The attitude-behavior gap and intention-behavior gap has not been research extensively. The purpose of this study is to provide a review of moderating or mediating factors on the relationship between intention or attitude and behavior of sustainable tourism. Intention was defined as the degree of a human being’s resolve to perform a certain action. The construct ‘Intention” has been used widely in some theories like the Theory of Planned Behavior. Researchers usually include the intention construct into their research framework to explain the theoretical mechanism. Sustainable or ecological tourism education has been implemented for years and empirical evidence provides us that almost all tourists are alerted to the importance of sustainability. There is a great challenge that tourists’ behavior might not concur with their intention. Policymakers and marketers really want to know the real factors affecting the association between the intention and behavior of sustainable tourism. Tourists’ purchase intention is a rational process and is affected by safety. Tourist behavior is associated with price and service environment which is a mixture of rational and emotional considerations.

Marketing research in hospitality and tourism has been rising continuously. This study provides a systematic review on marketing research and air transport. It identifies key themes and tracks the changes in scholarly researchers’ perspectives pre and post pandemic. By approaching this review not only from the tourism and air transport perspectives, but also from the marketing perspective, this allows the transfer of theories between disciplines, an added value that provides the basis for a field of research to expand and further evolve. Finally, a conceptual framework and an agenda for future research based on emerging research topics are provided.

With the development of WEB 3.0 and the metaverse, the emergence of chat GPT, and AI is attracting attention across all industries. AI technologies such as robotics, advanced analytics, and in-store applications created a sensation in the fashion industry, as well as created an exceptional customer experience. In this study, fashion AI types (e.g. AI models: generative, conversational, AI applications: design, production, sales, retail, marketing) and case analysis (e.g. concepts, characteristics, benefits, risks) are examined. Consumer experiences with fashion AI are also discussed for future research directions. Finally, the Fashion AI research framework and research agenda are discussed for future research.

이 연구는 민선8기 지방선거에서 충청북도 도시자 후보자 토론 의제 선정 과정을 중심으로 하여 지방선거의 정책의제를 분석한다. 이를 위해 지방선거 과정에서 광역단체장인 충북 도시자 후보자 토론의제 선정 과 정 속에서 전문가 집단을 대상으로 하는 쟁점 정책의제의 도출을 위한 내용분석과 도출된 정책의제에 대한 우선순위 분석을 실시한다. 분석방 법으로는 전문가 집단을 대상으로 한 개방형 질문에 대한 답변에 대한 내용분석을 통해 분야별 쟁점 정책의제를 도출하고, 도출된 정책의제를 대상으로 AHP 분석기법을 활용하여 우선순위를 도출한다. 이를 통해 이 연구는 지방선거 과정에서의 정책방향과 경향성에 대한 논의의 중요한 근거자료를 제공하고, 이에 더해 도출된 정책의제에 대한 우선순위 분석 을 통해 지역 내에서 우선적으로 다루어질 필요가 있는 핵심 정책의제에 대한 유용한 자료를 제공한다는 의의를 갖는다.

This paper aims to examine the progressive development process of the ASEAN under the UN 2030 Agenda for sustainable development. As of 2022, the ASEAN Member States have a total population of 622 million people and a combined GDP of USD 3.2 trillion. The ASEAN’s main focus is integration by connectivity which has been facilitated by “the ASEAN Way.” The ASEAN connectivity was upgraded into a single community through the ASEAN Vision 2020 comprehensively formalized by the Bali Concord II in 2003. The ASEAN has been geographically expanding towards Northeast Asia (ASEN+3) and then Oceania with India (ASEAN+6). It was also connected to the Regional Comprehensive Economic Partnership (RCEP) which is the biggest mega FTA in the contemporary world. With the Vision 2025, furthermore, the ASEAN Community reset its direction to sustainable development goals which are the main objective to attain for the Association under the Master Plan 2025.

