Crowdfunding has recently emerged as a novel way for people to collect monetary donation from large numbers of internet users. Since 2009, the volume of crowdfunding has increased exponentially, reaching 16.2 billion in 2014. A growing number of literature starts to investigate social influence in crowdfunding that occurs when former backers, who make contribution to fund a project at an earlier stage of fund-raising period, make influences of the contribution decision of latter backers. Crowdfunding can be classified into four categories, namely, lending-based, equity-based, reward-based, and donation-based. The primary goal of lending-based and equity-based crowdfunding is to raise capital and borrow money from a number of investors or lenders in exchange for interest payment or equity share of a company. In contrast, reward-based crowdfunding or donation-based crowdfunding requires a project initiator to create a project, which raise fund to develop a new product (e.g., private good) or enhance the public interest (e.g., public good). In this study, we focus on the two most popular crowdfunding type: reward-based and donation-based crowdfunding projects. In reward-based crowdfunding, backers (or contributors) give a small amount of money in return for a reward such as a copy of creative work or pre-sell products. In donation-based crowdfunding, backers donate to projects for gratitude and the pleasure of giving and expect no compensation in exchange

Large retailers use strategic alliances with suppliers in order to obtain customized distribution services from the suppliers. Forming strategic alliances with large retailers requires suppliers to make relationship-specific investments in the retailers. Transaction cost analysis suggests that the investments create a potential of hold up and discourage suppliers from forming the alliance. This study considers that regulatory focus of suppliers is a determinant of forming strategic alliance. It hypothesizes that promotion-focused suppliers are likely to accept an uncertain alliance with larger retailers even if it requires them to make relationship-specific investments. On the other hand, it is suggested that prevention-focused suppliers are unlikely to accept the same offer under the same conditions.

Evidence indicates that lower levels of obesity among school-age children can be achieved through active school travel modes which include walking. This research aims to empirically investigate the explanatory potential of the Ecological and Cognitive Active Commuting (ECAC) model to explain walking to school behaviour among Queensland children. The results from an online survey of 537 carers in Queensland, Australia indicate that the ECAC explained 53.4% of the variance in walking to school. Distance to school moderates the associations among walking to school behaviours, perceived risks, and social norms. Data indicates that changing carers’ social norms and lowering the perceived risks carers associate with walking to school will increase the incidence of walking to school in Queensland.

This article examines the discourses and directions of the Korea-China Initiative for People-to-People and Cultural Ties (PCT) for which the Presidents of Korea and China signed in June 2013. The Initiative has gained public attention because Korea and China, which share cultural commonalities through the long history of mutual exchanges, employed humane and cultural resources in the diplomatic policies in an effort to substantiate the Korea-China Strategic Cooperative Partnership. Despite its successful initialization, however, differing views on the PCT have emerged in regards to the notion of cultural ties/communities and the substances of cultural commonalities. This article, based on a review of the political contexts the two countries reached the agreement, critically examines the differing nuance and positions regarding the Initiative. It pays special attention to the Chinese contexts where traditional cultures, usually represented with Confucianism and Chinese characters, are actively employed as political, ideological and diplomatic devices. In addition, examining the Chinese strategies regarding PCT and foreign policies, this article quests for balanced, reciprocal directions of the Initiative.

본 논문은 노사관계에서 중요한 측면인 감정노동과 노조태도에 관한 연구이다. Hochschild가 1980년대 초 ‘감정노동’에 관해서 소개하고 이론화한 후 30여 년이 지난 이후 사회과학분야에서 감정노동은 매우 활발히 연구되어 왔고, 그만큼 감정노동 연구는 그 이론적 깊이와 폭과 다양성의 측면에서 괄목할 만한 업적을 이루었음에도 불구하고 감정노동이 노사관계측면에서 실증적으로 거의 연구되지 않은 가운데 감정노동이 노조관련 태도에 미치는 영향에 관한 탐색적 실증연구결과를 보고하는 논문이다. 본 연구는 개념적 연구방법과 경험적 연구방법을 병행하되, 주로 경험적인 연구를 통해 연구목적을 달성하고자 하였다. 경험적 연구는 간호, 간병, 항공사승무원, 콜센터, 판매 등 다양한 업종의 감정노동자 432명에 대한 설문조사를 통한 실증연구로서 감정노동의 경험이 노조태도에 어떠한 영향을 미치는가를 분석하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 감정노동의 표면행동과 감정노동의 강도는 노조태도에 정(+)의 영향을 미쳤다. 둘째, 조절변수의 영향을 보면, 감정노동경험이 노조태도에 미치는 영향은 업종(돌봄 정도)에 따라 차이가 있었으나, 노조유무와 고용형태에 따른 차이는 나타나지 않았다. 이러한 실증연구결과가 갖는 시사점과 연구의 한계점 그리고 향후연구에의 제언을 제시하였다.

