Consumers are highly interested in processed fishery products that are healthy and superior in terms of convenience, nourishment, and taste. However, current domestic research on processed fishery products is marginal. We systematically analyzed consumer consumption patterns and the relationship to pursuit benefits, selection attributes, satisfaction levels, and reasons for purchase. Consumers considered product information the most important selection attribute, whereas convenience scored highest for pursuit benefits. Furthermore, the influences of selection attributes and pursuit benefits on satisfaction level and the reason for purchasing an item were analyzed using demographic properties as control variables. The variables that affected satisfaction level were residential district (region: B= -0.268, p<0.05.), recipe (B=0.098, p<0.05), nutrients (B=0.124, p<0.05), convenience (B=0.283, p<0.001), and economics (B=0.138, p<0.05). The variables affecting the reason for purchasing were nutrients (B=0.173, p<0.001), convenience (B=0.277, p<0.001) and satisfaction level (B=0.163, p<0.001). Pursuit intention had significant effects on purchase intention; however, selection attributes had no significant effect on purchase intention. Therefore, consumer satisfaction had a significant effect on purchase intention. This result showed that if consumers were satisfied, they intended to repurchase. Attempts to increase repurchases by consumer are needed by fulfilling consumer satisfaction. These data can be utilized as a fundamental reference for sales promotions.

Discussion in this article will center around introducing RFID/USN technology and exploring feasibility of applying the technology to agricultural area, based on actual pilot project done at the fisheries in Jeju Province, South Korea. The case in this article will suggest some factors needed to consider in applying RFID/USN system to the agricultural business.

In this study, Complex odor was measured by direct sensory method on site. Air samples of the fish factories were sampled with polyester aluminum bag and were analyzed by GC/FID/O and GC/MS. The feature of the complex odor was fishy, boild fish paste and dried slices of file fish. The odor active compounds of individual odor which chotribute these smell were mainly Hydrogen sulfide, Heptanal, 1-Hexanal, 2-Heptanal, TMA. Also contribution level of The designated malodor materials were higher than other industrial complex.