본 논문은 2016년 하계 학술대회 발표 자료로서, 중견 기업에서의 ERP 시스템 구축 시 사전 설계 활동으로서의 PI컨설팅을 포함한 ERP 구축과 PI 활동 없이 ERP가 구축된 ERP 서비스에 대하여 두 집단간의 서비스 품질을 분석하고 비교하고자 한다. 이를 위하여 일반적인 오프라인에서의 서비스 품질 평가 모형인 SERVQUAL 모형과 IT 환경에서 서비스 품질을 분석하는 E-S-QUAL 모형 등의 다양한 연구모형을 참조하여 서비스 품질 모형(Service Quality Model)을 제시하여 두 집단에 적용하여 분석한다. 연구모형의 분석을 통해 PI 수행 여부에 따라 두 집단에 구축된 ERP 서비스 품질척도에 영향을 미치는 품질 결정 요인들을 식별하여 주요한 품질 결정 요인의 개선을 통한 ERP 서비스의 품질을 개선하고자 한다. 이러한 연구 과정을 통해 각 연구 모형과 요인들 간에 미치는 영향에 대한 결과를 분석하며, 분석 결과를 통하여 서비스 품질의 개선을 위한 경영적 시사점을 도출하고자 하는 목적으로 작성되었다.

Firms acquire customers using myriad forms of marketing media (Neslin & Shankar 2009), and different media strategies yield different results to the firms. Therefore, allocating media strategy given a firm’s spending raises important questions for managers. This is especially the case since the media landscape has changed dramatically, with new media channels incorporating online, mobile, and social media now being considered the mainstream. It is crucial to understand how each form of media influences consumers and how it operates alongside traditional media. Based on Stephen and Galak (2012), marketers distinguish earned media from paid media. Earned media is defined as media activity that a company does not directly generate, such as press mentions on the internet and online community posts in consumer-generated social media. On the other hand, paid media refers to the media activity which a company generates (for example, television, radio, print, and direct mail). It is common for firms to consider using earned media and paid media at the same time when developing marketing communication strategies. Despite the coexistence of paid and earned media channels, previous empirical findings focus either on paid media or earned media and suggest that these individually will increase a firm’s marketing outcomes. However, there is a lack of research that examines the question of whether the use of paid media and earned media at the same time is synergistic. The effects of a cross media synergy only focuses on the resource allocation within paid media (for example, TV–Radio (Edell & Keller 1989), TV–Magazine (Confer & McGlathery 1991), TV–Print (Dijkstra, Buijtels, & Van Raaij 2005), and TV, Radio, Print and Outdoor (Briggs, Krishnan, & Sheeran 2003)). Thus, by considering paid media and earned media concurrently, this study investigates whether the synergies between paid and earned media have a stronger effect on a firm’s long term profitability than the isolated effects of TV or word of mouth (WOM) alone. In addition, the research on earned media has focused on short-term outcomes such as customer actions (for example, website sign-ups) and sales growth, sales rank, cross-product sales, and ratings (Trusov, Bucklin, & Pauwels 2009; Li & Hitt 2008; Moe & Trusov 2011). Moreover, in the limited research on the relationship between earned media and long-term outcomes, the outcomes are restricted to those related to soft metrics of communication effectiveness (for example, attitude and brand awareness). Therefore, we use customer equity, which is regarded as a forward looking firm outcome variable, thereby enabling marketers to monitor and measure the long-term financial impact of marketing spending (Kumar & Shah 2015). Moreover, cross-media synergy can be accurately measured by customer equity, which incorporates both customer acquisition and retention. Based on Villanueva, Yoo, and Hassens (2008), customers acquired through paid media focus more on trials, whereas customers acquired through earned media provide the firm with more repeats. In other words, paid media plays a key role in the acquisition of customers, while, on the other hand, earned media increase the retention of customers. Thus, it is appropriate to measure the cross-media synergy with the customer equity (long term profitability) that can capture the customer acquisition and retention simultaneously. Regarding the long term impact of the firm’s media strategy, previous research has used the economic impact of traditional marketing channel (for example, television, radio, magazine or newspaper, advertisement, e-mail links, and direct mail) versus that of WOM (for example, links from Web sites, magazine, or newspaper articles, referrals from friends or colleagues, referrals from professional organizations or associations, and referrals from search engines) on customer equity. Traditional marketing had a stronger effect than WOM in the short term, while WOM is a quiet, gradual-impact, long lasting driver (Villanueva, Yoo, & Hassens 2008). This result can be attributed to the different characteristics of each media channel. Although earned media, including WOM, is not entirely controlled by the firm, earned media may be more likely to last longer for various reasons. One of the reasons for this phenomenon is that earned media has greater credibility than conventional marketing activities that are implemented by the firms, and is therefore more persuasive than conventional advertising (Brown & Reingen 1987, Villanueva, Yoo, & Hassens 2008). In other words, considering the impact of each type of media in itself, earned media is more effective in increasing long-term profitability. However, the interaction effect of earned and paid media has not been empirically tested yet. Thus, it is conceivable that a cross-media synergy (incorporating the implementation of earned media and paid media at the same time) will last longer than the implementation of each isolated media. As Armelini and Villanueva (2010) pointed out, earned media and paid media have complementary effects. For example, offline advertising increases website visitation by influencing consumer awareness, while online advertising directly leads to website traffic (Ilfeld & Winer 2002). The consumer buying process involves distinct stages such as awareness, consideration, and purchase (Lavidge & Stener 2000) and each media influences customer buying behavior in a different way. Hence, it enhances the effectiveness in terms of long-term profitability to utilize the cross-media effect properly. For example, in the car industry, 64 % new car buyers become aware of the features and benefits of a car by obtaining information online, even though they purchase their cars from an offline dealership (J.D. Power and Associates 2004). This finding implies that a firm’s implementation of both paid and earned media properly will maximize the customers’ arousal of the target brands. Furthermore, converging paid media and earned media is expected to proliferate the growth of a firm’s profitability, such as sales, revenue, and customer’s equity, at an exponential rate. For example, the effects of TV advertising execution can be enhanced by press mentions that a company does not directly generate; this is because press mentions support the credence of TV advertising. Inversely, since paid media activities reach the audience relatively more than WOM (due to the high audience penetration share), the online share of press mention can proliferate rapidly with the execution of paid media activities. Therefore, the interaction between earned media and paid media has a greater effect on customer equity than isolated media implementation. The impact of a media synergy has more positive effect and last longer than isolated media implementation (and our model is displayed in Fig. 1). We collect data on marketing efforts, word-of-mouth circumstance, and performance of a telecommunication company. Based on customer equity models and quarterly marketing and performance data, we first estimate the lifetime value of the newly acquired and existing customers. Thereafter, we determine the customer equity of the company over each period. We develop and employ a time-series model for examining the relationship between cross media efforts (paid media vs. earned media) and the estimated firm’s customer equity. Finally, we examine the synergistic effect of cross media on the firm’s long-term profitability.

This research examines the impact of CRM capabilities and marketing effectiveness and the role of intervening variables Interactive Marketing Implementation (IMI) as mediator, in the context of wireless telecommunication industry in Indonesia. Differ from prior research that often see CRM capability in technological perspective per se, this research uses a holistic perspective toward CRM capabilities that comprises three dimensions of capability that is complementary to each other: (1) technological capability, as a data processing instrument to support marketing activities; (2) operational capability, to support firms collecting past customer transaction information, demographics, psychographics, media and channel preferences; and (3) strategic capability, to embrace the implementation of relationship management strategies throughout the whole organization. To cover phenomena in the digital economy, this study deploys a three-part typology of interactive marketing, according to ways of interacting with new media; (1) relational-based, (2) content-based, and (3) interface-based.

