본 연구는 메이크업 화장품용 분체에 관한 리뷰논문이다. 분체는 피부 결함 은폐, 자외선 차단, 화장 지속성, 피부보호의 역할을 주요목적으로 한다. 이러한 기능은 분체의 형태제어, 표면처리, 캡슐화로 부여된다. 미래의 분체는 환경변화에 응답하는 스마트 형태로 진화할 것으로 보인다.

본 연구에서 당근에서 제조한 CG의 기능성 화장품 소재로서의 응용성을 SCP와 비교 검토하기 위하여 CG와 SCP를 적용한 각각의 기능성 크림을 제조하였다. CG와 SCP를 적용한 각각의 기능성 크림에서의 변색, 변취 및 크리밍 현상이나 응집 등의 관능검사와 pH, 점도 등의 물성 변화는 5℃, 25℃에서 매우 안정하다. 피부에서의 수분손실량 및 수분 함유량의 변화를 측정한 결과에서도 CG의 보습작용이 우수한 것으로 나타났다. 이러한 결과를 토대로 CG를 함유한 크림은 SCP를 함유한 크림과 마찬가지로 피부에 보습 효과가 우수하여 주름개선에도 큰 영향을 줄 것으로 예상된다.

오미자 씨 오일의 화장품 소재로서 가능성을 평가하기 위해 GC와 GC/MSD를 사용하여 안정성 평가 및 성분 분석을 실시하였다. 그 결과 주요성분은 팔미틱산과 올레익산으로 나타났다. 오미자 씨 오일은 열에 의한 성분변화가 없고, 소재 자체의 안정성이 뛰어난 것으로 나타났다. 또한, DPPH(1,1-Diphenyl-2-picrylhydrazyl) 라디칼 소거능 실험을 통하여 항산화 효능을 측정한 결과 오미자 씨 오일이 마카다미아 오일과 올리브 오일에 비하여 높은 항산화 효능을 나타내었다. 콜라겐 합성능 또한 뛰어난 것으로 평가되었다. 따라서, 오미자 씨 오일은 화장품 소재용으로 유용하게 활용될 수 있는 가능성을 가진 것으로 평가되었다.

The purpose of this paper is to investigate the different attitudes depicted in TV cosmetic ad texts for women and men. It will also probe the way women and men are identified in these ads. Based on 112 women's, and 56 of men's ad texts, we examine their sentence patterns, persuading strategies, high frequency words, and red flag expressions. Interrogative forms were preferred in women's ads, probably to reinforce solidarity, while imperative forms were preferred in men's ads, suggesting men prefer forceful approach. Women's ads used far more honorific forms revealing typical character of women's language. In persuading strategies, [explanation of the products] were mainly adopted in women's ads, while [women's recognition] was highly valued in men. For frequency words, it was ‘skin' which was the most frequently used in women's ads, while it was ‘man' in men's ads. In both women's and men's, foreign words were alarmingly adopted in red flag expressions. Exaggeration, deception, and provocation were used much more in women's ads than men's, probably due to the fact that women's ads emphasize explanation of the products' function or effect. In men's ads, a vulgarism marked the most, which might have been adopted to strengthen the solidarity between men.

The purposes of this study were to identify point makeup purchasing and using behavior according to the personal color awareness. Most women considered their favorite color first when purchasing lipsticks and skin color when purchasing cheek powder or foundation. They considered makeup concept first when applying lipsticks, eye shadows, and cheek powder but skin color applying foundations and manicures. Factors of personal color awareness were preferences & utilization awareness, other’s advice, and direct awareness, and were segmented into PC intermediate group, high PC group, and PC retard group. PC intermediate group were in the late 20’s and the early 30’s, average incomes with high education, and patronized discount stores for point makeups, used fashion color as a criterion when selecting lipsticks, foundations, and manicures, apparel color when applying eye shadows, skin color when applying cheek creams, and preferred imported lipsticks and manicures. High PC group were among unmarried women in the early 20’s, university students, high income households with medium level of pocket money, spent more for point makeup, and patronized department stores and internet shopping mall, used skin color or fashion color as criteria when selecting point makeup, referenced makeup concept when applying point makeup, preferred imported point makeup. PC retard group were among married women in the late 30’s with low education and low income, spent less for point makeup and pocket money, and selected domestic point makeup, used their favorite color as a criterion when selecting point makeups and apparel color when applying lipsticks and cheek creams.

