Voice assistance (VA) has been widely adopted in the tourism and hospitality industry to interact and communicate with tourists and provide useful travel recommendations. Although more companies in tourism have adopted environmental sustainability practices and tourists have increased their sustainability awareness, lack of research has been conducted to investigate the effectiveness of VA in promoting sustainable consumption of tourism products or services. This study proposes that customising environmental sustainability messages for tourists with different cultural orientations and VA use purposes can enhance their engagement with the VA, which can affect their consumption decision. The results from a scenario-based experiment demonstrate that tourists with interdependent/independent cultural orientation have higher engagement with the environmental sustainability messages communicated by the VA when they are with a non-transactional/transactional purpose. Implications for tourism marketing strategies are discussed.

본 연구는 소비자가 경험재인 웹소설을 선택하는 상황에서 사실적 메시지와 평가적 메시지를 담은 온라인 리뷰를 보았을 때 더 유용하다고 판단하는 리뷰가 무엇인지 탐색하고, 이러한 유용성 평가의 차이에 대한 개인의 분석적 의사결정 성향 수준의 조절효과를 검증하기 위하여 실시되었다. 경험재를 구매하기 전 객관적 정보를 수집하는 소비 자의 성향에 근거하여 웹소설의 소비자는 사실적인 온라인 리뷰의 유용성을 더 높이 평가할 것으로 예상하였다. 또 한 인지적 성향에 따라 구분되는 의사결정 유형 중 분석적 의사결정자는 정확한 정보를 수집하여 논리적인 판단을 내린다. 따라서 분석적 의사결정 성향 수준이 높아짐에 따라 사실적인 온라인 리뷰의 유용성 평가가 높아질 것으로 예상하였다. 실험 1의 결과 사실적인 리뷰를 제시받은 집단이 평가적인 리뷰를 제시받은 집단보다 리뷰의 유용성을 높이 평가하였으며, 실제 웹소설 선택 상황과 유사하게 두 유형의 리뷰를 동시에 제시한 실험 2에서도 리뷰의 유용 성 평가에 대한 리뷰 메시지 유형의 주효과가 확인되었다. 또한 실험 2에서는 분석적 의사결정 성향 수준이 높아짐 에 따라 사실적인 리뷰의 유용성을 높이 평가하는 경향이 드러나 분석적 의사결정 성향 수준의 조절적 역할이 확인 되었다. 본 연구는 경험재인 웹소설을 선택하는 상황에서 리뷰 메시지 유형 및 소비자의 분석적 의사결정 성향 수준 이 소비자의 리뷰 유용성 평가에 영향을 끼친다는 사실을 확인함으로써 웹소설 소비자의 행동 양식을 밝혔다는 이론 적, 실무적 의의를 갖는다.

Work, leisure, and subjective well-being are inextricably linked. Both work and leisure affect subjective well-being to varying degrees. Thus, seeking a balance between work and leisure to improve the quality of life has always been a social issue that scholars are concerned about. In the 21st century, the development of science and technology has not shortened working hours and gave rise to the “leisure society” expected by scholars. Moreover, the increase in material wealth has not brought about an increase in happiness in some developed countries and emerging economies. These situations make people start to reexamine the relationship between working time, leisure time, and subjective well-being. The purpose of this research is to explore whether overtime work has an impact on subjective well-being and to verify whether leisure activity time can moderate the effect of overtime work on subjective well-being. Cross-sectional data from the 2017 Chinese General Social Survey were utilized and twelve types of physical activity were included in statistical testing. The results found a negative linear relationship between overtime work and subjective well-being. Reading activities in leisure time moderated the negative impact of overtime work on subjective well-being to a certain extent. Especially, as the working time became longer, the more frequently female workers participated in reading, the stronger their subjective well-being would be. The results have implications for reducing the negative impact of overtime work on physical and mental health and improving the quality of life of Chinese workers.

