – “the floor is nearer than the sky” – in that looking down at what is perceivable and spatially proximal is less likely to be viewed as ambiguous or abstract.

This study examines consumers’ online activities according to the categories of goods and services, applying foraging theory, and explore online information structure perceived by consumers, determining the degree of information overload. Consumers are confronted by nearly unlimited amounts of information when they gather information to make purchase decisions in an online environment. Few studies have focused on the behavioral pattern of information acquisition to reduce information overload. The available studies are limited by particular conditions under a normative perspective (e.g., cognitive limitation with item specific information only and overemphasis on the quantity dimension of information structure). An improvement may be a holistic approach that allows freedom of information acquisition, and includes an ecological perspective, which emphasizes an interaction between minds and immediate environments (Todd & Gigerenzer, 2007). In other words, to provide a better explanation of information overload phenomenon, the research includes quantity information as well as quality and environmental information in the information structure. This has been overlooked in an information overload paradigm (for example, the question of whether more or less information is better) (Scheibehenne, Greifeneder, & Todd, 2010). Moreover, Xia and Monroe (2005) argued that the majority of research about information acquisition has overemphasized information searching while overlooking information browsing, although both activities occur concurrently during processes of information acquisition. The foraging theory (Stephen and Kreb, 1986), which originated from behavioral ecology, can help explain a continuum of browsing and searching behavior through utilizing the patch framework (Kim & Hantula, 2016). The patch framework provides a different perspective for information structure in terms of the amount of data as a combination of within-patch (searching) and between-patch (browsing), thereby covering the issue of the browse-search continuum to explain issues of amount for information overload. (e.g., Detlor, Sproule, & Gupta, 2003). The current study applied foraging theory into the online behavior of information acquisition and explored the information structure that consumers establish and consider in their process of information foraging across categories of goods and services (i.e., durables, nondurables, and services). This theoretical integration would proffer some clues for information structure to reduce information overloads through browsing and searching information online. The investigations consist of ordinary activities and purchase-related activities online, frequently purchased items and consideration to make purchase decisions, strategic information foraging patterns, and perceived decisional difficulty.

International Joint Venture (IJV) is one of the most popular market entry mode in emerging markets. The instability and stability of IJV have also been receiving ongoing attention in the literature (e.g. Deitz et al. 2010; Kogut 1989; Rhoades & Lush 1997; Sim & Ali 2000). IJV instability and stability are often treated as opposite to one another in the literature, and assumed the factors that account for instability has an inverse impacts on stability. However, conceptually and empirically they are not exactly two contrasting phenomena. This study adopts the perspectives of Superficial Friendship theory (Yan 2010) to differentiate the determinants of IJV instability and stability and empirically compares their determinants. The results indicate that the factors that account for instability do not have inverse impacts on stability. The empirical results not only contribute to an understanding of the different drivers of IJV instability and stability but also have important implications for international business managers in both parents and IJVs with regard to keeping an IJV profitable and successful.

The paper addresses the phenomenon of the opportunism that arises from a parent (principal) toward an IJV (agent) and its antecedents. This study integrates Agency Theory and Resource Dependence Theory (RDT) to discover its determinants from the perspectives of principal opportunism. Using Structural Equation Modelling (SEM) techniques and fuzzy-set qualitative comparative analysis (fsQCA) based on a sample of 185 Chinese-foreign IJVs in China, which are useful to reals the overall story of the principal opportunism. This study finds an IJV depends on parents’ support in both knowledge- and property-based resources has more chances to subject to principal opportunism. The result also indicates that psychic distance has a negative impact on principal opportunism. fsQCA, however, provides further solutions that the specific combinations of these predictors or their negation predicts principle opportunism.

The aim of this study was to evaluate the effects of a nutrition education program for the elderly at a public health center located in Jinhae city. The one group pretest and posttest design was conducted using self-administered questionnaire survey. Nutrition education lessons based on social cognitive theory (2 hours/lesson, 3 times) were provided to 27 female elderly(≥65 yrs) for a month. After the nutrition education, number of exercise increased and preference for sweetness decreased significantly (p<0.05). The outcome expectations, the knowledge of nutrition (p<0.001), and behavioral capability (p<0.05) score were significantly increased. There were significant increases in all nutrient intake. NAR was increased significantly in protein, calcium and vitamin C (p<0.01), dietary fiber, iron, zinc, thiamin, niacin and folic acid (p<0.001), and riboflavin (p<0.05). INQ was increased significantly in thiamin, vitamin B6 and niacin (p<0.05), and dietary fiber (p<0.01). The score of nutrition education satisfaction was high (4.52). The results of this study suggested that the nutritional education program based on social cognitive theory had a positive effect on dietary behavior changes, and nutrition intake status among female elderly even after short-term intervention.

碑學 서예 이론의 출현과 碑派 서예 창작의 성행은 清代 서예 전향의 중요 상징이다. 阮元의 비학 이론을 선도로 清代 서예 창작 발전의 방향 을 제시하게 되었다. 새로운 이론 관념은 창작에서 충분히 증명되어 졌고, 창작 실기에서 특히 중요하다고 여겨졌기에 역사가 邓石如를 선택한 것은 우연한 기회 가 아닌 필연적 선택이었다. 본 논문은 "碑学"의 각도로 등석여 자신의 서예적 성취와 역사적 지위를 이해하고, 邓石如와 碑学 명가들의 교류가 碑派 서예 창작에 영향을 미쳤는지 등의 방면을 논술하고, 邓石如의 碑学 이론 해석이 가져온 의 의를 증명하며, 碑学 이론 해석의 각도에서 清代 邓石如의 서예사적 위 치를 제시하였다.