This study investigated the nutrition knowledge, dietary habits, and food intake frequency according to hospitalization after breast cancer surgery and experience of breast cancer among female adults residing in the Bucheon area. Subjects were 52 female breast cancer survivors 27 in the hospitalization group (HG) and 25 in the non-hospitalization group (non-HG)] and 52 controls. Data included the results of self-administered questionnaires, as well as anthropometric data and blood biochemical values of breast cancer survivors collected from electronic medical records. Statistical analysis was performed using SPSS 20.0 program. Nutrition knowledge and dietary habits revealed no significant differences between HG and non-HG, but intake frequency of root and tuber crops and kimchi was significantly higher in the HG group than the non-HG group (p<0.05). According to experience of breast cancer, total scores of nutrition knowledge among survivors (8.2) were significantly higher than those of the control group (6.3) (p<0.001). Fish and shellfish and fruit intake frequencies were significantly higher in the survivors group, whereas intake frequency of fast food, convenience food, and alcohol was significantly lower compared to the control group. Overall, these findings indicate it is necessary to develop and spread nutrition education guidelines to prevent the occurrence and recurrence of breast cancer.

Deforestation such as illegal logging and forest fires has caused a big disadvantage for surrounding people. In general, the losses were disasters such as floods, landslides and droughts. Disaster is something that causes damage, loss or misery (The Big Dictionary of Indonesian Language, 1996). Gendol hill is a forest area that has experienced disasters caused by forest destruction. Among the disasters occurred in Gendol hill area was drought or difficulty in fulfilment of the need of fresh water. A number of springs have been drying up after the destruction of Gendol forest in 1963. Efforts to restore the forest by reforestation or replanting have been conducted since a long time by the government (Perhutani) with planting of pine trees (Pinus merkusii). Since 1996, trees of Moraceae family were also planted gradually by local person. Three species from the Moraceae family that have been planted are Ficus benyamina, Ficus annulata, Ficus retusa, Ficus recemosa, Ficus microcara etc. By 2016, at least 4000 trees species from Moraceae family have been planted together thousands other species. Based steps of planting, there are three groups of Moraceae family trees in Gendol hill. They are tree groups aged 15-20 years, 10-15 years and 1-10 years (Anonimous, 2016) The case study aimed to get information of Moraceae family trees plantation benefits in emergence of springs. Observation, in-depth interview, documentation and study literature were conducted for this study in April 2016. Observation of the field conditions (vegetation and springs conditions) was conducted to obtain description of the location and springs condition. In depth Interview has conducted by interviewing of key persons to obtain historical information (forest destruction, loss of springs, replanting efforts, and re-emergence of springs). In-depth interview also aimed to get information about the benefits received by local people from the emergence of springs. While documentation in the form of photos of vegetation conditions and springs was taken to get more descriptions. To complete this research, we has also taken secondary data from related parties and some literatures. Furthermore, the collected data analyzed by descriptive-qualitative analysis method. The results showed that the planting of Moraceae family trees such as Ficus benyamina, Ficus annulata Blume, and Ficus retusa L. had a real benefit in emergence of springs on study site including re-emergence of died springs. There are many springs appearing in both large and small sizes. Five springs in quite large size appearing around the Moraceae family trees stand on the slopes of Gendol hill after 17 years of planting. The water yield of each springs was directly proportional to the amount and size of Moraceae family trees around the springs. The water discharge (outflow) of springs under 5 trees with height average 14 m and diameter 25 cm is bigger than the springs under 3 trees with height average 12 m and diameter 20 cm. The emergence of springs in Gendol hills has brought many benefits to the lives of the surrounding people. Based on descriptive analysis, the benefits for local community are; 1) Fulfilment of fresh water needs for at least 800 families of local communities (at least 240,000 litters / day), 2) Increasing of water availability for irrigating rice fields (from 1 harvest / year to become 3 harvest / year) so that people income around Gendol hill increased, 3) Increasing of public awareness in planting / greening including local government, 4) Appearing of tourism service potential that may be developed by local government together local people . Therefore, advanced research or applied research is suggested to be conducted for assessing the effect of Moraceae family trees on all aspects (vegetation, soil, hydrology and socio-economic). The research suggested are; a) The characteristics of vegetation on the springs area and their relation with springs, b) The effect of Moraceae family trees on water yield, c)Affecting factors in the springs sustainability (physical, socio-economic and institutional, d) Environmental services analysis of Springs management.

The purpose of this research is to investigate characteristics of science content knowledge and pedagogical content knowledge shown in the primary school science classes. Through analysis of classroom teaching, explore the features and differences between primary and secondary school science PCK. Using open-ended interviews with the teachers and group discussions on a regular basis to analyze and compare classes of five primary school teachers, the relationship between CK and PCK. Regardless of the school level the teacher's PCK and professionalism is required with varying focus and emphasis. The features of the primary school teacher's PCK are as follows: Firstly, elementary teach secondary teach content, teachers value pedagogical knowledge (PK) content knowledge (CK). The primary school PCK requires more of understanding of students and teaching methods that to subject areas. PCK be without content knowledge, and the teacher's PCK is subject-specific In addition to the characteristics of PCK in the primary school science teaching, ways to set up professional exchange or collaboration between primary and secondary teachers, and to provide supplementary in-service training focused on content knowledge for primary school teachers.

