The purpose of the study focuses on the agriculture education services in the changing rural areas conditions such as population decline, aging society, and returning farmers. The study reviews the effects of agricultural education services on returning farmers and local residents for satisfaction, intention for recommendation, and intention to continue participation. Further, the study aims to investigate any difference in the level of satisfaction for two groups. The results suggested that there is a meaningful difference between return-farmers and local residents. Among the demographic variables, age and income showed a notable difference. However, sex, level of education and type of household did not suggest noticeable differences. In addition, the study accessed agricultural education from a service perspective and analyzed its service quality and customer satisfaction, loyalty and relationship using a service profit chain model. Like the result of most other studies, the analysis showed that these had positive relationships. While the study focused on the efficiency of agriculture education training program in agriculture technology centers, the study carries a meaningful value in that it discovered a meaningful difference in the satisfaction level between returning farmers and locals despite the fact that agriculture education was applied as a part of service. In practical terms, the study pointed out the need for consumer-centered education that reflects the characteristics of the groups rather than standardized education.

Purpose – The purpose of this research is reflected on the rapid development of online tourism industries. The study was to establish the strategy for Korean tourism enterprises to develop tourist commodities suitable for Chinese tourists and attract them to visit Korea by the empirical analysis of the relation between repurchase intention of tourists and its premise variables (e-service quality, perceived value and satisfaction). Research design, data, and methodology – This research carried out a questionnaire survey on Chinese tourists who visited Korea with experience of using the online travel agency web sites. A total 398 answers were recovered, 41 of them were excluded due to the dishonest answers and 357 of them were finally analyzed. The data was analyzed with IBM SPSS AMOS 22.0. Results – The research results show that in the online travel agency web site e-service quality, convenience, interactivity, information validity, credibility had a positive impacts on perceived value and satisfaction. The perceived value of online travel agency website users has positive impart on satisfaction and repurchase intention. Satisfaction of online travel agency web site users have positive impacts on repurchase intention. But safety has no impact on perceived value while positive impacts on satisfaction was affected. Conclusions – First, in the online travel agency web site e-service quality, safety has no impact on perceived value while it was shown to have positive impacts on satisfaction because the users of online travel agency web sites believe that the protection of personal information, the defense of cracker and the safeguard of payment security are the basic premises of website operation. Although safety does not have impacts on perceived value, users benefits will suffer damage when hacker intrusion and other accidents occur so that online travel agency web sites should not ignore the security concerns. Second, credibility is a major concern for online travel agency web site users. At this time, it is necessary for the web site to establish a system to display both the commodity information and the using experience published on the user's SNS, thus improving the credibility of the website information.

In the case of Fictitious Declaration of Intention in Collusion, an formal agreement between the parties was made, which is why the record related to these contents being filled out at the register may not be seen as a false entry and not be considered as having committed a crime in false entry in officially authenticated original deed. However, what matter in false entry in officially authenticated original deed are not the actual facts but “facts on rights and duties”. Thus, it is right to judge false entry not only on the existence of the legal acts or the literal meaning of the authentic deed they caused but also on the legal effectiveness. Therefore, making government official to fill out an authentic deed by affecting as if the fictitious declaration of Intention in Collusion is an effective legal action, which is not, can not be but called an false entry, regardless of existence of appearance. Admitting private autonomy doesn’t mean allowing declaring ineffective legal action as if it had legal force and recoring fake facts on the authentic deed.