급변하는 경영환경에서 기업들은 생존하기 위해 다양한 전략과 실천을 위한 노력을 하고 있다. 특히, 기술과 산업이 빠르게 변화하고, 복잡성과 불확실성이 증가하는 상황에서 기업들은 중요한 혁신의 원천 으로 창의성을 중요하게 고려하고 있다. 이 가운데 조직차원의 창의성도 중요하지만 하위 단위부서인 팀 단위에서 팀 응집성, 팀 공유감과 팀 창의성(team creativity)에 대한 관심을 강조하고 있다. 팀은 팀원들의 다양한 경험과 다양한 지식을 공유하고 있기 때문에 개인보다 신속하고 효과적으로 문제를 해결할 수 있는 장점이 있어서 이에 대한 심층적 연구를 통해 개인연구나 조직연구가 제공하지 못한 다양한 결과들을 도출할 수 있다. 본 연구는 팀 연구 중, 기존 연구에서 많은 언급되었던 팀의 다양성 관점(diversity perspective)의 중요 변수인 팀 응집성과 최근 연구되고 있는 팀 교환 관계적 관점(exchange perspective)의 변수인 팀 공유감을 통해 팀 성과의 관련성을 도출하고 이때 인지된 조직지원 상황적 관계를 찾아보고자 한다. 실증적 연구의 설계는 한국기업의 팀 조사에서 팀 공유감과 팀 응집성이 팀 성과에 어떠한 영향을 주 고 있으며, 이때 인지된 조직지원이 이들 변수에 어떠한 조절효과를 보이는 지를 인과관계를 검증하고자 하였다. 가설검증을 위한 실증적 연구를 위해 팀 내 5-7명으로 구성된 84개 팀으로부터 432부의 설문지를 수거하여 이를 통계적 분석을 위한 표본으로 사용하였다. 실증적 분석결과에 의하면, 첫째, 팀 공유감과 팀 응집성은 팀 성과에 모두 정(+)의 영향을 미치는 것을 확인 할 수 있었다. 둘째, 팀 응집성의 매개효과가 존재하는지를 살펴본 결과, 팀 공유감과 팀 성과의 관계 부분매개효과를 보였는데, 이는 팀 응집성을 통해 팀 공유감이 팀 성과에 연결되어 있음을 확인할 수 있었다. 셋째, 팀 응집성과 팀 성과의 인과관계에서 인지된 조직지원이 조절효과를 보이는 지를 살펴보았는 데 도출된 결과는 팀 응집성이 높고 인지된 조직지원이 높을 때 팀 성과에 매우 유의적인 정(+)의 결과를 지지하였다.

Recently, the importance of project management has increased due to the scale and complexity of the construction projects. Therefore, this study conducted a survey on construction companies and related public institutions to verify the relationship between the role of the Project Management Office(PMO) and PM leadership for project performance. Based on this, the effect of the PMO role on the project performance was identified and the moderating effect of PM leadership was analyzed. As a result, first, the role of the PMO was found to have an influential on the project performance. Second, the PM leadership was verified to has a moderating effect in the relationship between the PMO role and the project performance. The purpose of this study is to analyze the influential of the role of PMO on project performance in the construction industry to suggest the necessity of PMO in the construction industry and the need to adopt PMO in large-scale construction projects and analyze the moderating effect of PM leadership on project performance.

이 연구는 국가경쟁력을 향상시키는 조건으로서 기술창업의 역할에 대해 분석 한다. 기업가의 지식확산이론(Knowledge Spillover Theory of Entrepreneurship)을 기반으로, 국가 내 기술기반 창업의 비중이 국가경쟁력을 높이는 데 어떠한 영향을 주는지 분석한다. 또한 국가경제개발 단계 측면에서 혁신주도형경제(Innovation-driven economy)에 해당 되는 경우 국가경쟁력에 미치는 기술창업의 영향력이 어떻게 조절되는지 살펴본다. 2011년 부터 2014년까지 83개 국가의 기술창업, 국가경쟁력지수, 경제개발단계 등의 데이터를 기반으로 분석한 결과, 국가 내 기술창업비율은 국가경쟁력과 U자형 관계를 가진다는 점을 확인 했다. 또한 국가 발전단계 상혁신주도형경제에 해당되는 국가의 경우 이 관계는 강화되는 방향으로 조절되는 점을 확인했다. 이 연구는 기술 기반의 창업 비율이 증가할수록 국가경쟁력에 무조건 긍정적 영향을 미치지 않으며 상황과 조건이 잘 맞아야 함을 강조한다.

