The sustainable development of livelihood is of great significance to improve the livelihood of farmers. It‘s necessary to broaden farmers’ livelihood strategy choices. Intangible cultural heritage tourism diversifies livelihoods and improves stability of farmers‘ lives. Taking Yangjiabu Folk Art Park and Red Sorghum Movie City as research objects, this study uses sustainable livelihood analysis framework, in-depth interviews, and participatory observation methods to explore the impact of intangible cultural heritage tourism on sustainable livelihoods, providing reference for rural development in need of enriching livelihood strategies. The research finds that different paths of intangible cultural heritage tourism lead to different accumulation of livelihood capital. Therefore, when planning and developing intangible cultural heritage tourism, rural areas should solve the shortage of livelihood capital brought by different types of development paths, promoting sustainable development of intangible cultural heritage tourism and farmers’ livelihoods. Secondly, in the process of rural development of intangible cultural heritage tourism, there is a mutual transformation and substitution, mutual influence and restriction relationship between different livelihood capital. Rural development of intangible cultural heritage tourism needs to consider the relationship between various livelihood capital, ensuring they can promote each other and coordinate development.

This project adopts the grounded theory research method. It takes consumers as the research object. It focus on the motivating factors that influence Chinese tourist who concerns health and wellness. The study found that the factors that motivate Chinese consumers to make health and wellness tourism consumption decisions include three main categories: excellent ecological living environment, adequate living security conditions, and compliance with psychological expectations. Based on this, a scientific path for the development of China's health care enterprises is proposed. This topic innovates the research methods and perspectives of health and wellness tourism, which is helpful for health and wellness tourism enterprises to formulate scientific development plans and improve corporate innovation and performance levels.

Despite the increasing popularity of spiritual tourism, there has not yet been an effort to provide an overview of the growing body of research. Addressing this void, this study employs a systematic literature review of 45 articles to highlight the state of knowledge and important gaps in the field.

The attitude-behavior gap and intention-behavior gap has not been research extensively. The purpose of this study is to provide a review of moderating or mediating factors on the relationship between intention or attitude and behavior of sustainable tourism. Intention was defined as the degree of a human being’s resolve to perform a certain action. The construct ‘Intention” has been used widely in some theories like the Theory of Planned Behavior. Researchers usually include the intention construct into their research framework to explain the theoretical mechanism. Sustainable or ecological tourism education has been implemented for years and empirical evidence provides us that almost all tourists are alerted to the importance of sustainability. There is a great challenge that tourists’ behavior might not concur with their intention. Policymakers and marketers really want to know the real factors affecting the association between the intention and behavior of sustainable tourism. Tourists’ purchase intention is a rational process and is affected by safety. Tourist behavior is associated with price and service environment which is a mixture of rational and emotional considerations.

The objective of this study was to review and evaluate the growing subject of food tourism research, and thus identify the trend of food tourism research. Using a Text mining technique, this paper discovered the trends of the literature on food tourism that was published from 2004 to 2018. The study reviewed 201 articles that include the words ‘food’ and ‘tourism’ in their abstracts in the KCI database. The Wordscloud analysis results presented that the research subjects were predominantly ‘Festival’, ‘Region’, ‘Culture’, ‘Tourist’, but there was a slight difference in frequency according to the time period. Based on the main path analysis, we extracted the meaningful paths between the cited references published domestically, resulting in a total of 12 networks from 2004 to 2018. The Text network analysis indicated that the words with high centrality showed similarities and differences in the food tourism literature according to the time period, displaying them in a sociogram, a visualization tool. This study has implications that it offers a new perspective of comprehending the overall flow of relevant research.