Because English grammar consists of a long list of features, it is impractical to include all of them in a single grammar test. It would be useful to identify among all those features the best indicators of students’ grammatical knowledge and ability so that we could focus on what were the most representative knowledge and skills and simplify grammar assessment. This study is a preliminary, small-scale attempt to do just that. It surveyed 72 high school teachers and 129 Grade 12 students on their opinions of which features of grammar best represented grammatical knowledge and ability. They were asked to choose five indicators, including the best one, and provide reasons for thinking so. The relative pronoun was selected most frequently as the best indicator of grammatical knowledge and ability, followed by subject-verb agreement, the subjunctive, to-infinitives, and participles. This paper does not claim these five features to definitively represent the best indicators; further research should be conducted.

본 연구는 팀장의 임파워링 리더십이 팀 지식공유 및 팀 효능감에 미치는 영향과 함께 임파워링 리더십과 팀 효능감 간 관계에 있어 팀 지식공유의 매개효과를 살펴보고자 한다. 가설의 검증을 위해 광주·전남 지역의 17개 조직 79개 팀 229명의 종업원과 그들의 직속상사 79명을 대상으로 설문조사를 실시하였다. 연구 결과, 팀장의 임파워링 리더십은 팀 내 지식공유에 정(+)의 유의한 영향을 주는 것으로 나타났다. 이를 통해 조직 차원에서 팀 내 지식공유 활성화를 위해 임파워링 리더십 개발에 힘써야 함을 시사해 주고 있다. 또한, 팀 지식공유는 팀 효능감에 유의한 정(+)의 영향을 주는 것으로 나타났다. 마지막으로, 팀 내 지식공유는 팀장의 임파워링 리더십과 팀 효능감 간의 관계를 매개하고 있음을 발견하였다. 연구결과는 임파워링 리더십이 팀 효능감에 직접적인 영향을 주지는 않지만 팀 지식공유를 통해 간접적으로 영향을 주고 있음을 시사해 주고 있다. 연구결과를 토대로 연구의 한계 및 향후 연구방향을 제시하였다.

본 연구는 국내 지식기반산업에 종사하는 기업을 대상으로 탐색의 소재(locus) 와 특성을 기준으로 기업의 지식탐색 유형을 도출하고, 각 유형별로 혁신성과는 어떤 차이를 보이는지 구성형태적 관점(configurational approach)으로 분석하였다. 기존의 지식탐색 연구 들은 주로 지식탐색과 결과변수와의 관계규명에 집중해왔다. 이에 따라, 실제 기업들이 어떻 게 지식탐색을 조직화 하는가에 대한 이해가 상대적으로 미흡한 수준이다. 따라서, 본 연구 는 기업의 지식탐색을 탐색의 소재와 특성에 따라 외부탐색 범위(external search breadth), 외부탐색 깊이(external search depth), 내부탐색 범위(internal search breadth), 내부탐색 깊 이(internal search depth)로 지식탐색의 네 가지 차원으로 구분하고 군집분석(cluster analysis)을 통해 실제 기업의 지식탐색 유형을 도출하였으며, 지식탐색 유형에 따라 기업의 혁신성과가 어떤 차이를 보이는지 분석하였다. 연구의 주요 결과는 다음과 같다. 첫째, 상이한 지식탐색 유형을 가지는 6가지 기업군을 도출하였다. 각 기업군은 모든 지식탐색 차원에 대해 적극적이거나, 일부 차원에만 집중하는 등의 차이를 보인다. 둘째, 각 기업군의 혁신성과는 지식탐색 유형의 특성에 따라 탐험적 혁신과 활용적 혁신성과에서 차이를 보이는 것으로 나타났다. 본 연구는 환원론적 접근 (reductionistic approach)에 기반한 기존 연구와는 달리, 구성형태적 접근을 적용하여, 기업 의 실제 지식탐색 유형을 규명하였다는 점에서, 주요 공헌이 있으며, 연구 결과를 바탕으로 향후 연구 방향을 제시하였다.

본 연구에서는 글로벌 전략적 제휴를 하는 중국 산동성 소재 대기업을 대상으로 꽌시, 명성, POS(perceived organizational support), PLS(perceived leader support), 해외사업경험, 해외사업조직이 파트너기업과의 지식공유성과에 미치는 영향에 대하여 실증분석을 실시하였다. 제휴파트너와의 꽌시, 명성, POS는 전략적 제휴 파트너 기업과의 지식공유성과에 유의하게 정(＋)의 영향을 주는 것으로 나타났다. 반면 PLS는 예측한 바와 달 리 제휴파트너 기업과의 지식공유성과에 유의한 부(-)의 영향을 보여주었다. 그리고 해외사업경험은 꽌시와 명성 이 글로벌 제휴파트너 기업과의 지식공유성과에 영향을 미침에 있어 긍정적인 조절효과를 미치는 것으로 나타났 다. 한편 해외사업조직은 꽌시가 제휴파트너 기업과의 지식공유성과에 영향을 미침에 있어 긍정적인 조절효과를 보여주었다. 그러나 명성이 제휴파트너 기업과의 지식공유성과에 영향을 미침에 있어서는 긍정적인 조절효과를 보여주지 못하는 것으로 나타났다. 본 연구는 특히 중국 내부에 오랜 기간 글로벌 전략적 제휴를 바탕으로 크게 둥지를 튼 중국기업에 대한 조직, 인적자원관리 측면에 대한 연구와 이들 기업들에 대한 국제경영 관점의 연구, 이 두 개의 큰 줄기를 하나로 통합한 관점에서 연구했다는데 큰 의미가 있다.

