본 연구의 목적은 국내 시장에 진출한 다국적기업 현지 자회사의 ESG 경영과 디지털 역량이 재무적 성과에 미치는 영향을 분석해 보고, 현지 ESG 경영과 디지털 역량 간의 상호작용 효과를 살펴보는 데 있다. 이를 위해 한국에 진출한 다국적기업 현지 자회사에 대한 실증분석을 시행한 결과, 현지 ESG 경영과 자회사가 보유한 디지 털 역량 모두 재무적인 성과를 증진하는 것으로 나타났다. 한편, 자회사의 ESG 경영과 보유한 디지털 역량은 유 의한 정(+)의 상호작용 효과를 나타내지 못하는 것으로 확인되었다. 오히려 자회사의 현지 ESG 경영과 디지털 역량은 부(-)의 유의한 상호작용 효과가 확인되는 분석결과를 보였다. 이러한 결과는 현지 ESG 경영과 자회사의 디지털 역량이 현지에서의 재무적 성과를 개선할 수 있다는 것을 보여준다. 그뿐만 아니라, 자회사의 디지털 역 량과 ESG 경영은 서로가 긍정적인 재무적 성과로 이어지는 것에 각자가 걸림돌이 될 수 있는 대체재 관계라는 사실을 방증한다. 이는 다국적기업 현지 자회사가 전략적 측면에서 어떤 역할을 맡을 것인지에 따라 ESG 경영과 디지털 역량 중 하나만을 선택해 역량을 결집하는 것이 바람직함을 시사한다. 본 연구의 결과는 현지에서 쓸 수 있는 비용이 한정되어 둘 중 하나만을 선택해야 하는 현실을 마주한 현지 자회사가 ESG 경영과 디지털 역량 발 현 둘 모두에 충실하기보다는 하나의 전략 실행에만 유무형의 경영 자원을 집중함으로써 재무적 성과를 극대화할 수 있다는 사실을 환기하였다.

본 연구의 목적은 기업 비전이 추구하는 개념과 기업의 재무적 성과 간 관계를 디지털 전환을 중심으로 고찰하 기 위한 것이다. 경영학의 선행연구는 비전의 중요성을 기업가정신이나 경영전략 측면에서 강조하고 기업성과에 대한 비전의 영향력을 강조함으로써 경영학의 발전에 일조하였다. 그런데 본 연구는 비전과 기업의 재무적 성과 간 관련성을 규명함으로써 선행연구와 차별화하였으며, 비전이 기업의 재무적 성과에 미치는 효과에 대해 검증하 는 데 의의를 두었다. 연구 방법은 우리나라 KOSPI에 등록된 331개 기업을 대상으로 기업의 재무적 성과를 정량적으로 파악하여 분석하고, 이를 근거로 각 기업의 비전과 상관관계를 분석하였다. 상기한 연구 목적에 따라 분석한 결과 기업의 재무적 성과와 디지털 전환(디지털, 혁신, ICT, Innovator, 신 비즈니스) 관련 변수는 양(+)의 상관관계를 확 인했으며, 구체적인 목표(Special Target) 관련 변수도 양(+)의 상관관계가 있음을 알 수 있었다. 이 결과를 통해 다음과 같은 경영상의 함의를 도출할 수 있다. 디지털 기술 자체가 기업 경쟁력을 결정하는 중요한 요소이 고 이를 활용하는 것이 기업 성장의 원동력이므로 조직의 문제나 고객의 문제해결에 디지털 기술을 적극적으로 활용하면 기업의 재무적 성과에 긍정적인 요인이 될 수 있다는 것을 보여준다. 또한, 성장․미래․가치와 같은 추상적이고 분명하지 않은 비전 내용은 기업의 경영성과에 도움이 되지 않는다는 것을 알 수 있으며, 비전 속성 을 정할 때 구체적인 목표치를 제시해야 경영성과에 긍정적 효과를 줄 수 있다는 것을 알 수 있었다.