Cosmetic industry is a typical industry for domestic demand and is closely connected with domestic demand growth. In 2006, domestic cosmetics market is showing high growth rate due to the recovery of domestic demand and the market reorganization of sales channels is proceeding rapidly due to the recent global economic slowdown, Due to the situation, many companies are launching low-priced brand shop. The purpose of this study was to clarify the impact of marketing strategy of cosmetic brand-shop on consumers' purchasing intention. As the result of analyses, it was found that product, place, promotion factors of cosmetic brand-shop affect brand image. Also only product factor affects corporate image, perceived quality. And using regression analysis between brand image, corporate image, perceived quality and customer behaviors. Brand image and perceived quality factors influence consumers purchasing intention. Brand image has a positive impact on corporate image. And corporate image affects the perceived quality.

The purpose of this study was to examine effects of perceived cosmetic brand personality on the preference of women consumer in 20～30's who started applying adult makeup and were sensitive to cosmetics and makeup techniques to provide domestic cosmetic brands with unique personality marketing resources. A questionnaire developed by researchers was used and 538 questionnaires were used for data analysis. Data was analyzed by SPSS PC(Ver. 16.0). Factor analysis, one-way ANOVA, and muliti regression analysis were done. The findings of this study were; Domestic cosmetic brands’ personality factors were aesthetics, performance, interest, competency, and boldness. In case of Isaknox, women consumers in 20-30's preferred it when they perceived its aesthetics, performance, and competency. They preferred Lacvert when they perceived its aesthetics and interest, while they preferred The Face Shop when they perceived its aesthetics, performance, and competency. They preferred domestic cosmetic brand was Hera most, followed by Laneige, Isaknox, Lacvert, and The Face Shop in a descending order. Also they preferred Laneige when they perceived its competency and Hera when they perceived its aesthetics and interest.

In this study, we evaluate the anti-microbiological activity of paraben in eye shadows that are composed of pigments and oil binders using various analytical methods and microbiological tests. Paraben does not show the microbiological activity properly when it was used with Nylon SP® 10, Talc RF SSA®, OMC Talc AS® and BaSO4. In the test of fungi, Nylon SP® 10 causes the decrease of microbiological activity regardless of the type of oil binders. The pigment of Mango violet also causes the decrease of microbiological activity when ester oil binder was used. Regardless of the type of oil binder, samples containing nylon SP 10, 0.15% of methyl paraben and 0.05% of propyl paraben had not been able to maintain microbiological activity only if the concentration of parabens were increased. Trace amounts of metal ions present in pigments reduced the activity of preservatives by inactivation of hydroxyl group of paraben. It is thought that swollen nylon SP 10 in ester oil increase the absorption or interaction of parabens and swollen nylon powder causes the inactivation of paraben.

The purpose of this study examines women in 20s∼30s who start applying adult makeup and are sensitive to cosmetics and makeup techniques to understand the influence of overseas cosmetic brands’ personality on their preference to provide overseas cosmetic brands with unique personality marketing resources. The following summarize the findings of this study: first, overseas cosmetic brands’ personality factors were aesthetics, performance, interest, competency, and boldness. Second, among imported brands, the most preferred brand was Christian Dior, followed by Bobbi Brown, Chanel, SK-Ⅱ, and Estee Lauder. Third, the subjects preferred Chanel when they perceived its aesthetics, performance, and competency and Christian Dior when they perceived its aesthetics and performance and did not perceive its boldness as much. They preferred Estee Lauder when they perceived its aesthetics and competency and Bobbi Brown when they perceived its aesthetics, performance, and competency and did not perceive its boldness as much. In case of SK-Ⅱ, they preferred it when they perceived its aesthetics, performance, interest, and competency.