Sports Sponsorship is considered to provide a highly valuable communication environment for companies to leverage brand equity. However, effectiveness evaluations of sponsorship activities mainly focus on explicit self-reports or focus interviews. Such communication evaluations do not take into account research from psychology demonstrating that associations and judgments are often activated and strongly influenced by implicit (automatic) processes, with no (or only little) conscious awareness of such information processing. Against that background, the goal of the current work is to shed further light on the impact of in-game advertising as innovative sponsor-linked marketing tactic on the dual brand knowledge–incorporating both implicit and explicit information processing–as key success indicator of sport sponsorship.

With the development of information technology, the market situation is changing more rapidly than ever. The change is most rapid in the preferences and lifestyle of consumers. For companies to survive in such an environment, it is indispensable to develop innovative and competitive new products by better understanding the needs of consumers. Any novel and meaningful idea of a new product basically originates from knowledge, which plays an important role in the performance of new products because it is the most valuable asset for a business entity. In this study, the author considers the knowledge sharing process as a dynamic aspect based on the term “knowledge,” carrying a static meaning as used in the existing research. The nature of the knowledge sharing process pertaining to new product development has been largely divided into three terms and then re-established. The author focuses on a new product development team as the subject of sharing and providing knowledge on new products, and regards the solution to problems that may arise in the development process as the stability of the team. The moderating effect was examined by the relationship between the type of knowledge sharing process and the outcome of the new product with the variable of team stability. The results indicate that the convergence and similarity of the knowledge sharing process affect new product performance as positive variables, whereas the tacitness of the knowledge sharing process does not lead to a significant result in terms of performance of new products. This study also shows that the stability of the team has a positively direct effect on the outcome of the new product. Thus, the convergence process of various kinds of knowledge positively affects the diversity and innovation of new product concepts. Moreover, the same recognition area or shared goal awareness and sense of responsibility play important roles in the performance of the new product. The moderating effect of team stability between the type of knowledge sharing process and new product performance is described in the convergence and tacitness of the knowledge sharing process. In the process of merging existing knowledge with new knowledge or sharing embedded knowledge in the members with, the activity wherein the members of the NPD team communicate and collaborate with each other over a long period of time will provide opportunity to improve the performance of the new product. The purpose of this paper is to examine the relationship between the type of knowledge sharing process, the stability of the team, and new product performance. Academic and managerial implications and the directions for future research are discussed as well.

In contemporary society, the severity of social problems, such as environment pollution, is gradually raising people’s awareness towards sustainability (Gleim, Smith, Andrews, & Cronin, 2013). The fashion industry’s interest in sustainability is growing. However, consumers have neither sufficient knowledge or, nor faith in, sustainable fashion, and often question the reasons to pursue sustainability (Skov, 2009). The success of sustainable fashion depends on effective branding and marketing communications strategies designed to enhance consumers' knowledge, benefit and value perception. Providing consumers with the benefits of new products is an effective way of communicating (Lee & Colarelli O'Connor, 2003). Knowledge is an important variable affecting consumers ' perceived benefits (Haas & Hansen, 2007). Consumers’ values, attitude, and knowledge also affect their environment awareness and actions (Laroche, Bergeron, & Barbaro-Forleo, 2001). According to a previous study, environmental knowledge plays an important role in consumer behavior (Tilikidou, 2006). Consumers perceive various kinds of value according to their knowledge (Haas & Hansen, 2007; Hartmann & Apaolaza-Ibáñez, 2012). Therefore, it is crucial to create awareness of the effect of consumer behaviors on the environment (Cegarra-Navarro, Cordoba-Pachon, & Fernandez de Bobadilla, 2009). Many studies have highlighted the leading factors influencing sustainable behavior (Cervellon & Wernerfelt, 2012). However, there a dearth of research on how sustainable knowledge influences perceived benefit, perceived value and behavior Thus, the purpose of the present research is as follows: (1) to identify the effects of sustainable fashion knowledge on perceived benefit and perceived risk, (2) to investigate how perceived benefit and perceived risk influence perceived value, and (3) to investigate perceived value’s influence on purchase intention and knowledge sharing intention. Sustainable fashion education, nationality, and uncertainty avoidance, will have a moderating effects on relationships among sustainable fashion knowledge, perceived benefit, perceived risk, perceived value, purchase intention, and knowledge sharing intention. Four hundred fifty samples were collected to measure sustainable fashion knowledge, perceived benefit, perceived risk, perceived value, purchase intention, knowledge sharing intention, uncertainty avoidance, and demographic variables. Data analysis was performed using SPSS 18.0 for descriptive statistics and exploratory factor analysis, and AMOS 18.0 for confirmatory factor analysis (CFA), validity test and multiple group analysis on the results. A measurement model was then estimated by examining the results of the CFA. The main results of this research are as follows: (1) sustainable fashion knowledge has a positive influence on perceived benefit and perceived risk, (2) perceived benefit and perceived risk have a positive influence on perceived value, (3) perceived value has a positive influence on purchase intention and knowledge sharing intention, and (4) there was a difference in the relationship between variables according to the consumer groups (education, nationality, uncertainty avoidance tendency). This study is meaningful for taking an in-depth look at the influence of customers’ perceived value, based on their level of sustainable knowledge, on consumer behavior and on knowledge sharing related to sustainable fashion. In terms of practical applications, this study can provide in-depth and empirically-supported online education and a brand marketing strategies regarding an actual sustainable fashion brand.