본 연구는 개표방송 정보 디자인을 영화·드라마 패러디형과 인물수치형으로 분류하여 수용자 태도에 차이점이 있는지 알아보고, 정치효능감에 의해 조절효과가 있는지 분석하였다. 또한 수용자 태도가 정치참여의도에 어떠한 영향을 미치는 살펴보았다. 연구결과 영화·드라마 패러디형이 인물수치형보다 수용자 태도가 높게 나타났다. 정치효능감의 조절효과를 분석한 결과 정치효능감이 낮은 집단은 인물수치형 보다 영화·드라마 패러디형을 선호하는 것으로 나타났으며, 정치효능감이 높은 집단에서는 영화·드라마 패러디형과 인물수치형에 차이가 없는 것으로 나타났다. 이러한 수용자 태도는 정치참여의도에 긍정적인 영향을 미치는 것으로 나타났다. 즉, 수용자 태도가 높으면 정치참여의도가 높아진다는 것이다 이와 같이 개표방송 정보디자인은 정치효능감에 따라 수용자 태도가 다르게 나타난다는 점과 수용자 태도가 정치참여의도에 긍정적인 영향을 미친다는 결과들은 이론과 실무에 유용한 지침을 제공할 것이다.

Product familiarity is vital to assess the purchase intention of consumers. In this study, a conceptual model was proposed to investigate the relationship among organic products familiarity, perceived value (measured by quality, emotional, price and social dimensions), and the purchase intention of students. The model was empirically tested using questionnaire survey data collected from 235 university students. The results reveal that organic products familiarity is positively associated with quality, emotional value, price value and social value. On the other hand, emotional value, price value and social value is also positively associated with purchase intention whereas quality shows insignificant relationship with purchase intention. Overall, the result shows students have positive outlook about their intention to purchase organic products.

Researches based on the pattern of planned behavior holds that the three variables of entrepreneurial attitudes, subjective norms, and perceived behavior control influence each other and influence entrepreneurial intentions respectively. However, there are also different, even conflicting research conclusions that continue to emerge. Researches based on the pattern of alertness, believe that profit opportunities and individuals’ pursuit to truth are the driving forces. Many scholars have demonstrated the impact of individual entrepreneurial alertness on entrepreneurial intentions. However, as an exogenous causal agent, profit opportunities have a logical problem: if there are no other assumptions, the mere existence of opportunities does not adequately explain entrepreneurial alertness. To address this gap, this study considered samples from mainland China, where entrepreneurial activities are very active currently, to test the role that entrepreneurial alertness is assumed to play in the planned behavior model. The results show that the three dimensions of alertness, individually partly intermediate the influence of entrepreneurial attitude on entrepreneurial intention, the influence of subjective norms on entrepreneurial intention, and that of perceived behavior control on entrepreneurial intention. This article studied the production of entrepreneurial intention by integrating the two patterns of planned behavior and alertness through empirical analysis, and opened up a new field for subsequent research on entrepreneurial intention.

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

Purpose - Through the analysis of the characteristics of overseas direct purchase websites and the relevant empirical analysis of the quality of service delivery, the activated theory/strategy and significance of the overseas direct purchase are sorted out. Research design, data, and methodology - In the process, to make more effective analysis, several analysis tools and analysis programmes are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0. Results - Among the characteristics of the overseas direct purchase website, the security, convenience and information provided by the overseas direct purchase have already had a positive impact on the satisfaction. The quality of the delivery service is composed of four factors: rapidity, reliability, intimacy and correctness. The research results indicate that the satisfaction level has a positive impact on the re-purchase intention. Conclusions - The significance of this study has the characteristics of overseas direct purchase sites which have confirmed that security convenience and intelligence availability have a positive impact on satisfaction and re-purchase intent. It is important to have a safe and reliable access to shopping sites on overseas direct purchase sites. In the characteristics of overseas direct purchase sites, the interaction have no positive effect on satisfaction and re-purchase intention.

