This study investigated the awareness and consumption behavior of 118 vegetarians and omnivores toward plant-based dairy alternatives. The preference and choice attribute questionnaires were compared. Significant differences were obtained between the two groups when considering the purchase experience, preference, and selection attributes of plant-based dairy alternatives. Vegetarians had more experience purchasing plant-based dairy alternative products. In both groups, environmental and animal protection were the major factors that influenced the highest response rate for purchasing plantbased dairy alternatives. The preference score of vegetarians for plant-based dairy alternative products was high, indicating that vegetarianism had a significant effect on their preference for plant-based dairy alternative products. Analysis of selection attributes revealed that price, product weight, appearance, and manufacturer were considered important by vegetarians, whereas nutritional components and labeling, manufacturing environment, composition of ingredients, and taste and texture were considered more important by the omnivores. Results of this study can be used as basic data for the future development of the fast-growing industry producing plant-based dairy alternative products.

This study identifies the perceptions and choice attributes toward plant-based foods and identifies the differences between vegetarians and omnivores. We conducted an online survey of 245 vegetarians and 246 omnivores. The results reveal a significant difference between vegetarians and omnivores. Compared to omnivores, vegetarians perceived that plant-based food products would be ‘good taste’, ‘animal-friendly’, and ‘consistent with their personal value’. Omnivore scores were higher in the perception that it would be ‘good for health’ and ‘environment-friendly’. No statistically significant difference was obtained between both diet groups when considering the factor of nutrition. When considering choice as an attribute for plant-based food products, vegetarians responded that ‘ingredients’ were the most important, while omnivores responded that ‘taste’ was the most important. These results can be used as basic data for developing and promoting plantbased food products in South Korea.

The purpose of this study was to provide basic data for future research and suggest product development and market segmentation strategies by identifying the perceptions and consumption behaviors of vegetarians in each segment of the vegetarian market. According to food consumption value, a total of three market segments were derived, and the markets were named based on their characteristics, including ‘environment and animal protection’, ‘multiple consideration’ and ‘low interest’. As a result of analyzing the perception of vegetarian-based food, “environment and animal protection” and “multiple consideration” presented positive perceptions of a vegetarian food product. Conversely, the group stating low interest expressed negative perceptions of the vegetarian food product. An analysis of the requirements for development for vegetarian-based foods products (eg. aquafaba), indicated that the development requirements for all products, except cultured and processed meats, were high.?Considerable demand was observed for vegetarian menus and vegetarian restaurants. As a result of the analysis on the necessity of the elements of the vegetarian restaurant menu, the subjects that stated “multiple consideration” had significantly higher awareness of issues related to vegetarian foods than others.

이 논문은 소설 『채식주의자』를 세밀하게 분석하고 여러 전통신화 및 문학 작품들과 비교하여 이 작품에 담겨있는 신화적 사고를 드러낸다. 특히 『채식주의자』의 바탕에 자리 잡고 있는 ‘부조리한 현재를 벗어나 태초의 신화적 시간으로 회귀하기’ 및 ‘죽음을 통해 새로운 존재로 다시 태어나기’라는 두 개의 원형적인 신화 주제에 초점을 맞춘다. 소설의 주인공 영혜는 폭력과 억압이 당연하게 여겨지는 일상을 벗어나, 동물과 인간이 평화롭게 공존할 뿐 아니라 식물과 인간의 생명이 유기적으로 연결되어 있던 신화적 태초를 회복하고자 한다. 영혜가 채식주의자가 되고 나아가 나무가 되고자 하는 처절한 노력은 ‘이전의 존재 양태는 죽고 새로운 존재로 거듭나고자 하는 시도’로 해석될 수 있으며, 이는 인간이 오랜 세월 동안 신화를 통해 천착해왔던 주제이기도 하다. 나무가 되고자 하는 영혜의 갈망은 인간의 생명이 초목에서 유래했고 또한 죽어서 초목이 될 수 있다는 신화적 사고를 계승하고 있다. 주제어

This paper asserts that the deepest background of all depression lies in the emptiness and meaninglessness caused by ‘ultimate loss,’ and that the key to overcoming it is to restore the sense of ‘transcendence’ and ‘connection.’ The characters appearing in The Vegetarian by Kang Han are all lonely human beings. They live in their own way, but they are not truly alive. In their lives, they do not properly create what Robert J. Lifton calls a ‘formulation.’ They are not connected with each other and have no symbolic integration with ‘Ultimate Reality.’ They are living in a moribund life trapped by their own trauma or emptiness. At the same time, they all show signs of depression and suicidal impulse. Therefore, by observing the novel, this paper examines human lives in modern times where depressions are prevalent, and suggests ways to solve such problems.

근래 인문학은 과학기술의 발전, 진화생물학의 도전, 본질주의에 대한 회의에 직면하여 인간이란 무엇인가를 다시 질문하고 있다. 신학적 인간학(Theological Anthropology) 역시 같은 도전에 직면하여 신학의 기본 개념들, 신의 이미지로 창조된 인간, 죄, 은혜의 개념들을 다시 성찰하고 있다. 대다수는 더 이상 고정된 교리나 교권에 매이지 않고, 대체로 사랑하는 인간 존재, 관계적 존재성에 기반하여 인간에 대한 새로운 정의를 시도한다. 한강은 '채식주의자'에서 인간이란 무엇인가를 질문한다. 모든 작품에 걸쳐 한강이 탐구하는 이 질문은 '채식주의자'에서 인간이란 사랑하는 자, 그러나 사랑에 실패하는 자, 그럼에도 계속 사랑하는 자로 형상화된다. 영혜는 지고의 사랑을 마침내 성취하는 영웅이 아니라, 궁극적 사랑, 폭력 없는 완전성을 성애(性愛)와 식물적 삶에 두고 추구하다 결국 자신을 파괴하고 타인을 파괴하는 데 이르는 영락 없는 실패자다. 본 논문은 채식의 저항적 의미에만 치중하였던 기존 논문들의 공백을 메우고, 작품의 의미를 사랑과 실패에 두어 새롭게 해석하고자 했다.