최근 EU는 무역협상에서 신통상이슈 및 비무역의제(NTA)를 통한 규범 확산을 주도해 왔다. 무역협상에서 선진국이 관세 등 무역 이외의 이슈인 NTA를 포함시키는 일은 오랜 기간 논란의 대상이었다. 이는 무역과 직접 적으로 연관이 없는 사회규범과 법·제도가 무역협상에 영향을 미치는 것이 타당한 가에 관한 논쟁이다. 이를테면 협상대상국의 노동법, 환경규제, 외 국인직접투자에 대한 규칙, 국영기업 운영 현황이나 중소기업에 대한 지원 등 다양한 영역에 대한 비무역 이슈들이 무역협상 라운드에 포함되어 왔 다. 본 논문은 무역협상에서의 신통상이슈 및 NTA 확산을 분석하는 것을 목적으로 한다. 구체적으로, 필자는 EU가 추진해 온 NTA 확산 현황을 조 사하고, 규범 영역에서 NTA가 어떻게 이슈 범위를 확장하고 있는가를 분 석하였다. 그 동안 EU는 NTA를 역내 시장을 보호하고, 다양한 이해관계 를 조정하는 도구로 활용하였다. 연구자는 삼차원게임이론에 관한 신진연 구에서도 NTA확산이 EU의 통상협상 전략이자 방향성임을 확인할 수 있 었다. 개발도상국들의 반대에도 불구하고 NTA가 무역협상에서 빠질 수 없는 요소로 등장하였다면, NTA의 확산 과정과 정당화하는 규범 형성 (norm creation)을 분석하는 것은 매우 중요한 과제이다.

This study investigates the status of ICT in Education in Turkmenistan for achieving the United Nations’(UN) Sustainable Development Goal 4 (SDG4) targets. The study uses two methods for data collection: a detailed review of the literature and a survey. For data collection through survey, the National Education Institute of Turkmenistan and United Nations Development Programme (UNDP) Turkmenistan Office representatives take in part to capture different dimensions of the same phenomenon; the integration of ICT into education in terms of achieving the SDG4 in the country. The results indicate the specific issues such as harnessing ICT as an access tool for education, using ICT for the equity and quality of education as well as the teachers’ ICT competency which need to be improved for achieving the Education 2030 in Turkmenistan. The study also finds priority areas for upcoming years: ICT for transforming and expanding TVET and higher education, improving teacher competency as well as building and upgrading learning environments in Turkmenistan.

이 연구는 분단국 정상회담의 어젠다와 그 후속조치의 실행가능성 유무에 관한 문제를 동서독의 통일과 남북한 관계의 비교분석을 통하여 고찰하였다. 즉 우리에게 남북한 통일은 중차대하기 때문에 통일독일 사례처럼 동서독 정 상회담과 남북한 정상회담에서 논의된 어젠다 설정과 그 후속조치의 실행 가능성을 비교하여 제시하였다. 그동안 몇 차례의 남북한 정상회담이 개최 되었음에도 불구하고 정상회담의 어젠다 설정이 그 후속조치로서 실행된 경우가 거의 없었다는 점에서, 과거 분단국이었던 동서독의 정상회담을 통 해 그 후속조치가 실행되면서 독일통일을 이룬 사례와의 관계를 비교분석 하는 데 연구목적을 두었다. 이 연구 결과, 우리가 취할 정책적 방안은 다 음과 같다. 첫째, 동서독의 경우 1989년 베를린 장벽 붕괴 이후 동독의 재정적 위기 속에 서독이 통일의 주도적 역할을 담당했다는 점에서, 남북 정상회담은 북한의 변화에 초점을 두고 어젠다를 설정해야 할 것이다. 둘 째, 남북정상회담이 북한에 이끌려 조건없이 물자와 재정적 지원을 해주기 보다는 독일처럼 어젠다를 명확히 하고 목표달성이 가능한 핵심의제에 집 중할 필요가 있다. 셋째, 정파와 이념을 초월해서라도 향후 남북정상회담 은 동서독 통일의 밑거름이 된 상호주의에 입각해서 후속조치의 이행이 이뤄져야 할 것이다. 넷째, 남북정상회담의 성패가 북미관계의 쟁점인 북 한의 비핵화 진전과 한반도 평화에 달려있는 바, 북미관계 합의 없이는 정 상회담 어젠다와 그 후속조치는 독일통일과 다른 방식일 수밖에 없다.