목적: 본 연구는 운동참여자들의 운동심상, 운동결과기대, 운동지속의도의 구조관계에서 운동결과기대의 매개효과를 규명하여 운동참여를 지속시키기 위한 심리 행동적 중재전략으로써, 개인의 운동행동을 평가하고 예측할 수 있는 기초자료 제공에 그 목적이 있다. 방법: 연구대상은 운동에 참여하고 있는 성인 남·여 303명으로 설정하였고 수집된 자료는 기술통계 분석, 빈도분석, 신뢰도분석, 확인적 요인분석, 상관관계분석, 구조방정식모형분석을 통해 분석하였으며, 매개효과는 bootstrapping 방법으로 검증하였다. 결과: 첫째, 운동심상은 운동결과기대에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 운동심상은 운동지속의도에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 운동결과기대는 운동지속의도에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 운동심상과 운동지속의도의 관계에서 운동결과기대는 부분 매개하는 것으로 나타났다. 결론: 운동심상, 운동결과기대, 운동지속의도는 상호 긍정적인 영향관계가 있으며, 운동심상과 운동지속의도의 관계에서 운동결과기대는 매개효과가 있음을 확인하였다. 그러나 국내에서 일반운동참여자들의 운동심상 연구가 아직 초기단계인 점을 고려할 때, 운동행동과 관련된 운동심상의 효과를 확인하는 지속적인 후속연구가 필요하다.

Purpose - The purpose of this paper is to investigate the effects of online game properties, social interaction, and player satisfaction on intention to online games in Chinese gamers. Research design, data, and methodology - This study is an empirical analysis assuming that properties of online games, social interaction and satisfaction will induce Chinese gamers' intention to play online games. We set the relationship between the six variables as follows. First, the properties of online games, exogenous variables, were identified by three factors: entertainment, security, participation and challenge. Second, we had input social interaction among gamers as another exogenous variables. Third, the gamer's satisfaction of online games was added to the research model as a mediating variable between exogenous variables and endogenous variables. Finally, gamer's intention to play influenced by satisfaction and social interaction was used as final endogenous variable. The data used for the empirical analysis were collected through questionnaires for Chinese under age 35 who enjoy the online games. The data used in the research were finally extracted from 195 questionnaires. The collected data were tested through the analysis of the measurement model (Step 1) and the analysis of the structural model (Step 2). The covariance structure equation model (SEM) was used for the analysis. The measurement model and structural model were evaluated by the maximum likelihood method. Results - The results of the empirical analysis are as follows. The satisfaction of online games were entertainment and security had a significant effect to satisfaction; but participation and challenge and social interaction had no significant effect on satisfaction. The social interaction among gamers and the satisfaction with online games have a significant influence on the intention to play online games. As a result, the attributes of the game were affecting the intention to play the game after satisfaction. Social interaction influenced the intention to play online games rather than satisfaction itself. Conclusions - This study provide some practical implications for the new companies who want to enter the online game industry and seek to competitiveness in China, and provide theoretical implications on the role of interaction among gamers in the study of online games.

Purpose - The purpose of this article is to examine the effects of perceived value, satisfaction, and continued use intention of e-service Quality of taxi-booking apps. Research design, data, and methodology - The questionnaire was created to examine every relevant variables to practical and theoretical implications. The pilot survey was conducted for 15 days from April 7th to April 21st in 2016. Their total numbers were 354 surveys. But 330 copies were used for the analysis except 24 of them. To make a more effective analysis, several analysis tools and analysis programmes were used, such as IBM SPSS and AMOS. Results - The results are as follows. First, all variables of e-service quality except safety make influences on perceived value. Second, e-service quality except safety makes influences on satisfaction. Third, perceived value makes influence on satisfaction and on intention of continued use. Fourth, satisfaction makes influence on intention of continued use. Conclusions - First, 5 variables are very limited. more valuable variables are need to test with this model. Second, this study was conducted only in China. So there may be possible to the representatives. To use this model for better analysis and application abroad, more characteristics and strategic factors should be considered like the local culture of a particular country, attributes for different environment etc.