The purpose of this study is to find out how effective native content can be and how much 1) the web site type (news vs. entertainment vs. social networking site) and 2) the native content appeal (emotional vs. informational) will influence reader’s evaluations about a) the ad/website where the ad is placed and b) reader’s persuasion knowledge. The study also included an individual’s ad skepticism as one of the independent variables, arguing that the level of ad skepticism will influence the evaluations about the ad/website and individual’s persuasion knowledge. The result of the study can be helpful for advertisers to decide where and how to present native content. An online experiment, 3 (website type: news site/entertainment site/Facebook) X 2 (native content appeal: emotional/informational) X 2 (individual’s ad skepticism: high/low) was conducted to estimate the effects of independent variables on dependent variables, such as attitude towards the ad, website’s evaluation and individual’s persuasion knowledge. Introduction One of the newest ways of online advertising is ‘native ad’ or ‘native content.’ This new form of advertising provides companies the opportunity to introduce their products or services in a more natural way via online. Native ads normally match the design of other contents presented in the website and it should be perceived naturally as the rest of the content there (for example, in an online news site, the ad should be presented as news). Since native ads fit into the design of the site and people are there looking for stories to read, they provide higher rates of engagement as well as brand perception. However, there is a possibility of people feeling ‘deceived’ after realizing the story they click to read is no other but advertising. Furthermore, in the case of news websites, there have been instances of disapproval regarding native content. One of the arguments against native content presented in news sites points out that it is not ethical to present ads in the format of news. On the other hand, paid content can be seen as a useful alternative for non-intrusive online advertising which can generate more views among the users. Despite the increase of native content as a new form of advertising, academic study about native content (ads) is still difficult to find. The purpose of this study is to find out how effective native content can be and how much 1) the web site type (news vs. entertainment vs. social networking site) and 2) the native content appeal (emotional vs. informational) will influence reader’s evaluations about a) the ad/website where the ad is placed and b) reader’s persuasion knowledge. The study also included an individual’s ad skepticism as one of the independent variables, arguing that the level of ad skepticism will influence the evaluations about the ad/website and individual’s persuasion knowledge. Native content appears naturally, functioning like the rest of the content in the website. This characteristic makes it difficult for some people to tell the difference between the editorial content and paid content. By including ad skepticism as an independent variable, this study will show how people with high/low levels of ad skepticism will deal with this type of advertising. The result of the study can be helpful for advertisers to decide where and how to present native content. An online experiment, 3 (website type: news site/entertainment site/Facebook) X 2 (native content appeal: emotional/informational) X 2 (individual’s ad skepticism: high/low), was conducted to estimate the effects of independent variables on dependent variables, such as attitude towards the ad, website’s evaluation and individual’s persuasion knowledge. Literature Review Native Advertising and Evolution of Advertorials Native advertising is a method marketers use to present content in an interesting and subtle way on different websites or social media in a way that is almost camouflaging with the other content presented there. According to a IPG Media Lab survey, native advertising presented 53% more exposure than banners and it showed better performance regarding purchase intention, brand closeness and share intention. Native advertising’s origins can be found in what is defined as ‘advertorial’ (a combination of the words advertising and editorial). As we can find different arguments in native ads, we may also find discussions regarding similar topics related to advertorials. Cameron and Ju-Pak (2000)’s research supported that when stories are presented as editorial copy, they showed better credibility than those with a label of advertising. The ideas and main characteristics of advertorials appear today in native advertisements, bringing the advantages of advertorials to native ads. Marketers keep trying to make online advertising reliable and create effective sponsored content. However, as it was discussed with advertorials, when it appears difficult to tell the difference between news content and sponsored content, there is a possibility that the advertising is seen as deceptive (Pike, 2014). Since native content has become a popular online advertising format in reality, it is necessary to study it and the responses generated among the audience members of online news and different websites. Persuasion Knowledge Model & Ad Skepticism An individual’s ability to recognize and evaluate marketers’ persuasion goals and tactics is known as persuasion knowledge. Ad skepticism refers to a critical approach for consumers to evaluate and cope with advertising. Relating to the persuasion knowledge model and native content, one of the most important aspects for marketers is to determine the degree of persuasion knowledge that the target has in the different types of native content or the different website types where it is presented. This study will evaluate how an individual’s persuasion knowledge is affected after being exposed to native content. According to the persuasion knowledge model, we can assume that the more consumers know about the persuasion attempt of an agent, the lesser they are being persuaded. This study examined how the exposure to a new way of online advertising (native content) affects users’ persuasion knowledge. In the meantime, consumers with a higher level of skepticism make it harder for advertisers to find the effective format of online advertising. Consumers with a high level of skepticism may also be more aware of advertising strategies which leads to less positive responses to ads that use subtle persuasive techniques (Obermiller & Spangenberg, 1998, 2000). Previous research has shown that ad skepticism varies depending on advertising formats: banner advertisements present higher levels of skepticism than sponsored content. The present study differentiated persuasion knowledge from ad skepticism. Ad skepticism is regarded as a personal attribute. It is measured in order to find out how participants' level of ad skepticism (high/low) will influence the effects of native content. On the other hand, persuasion knowledge is seen as a way users will cope with advertising strategies. This research examined the effects different native advertising have on a reader’s persuasion knowledge. Research Questions & Hypotheses [RQ1]: Will the effect of native content on site evaluation be different depending on the website type, native content appeal and individual’s ad skepticism? [RQ2]: Will content appeal and website type influence the effects of native content on site evaluation (before/after)? [RQ3]: Will the effect of native content on persuasion knowledge be different depending on the website type, native content appeal and individual’s ad skepticism? [RQ4]: Will the effect of native content on attitude towards the ad (affective/cognitive/behavioral attitude and advertising credibility) differ depending on website type, native content appeal and individual’s ad skepticism? [H1]: Informational native content will show more positive cognitive attitude towards the ad than emotional content. [H2]: Emotional native content will show more positive affective attitude towards the ad than informational content. Research Method An online experiment was conducted in May 2016 in Seoul, Korea. Using a convenient and snowball sample, a total of 359 adult participants aged 18 or older took part in the online experiment. Experiment stimuli were created based on existing brands with high-involvement products (LG G5 mobile phone and CITI credit card). Experimental stimuli were created by the researchers to resemble native content and native ads in news sites, entertainment sites, and Facebook. The format of the contents was adapted from native content published in different sites (news site: /entertainment site: Huffington Post Korea, ). Participants were randomly assigned to one of the 6 cells (3 website types X 2 appeals). First, ad skepticism was measured followed by website evaluation. After each stimulus was shown, attitude towards the native ad, site evaluation and persuasion knowledge were measured. RESULTS AND DISCUSSION Despite the growing popularity of native advertising in various online sites, little research has been performed regarding its effects and possible variables influencing the effects of native advertising. This study intended to contribute to find an effective way to create native content and a suitable place to place the native content. The study found significant interaction effects between content appeal and site evaluation (before/after). Also, significant interaction effects on persuasion knowledge were found between website type and content appeal. On the other hand, main effects of independent variables (native content appeal and ad skepticism) showed interesting results. Results of RQ1 showed that a lower ad skepticism and informational content appeal presented more significant effects on site evaluation. In other words, participants with lower levels of ad skepticism were more likely to positively evaluate the site. Also, when comparing the types of appeal, informational native content turned out to be more effective on site evaluation than emotional appeal. However, the online experiment failed to detect a meaningful connection between website type and site evaluation. Significant differences were found in terms of participants’ website evaluation before and after presenting experimental stimuli, native content (RQ2). Contrary to what was expected, emotional appeal presented a bigger mean difference between site evaluation before and site evaluation after. This may be due to participants’ feeling of deception from native content with emotional appeal that leads a lower website evaluation among research participants (Howe & Teufel, 2014). According to Moore and Rodgers (2005), due to high levels of skepticism, online ads are perceived as the least reliable source of credibility. This can explain why content with informational appeal showed more favorable website evaluation over content with emotional appeal. The interaction effect between content appeal and website type on persuasion knowledge was significant. That is, informational appeal showed higher persuasion knowledge for both Facebook and news sites, whereas emotional appeal showed higher persuasion knowledge for entertainment sites. This result is consistent with the literature review presented above regarding website context and online advertising. Meanwhile, the fact that informational appeal increases persuasion knowledge on Facebook can be a subject for further research. Main effects of content appeal and ad skepticism were also found in increasing persuasion knowledge (RQ3). Ad skepticism showed significant main effects on attitude towards the ad over all four categories (affective, cognitive, behavioral attitudes and ad credibility). In other words, participants with lower ad skepticism showed more positive affective/cognitive/behavioral attitudes towards the native content and believed the ad was better. This finding supported previous research on ad skepticism where consumers with low levels of skepticism had more positive responses to advertising (Obermiller & Spangenberg; 1998, 2000). In conclusion, this study showed that participants with a lower level of ad skepticism show more positive reactions to native content than those who tend to be more skeptical about advertising in general. Also, informational appeal appeared to be more effective when compared to emotional content: informational appeal native ads resulted in more positive cognitive/behavioral attitudes towards the native ad and more ad credibility (RQ4).

