Purpose: This study aims to analyze the perceptions and experience of corporate managers on social value creation and explore how different types of cross-company collaboration can create new social value. Methods: In-depth interviews were conducted with 16 practitioners working on social value, and the data was analyzed using text analysis and topic modeling techniques. Results: A total of 11 topics emerged from the analysis, which revealed that to create social value, organizations need to build strong relationships with local communities, enhance job competencies, develop effective collaboration strategies, set clear goals, and continuously monitor performance. Conclusion: This study suggests that inter-organizational collaboration and a systematic approach to creating social value is effective and can lead to sustainable development and social responsibility. Future research should complement the findings of this study with various case studies and empirical analysis, and derive specific and practical strategies.

With the digitalization of production and consumption environments, consumers are no longer merely targets of marketing, but key players in creating value jointly with companies by participating in various decision-making processes. Much virtual content in particular, such as fashion shows, exhibitions, games, social activities, and shopping, which fashion brands implement in virtual worlds, cannot be completed without consumers’ active engagement and interaction. Thus, this study considers consumers’ participation in virtual content provided by fashion brands as value co-creation in virtual worlds. This study aims to examine how consumer (i.e., consumer smartness) and fashion firm (i.e., perceived intellectual capital) factors influence value co-creation behavior intention in virtual worlds. Data were collected from 410 consumers in their 20s nationwide through an online survey, and a higher-order structural equation modeling analysis was conducted to test the research model. The results showed that both consumer smartness and perceived intellectual capital positively influenced customer participation behavior and citizenship behavior intentions. Specifically, perceived intellectual capital had a greater impact on value co-creation behavior in the virtual world than consumer smartness. The findings provide empirical evidence that the fashion firms’ intangible assets and consumers’ competence in the digital shopping environment encourage their intentions to co-create value in virtual worlds.

기업의 사회가치 창출에 대한 논의는 기업의 존재 이유와 사회적 역할, 활동에 대해 새로운 관점을 제시하면서 사적이윤 추구 조직에서 사회문제 해결 조직으로서의 기업의 역할 전환을 강조하고 있다. 그러나 기업의 사회문제 해결 활동이 제품·서비스 생산·공급 측면에 초점이 맞추어져 시민·당사자는 이 과정에서 여전히 수동적 존재로 간주되고 있다. 이 연구에서는 시민·당사자를 수혜의 대상이나 단순 서비스 사용자·소비자로 파악하는 틀을 넘어 사회문제 해결을 위한 제품·서비스·시스템을 '공동창조'하는 파트너로 파악한다. 이러한 관점을 구체화하기 위해 시민·당사자와 함께 사회적 도전과제 대응 기업사회혁신을 수행하는 사례를 분석하고 그 기업들의 특성을 정리하였다. 분석결과 ①이들은 시스템 전환을 지향하는 기업 비전과 활동의 방향성을 제시하고 있으며, ②전환적 관점을 가지고 새로운 시스템 구현을 위한 실험을 하고 있다. ③실험은 지역현장을 기반으로 시민·당사자와의 공동창조 활동이 수행되는 리빙랩 방식으로 진행되는데, 이 과정에서 혁신팀을 만들어 새로운 사업과 프로그램을 함께 추진할 이해관계자 네트워크를 형성하고 있다. 또 ④여러 주체들이 참여하는 공동창조 활동을 활성화하기 위해 디지털 플랫폼을 구축·활용하고 있다.

Local non-timber forest products can be easily accessed by tourists. These also provide opportunities for tourists to experience the local culture. Many local governments are paying constant attention to the development of non-timber forest product brands to revitalize the local economy and increase the profits of local farmers. Although there are many forest products and tourism resources in each region of Korea, there is no local specialized strategy to sell non-timber forest products and promote consumers' purchase intentions. In this study, we aimed to explore the consumers’ perceived creating shared value (CSV) and its association with purchasing behavior of non-timber forest products in Jeongeup city, Korea. Data were collected from 1,066 consumers who had purchased non-timber forest products. Purchasing patterns of local specialty products differed depending on consumers’ perceived CSV levels. In addition, consumers with higher levels of perceived CSV showed higher awareness and familiarity with Jeongeup city and experienced Jeongeup city’s non-timber forest products. Our findings suggest that improving consumer perception towards CSV of non-timber forest products can be used as a marketing strategy for local non-timber forest products to revitalize the local economy.