Use of ICT in Government has ability to improve service delivery to its citizens, and yet many developing countries have lagged behind in the implementation of e-Government. Many e-Government initiatives also failed to achieve their objectives in developing countries. This paper therefore aims to identify critical failure or success factors in Kenya, using Heeks’ Factor Model. A survey questionnaire was developed and data were collected and analyzed from officials and interested citizens. The analysis results enabled to highlight seven specific success and failure factors, and their constituent elements in Kenya. The Kenyan overall e-Government implementation score belongs to the Zone of Improvement (3.52 of total 5.0), which means partial success or failure. The enablers of e-Government projects are good strategy formulation, and internal and external drive, whereas main failures of e-Government are weak ICT infrastructure. The areas for improvement are project management, design, competencies and funding. Data analysis highlights both strengths and weaknesses for each factor or variable. In particular, Kenyan government excels at the drive for change by top to bottom government officers as well as external stakeholders, while the government officers who are using e-Government are satisfied with the availability of vision, strategy and plan of e-Government implementation. Both technologies and e-transactions laws were the worst of all the variables in e-Government implementation. Two areas should be improved using immediate corrective action. In-depth study reveals that government officers and citizens can’t fully use their laptop and mobile devices due to the lack of both ICT network and its operating technology, and legal system associated with the transaction of business information. Finally, the study ends up with recommendations for policy makers to shape the future of e-Government system in both developing and developed countries.

법무부는 정신장애자 범죄가 점진적으로 증가함에 따라 이들을 전문적으로 치료하고 사회적응능력을 향상시키고 이들의 재범을 방지하기 위해 정신질환 수용자들을 위한 정신보건센터를 2012년 이후 4개의 지방교정청관할하에 개원하였다. 이 연구의 목적은 정신질환수용자들이 정신보건센터에서 치료관련 프로그램, 교육프로그램, 훈련프로그램 등 각종 프로그램이 참가자들의 정신관련 치료와 사회적응능력 향상에 도움이 되는지를 알기 위해 각종 프로그램에 대한 분석이 필요하다. 또한 정신보건센터의 운영방식과 교도소 내의 정신보건센터와 지역보건센터와의 연계방안을 고려해야 할 필요성이 있다. 그리고 정신질환자를 위한 보건센터를 더욱 발전시키기 위해서는 외국주요국의 정신질환수형자에 대한 교정처우는 어떠한지를 살펴본 후 우리의 수형자를 위한 정신보건센터의 발전방안을 모색하고자 한다.

This study has investigated on the obstacles to the production of social network games. It also tried to find their production tools in order to remove existing obstacles, which will guide to design and create new production tools. The new production tool is designed to make it easy for Terrain, UI, and Object tools to be used for essential functions, game linkage, and testing. The detailed explanation about the structure design and functions of the new production tool is also written and added for better understanding. To test its functions, texture of the animation application was printed on top of the production tool. The test result showed stable processing speed. I also made a 􋺵Farming􋺶 trial-game to test how easily social network games can be developed. As a result, more stable framework, which could not be made without production tools, was able to be designed and even the time spent on developing it became shortened.

Catechesis is a education that tells the Christians what they should believe. Many Christians know the need, but learning is tedious and teaching is difficult. Serious game in the field of education have both the intention of learning and an element of fun. In this study, I designed a educational serious game for Catechesis and implemented the game. The Heidelberg and Westminster Catechism were content. The key game play was to choose the correct answer by the touch. The effect was confirmed by the test users. The content of later study was planned. I hope this study can be well utilized to Church Educational System.

ISO 9001, quality management system, is widely known as advancing internal efficiency and productivity in various industry. As a result, the number of companies that have adopted ISO 9001’s certification have been increasing continuously year by year since ISO 9000’ family standard was published in 1987s. This fact shows that a lot of businesses are trying to get the accreditation for improving the competitiveness of quality. The purpose of this study is to present that ISO 9001’s certification motives affect to the requirement’s implementation and show that the execution of requirements influences on management performance in the small manufacturer. In order to carry out this research, we obtained 96 survey sheets and inspected twenty assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factors of certification motive influence on the requirement’s implementation except resources management. Second, the two elements of ISO 9001 requirement, resources management and product realization, have an important effect on the operational performance and financial performance considerably in the companies that choose the internal motive. Finally, the two requisites of ISO 9001 requirement, resources management and measurement, analysis and improvement, affect to the operational performance and financial performance significantly in the businesses that select the external motive. Based on the results, the companies that choose the internal motive have a good performance to execute the ISO 9001 requirements. Also, to implement the requirements of ISO 9001 is helpful for the companies to produce the operational and financial performance.