Digital channels have been rising to the major shopping paths from the past few years, yet it is interesting to notice that more and more digital retailers advance into offline channel nowadays due to the benefits. For example, the digital retailing giant Amazon opened its first bricks-and-mortar bookstore in 2015. Dell, which distributes its products only in the catalog and digital channels, entered the leading retail stores such as Best Buy and Walmart. The digital retailers’ strategy trend that moves into the real world reveals the unique and powerful capabilities of the offline distribution channel and the importance of launching products in the offline channel. Previous studies in marketing have investigated various complement and substitute impacts of offline channel introduction (i.e., Avery et al. 2012, Wang and Goldfarb 2017). However, most of the literature focus on the pc-based online channel and catalog, there is little research about the impact of offline channel introduction on smartphone-based mobile channel. Although mobile channel is similar to online channel in many ways (i.e., internet access and convenient shopping), it can be distinguished from online channel in terms of search and access, leading to a different interplay with offline channel. This research, therefore, aims to investigate how product launching in offline channel affects purchases in mobile channel versus online channel, and deepen the understanding by exploring the moderating effect of offline store intensity. Besides, we also explore the interaction between two digital channels: online channel and mobile channel. As most of the multi-channel retailers offer products in both online and mobile channels, it is incremental to know the interplay between these two digital channels. Using data from a representative multichannel retailer selling beauty products, we find the following three empirical results. First, product introduction in offline channel has a positive effect on online and mobile sales, and the effect is greater for mobile. Second, as offline store increases, the positive impact of offline product launch weakens on online channel, and even turns to negative once the number of offline stores reaches a threshold. However, the influence on mobile channel stays the same. The results reflect that the complementary interplay between offline and mobile channel is relatively stronger than between online channel. Finally, within the digital channels, online purchases only increase with the growth of sales performance within online channel, whereas mobile purchases are positively affected by both within mobile channel sales and across online channel sales. Our findings contribute critical academic and managerial implications for multichannel retailing.

This research paper examines the role of adaptive capability and absorptive capability in the development of digital marketing capability that, in turn, influences the firm performance. The results reveal that both adaptive and absorptive capabilities have a positive influence on digital marketing capability that positively contributes to customer relationship, new product and financial performance of the firm. The adoption of new digital technologies such as smart products, the Internet of Things (IoT), Artificial Intelligence, and machine learning will change markets, competitive landscapes, business models and consumer behaviors, new thinking about marketing capabilities becoming critical to succeed in today complex environment (Day, 2011; Kannan & Li, 2017). To remain competitive and survive, organizations have to develop new marketing capabilities to harness the potential of these technologies in supporting marketing functions and processes (Trainor, Rapp, Beitelspacher & Schillewaert, 2011). Despite the rapid diffusion of digital technologies in business practice, only few previous researches was focused on theoretical and empirical aspects of marketing capabilities needed in digital-empowered environment. To fill this knowledge gap, we develop the digital marketing capability construct, and explore its antecedents and consequences on performance.

OBJECTIVES : Visibility at night can be improved by using retroreflection for short distances and phosphorescent line markings for long distances. In this study, we analyzed the characteristics of the phosphorescent line marking through a laboratory luminance test. Field performance analysis was performed through tests conducted on the road. We also examined the luminance measurement methods using the digital image obtained during the phosphorescent visibility evaluation. METHODS : In this study, the laboratory luminance test of the phosphorescent line marking was conducted using seven specimens to characterize the luminance changes according to the type of the glass beads, the thickness of the phosphorescent line marking, and the brightness and irradiation time of the light source. Phosphorescent and general line markings were made at 150 m to investigate the field luminance performance. A preliminary review of the luminance measurement methods was made using a digital image from a digital singlelens reflex (DSLR) camera. The measured luminance ratio of the general and the phosphorescent line markings was compared with the calculated luminance ratio using luminance analysis. RESULTS: Through the laboratory luminance test, it was seen that the change in luminance, which corresponds to the brightness of the light source, appears large but the influence of the thickness and irradiation time is low. The field performance test of the phosphorescent line marking conducted on the road involved measuring the luminance on the day the marking was made and 7 days after the marking was made. The luminance was found to be 190 mcd/m2 at 30 min after sunset and approximately 10-12 mcd/m2 4h after sunset. The results of the luminance test were captured using a digital image for each time group. The luminance ratio of the phosphorescent line marking, when compared to that of the general line marking, showed a similar trend within a 13% maximum error. Additionally, when this luminance ratio is compared to the direct field measurement, it could be confirmed that the luminance ratio, as captured in the digital image, showed a similar tendency. CONCLUSIONS : 1) The change in luminance corresponding to the brightness of the light source is significant in comparison with that corresponding to the thickness and the irradiation time. In addition, the results of the field test for the phosphorescent line marking satisfied the phosphorescent fire protection standard. 2) We examined the validity of the luminance measurement method using a digital image and we concluded that the change in the luminance ratio shows a similar tendency in both the cases. The results can form the basis for luminance measurement methodology for the construction and maintenance of phosphorescent line markings.