This study evaluated SPF (Sun Protection Factor) of various quntity and kind of sunscreen ingredients which is used in O/W and W/O emulsion by systematic and quantitative approach. Octylmethoxycinnamate(OMC), Buthylmethoxydibenzoylmethan (BMDM), Octocrylene (OC), Octylsalicylate(OS), Octyl Triazone (OT), Titanium dioxide (TD) are used for the experiment. As a result, when different chemical sunscreen ingredients are added to OMC, the synergy effect of SPF was high in order of BMDM, OC, OS, OT. There was no significant difference in O/W and W/O emulsions. It can be a guide to use sunscreen ingredients effectively when the relation between the results of in vitro SPF and in vivo SPF is comprehended.

Over the years, scientists have developed many test methods to evaluate the efficacy of skin care products. The needs for objective assessment have stimulated to develop instruments that are capable of reliably monitoring some parameters in evaluating skin conditions. The beauty is evaluated as a measure of smoothness of skin surface. Quantitative size measurements of skin pores is also important concept to evaluate the their conditions. The purpose of this paper is to measure the temperature change of skin and the size of pores in the skin. The pore sizes were changed by its varying skin temperature. They were decreased by applying a essence which is contained with propellant and contents.

The purposes of this study were to provide information on customers for cosmetic companies to develop goods and promotion strategy by examining facial images of university women and their recognition level about cosmetics brand personality. The results were as follows; First, satisfaction level of university women with their lips and eyes was very high, while lowest in skins. Second, factors of brand personality of three kinds of foreign cosmetics brands and three kinds of domestic brands were sincerity, beauty, renovation, reliability and ruggedness. In beauty, reliability and ruggedness, they preferred foreign brands to domestic ones, while they preferred domestic ones in sincerity and renovation. Third, the satisfaction level with face had a statistically significant relationship to the importance of face and cosmetic brands, while the importance of face had to the beauty of the brand. In the interrelationship among facial images and the factors of brand personality, they had significant interrelationships, provided beauty and ruggedness, and reliability and ruggedness had no significant interrelationship.

The purpose of this research was to find out types of consumers for low price cosmetics in domestic market. And on the presumption that there would be differences on impact of brand image and brand loyalty depending on types of consumers, this study started from the possibility of establishing marketing strategy from the standpoint from such difference in types of consumers. Accordingly the classified types of consumers were presented on the basis of similar research data and data published in relevant professional literature. Analysis was undertook on kinds of impact of brand image, brand satisfaction, brand sense of identity and brand attitude which were constituent elements of brand assets on brand loyalty. Analysisshowed that causative relationship between constituent elements of branch assets is different depending on types of consumers. Result of this study suggests that there is a certain need for reviewing types of consumers in order to heighten level of brand loyalty in connection with strategy for low price cosmetics brand marketing in domestic market.

본 연구는 중국 여대생의 라이프스타일과 기초 화장품 용기디자인의 상관관계를 밝히는 것을 목적으로 진행하였다. 연구결과 중국 여대생 라이프스타일은 크게 4가지로 분류될 수 있으며 군집1은 용기 가운데의 폭이 넓은 형태로 단골점포 신뢰의 독립적 성향과 관련성이 있다. 군집2는 상단부로 올라갈수록 좁아지는 용기형태를 선호하며 적극적 투자, 외국어 중시, 인터넷 쇼핑을 선호하는 성향이 관련 있는 것으로 나타났다. 군집3은 전체적으로 부드러운 곡선의 유기적인 형태를 선호하며 큰 점포 신뢰, 점포구경취향, 자기취향에 맞는 제품을 추구의 성향과 관련 있는 것으로 나타났다. 군집4는 상단부가 넓고 하단부가 내려갈수록 날씬해지지만 하단부에서 다시 넓은 형태를 선호하며 가정의지, 브랜드와 디자인 중시하는 성향이 관련 있는 것으로 나타났다. 위의 내용을 정리해보면 소비자들은 그들의 라이프스타일 특성에 따라 선호하는 화장품 용기 디자인이 다양하고 소비자들은 용기 형태에 따라 서로 다른 감성이미지를 느끼고 있다는 것을 알 수 있다. 따라서 화장품 용기디자인에 있어서 이러한 세분화된 소비자의 특성에 대한 연구, 세분화된 제품 형태에 대한 연구 들이 서로 상관요소의 관계 안에서 이루어져야 하며 소비자 시장의 마케팅 전략에 있어서도 보다 세분화된 분석방법들이 요구되는 것을 알 수 있다.