Consumer interest in eco-friendly fashion products has been consistent. While most relevant research emphasizes individual morals and environmental concern as the most crucial determinants to eco-friendly consumption behavior, more recent studies point out that in so doing there has been somewhat a neglectance on the importance of fundamental marketing strategies. More specifically, the crucial role of interior colors in fashion retail stores has been managerially considered something certain yet no empirical results have been found to support such a strong managerial assumption. For instance, colors such as green, blue, and brown are believed to represent natural images and are more appropriate to the eco-friendly marketing and the relevant research has been lacking. Therefore, this study attempts to explore the effect of in-store interior design colors (green versus non-green) on consumer perception of green store images. A total of 382 respondents were gathered for an online survey using differing store images as the stimulus and used for testing hypotheses. In the results, respondents exposed to store images using green interior colors reported a higher evaluation of green store image of the store. The effect is found to be significantly moderated by respondent’s environmental concern: to explain, respondents of high environmental concern are less influenced by green color interiors when they evaluate the brand’s eco-friendly image. In sum, the positive influence of green interior colors on green store image is found statistically significant, with its stronger effect for consumers of low concern. Managerial and academic discussions are provided.

본 연구의 목적은 퇴직을 앞둔 중장년 근로자의 나이차별인식이 퇴직 후 경력준비에 미치는 영향을 확인하는 것이다. 또한 나이차별인식과 퇴직 후 경력준비의 관계에서 업무장애의 매개효과를 검증하고, 다집단 분석을 통해 업무장애와 퇴직 후 경력준비의 관계에서 고용형태(즉, 정규직 및 비정규직)의 조절 효과를 검증하였다. 다양한 국내 기업에 종사하고 있는 중장년 근로자 372명의 설문을 분석한 결과, 나이 차별인식은 업무장애와 퇴직 후 경력준비에 영향을 미치는 것으로 나타났다. 업무장애는 퇴직 후 경력준비에 부정적인 영향을 끼쳤으며, 매개효과 검증결과 나이차별인식은 업무장애를 통해 퇴직 후 경력준비 에 유의미한 간접 효과를 보이는 것으로 나타났다. 고용형태로 구분한 다집단 분석 결과, 업무장애와 퇴직 후 경력준비 경로에서 고용형태에 따른 유의미한 차이가 발견되었는데, 비정규직 근로자는 정규직 근로 자보다 업무장애를 겪을 경우 퇴직 후 경력준비에 더 어려움을 느끼는 것으로 나타났다. 연구 결과를 바 탕으로 중장년 근로자의 퇴직 후 경력준비에 대한 시사점과 후속 연구를 제안하였다.