The purpose of the study was two-fold: to investigate the effects of a group-based book reading plus self-efficacy and outcome expectancy intervention on reading amount, perceived reading ability, reading behavior, and social cognitions and to examine influencing factors of book reading behaviors. Sixty-three sixth graders completed a ten-week book reading intervention in two experimental conditions: one with book-reading activities only and the other with a book-reading plus social cognition intervention. The control group (n=32) studied English in their regular English classes. Questionnaires were administered three times to assess the participants' social cognition, reading behavior, and perceptions of reading English books: right before and right after the intervention, and at eight weeks post intervention. The results showed positive effects of the intervention on reading amount, perceived reading ability, and reading behavior. Of the two experimental groups, the group that had received the book-reading plus social cognition intervention showed more positive results. At eight weeks post intervention, intervention effects on goal efficacy, reading behavior, and attitude toward reading were maintained. Social cognition was found to affect reading amount and behavior for the experimental groups. Research and practical implications are suggested.

The purpose of this study was to evaluate dietary habit and nutritional status by household income in female adults, using data from the 4th Korea National Health and Nutrition Examination Survey (2007~2009). Subjects were 8,356 women over the age of 20 years. The subjects were classified into 4 groups by household income level. Dietary data from 24 hr recall methods were used to analyze nutritional status. The obesity rate of the low income group was significantly higher than the rates of other income groups. Additionally, the nutritional status of the low income group was worse than those of other groups. The percentage of carbohydrate in total energy intake was higher and food security status was lower in the low income group than in other groups. Awareness and adherence to dietary guidelines were also lower in the low income group. Adherence to a dietary guideline of ‘avoiding salty foods and trying to eat foods with bland taste’ and ‘eating a variety of foods from each food group’ were lower than those of other groups. However, the frequency of skipping breakfast among the low income group was lower than that of others. Therefore, this study suggested that low income women should decrease the percentage of carbohydrate in total energy intake and adhere to dietary guidelines, especially those of avoiding salty foods and eating a variety of food groups, in order to improve their nutritional status.

The importance of frontline employees (FLEs) for the success of organizations is recognized by researches and practitioners alike. However, their importance for the innovativeness of companies resulting from their boundary spanning role is often underestimated and has received little attention in prior research. The present paper identifies individual and firm-level factors that explain variations in idea collecting behaviors of FLEs. To test the hypotheses, data was collected from 31 different managers from the automotive, construction, IT, machinery, and chemicals sectors. In addition, a total of corresponding 237 FLEs were surveyed and matched to the firm-level data. Results of our study show that FLEs’ idea gathering is positively influenced by job satisfaction, desire for upward mobility, and lack of resources. Role ambiguity between FLEs and the employer decreases FLEs intention to gather ideas. Dissemination behavior is enforced by inter-sender role conflicts and reduced by role conflicts resulting from a lack of resources. Both dimensions of idea generation depend on the presence of a strong internal network. On a firm-level, learning orientation and providing feedback to FLEs are found to strengthen the interrelationship between idea gathering and dissemination. Based on these findings, implications for management and research are derived.

Intrigued by the recent emergence and success of low-cost airlines, which use the additive option price framing (as opposed to the subtractive option price framing used by the traditional full-service airlines), we attempted to develop and empirically test a theoretical model that can help better understand the success of this innovative pricing practice for optional services. Drawing on the prospect theory and the loss aversion and endowment effect theory, we argue that option price framing affect customer responses such as perceived risk, perceived price fairness and affect. Further, we propose interaction effects between option framing and product type (utilitarian vs. hedonic) on perceived risk. Using a quasi-experimental design, we constructed four scenarios (2 option price framings x 2 product types). We administered the scenario-based survey among part-time MBA students (full-time managers). Analysis results of 132 responses demonstrated that customer responses in perceived risk, perceived fairness and affect were more favorable in the additive option framing, which in turn led to higher purchase intention. Further, these effects were stronger for utilitarian products. For hedonic products, no difference in perceived risk was observed between the two option price framings. Consequently, our study offered an explanation for when and why the additive option price framing might work better.

This study investigates the factors that influence brand loyalty in the airline industry. A survey using a sample of 106 travelers was conducted. Results of statistical analysis show that the influence of perceived quality and brand association on brand loyalty was mediated by brand equity. Brand satisfaction and perceived value were also found to have a direct influence on brand loyalty. The research findings provide valuable information for marketers, academics and practitioners for investigating brand loyalty of customers.

기술융합에 따라 신매체가 구매체와 유사한 서비스를 제공함에도 불구하고 둘 간의 규제격차가 심할 경우에는 규제갈등과 규제공백을 가져올 가능성 이 크다. 이 연구는 두가지 관점에서 스마트TV에 대한 규제 타당성과 규제 수준을 살펴보았다. 첫째, 매체적 특성요인이며, 둘째, 이해관계자 인식 요인이다. 이 두가 지 요인은 지금까지 국내에서 신매체의 법적 성격을 규정짓는데 참고해온 핵심 요 인들이라고 볼 수 있기 때문이다. 스마트TV의 기술적 특징을 기존문헌과 심층인터 뷰를 통해 분석하고 관련법에서의 수용가능성에 대해 분석하였다. 또한 스마트TV 에 대한 법적 지위 및 규제 수준 그리고 쟁점 규제 이슈에 대해 관련 전문가들의 인식과 입장을 알아보았다. 이를 토대로 스마트TV의 실시간방송에 대해서는 기존 유료방송사업자에 준하는 법적 규제를 행할 필요가 있으며, 방송법, IPTV법, 전기 통신사업법 상의 행위규제에서 나타나는 비대칭규제 문제를 우선적으로 해결할 필 요성이 있다는 결론을 제시하였다.