Although digital contents markets grow very rapidly and are known as a higher value added industry, there is also potential risk in producing digital contents. Thus, many firms have begun to produce a firm's digital contents by outsourcing from other companies in order to catch-up new technologies and to make stable profits. However, since contracts are decided mostly based on bidding price and also standard contract are not available, there is a limit on the benefit from the contents outsourcing. Thus, this study argues that if both contract factors such as contract concreteness and flexibility are well managed, the on-line digital contents will increase the performance of a firm. This study deals with the influence on the firm's performance by the outsourcing in contract factors based on the empirical analysis. Using regression analysis with these two dependent variables, the findings showed that the contract concreteness had positive effects on both cost improvement performance and efficiency improvement performance, but the contract feasibility only had positive effect on efficiency improvement performance. In addition, the result of the study showed that the contract performance of outsourcing the digital contents have a positive impact on the partnership intention.

In this paper, we introduce the performance test results of digital data processing system for KVN (Korean VLBI Network). The digital data processing system for KVN consists of DAS (Data Acquisition System) and high-speed recorder which called Mark5B system. DAS system performs the digitalization of analog radio signal through ADS-1000 gigabit sampler with 1 Gsps/2-bit and process the digital filtering of digital signal. Mark5B system records the output data of DFB (Digital Filter Bank) with about 1 Gbps. In this paper, we carried out the preliminary evaluation experiments of the KVN digital data processing system connected between DAS system and Mark5B with VSI (VLBI Standard Interface) interface which is designed for compatible in each VLBI system. We first performed all of the KVN digital data processing system connected by VSI interface in the world. In factory inspection phase, we found that the DAS system has a memory read/write error in DSM (Digital Spectrometer) by analyzing the recorded data in Mark5B system. We confirmed that the DSM memory error has been correctly solved by comparing DSM results with Mark5B results. The effectiveness of KVN digital data processing system has been verified through the preliminary experiments such as data transmission, recording with VSI interface connection and data analysis between DSM and Mark5B system. In future work, we will perform the real astronomical observation by using the KVN 21m radio telescopes so as to verify its stability and performance.

In this paper, we developed a performance evaluation system which enables to evaluate surface condition and sectional shape change of structure. We use various convergence technology such as 3D laser scanning, digital image processing and texture mapping. This modular system is quite practicable in matters of many current structures. This system can solve the problems in current visual inspection of structures, and systemize the inspection tasks scientifically.

본 논문에서는 UHF(470∼806 MHz) 대역에서 전송장치로 사용 가능한 DTV 중계기용 1 Watt 급 구동증폭단을 설계 및 제작하였다. 구동증폭단은 유전율 2.53, 두께 0.8 mm 기판을 사용하여, 전치증폭기 및 1 Watt 단위증폭기를 단일기판상에 집적화 하였다. 바이어스 전압 28 V DC, 전류 900 mA를 구동증폭단에 인가하였을 때, 470∼806 MHz의 대역에서 53.5 dB 이상의 이득, ±0.5 dB의 이득 평탄도 및 -12 dB 이하의 입ㆍ출력 반사손실이 나타났다. 또한 출력전력이 1 Watt일 때 사용주파수 대역에서 2 MHz 주파수 간격의 두 신호를 구동증폭단에 입력하여 설계사양보다 우수한 48 dBc 이상의 상호변조왜곡 특성이 나타남을 알 수 있었다.