The fourth Industrial Revolution, known as digital transformation, has made MZ generation to be the focus of the new consumer market, brought about the use of technological platforms a new consumption method. Currently, as various types of content collaboration are emerging that specifically targeting at the MZ generation. Content collaboration are considered an integration of content to create new values through co-existence and co-prosperity. This study identified the characteristics of collaboration of fashion brands from 2018 using literature and online news articles, and identified and classified through case studies of it determined movie content, game and virtual characters. By this research, it shown that collaboration with movie contents have increased the collaborative synergy by using the story in global media content. Collaboration with mobile games was generally used by young casual and sportswear brands. These brands which utilized characters from mobile games popular with to attract more teen consumers and strengthen brand awareness by adding values of high-technology and scarcity to the familiar images. In addition, collaboration with virtual characters has expanded value of the collaborative approach on expanding the range of advanced digital technology, from a promotional strategy during the distribution process through to the use of virtual models. As such, collaboration using the various types of content has developed beyond simple integration of identities among various areas, integrated products or brands that as a new value.

출연기관은 국가 발전을 위한 연구개발을 수행하는 역할을 수행하고 있다. 최근 환경 등의 사회적 이슈가 확대되면서 출연연의 사회적 책임에 대한 인식도 강조되어가고 있다. 그 결과 출연연이 기본 연구개발의 가치 창출뿐만 아니라 사회적 공헌 또는 기여를 통하여 사회와 더불어 공존하면서 지속가능한 성장을 추구해야 할 필요성이 제기되고 있다. 본 논문은 출연연 이해당사자 교육성과에 대하여 공유가치창출(CSV)의 지표들을 분석하고 도입 시 고려해야 할 정책방안들을 제안한다

사회적기업에 있어서 가장 중요한 점은 지속가능성의 문제이다. 자속가능성을 유지하기 위해서는 사회 적기업이 주력하고 있는 사업영역에서 경쟁력을 갖추어야 한다. 그러나 사회적기업의 특성상 사회적기업 의 경쟁력을 갖추기란 쉬운 일은 아니다. 국내의 성공적인 사회적기업들에서 창출하는 일자리와 사회적 취약계층에 대한 사회서비스의 증가는 사회적 변화를 가져오고 있다. 고용창출과 사회서비스를 확대하기 위한 방법 중의 하나가 사회적 프랜차이징이다. 이미 선진국에서 사회적기업이 사회적 프랜차이징을 통하여 취약계층의 고용과 사회서비스의 확산이 가시적인 효과를 보이고 있는 실정이지만, 개발도상국을 대상으로 사회적 프랜차이징을 통해 이 루어지는 사회서비스에 대한 사용자 만족도에 관해 이루어진 소수 실증적 연구를 제외하고는 사회적 프 랜차이징을 통하여 객관적으로 보여줄 수 있는 사회적 가치창출에 대한 효과를 분석한 연구는 거의 찾아 보기 힘든 실정이다. 한국 사회에서 사회적 프랜차이징을 통하여 보다 양적이고 질적인 고용창출과 보다 많은 취약계층에 대한 사회서비스의 확대를 뒷받침할 수 있는 실무적이고 정책적인 관점에서 시사점을 줄 수 있는 사회적 프랜차이징의 사회적 가치창출의 효과에 대한 논리적인 체계화를 시도하고자 하는데 본 연구의 목적을 두었다.

Within last 10 years, internet has become a daily activity, and humankind had to face the Data Deluge, a dramatic increase of digital data (Economist 2012). Due to exponential increase in amount of digital data, large scale data has become a big issue and hence the term 'big data' appeared. There is no official agreement in quantitative and detailed definition of the 'big data', but the meaning is expanding to its value and efficacy. Big data not only has the standardized personal information (internal) like customer information, but also has complex data of external, atypical, social, and real time data. Big data's technology has the concept that covers wide range technology, including 'data achievement, save/manage, analysis, and application'. To define the connected technology of 'big data', there are Big Table, Cassandra, Hadoop, MapReduce, Hbase, and NoSQL, and for the sub-techniques, Text Mining, Opinion Mining, Social Network Analysis, Cluster Analysis are gaining attention. The three features that 'bid data' needs to have is about creating large amounts of individual elements (high-resolution) to variety of high-frequency data. Big data has three defining features of volume, variety, and velocity, which is called the '3V'. There is increase in complexity as the 4th feature, and as all 4features are satisfied, it becomes more suitable to a 'big data'. In this study, we have looked at various reasons why companies need to impose 'big data', ways of application, and advanced cases of domestic and foreign applications. To correspond effectively to 'big data' revolution, paradigm shift in areas of data production, distribution, and consumption is needed, and insight of unfolding and preparing future business by considering the unpredictable market of technology, industry environment, and flow of social demand is desperately needed.

Six sigma has been evolved into three generations. The first generation focused on eliminating or reducing defects as Motorola originally developed and applied. The second generation focused on reducing costs and improving process efficiency as GE extended the first generation. The next generation of six sigma such as D2MAIC(Discovery, Define, Measure, Analyze, Improve, Control) and ICRA(Innovate, Configure, Realize, Attenuate) has been discussed since the beginning of the 21st century. Although the third generation of six sigma emphasizes value creation, but there are few specific tools for its implementation. In this thesis, some tools for finding opportunities for value creation are suggested. It is explained and discussed with examples how the tools can be applied.