The cosmetic industry has been rapidly expanding over the last decades. The industry itself generates about $230 billion each year and is consumed daily by 90% of female consumers. Despite its weight in the economy, consumer research has largely neglected the specificity of beauty products and consumption. The first aim of this paper is thus to offer an integrative conceptual framework to better understand beauty consumption from a consumer psychology point of view, incorporating findings from evolutionary, cognitive and cultural psychology. The second aim is to encourage consumer research on the topic by offering a research agenda taking into consideration different dimensions of beauty perception. This working paper is based on a critical and systematic literature review conducted on the topic of beauty in cognitive, evolutionary and cultural psychology. Whilst the beauty industry is booming, a gap exists in the consumer research literature in terms of understanding the applications of traditional evolutionary, cognitive and crosscultural research on the topic. This working paper introduces a framework and agenda to understand, frame, and study beauty in consumer research. On the basis of the literature reviewed, we propose a model with two decision-making systems related to beautyrelated cognition and behaviors: an impulsive decision-making system and a socially constructed decision-making system. In the impulsive decision-making system, sexual selection and cognitive mechanisms function simultaneously. We expect impulsive buying behavior to occur when consumers are exposed to highly aesthetic packaging of beauty products. In the socially constructed decision-making system, consumers choose certain brands depending on the brand image being aligned with the consumer’s cultural perception of beauty. We argue that decision-making behavior is reflective, as opposed to impulsive. Finally, we argue that both systems are mutually reinforcing and need to be better integrated into further studies looking at beauty consumption.