본 연구에서는 덕평자연휴게소, 마장프리미엄휴게소, 망향휴게소를 방문하는 관광객을 대상으로 고속도로 휴게소의 테마공간에 대한 만족도가 휴게소에 대한 재방문의도와 추천의도에 미치는 영향을 실증 조사하고자 한다. 조사결과, 독특한 테마로 구성되어있는 ‘화장실’, ‘체험문화공간’, ‘식당’에 대한 만족도가 휴게소에 대한 재방문의도에 긍정적 영향을 미치고 있는 것으로 나타났으며, ‘화장실’과 ‘체험문화공간’은 휴게소에 대한 추천의도에도 긍정적 영향을 미치고 있는 것으로 조사되었다. 이는 고속도로 휴게소의 이색적인 테마공간, 특히 만족도가 가장 높은 테마화장실 조성을 통한 차별화 전략이 고객의 만족도를 제고시키고 긍정적 구전효과를 일으켜 휴게소 운영의 활성화 및 경쟁력을 강화시킬 수 있음을 시사하고 있다.

Recently, interest in rural tourism for urban dwellers has increased, and rural communities are chosen as tourist destinations. Under these circumstances, the study was designed to analyze the effects of the quality of service at rural stay sites on customer satisfaction and recommendation intention. The analysis method analyzes the demographic characteristics of the survey participants and characteristics of participation in rural stay. And the quality of service for the experience of rural stay was analyzed with SERVQUAL’S five-dimensional type, reliability, assurance, responsiveness, empathy, tangible and customer satisfaction, intent of recommendation and regression. Major analysis shows that the survey subjects were found to have an average age of 41.8 years, 49 to 59 years old, and a high degree of university graduation. And as characteristic of participation, the form of company was family and relatives, the form of family meeting was many summer, the reservation was Internet, and payment by cash and card were many. As a result of the hypothesis testing, reliability, assurance, responsiveness, and empathy among the quality of service of rural stay were affected in customer satisfaction. In addition, the quality of service and the intent to recommend it were statistically significant, reliability, assurance and empathy. Therefore, it is deemed necessary to make efforts to improve service quality as the quality of service at rural stay places has relevance to customer satisfaction and recommendation intention.

본 연구는 전주한옥마을 관광객을 대상으로 독특성욕구에 따른 선호도와 구매의도에 미치는 구매 행동에 관한 연구를 토대로 전주한옥마을 음식관광의 방향을 제시하는데 목적이 있다. 표본의 인구통 계학적 특성 중 전주한옥마을은 30대가 가장 많이 방문하며, 한 달 수입이 201만 원 이상인 관광객이 가장 많은 소비를 하는 것으로 나타났다. 가설 검증을 위해 회귀분석을 실시하였으며 유사성회피는 전통비빔밥의 선호도에 부정적인 영향관계를 보였으나 독특한 비빔밥의 선호도는 독창적선택과 비대 중적선택에 긍정적인 영향관계가 있음을 검증하였고, 독창적선택과 유사성회피는 독특한 비빔밥의 구매의도에 긍정적인 영향관계가 있음을 검증하였다. 전통비빔밥의 선호도는 전통비빔밥의 구매의도에 긍정적인 영향관계를 보였으며, 전통비빔밥의 선호도와 독특한 비빔밥의 선호도는 독특한 비빔밥의 구매의도에 긍정적인 영향관계가 있음을 검증하였다.

Purpose - This paper aims to identify factors that influence the users' word-of-mouth intention (WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model (TAM) and social network theory. Research design, data and methodology - Based on TAM, this study integrates social network theory into the research model. The 317 sets of data collected in a survey were tested against the model using SmartPLS. Results - Our findings suggest the following: 1) Personal innovativeness positively influences perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE); 2) PEU affects PU and PE; 3) Both PU and Satisfaction are directly correlated with WOMI. Although PEU and PE has no direct impact on WOMI, they may indirectly affect WOMI via Satisfaction, as PU, PEU and PE all positively influence satisfaction; 4) Network density and network centrality both play a mediating role in the relation between PEU and WOMI. Referral Reward Program have a positive moderating effect on the relation between PU and WOMI. Conclusions - The findings of this study illustrate the traits of Apps that can promote users’ WOMI, as well as the characteristics of people who are more likely to participate in the word-of-mouth process. The findings provide a theoretical basis for app developers to make word-of-mouth a marketing strategy.