This conceptual paper discusses the influence of brand knowledge through various components of personal luxury products’ towards the purchase intention. Rapid shifts in luxury consumers’ behaviours is one of the predominant drivers contributing to the growth of the modern luxury market. In response to this, luxury consumers’ characteristics and profiles need to be reexamined. In recent years, there has been a rapid increase in global luxury consumption with the rise in number of luxury consumers from 140 million to 350 million globally (Bain & Company, 2015). Such a phenomenal growth in the luxury market leads to a widely increased interests among researchers across all disciplines (Truong et al., 2008; 2009, Tynan et al., 2010; Kapferer & Valette-Florence, 2016). In particular, personal luxury goods market is forecast to continue to grow between 2-3 percent through 2020 (Bain & Company, 2016). Despite the fact that personal luxury goods is a major driver of the entire market, there is a limited research in this product category. Two factors of this fast-growing trend stimulate the need for additional research into consumers’ behaviours. First, there has been a shift in luxury consumers’ profile (Hanna, 2004; Fionda & Moore, 2009) and purchasing patterns (Bain & Company, 2015; 2016) where social influences (Dubois et al., 2001; Berthon et al., 2009; Cheah et al., 2015; Yang and Mattila, 2014; Kapferer & Valette-Florence, 2016) and people’s needs for materialism, appearances to enhance their ego and self-concept (Phau & Prendergast, 2000; Kapferer, 2006) are having greater impact on how consumers make their luxury purchase decisions. Second, it appears that the characteristics of the traditional luxury consumers as well as old marketing models from many decades ago need to be redefined (Bain & Company, 2015). Danziger (2005) indicates that the changes in luxury consumers’ purchase decision has created a dramatic shift in the purchase behaviour as a whole, making it difficult for luxury marketers to recognise the trend. To date, existing literature on luxury purchase intention focuses mainly from the cultural, economic, psychological perspectives (Leibenstein, 1950; Veblen, 1899; Bian & Forsythe, 2012; Liu et al., 2012; Wong & Ahuvia, 1998; Vigneron & Johnson, 2004; Shukla, 2012; Cheah et al., 2015) but remains limited on investigating luxury consumers’ behaviours through the integration of brand knowledge domain. Major works from marketing scholars on luxury value perceptions (Wiedmann et al., 2007 and 2009; Vigneron & Johnson, 2004; Shukla, 2012; Shukla & Purani, 2013; De Barnier et al., 2006; Hennigs et al., 2012 and 2013) suggest that they are important in explaining the whole picture of luxury consumption but insufficient in explaining purchase intentions (Shukla, 2012). Kapferer (2006) discusses that it is typical for consumers to identify which brand belongs to the luxury category, however, it could be more complex for the precise definition of luxury to be identified and understood. Therefore, this study seeks to incorporate the branding aspects into the investigation on the significance of brand knowledge towards the intention to purchase personal luxury products. Literature Review The concept of luxury is first explained by Veblen (1899) that the consumption of luxury goods is primarily considered by the affluent consumers with the desire to display their wealth to the relevant significant others. Even though the concept of luxury remains obscure, the clearer definition of luxury is given by Nueno & Quelch (1998) as the “ratio of functional utility to price is low while the ratio of intangible and situational utility to price is high” and that luxury products are beyond an ordinary expensive goods but “an ephemeral status symbol”. Shukla (2010) also defines luxury as the consumption that is not for just oneself but a socially-oriented type of consumption that fulfils the consumers’ own indulgence as well as to serve the “socially directed motives”. The aforementioned definitions of luxury show it is an “elusive concept” (Kapferer, 1998) with “fuzzy frontiers” (Kapferer, 2006). The luxury concept is describes as “incredibly fluid, and changes dramatically” over time and varied among different cultures (Yeoman and McMahon-Beattie 2006). As consumers become richer (Fionda & Moore, 2009) and are able to afford more luxury brands (Nueno & Quelch, 1998), luxury is no longer reserved for the rich but also includes the rising number of aspiring middle-class consumers (Shukla, 2012) who enjoy material comfort (Yeoman & McMahon-Beattie, 2006; Yeoman, 2011: Granot et al., 2013). This change makes the term luxury even more difficult to define (Shukla, 2010) and will continue as an ongoing debate among research scholars (Kapferer & Valette-Florence, 2016). Dubois & Paternault (1995) mention that “luxury items are bought for what they mean, beyond what they are”, this statement defines the nature of luxury brands where consumers often purchase luxury products not merely because of their outstanding quality but because of the name and the symbolic identity the brand provides. Kapferer (1998) recognises the importance in exploring the perception of luxury brands from the end-users themselves because they know best. This also adds to the ongoing complexity and difficulties in giving luxury a discreet definition (Kapferer, 1997 and 1998). The work of Grotts & Johnson (2013) investigates the status consumption of millennial consumers and indicates that it is highly possible that the consumers may not express any interest on the quality of the products but are placing greater emphasis on the ability of the handbags to be recognised and generate attention from their reference groups. With regard to marketing strategy, luxury marketers react to the rapid increase in demand to maintain their position of exclusivity by increasing the price every year in order to secure their clientele (Kapferer, 2015b). Louis Vuitton, Rolex, and Christian Dior increase the price of their products every year to sustain the dream value of the consumers (Kapferer, 2015a; 2015b). It is apparent that most luxury companies are managing the dilemma of maintaining the exclusivity of its products while increasing brand awareness as well as focusing on securing more market share and revenue (Kastanakis & Balabanis, 2012; Berthon et al., 2009). Despite the recognisable shifts in luxury consumption pattern, the sector will continue to grow with the majority of affluent consumers as discussed by Steve Kraus of Ipsos (King, 2015). The most recognisable shift in luxury marketing strategy is on the increasing number of luxury companies offering lower-price products in response to the rising level of demand for luxury consumption by the enthusiastic middle class consumers (Truong et al., 2008; Kastanakis & Balabanis, 2012). Luxury was once reserved for the “happy few” (Veblen, 1899) but this notion is no longer practical for today’s luxury environment where luxury products are “consumed by a larger aspirational