일반적으로 액체가스운반선은 인화성 화물이나 독성물질을 운반한다. 이러한 화물들은 폭발, 화재 및 인명손상을 가져올 수 있기 때문에, 액체가스운반선의 거주구역, 서비스 구역 및 통제실은 가스의 유입이 원천적으로 차단되도록 설계한다. 이러한 이유로, IMO IGC 코드의 멤브레인형 LNG선박의 화물탱크에 설치되는 벤트 출구의 높이는 노출갑판상 B/3 또는 6m 중 큰 것 이상으로 하고 작업구역 및 전후부 통행로, 갑판상의 저장탱크 및 화물설계 액위보다 6m 이상 높게 설치하여야 한다라고 규정하고 있다. 또한 LNG 시장이 점진적으로 증가하면서, LNG선박의 크기도 증가해 왔다. 때문에 현 규정에 의하면 LNG선박의 벤트의 높이는 선박 폭(B)에 비례하기 때문에 상당히 높아져야 할 것이며, 이는 높은 벤트 마스트(Mast)로 인하여 작업의 어려움 및 전방 시야를 방해하는 등 항해의 어려움을 초래한다. 본 연구에서는 멤브레인형 LNG선의 Sea-trial시에 측정하였던 데이터 및 CFD유동해석을 통해 LNG선박 화물탱크의 벤트 출구의 높이에 대한 적합성 평가를 수행한다.

This paper examines the effectiveness of English Teacher Employment Examination (TEE) listening section items by analyzing potential examinees’ mock test scores on the 2009 and 2010 TEEs and their answers to survey questions related to each item. In addition, the relationship between the mock test results and the type or content of the test items is examined. To analyze and interpret the data, descriptive statistics (including means and standard deviations, ANOVA, and PTMEA [point-measure] correlation) are calculated. The findings of this study not only show the common features and differences between the 2009 and 2010 TEEs but also suggest implications to improve the items in terms of five points: item-exposure, point distribution, item discrimination, excessive number of choices, and factors influencing level of difficulty.

This study investigated whether the simple view of reading framework is supported among Upper elementary Korean EFL learners. Specifically, the relative contributive power of two emergent literacy factors, word decoding and linguistic comprehension abilities, which have been identified as the main determinants of successful reading comprehension, was examined. Ninety nine fifth grade students in Korean elementary school participated in this research, and their decoding skills, listening comprehension abilities, and reading comprehension in English were measured. The findings revealed that both English decoding skills and linguistic comprehension ability were significant predictors of their English reading comprehension, which supports the simple view of reading within the Korean EFL context. Specifically, decoding skill explained more of the variance, compared to linguistic comprehension, in reading comprehension when controlling for each other. The result is discussed in terms of the overall development of L2 proficiency and the role of L2 exposure in L2 reading comprehension development.

This study focuses on testing the validity of dimensions of restaurants’ menu prices. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were people living in the capital region who have, at least on occasion, gone to family restaurants. The data were collected by self-administered questionnaires and analyzed by factor analysis, reliability analysis, confirmatory factor analysis, and the ANOVA t-test. The results were that consumers’ perception of restaurant menu prices is not uni-dimensional, but has six dimensions: price-price schema, pricequality schema, value consciousness, low price proneness, price mavenism, sales proneness. Demographic variables partially affect the consumers’ perception of each menu price dimension. The result of the t-test examining dimensions of price according to the demographic characteristic was that females have a higher sales proneness than males. The t-test result according to marriage indicated that married people were higher in price-price schema and quality proneness than unmarrieds. ANOVA according to age indicated that people between ages of 20 to 29 have a higher quality proneness than those of other ages.

Objective : After arranged and estimated the result of Oriental Medical Health Examination Program, considered the way of improvement and how Oriental Medicine participate in industrial health service. Results : As a point at issue of occidental medicine examination, followings have been indicated, 1) Occidental medical examination is performed by mainly test and instrument and therefore, role of doctors could be excluded and it could be diagnosed only for target disease and 2) in Korea, it could not be conducted in public medical system and therefore improvement effect of public health promotion could not be made due to increase of total medical expenses and infirmity of post management. These points are substantial limit of paradigm resided in occidental medicine and also problem caused by unique characteristics of medical system of Korea. Conclusion : According to the estimate of present special health examination for workers, it seems that special health examination forworkers is a way of specializing the purpose of special health examination and searching the group that needs a special mediation for promoting the health and preventing the disease as a part of industrial health service that needs a connection with other industrial health service. A program replaced by the health effect-oriented methods that limits the purpose of special health examination be studied. After understood the potential health disorder of workers according to where they are exposed to, it also should be contained items for the disease which can be examined in health examination.