본 연구는 Rogers의 혁신확산이론에 근거하여, 혁신의 특성인 상대적 이익, 적합성, 시험가능성, 관찰가능성, 복잡성 등이 스마트기기 활용 수업의 수용의도에 미치는 영향과, 이와 관련하여 개인 혁신성은 어떤 조절효과를 보이는지 살펴보았다. 편의표집에 의해 서울․경기권 및 강원도 지역의 5개 대학을 선정하고 2017년도 2학기에 이 대학들의 교수학습지원(개발)센터에서 주관한 스마트 기기 활용 교수법 특강에 참여한 교수. 강사를 대상으로 설문지를 배부하였다. Rogers의 5개 특성 과 수용의도, 개인 혁신성 측정을 위한 척도를 구성하고 확인적 요인분석과 Cronbach’s Alpha 계 수로 측정도구의 타당도와 신뢰도를 검증하였다. 배경변인을 통제하고 5개 변인이 혁신의 수용의 도에 미치는 영향관계를 보기위해 위계적 회귀분석을 하였으며 조절효과를 검증하기 위해 개인 혁신성을 조절변인으로 하는 위계적 조절 회귀분석을 실시하였다. 연구 결과 상대적 이익과 적합 성, 복잡성은 수용의도에 유의한 영향을 미치는 것으로 나타났으나 관찰가능성과 시험가능성은 통 계적으로 유의한 영향을 미치지 않는 것으로 나타났다. 1단계 가설에서 기각된 관찰가능성과 시험 가능성을 제외하고 개인 혁신성의 조절효과를 분석한 결과 상대적 이익과 복잡성에서만 개인 혁 신성이 조절효과를 보이는 것으로 나타났다.

As Korean food service franchise companies sought to advance into around 2,000 new foreign markets, the importance of global management was emphasized. They intensively expanded into Chinese and American markets in 2015 and these two markets account for approximately 40% of total food service franchise companies in foreign countries. Although Japan has huge franchise market, Korean food service franchise companies in Japan only account for 5% of total franchise companies in Asian countries. The purpose of this study is to analyze the relationship between food service franchise selection factors, brand loyalty, and revisit intention of Japanese consumers using Korean food service franchise companies in Japanese food service market, and based on the analysis results, draw the implications for the expansion of Korean food service franchise companies into the Japanese market. Food service franchise selection factors is defined as service and cleanliness, taste, safety and reliability, cost and convenience, and professionalism. The study results can be summarized as follows. First, analysis was performed to identify the effects of food service franchise selection factors on the brand loyalty, it showed that five food service franchise selection factors including professionalism, service and cleanliness, cost and convenience had positive (+) effects on the brand loyalty. One of the most important factors influencing the brand loyalty is professionalism. In order to raise food service franchise’s professionalism, it is necessary for the food service franchise companies to establish stronger strategies containing professional operation systems and services compared to general restaurants. Second, analysis was performed to identify the effects of food service franchise selection factors on revisit intention, five food service franchise selection factors, service and cleanliness, safety and reliability, and cost and convenience had positive (+) effects on revisit intention. One of the most important factors influencing revisit intention is safety and reliability. Thus, in order to raise safety and reliability it is important to form trust with consumers by properly utilizing systems of food hygiene and food safety accreditation.