In recent years, there has been increased attention on the portrayal of women in the media. Photoshopped images of unrealistic female forms have been perceived to have negative impacts on the self-esteem of those exposed (Groesz 2002). Based on the idea that seeing unrealistic body images can put undue pressure on women and impact their self-esteem, some governments have gone as far to propose and or pass legislation that ban or require disclosures on such images in advertising. For example, multiple attempts have been made to pass the Truth in Advertising Act in the U.S., which would severely restrict the ability to digitally alter ad (Navamanikkamm 2017). Meanwhile. France passed a law in 2017 mandating that if a model’s physical person has been digitally altered in an ad it must include a disclaimer indicating that the ad has been retouched (Lubitz 2015). Recently, Israel out of concern about eating disorders at a societal level, passed legislation requiring a disclaimer in any ad whether a model is photoshopped to look thinner. The Israeli law also mandates that a threshold body mass index be met for a model to be included in an ad. With the United Kingdom’s Advertising Standards Authority also banning some campaigns due to exaggerated retouching, it is clear that photoshopping of models in advertising is under scrutiny (Sweney 2017). Several companies have also taken a stand on photoshopping of ads. These include Aerie Lingerie, CVS Drugstores, Dove, and Britain’s ASOS, all of whom has committed to having realistic images in their ads and reducing or eliminating retouching (Horwath 2016; Zillman 2017; Bomey 2018). In spite of the increased attention being paid to photoshopping of ads by regulators, companies, and some in the public, research on the topic has been relatively sparse. This paper aims to summarize what is known about the societal and managerial implications of digital retouching and offers future research directions designed to make advances in these areas. To this end, this paper begins by reviewing work in three areas related to photoshopping of ads. The first topic addressed is whether edited images of unrealistic standards have a negative impact on the viewer. Secondly, we examine what is known about the implications of including disclosures and disclaimers on the consumers psyche, (i.e. do these warnings negate the implied negative consequence of the edited images). Finally, the impact such disclosure labels have on ad effectiveness and purchase intention is considered. To ensure the full scope of pertinent material was covered, articles were targeted via databases such as ABI/ Inform, Business Source Premier, EBSCO and Google Scholar. Because of the paucity of articles, no time limitations were placed on the search. A variety of combinations of relevant search terms were used (e.g., retouching, advertising, body image, women, photoshop etc.). As key articles were identified, the sources they cited were also reviewed in relation to the purpose stated above. Our review of the literature finds a virtually universal consensus finds that idealized imagery, often characterized by very thin or “ideal” models is directly correlated to an increased risk of body dissatisfaction (Groesz 2002). Several of these studies draw on social comparison theory (Gulas 2000; Myers 2009) is commonly used as a theoretical explanation underlying this effect, with experimental studies being used to provide empirical evidence. Prior studies have tested several types of disclaimers. These studies have generally found that disclaimer do not mitigate the negative impact that the exposure to idealized image has on the consumer (Cragg 2017) Based on this research, apparently, women feel social pressure to live up to idealized images even if a disclaimer is included in the ad. However, it should be noted that only a limited number of studies have tested this effect, and additional types of disclaimers from different sources need to be tested before drawing firm conclusions. As for advertisement effectiveness, specifically product attitude and purchases intent, studies have found that advertisements using “normally attractive models” in comparison to “highly attractive models” tend to produce better results (Tsai and Chang 2007). Notably, the presence of a disclaimer does not appear to either increase or decrease the effectiveness of ad based on the extant research (Semaan, Gould and Kocher 2012; Schirmer et al., 2018). The literature does raise some questions about the needed prominence of a disclaimer to have an impact, suggesting that often times “fine print messages” are largely unnoticed in relation to a more prominent alternative (Black & Watson 2013). Notably, there is some evidence that including a “retouch-free” versus a “retouched” disclaimer does increase attitudes toward the brand and purchase intention (Cornelis and Peter 2017). The literature reviewed has limitations such as uncorroborated studies, limited sample sizes, and narrowly focused demographics in some studies. While it has generally been established that highly attractive model usage and idealized retouched imagery has a negative effect on consumer body image, there is insufficient research on the implications of disclaimers and disclosers. It is suggested that additional research is needed on the effects of various disclaimer types directly related to various levels of image re-touching (as opposed to product warnings) on consumer buying behavior and ad effectiveness (see Schirmer et al., 2018). There is some evidence that consumers are accepting of minor photoshopping of ads, such as changing the background or “fixing” a blemish, but that more major retouching such as making a model appear to have different facial features, thinner legs, or larger breasts is viewed as problematic. As such, future experimental research should focus on different levels of retouching. There is also a clear need to test different wording of disclaimers as well as disclaimers from different sources (e.g. government vs. non-profit, vs. company itself). Future research should focus on a wide cross-section of women. It should also test multiple product categories, including those beauty related vs. not beauty related.

Export Market Orientation (EMO)- one of the most important strategic orientations of exporting firms- has received much attention in the last two decades within organization and academia alike. EMO has become an emerging issue that benefits the integration of market orientation, internationalization, and export performance literature into coherence. After the introduction of this concept in international business (IB) literature, we observed a surge of research focusing on EMO incorporating scale development for measurement as well as empirical studies that investigate the antecedents to and consequences of EMO along with moderation and mediation. This review systematically examines EMO research, analyzing 31 articles published in 19 leading journals available between 1999 and 2017. What we can conclude from the review is that EMO research is still in its infancy. We attempted to identify some research gaps and suggest some future avenues of research.

본 연구에서 우리는 국가문화의 기술혁신활동에의 영향을 탐색해 보았다. 먼저 (국가)문화의 개념을 정리하였고, 다양한 세부 국가문화지표들에 대한 논의도 추가하였다. 다음으로 국가문화가 기술혁신 활동 및 성과에 영향을 미치는 이론적 메커니즘을 기존 문헌 을 통하여 정리하였다. 국가문화는 국가 사회를 구성하는 근저를 이루는 틀을 형성하는 다양 한 개념을 종합한 것이기 때문에 각 개념별로 기술혁신시스템에 미치는 영향은 크게 다름을 알 수 있었다. 마지막으로 국가문화가 기술의 특성, 사회제도, 정책 등과 어떻게 상호작용을 하면서 기술혁신활동에 영향을 미치는 지를 탐색해 보았다. 관련 문헌, 이론 및 실증분석을 정리하면서 동시에 이에 기반 하여 새로운 논의를 제안하고 다양한 미래연구 가능성을 제시 하였다. 이를 통한 기술혁신이론에의 시사점도 정리하였다.