segment” (Granot et al., 2013). Democratisation of luxury refers to when luxury brands create a lower-priced accessory items in order to appeal to the broader market, making luxury accessible to those “who could never afford to purchase the principal items in the line” (Nueno & Quelch, 1998) or the new luxury consumers who seeks recognition from luxury purchase. Han et al. (2010) discusses that different classes of consumers can now be distinguished by the brands of purses, watches, or shoes that they own. They let the brands speak for them, whether they prefer the loud Gucci logo or displaying the consumption of a “‘no logo’ strategy” by carrying a Bottega Veneta bag (Han et al., 2010). As Husic & Cicic (2009) state, an important question on today’s luxury consumption that if it is possible for everyone to obtain luxury items, are the brands still considered luxury? This is one of the important agendas concerning luxury consumption that prompts researchers to investigate this changing behaviours and perceptions of luxury consumers. It is also significance to note that the increase in global demand in luxury market is not necessarily positive but could be negative if the demand is not being managed efficiently (Hennigs et al., 2015). Despite frequent changes in luxury consumption patterns, Kapferer & Valette-Florence (2016) argues that it is vital to understand how consumers behave in order for the brands to create and maintain trust and reputation among its consumers. Danziger (2005) argues that the notion of “past behaviour predicts future behavior” may not be applicable to the luxury market. However, the foundation remains where the marketers need to understand the basics about the past and present behaviours in order to offer the products and services at the price that luxury consumers are willing to pay. It is partly due to the minimisation of the possible risks that might occur in purchasing luxury products as stated by Kapferer & Valette-Florence (2016) that “in luxury, no one wants to buy the wrong brand”. In light of these changes in the demand and strategies, a new framework of luxury purchase intention will be presented. This framework integrates brand knowledge in order to accommodate the traditional consumer, who appreciates the brand and its exclusivity, as well as the new buyer who wants recognition. This attempt in merging the two groups of luxury consumers together will highlights how traditional and new luxury consumers make their purchase decisions based on different components of luxury product characteristics as well as different value perception, or that is to say, based on a different levels of brand knowledge. Conceptual Framework Over several decades scholars attempted to agree on a single comprehensive definition for the term ‘luxury’ but have not yet reached that goal because the concept of luxury is highly individual and the market itself is heterogeneous (Hennigs et al., 2013). The definition of luxury, therefore, is very complex to define (Vigneron & Johnson, 1999; Dubois & Duquesne, 1993) due to its “subjective character” (De Barnier et al., 2012) with many diverse facets (Phau & Prendergast, 2000). This study provides a new perspective by looking at the factors that influence luxury purchase intention. Based on the original work of Keller (1993), it is important to understand the structure and content of brand knowledge because these dictate what comes into the consumer’s mind when they think about a brand and what they know about the brand (Keller, 2003). Consumer brand knowledge is defined as the “personal meaning about a brand stored in consumer memory, that is, all descriptive and evaluative brand-related information” (Keller, 2003). Strong, unique, and favorable brand associations must be created with consumers (Kotler & Keller, 2012 and 2016). In luxury consumption, different consumers seek different emotional and functional benefits from luxury brands (Kapferer, 1998), which makes it relevant and significant to investigate the level of influences of brand knowledge and value perceptions on the intention to purchase luxury products. The proposed conceptual framework for this study is presented in Figure 1 in the Appendix section. Managerial Implications This study provides both theoretical and managerial implications. On theoretical grounds, this study provides an enhanced model in investigating the influence of luxury brand knowledge towards luxury purchase intention considering luxury brand characteristics and luxury value perceptions. On managerial perspective, this study provides an update in the modern luxury consumers consumption pattern in terms of what specific characteristics of luxury products they would consider when they intend to purchase. At the same time, this study analyses the types of luxury value perceptions acknowledge by modern luxury consumers towards their purchase decision. In addition, the proposed conceptual framework will take into account the behaviours of traditional luxury consumers, who seems to have been lost due to the increased demand among the new luxury consumers. According to Keller et al. (2012), the marketers of the brand needs to acknowledge the insights to how brand knowledge exists in consumer memory. From the model, marketers can plan and execute efficient marketing and communication strategies for modern luxury consumers given their fast-changing preference in luxury consumption. Following the suggestion from Kapferer & Valette-Florence (2016) which indicates that “luxury is made by brands” and apart from selling luxurious products, the dream is what is attached to the brand logo and name. Therefore, by investigating the relationship between luxury products characteristics along with luxury value perceptions, this study aims to provide a refreshing analysis of today’s luxury consumers and what stimulates them to buy personal luxury products. Further Research A questionnaire will be developed by the integration of the established measurements and scales from the existing luxury consumption and branding literature. A draft of the questionnaire will be reviewed against the literature and the practical insights obtained from the sales associates and experts in the luxury industry for the suitability and clarity of the questions. The final draft of the questionnaire will be pre-test on a small number of respondents from the target audience. The target population for the study is among general luxury consumers. The data collected from the survey will be analysed using Structural Equation Modelling (SEM) approach to model decision process and validate the proposed conceptual framework. Cluster analysis will be used to identify segments of consumers as recommended by Aaker et al. (2013). The anticipated research findings will expand on the degree of influences of the brand knowledge towards the willingness to purchase of personal luxury goods. It is also expected that the research findings will be useful in redefining the existing types of luxury consumers to represent today’s luxury consumers.