정보기술 발전과 함께 스마트폰이나 태블릿PC와 같은 터치스크린 기반의 다양한 휴대용 디바이스가 보급 및 활용되고 있다. 이러한 스마트 기기들은 탭(tab)이나 핀치(pinch)와 같은 단순하고 직관적인 터치 제스처를 활용하고 있다. 본 연구에서는 스마트기기 사용자의 지도 애플리케이션에 대한 접근성 및 편의성을 증대시킬 수 있는 제스처 라이브러리를 구현하여 터치 제스처, 에어 제스처, 조이스틱 제스처 등이 웹지도 제어에 사용하도록 하였다. 이러한 제스처 라이브러리의 가용성 평가를 위하여 프로토타 입 애플리케이션을 제작하여 다양한 제스처 인터페이스의 동작이 원활함을 확인하였다. 본 연구에서 구현한 제스처 라이브러리는 개발자가 사용하기에 편리한 형태의 객체 및 함수로 구성되었기 때문에, 웹지도와의 연동만으로도 다양한 제스처 인터페이스를 갖춘 지도 애플리케이션을 개발할 수 있다. 또한 현재까지 지도 인터페이스로서는 제안되지 않은 형태의 다양한 제스처 기능을 포함하고 있으며, 향후 HTML5 기반으로 확장하여 모바일 운영체제 비의존적인 라이브러리로 기능할 수 있을 것이라 사료된다.

일반적으로 선박평형수는 선박의 감항성을 향상시키지만 수생 외래 생물의 이동 수단으로서 해양생태계를 교란시키고 있다. 선박평형수로 인한 영향에 관한 연구는 20세기 초 시작되었으며, 1903년 북해에 아시아에서 서식하는 프랑크톤의 서식이 확인되기도 하였다. 공식적으로 평형수로 인한 문제는 1970년부 터 국제사회에 등장하게 되었고 IMO는 1980년 후반부터 MEPC를 중심으로 평형수로 인한 해양환경의 위협 및 생태계의 교란을 방지하기 위한 협약 개발을 시작하였다. 장기간의 노력 결과로 2004년 선박의 평형수와 침전물의 통제 및 관리를 위한 국제협약이 채택되었다. 이 협약은 현재까지 발효되지는 못하였다. 그러나 가까운 시일 내에 발효될 것으로 예상되기 때문에 철저한 이행 준비가 요구된다. 특히, IMO의 선박평형수관리협약에서 정의하는 평형수는 UN해양법협약상 위생과 해양환경오염의 대상이 되기 때문에 국제법적 규제 성격에 있어서 타 선박기인 해양환경 오염물질들과는 상이하다. 따라서 이 논문에서는 이와 같은 규제 성격을 고려한 UN해양법협약상 연안국 관할 수역별 이행방안을 고찰함 으로써 IMO 선박평형수관리협약의 통일된 이행방안을 제안하고자 한다.

Despite of having excellent nutritional potential and ecological benefits edible insect has received minimal attention in many part of industrialized civilization. Recently since FAO reported edible insects as one of the best sustainable solution for future food and feed security, global attention has been focussed on the use of insects for food stuffs. In Korea, this phenomenon is accelerating with the help of registration of an Act known as insect industry law which came into effect in 2010. We presented status and trend of research on edible insect and implementation from the global perspectives. Edible insect studies are categorized as 1) status of edible insect resources and distribution, 2) anthropological aspects, 3) biodiversity conservation aspects, 4) edible insect development for diet supplement or food ingredients including some legal aspects, and 5) efforts to bring insects on the table. Lastly some examples of large scale implementation for the production and manufacture systems were presented.