2018년 4월 23일부터 27일까지 국제노동기구에서는 해사노동협약에 대한 개정안을 검토하기 위한 제3차 특별삼자간위원회 회의가 개최될 예정이다. 금번 회의에서 상정하는 주요안건은 선원이 해적, 무장강도 등에 의하여 피랍된 경우, 해당 선원 및 선원 가족들을 보호하기 위한 제도를 마련하기 위한 안건들이다. 주요 안건은 협약의 개정 여부, 해적의 정의, 선원이 피랍된 경우 임금 및 권리보호, 고위험지역의 지정, 재정보증제도의 도입 등의 내용이다. 특별삼자간위원회의 개최에 앞서 해사노동협약 작업반은 주요안건들에 대해서 논의하였으며, 논의한 결과를 바탕으로 선박소유자그룹의 대표와 선원 그룹의 대표가 각각 의견을 제시하였다. 언제나 그러하듯 노·사 양측의 의견은 대립을 이루고 있다. 이 논문에서는 특별삼자간위원회 회의를 위한 작업반의 보고서와 각 단체가 제출한 주요 안건들에 대해서 검토하고, 우리나라의 대응방안을 제안하고자 한다.

This paper develops a conceptual framework merging evolutionary, cognitive and cultural dimensions on beauty. It proposes a research agenda for all three dimensions calling researchers to better understand the concept of beauty, as well as to take it into account and develop it in the field of consumer research.

Chinese economic develops fast and have became the second economic entity all around the world. The development of economic pushes the popularize of mobile clients. Accordingly, whenever and wherever the consumers are, they can acquire and share information about productions directly, e-word-of-mouth (eWOM) becomes one of the important part of online marketing. Customers prefer to trust opinion leaders and real users’ feedback rather than the advertisements which are made by companies. The choice preference of information source accelerate the development of social media. The Word of Mouth Marketing Association, have grown rapidly and have advocated for the burgeoning new industry. (Robert V. et al., 2010) Marketers and sociologists have recognized the importance of the phenomenon of word of mouth, for more than half a century, proposing, for example, that WOM affects the majority of all purchase decisions (Brooks 1957; Dichter 1966).They find that the “friend who recommends a tried and trusted product” rather than the “salesman who tries to get rid of merchandise” (Dichter 1966, p. 165). Marketing scholars has evolved from a transaction orientation to one based on relationships (Vargo and Lusch 2004) Consumers are regarded as active coproducers of value and meaning, whose WOM use of marketing communications can be idiosyncratic, creative, and even resistant (Brown, Kozinets, and Sherry 2003; Kozinets 2001; Muñiz and Schau 2005; Thompson and Sinha 2008) Therefore, when the behavior is on/off, impact measured as probability of purchase can differ substantially from impact measured as attitude change (Robert East 2015). This study will select significant respondents from Chinese social media users as sample. The WOM communication is send information to marketers from the market-based message interaction community ,gathering consumers with same interests. In this study, not only structural equation modeling (SEM) will be used to test research model. But also using the fuzzy-set Qualitative Comparative Analysis (fsQCA) and SPSS, the first method attempts to find a new configuration to verify the finding and the SPSS can be used to make reliability analysis and validity analysis. WOM of the research model will also be tested by fsQCA and SPSS to obtain the conclusion about what extent do two communication ways influence consumers’ purchase preference. We want to explore different results between opinion leaders and the real users in different communication ways. Based on the results we will give some implication to both marketing scholars and practitioners.

It’s a time we prepare for a reparation agenda for Jeju 4.3 victims and their families. We should approach the USA government side collectively rather than individually for their lawsuits, because most of them are elderly, over 75 years old and need intensive medical care and assistance immediately. It’s up for us to recognize some tasks of actualizing Reparation, Reconciliation and Reconnection Agenda for “Environmentally Sustainable Peace Island” beyond Trauma of the Jeju 4.3 Grand Tragedy into the next Decade.