The purpose of this study is to review the relationship between managerial system and incremental innovation, and the mediating effect of knowledge transfer in small business. In order to verify and achieve the purposes mentioned above, questionnaire data were gathered and analysed from 255 enterprise managers in western Kangwon-do province. Empirical survey's findings are as follows; First, CEO's support and education/training appeared to be positively related with knowledge transfer. Second, managerial system and knowledge transfer appeared to be positively related with incremental innovation. Third, knowledge transfer had mediating effect on the relationships of CEO's support-incremental innovation and education/training-incremental innovation.

본 연구는 사전지식 수준이 어떠한 조절요인을 통해서 소셜커뮤니케이션 행동을 하는지를 검 토하였다. 정치쟁점 ‘사드’에 대한 사전지식 수준이 관여도와 뉴스신뢰도에 미치는 영향을 검증 한 결과, 관여도 구성 요소중 이슈관여, 가치관여 측면에서 차이를 보였고, 뉴스신뢰도에는 영향 을 미치지 않았다. 정치쟁점 ‘사드’에 대한 사전지식 수준이 소셜커뮤니케이션 행동에 미치는 영 향을 검토한 결과, 정보전달과 정보공유행동에 유의미한 차이를 보이지 않았다. 그러나 정치쟁점 ‘사드’에 대한 사전지식 수준과 소셜커뮤니케이션 행동의 관계에서 관여도와 뉴스신뢰도가 조절 요인으로 효과가 있는지 살펴보았다. 그 결과 모두 조절요인으로서 효과가 있는 것으로 나타났 다. ‘좋아요’에는 뉴스신뢰도와 가치관여가 조절변인으로서 통계적으로 유의한 것으로 나타났다. ‘댓글달기’는 가치관여가 가장 높게, 정치관여가 조절효과를 보였다. ‘공유하기’의 경우엔 뉴스신 뢰도, 이슈관여, 정치관여, 가치관여등 모든 요인이 유의미한 영향을 주는 것으로 나타났다.