본 연구는 기존의 서비스품질모형에 관한 연구들을 고찰하여 Grönroos의 2차원 모형에 기반을 두고 항만서비스의 과정품질을 환 경품질과 전달품질의 2요인 구조로 분화시키고 거기에 결과품질요소를 추가한 서비스품질 모형의 기본적인 프레임을 구성하였다. 또한 서비 스 품질 각 요소들의 하위 변수들은 항만서비스의 특성 및 변화하는 항만패러다임을 반영한 최신의 실증연구를 바탕으로 서비스 품질 측정에 적합할 뿐 만 아니라 변화하는 항만산업의 특성을 고려한 서비스 품질 측정 요인들을 종합하여 최종적인 서비스품질 모형을 도출하였다. 이 에 따라 도출된 서비스 품질모형의 각 특성이 고객만족과 항만의 이미지에 미치는 영향과, 고객만족이 항만이미지에 미치는 영향 및 고객만 족과 항만이미지가 관계지속의도에 미치는 영향을 규명하기 위하여 부산항의 서비스를 이용하는 선사 및 물류업체, 포워더, 화주 등을 대상으 로 설문조사를 실시하였으며 가설검증을 위해서 Smart-PLS 3.0 프로그램이 활용되었다. 분석결과 서비스 품질차원의 각 요소들은 고객만족 에 유의미한 영향을 미치는 것으로 나타났으며 항만이미지에는 상품품질과 환경품질이 유의미한 영향을 미치는 것으로 나타났다. 또한 고객 만족도는 항만의 긍정적인 이미지를 구축하는데 영향을 미치며 고객만족도와 항만의 긍정적인 이미지는 관계지속의도에도 유의미한 영향을 미치는 것으로 밝혀졌다.

Purpose – This study aimed to investigate the effect of entrepreneurial temperament (ET) such as innovativeness, risk-taking, and proactiveness in entrepreneur’s lifetime before start-up and the effect of social capital (SC) such as network ties and trustworthiness on entrepreneurial intention. Research design, data, and methodology - We examined the components of ET (innovativeness, risk-taking, and proactiveness) and components of SC (network ties and trustworthiness) through existing prior research and investigated the factors that affected entrepreneurial intention. The first hypothesis of this study was that entrepreneurial temperament will have a significant impact on network ties of social capital, and the second hypothesis assumed that entrepreneurial temperament will have a significant effect on the trustworthiness of social capital. Finally, the second hypothesis assumed that social capital will have a significant impact on entrepreneurial intentions. We collected 175 data using questionnaires for people who have not yet started a start-up. And we used the Structure Equation Modeling (SEM) to evaluate the collected data and to test the research model by the two step research procedure. Results – As a result, the innovativeness and proactiveness of ET have a significant effect on network ties and trustworthiness of SC, but the effect of risk-taking on risk-taking of SC is not significant. On the other hand, network ties and network ties of SC was revealed a significant effect on the EI. Conclusions - The implications of this article could be observed as mentioned in this paper. First, we found that entrepreneurial innovativeness and proactiveness are helpful in constructing SCs, but not risk-taking. These results demonstrated that ET of entrepreneurs is important factor in the formation of social capital. Second, the SC that an entrepreneur built before the start-up has a meaning for EI. In conclusion, ET was affected partially to EI mediated SC. It is academic in that ET and SC are independent from each other and have a mediating role between ET and EI, unlike those directly affecting EI. Although some important implications were found in this study, this study had some limitations and we hope that future research will be complemented.

Our society has been dominated by the Dilemma Theory that rational individuals cannot get out of the 'Tragedy of the Commons' without helps from state or market. However, many empirical researches have discovered cases that common pool resources could be managed by cooperative methods of community. Based on the possibility of managing common pool resources by residents' cooperation/solidarity revealed by the recent case researches, this study aims to seek for the theoretical basis to prove it. Generally, public policies are carried forward based on the theoretical basis of the relevant social issues. The objective of this study is to suggest the new direction of policies related to domestic common resources through the researches on community's role in managing local common pool resources represented as "scenic spot". For this, it aims to reveal the influence of community activity on behavioral intention of local common pool resources, by drawing/quantitatively measuring measurement items of local residents' community activity on top of attitude, norms, and behavioral control suggested by the existing Theory of Planned Behavior. The results of this study are as follows; 4 factors such as attitude toward behavior, subjective norm, perceived behavior control, and community activity were all factors that influenced intention to manage.