The Chinese outbound travel market has been one of the fastest-growing international markets for destinations, with Chinese tourist arrivals grown from 10 million to 83 million from 2000 to 2012 and their expenditures abroad reaching US102 billion in 2012 to position China as the world’s largest tourism source market in spending (CTA, 2012; UNWTO, 2013). Investigations into how Chinese tourists behave in comparison to their Western counterparts will have tremendous potential for developing insights into tourism literature, especially if previously developed Western theoretical models can interpret Chinese tourist behaviour. Practically, a better understanding of the Chinese outbound tourism phenomenon benefits destinations, which seek to effectively promote economic and social development associated with the ever-growing Chinese outbound market. The purpose of this paper is to provide a systematic, quantitative review of 118 articles published in 15 top tourism and hospitality journals between 2000 and 2012 to determine the status of research on Chinese outbound tourism. This study adopted a hybrid design that incorporated the characteristics of both the narrative and systematic quantitative review methods. The review outlines current achievements and future directions for Chinese outbound tourism research, and is pertinent to both theory building and professional practice. Based on Weaver and Lawton’s (2009) model of multi-disciplinary linkages, the 118 articles were classified into: psychology (38 articles), marketing (33), business management (16), economics (6), history (4), sociology (3), political science (1), and others (17). Credit shall be given to research efforts manifested in several areas such as travel motivation, expectations, travel barriers, destination image and preference, market segmentation and business management issues. However, much of existing literature focuses on one specific domain of sustainability – economic, reflecting an initial excitement about the development potential of this market, promoting it as an ideal source for economic growth at the destinations. The majority of studies are within the positivistic/post-positivistic paradigm. Few studies take a platform beyond advocacy to dialectically evaluate Chinese outbound tourism phenomena and impacts. In general, these studies applied existing theories to the Chinese market but fall short of making a significant breakthrough beyond the widely adopted Western models. As such, knowledge generated is to some extent fragmented and context-confined. Long-term strategic development requires recognition of the complexity and reality of the Chinese outbound tourism phenomenon as well as a need for sustainable and responsible development. In response, research needs to move toward the sustainable, knowledge-based and ethics platforms that adopt a holistic view of tourism as an integrated and interdependent system.

본 연구는 산림기반형 한방치유 관광상품에 대한 수요자 욕구와 선호를 파악하여 향후 보다 표적화되고 차별화된 산림치유 관련 정책 수립과 한방치유 관련 프로그램의 개발을 위한 기초자료 제공을 목적으로 실시되었다. 서울에 거주하는 30대 이상 성인남녀 400명을 조사대상으로 성과 연령별, 거주지역별로 비례할당 표본추출법을 사용, 인터넷조사(CAWI)를 실시하여 총 317부가 최종 분석에 이용되었다. 산림기반형 한방치유 관광상품에 대한 이미지는 '산림욕, 숲속 걷기, 나무'가 다수(61.5%)를 차지했고, 선호 의견과 이용 의향은 각각 72.9%와 67.5%로 긍정적인 경향이 높았다. 단지 조성에 적합한 지역으로는 수도권이 53.6%, 강원도가 38.8%로 나타났다. 이용목적은 '스트레스 해소와 재충전', '산림휴양활동', '건강 유지 및 체력 증진'의 순이었다. 선호 치유요법은 '트래킹, 산책 등 걷기요법'이 가장 많았으며 '피트니스, 기체조 등 운동요법'이 그 뒤를 이었다. 상품선택 시 주요 고려 요인은 '이용 비용의 적정성', '음식과 이용 식자재의 적절성', '의료진 및 직원들의 친절성' 등으로 나타났으나 이용편의성과 의료서비스의 질, 관광활동 관련 요인 등 전 요인에 걸쳐 높은 점수를 기록하여 상품에 대한 수요자의 높은 기대수준을 보여주고 있다. 또한 인구통계학적 세분시장 별로 이용관련 요인들에 대한 선호에 차이점을 보이고 있어 관련 상품의 기획과 운영 시 차별화 되고 세분화된 수요자 욕구를 반영하는 것이 필요할 것으로 보인다. 그러나 본 연구는 상이한 수요자 선호를 파악함에 있어 인구통계학적 세분 시장만을 규명함으로써 가장 기초적인 단계에 머무른 한계점을 지니고 있어 후속연구에서는 다차원적이고 복합적인 수요자 욕구에 대한 보다 정교화된 규명이 요망된다.