In this paper, the control technique of the stepping motor using back electromotive force(B-EMF) without encoder is investigated. The stepping motor generally uses the rotary encoder to detect the rotor position. Since this method increases the cost and the motor configuration size, the new closed-loop control method applied for the B-EMF was implemented by using current detect circuit, AD-converter, and micro controller unit(MCU). The contorl loop of stepping motor became very simplified. The current change of stepping motor measured by the amplifier was measured and analyzed, when the missing step is occurred. Based on the data from current feedback, position errors were compensated and confirmed by using AD-converter.

Go is an extremely complex strategic board game despite its simple rules. Recently computer Go based on MCTS plays at human-master level and also has defeated top professional players with handicap games in 19×19 Go. Before implementing computer Go, in this paper we show weakness of pure MC algorithm for playing robust Tic-Tac-Toe game and present alternative method to make up the weakness. Furthermore we show how UCB algorithm works for balancing exploration and exploitation in game tree and discuss the need of a hybrid algorithm combined with UCB and strategy based MCTS, for implementing an enhanced computer Go.

본 연구에서는 실제 외항선에 종사하는 선장 및 항해사 260명을 대상으로 GMDSS 통신장비와 항해사가 정보를 인식할 수 있는 대표적인 항해장비 ECDIS에 대하여 사용실태, 만족도, 만족 및 불만족의 이유를 조사하였다. 응답자들은 통신장비 중 MF/HF와 INMARSAT (telex)를 각각 자주 사용하는 장비 3, 4위로 선택하였지만 동시에 불필요한 장비 2, 3위에 해당된다고 응답하였고 이러한 응답 결과는 일부 통신 장비의 경우, 잦은 사용 빈도가 항해 안전의 유용성 크기와 비례하지 않다는 것을 보여준다. 특히 통신장비를 사용할 때 응답자의 42.3%와 50%는 ‘장비의 운용상 편리’와 ‘해당 정보의 필요’가 해당 장비 사용의 만족도를 높이는데 중요하다고 답변하였다. 이를 통해 선박의 안전을 위해서는 새로운 설비, 기술, 서비스의 도입 뿐 아니라 ‘정보의 접근성’, ‘정보의 적절성’, ‘장비의 용이성’이 중요하다는 사실을 알 수 있다. IMO에서 논의되는 다양한 정책과 규정이 선박의 안전을 보장하는 장치로 충분히 활용되기 위해서는 최종 사용자를 대상으로 한 구체적이고 실질적인 검증이 보완되어야 한다.

PURPOSES: Implementation and verification of the simple linear cohesive viscoelastic contact model that can be used to simulate dynamic behavior of sticky aggregates. METHODS: The differential equations were derived and the initial conditions were determined to simulate a free falling ball with a sticky surface from a ground. To describe this behavior, a combination of linear contact model and a cohesive contact model was used. The general solution for the differential equation was used to verify the implemented linear cohesive viscoelastic API model in the DEM. Sensitivity analysis was also performed using the derived analytical solutions for several combinations of damping coefficients and cohesive coefficients. RESULTS : The numerical solution obtained using the DEM showed good agreement with the analytical solution for two extreme conditions. It was observed that the linear cohesive model can be successfully implemented with a linear spring in the DEM API for dynamic analysis of the aggregates. CONCLUSIONS: It can be concluded that the derived closed form solutions are applicable for the analysis of the rebounding behavior of sticky particles, and for verification of the implemented API model in the DEM. The assumption of underdamped condition for the viscous behavior of the particles seems to be reasonable. Several factors have to be additionally identified in order to develop an enhanced contact model for an asphalt mixture.

Recently, a lot of smart devices such as smart phones have been spread. The research on smart education based on the devices are being actively investigated. A typical example of them is EPub3.0 proposed by the IDPF. Even if the educational content has supported multimedia such as image, video, text to speech and etc, it does not support a 3D virtual content yet. So a virtual reality-based education has not been achieved. In this paper, we propose an educational content system in which a virtual education simulation is possible through smart devices. To do it, the proposed system consists of an authoring tool creating 3D virtual educational content, and a viewer visualizing the content. The experimental results showed possibility of virtual experience education.