본 연구의 목적은 그간 간과되어온 연구영역, 즉 해외직접투자의 동기 및 기술수준의 차이가 현 지기업으로의 지식확산에 어떠한 영향을 미치는지를 실증하는데 있다. 이러한 관점에서, 본 연구는 직접투자 동기를 상이한 두 가지 유형(시장지향형 및 수출지향형 직접투자)으로 나누고, 산업을 기 술수준별로 구분한 후, 현지기업으로의 지식확산을 검증하였다. 이러한 시도를 통해 본 연구는 예 상했던 두 가지 사안이 모두 지식확산에 중요하게 작용함을 발견할 수 있었다. 동 실증결과를 근간 으로, 본 연구는 실용적인 경영 및 정책 시사점을 제공하고 있다.

The purpose of this study is to classify the deficient abilities of seafarers into SRK (Skill, Rule, and Knowledge) and analyze and identify the SRK by the type of accident and ship. Experimental data used the SRK cumulative frequency for 1,606 marine accident records and two-way ANOVA and t-test were used for the analysis tools. The results of two-way ANOVA showed that it is possible to identify the deficient abilities by using the cumulative frequency of SRK in both accident and ship types. As a result of the t-test, the adoption of the null hypothesis (H=0) that the mean of two pairs is equal and the rejection of the null hypothesis (H=1) were 29.2 % and 70.8 %, respectively. For the ship type, H=0 is 33.3 % and H=1 is 66.7 %. Through this study, it was found that about 70 % of the deficient abilities of seafarers inherent in maritime accidents can be identified using the proposed method.

The present study aims to investigate the direct and indirect contributions of Korean EFL college students’ L2 receptive and productive vocabulary knowledge to their L2 writing performances by using a structural equation modeling (SEM) analysis with a goal to explore the pathways of vocabulary knowledge to writing. Data from 178 students were collected through tests of receptive and productive vocabulary breadth and depth, a writing test and a reading test. In testing a hypothesized model on the roles of receptive and productive vocabulary in writing, the results of the SEM analysis reveal the direct role of productive vocabulary in writing. The indirect role of receptive vocabulary on writing was observed through the mediating role of productive vocabulary or reading ability due to the direct contribution of receptive vocabulary to both productive vocabulary and reading and that of productive vocabulary and reading to writing. Findings from the study shed light on the relations of L2 receptive and productive vocabulary knowledge with L2 writing abilities, suggesting potential benefits of both receptive and productive vocabulary learning for L2 writing.

This study investigated the effects of the Mercedes Model with Embedded Assessment Strategy, subject specialisation and gender on students’ knowledge of selected biology concepts. A pretest post-test control group quasi-experimental research design was adopted for the study. The sample consisted of 666 Senior Secondary Class II biology students from six senior secondary schools randomly selected from two purposively selected Education Districts (EDs) in Lagos State. The two EDs were randomly assigned to treatment such that one was the experimental group and the other the control group. Seven null hypotheses were formulated to guide the study. Also, five instruments were used to generate data for the study, namely, the Mercedes Model with Embedded Assessment Strategy in Diffusion (MEASID), Mercedes Model with Embedded Assessment Strategy in Osmosis (MEASIO). Conventional Lesson Plan on Diffusion (COLPOD), Conventional Lesson Plan on Osmosis (COLPO) and Test on Students’ Learning Outcomes in Osmosis and Diffusion (TESLOOD). Data collected were analysed using mean, standard deviation, analysis of covariance (ANCOVA) and multiple classification analysis. The study has shown that the use of the Mercedes Model with Embedded Assessment Strategy has positively improved students’ knowledge of selected biology concepts. Further, the biology students in the science class were better than the non-science group at imbibing the knowledge of biology concepts. In the same vein, the males performed better than their female counterparts in knowledge. It was recommended, among other things, that teachers of biology adopt the Mercedes Model with Embedded Assessment Strategy in the teaching of students in secondary school.

This study was performed to investigate the nutrition knowledge, dietary attitudes, and dietary behaviors among high school students by gender. The subjects were 275 students (127 male, 148 female) in Incheon metropolitan area. Selfadministered questionnaires consisted of general characteristics and anthropometric data, nutrition knowledge, dietary attitudes, and dietary behaviors. The average score of nutrition knowledge was significantly higher in female subjects (9.4) compared to male subjects (8.2) (p<0.01). Male subjects had a higher score for dietary attitudes than female subjects (p<0.001). Frequency of meals was significantly higher in male subjects compared to female subjects (p<0.05). Duration of meal time in male subjects was significantly higher (‘5-10 minutes’) compared to female subjects (p<0.001). Unbalanced diet was significantly higher in female subjects (66.3%) compared to male subjects (48.9%) (p<0.01). Male subjects showed significantly higher consumption frequency of ‘dairy’ (p<0.001) and ‘beans’ (p<0.001) compared to female subjects. For snack consumption, male subjects showed higher consumption frequency of ‘nuts’ (p<0.001), ‘soda’ (p<0.05), ‘fast foods’ (p<0.001), and ‘ramyeon’ (p<0.01), but lower consumption frequency of ‘biscuits and bakery’ (p<0.01) compared to female subjects. Therefore, it is necessary to develop a systemic nutrition education program for high school students by gender.