농촌진흥 전략, 농촌발전 전략, 농민의 자체적 발전, 풍부한 농촌의 음식자원과 방대한 관광객 시장, 다양한 농촌관광 수요 등의 요인의 작용 하에 중국 농촌 음식관광은 점차 발전하면서 관광촌, 특색마을, 음식축제 등 세 가지 발전의 모델을 갖게 되었다. 그러나 중국 농촌 음식관광의 발전은 정책 및 관리, 관광객 시장, 문화적 함의의 결여, 부족한 브랜드 의식 등의 문제에 의한 제약을 받고 있다. 이러한 문제를 해결하기 위하여 중국 농촌 음식관광의 발전은 시장의 수요 및 농촌관광 발전 추세에 부응한다는 전제 하에 계획적 지도와 부처 간 협력，정책적 지원과 제도 개선，건전한 농촌 음식관광 관련 법체계 구축，음식관광 관련 인재 육성 강화，지역 간 연동과 차별화된 발전，관광객 시장 개척과 브랜드 구축，문화와의 융합을 통한 내부 소양의 발전，요리 교육 등의 조치를 취하여야 한다.

With the rapid development of China's economy and the gradual maturity of high-speed rail technology, China's high-speed rail tourism is also developing. With the slow recovery of the COVID-19 epidemic and the slow recovery of the tourism industry, the high-speed rail tourism industry has also continued to grow, and the combination of high-speed rail and tourism has been studied in depth to meet market demand. In this diverse society, the development of high-speed rail tourism will be promoted, employment will be increased, and consumption will be stimulated, thereby promoting a better development of the society. This paper explains the current situation of high-speed rail tourism and the specific impact of high-speed rail on tourism, as well as the current status of high-speed rail tourism, in order to better promote the development of high-speed rail tourism, thereby promoting national economic and social development.

Global COVID - 19 outbreak have a significant impact on jeju Island tourism economy, visitors populations, tourist impact on related industry, produce the problem such as negative influence to travel consumer psychology, which lead to the stagnation of tourism industry, the economic downturn and rising unemployment, tourism marketing by the huge impact. After the epidemic, the tourism industry of Jeju Island can promote the recovery and development of tourism economy by government supporting policies, strengthening coordination and supervision of tourism industry, building marketing brands of tourism enterprises, and innovating marketing modes of tourism industry.

농촌 관광 이해관계자의 요구에 대한 관심과 그들의 이익에 대한 중시는 그들과 타 이해관계자 간의 잠재적 충돌 해소에 도움을 주면서 농촌 관광지의 지속가능한 발전을 실현하게 한다. 농촌 관광의 발전 과정은 현지 정부, 주민, 관광 기업, 관광객 등 다양한 이해관계자들의 이익과 연관되어 있다. 본고는 현재 중국의 농촌 관광 발전 과정에서 이해관계자 간 갈등의 원인과 모순의 구체적 내용에 대한 심도 있는 분석을 진행했고, 이해관계자 간 갈등의 해소를 위해 이익의 표현, 획득, 분배, 보장 등 네 가지 측면에서 구체적인 이해관계자 간 관계 조율 조치를 제시했다. 또한 원가촌의 사례를 통해 해당 관계 조율 조치의 실행 가능성을 검증했다.

This paper introduced the background of resident participation in rural tourism, analyzed in detail the concept and importance of resident participation, the content of resident participation and the safeguard measures of resident participation through literature review. This paper took Yuanjia Village in China as a case study, analyzed the practice of Yuanjia Village in system design, management division, resident education and benefit distribution, and the effect of resident participation of Yuanjia Village obtained. The results showed that resident participation reflected main body status of farmers in rural tourism. The innovation of system design, management system and benefit distribution system can guarantee resident participation right and obtain good satisfaction.

Tourism catering water footprint is an important part of the tourism water footprint. The paper takes 17 cities in Shandong Province as the research object, draws on the relevant literature research results, combines the actual situation of tourism catering industry development in Shandong Province, establishes the water footprint measurement model of tourism catering industry in Shandong Province, and evaluates the tourism catering water footprint in Shandong Province. The results show that there is a large regional difference in the total amount of tourism catering water footprints in Shandong Province. The water consumption level of tourism catering industry in Shandong Province is decreasing year by year, and the utilization efficiency of tourism catering water resources is increasing year by year. The water consumption level of the tourism and catering industry in Shandong Province is generally high in the east, the second in the middle, and the low in the west.