Introduction The purpose of this study is to investigate the relationship between site features toward ecommerce and consumer attitude. For completion of this study, 598 online shopping experience for consumers participated in Guangzhou, Zhengzhou, Shenyang and conducted questionnaires. All data were analyzed by using the experimental method and By means of SPSS Ver 20.0 and AMOS 20.0 program to identify the relationship between site features toward ecommerce, User satisfaction, Use attitude towards the site and reuse intention in China. The results were followings: among site features toward ecommerce, Easy of use, Interaction, Information and executive ability influenced user satisfaction in China. User satisfaction have significant influence on use attitude toward the site. User satisfaction have significant influence on reuse intention. Use attitude toward the site have significant influence on reuse intention. And relation between site attributes toward online store and user satisfaction a portion moderated by e-WOM. Theoretical Frameworks With the use of the Internet and the popularization, the countries all over the world with the rapid expansion of scale, e-commerce application field of the economy in China has gradually been fully applied, more related to our life brought new development business services, the network shopping as a necessary to modern one of consumer behavior, and gradually developed into a new fashion. Under this background, the consumer online shopping, shopping website feature dimension has become an important factor that influence the online consumer behavior by academic circles in recent years. Literature, website characteristic dimension is discussed（Khaled Hsanein, 2007；Ying-Feng Kuo, 2012；Marie-Odile Richard, 2015；Jill Mosteller, 2014）, user satisfaction, use the site attitude and intention to use consumer experience for shopping website features dimension problem, enrich the theory of shopping website feature dimension system. But concluded, abroad, especially in the United States consumer market based on shopping website feature dimension effect on user satisfaction research conclusion of the path itself is not the same. For example: Featherman ＆ Pavlou(2003)；Pavlou(2003); O`Cass＆Fenech(2003)according to a study of cognitive useful online shopping intention have significant direct impact to the user the study of cognitive usability has a significant effect on shopping intention, but (Jinsoo Park ea al, 2004; Rong-An Shang, 2005)cognitive usefulness influence on shopping intention was not significant. Again, as a result of the above research mostly in foreign consumer market is given priority to, to foreign consumers research conclusion. But due to the difference of consumption culture between China and America, values differences, perceived shopping website characteristics, motivation, habit is also different, foreign research conclusions are not always suitable for the situation of the Chinese consumer market. for example, Jarvenpaa, etc.(1999) the study found that cognitive users to the website shopping risk to them from the online store shopping will have no effect. Teo&Yeong(2003) under Internet environment are studied by structural equation model of consumer purchase decision process, found that perceived risk and consumer negatively correlated to the general attitude towards online transactions. But (Zhao Chongzhi,2002) based on the domestic consumer market research found that shopping site safety cognition to the website for user functionality have a significant impact on interests and security interests. And (Cha Jin Xiang, Wang Lisheng,2006) of the study also found that consumer perception of shopping website service quality (including network security) and customer expectations of website for shopping website satisfaction have positive significant impact. The different research conclusions in different consumption market, Rachel Smith; George Deitz et al(2013) study because the result of different consumption culture. So according to the Chinese consumer market environment impact on consumer behavior under shopping website feature dimension is necessary for further research. Which shopping website feature dimension is main motivations affecting user satisfaction? Shopping site feature dimension can affect users through user satisfaction and willingness to use? Finally, some problems in the network shopping market in China, such as part of the electricity business enterprises lack of integrity led to false information, shopping website users with network information leakage weaken consumer trust and the shortage of electricity business logistics service ability, these problems have become the bottleneck of restricting network retail market sustained and rapid development. For consumers, before to make online shopping decisions, consumers need to compare goods search, information independently, price negotiation, customer feedback, and meantime consumers to comment on network level of recognition greatly affects the consumers' purchase intention (Wang Yuanhuai et al,2013). Especially for experiential service product, due to the consumers to buy before it is difficult to make an accurate evaluation the quality of the content(Litvin,2008), therefore, more comments need to refer to a large number of e-WOM in order to reduce the decision risk. So in this paper, the network comment information as regulating variable, confirm the shopping website feature dimension and the role of user satisfaction, etc., in this paper, the above problem is trying to answer. H1: Shopping site feature dimension positively related with satisfaction. H1-1: Shopping site feature dimension the ease of use and the use of satisfaction were positively correlated. H1-2: Shopping site of the interactive feature dimension was positively correlated with satisfaction. H1-3: Shopping site feature dimension informational was positively correlated with satisfaction. H1-4: Shopping site feature dimension performance was positively correlated with satisfaction.H1-5: Use the usefulness of feature dimension and shopping website satisfaction positively correlated. H2: user satisfaction positively related with the attitude of using the web. H3: user satisfaction and user intention to use present positive correlation. H4: use the website attitude positively related with user intention to use. H5 E-WOM in the website feature dimension and user satisfaction has significant intermediary role H5-1 E-WOM on the web site features in the dimension of usability and user satisfaction has significant intermediary role H5-2 The interactive E-WOM in the website feature dimension has significant intermediary role and user satisfaction H5-3 E-WOM in the website feature dimension of informational and user satisfaction has significant intermediary role H5-4 E-WOM in the website features dimensions and user satisfaction has significant intermediary role H5-5 E-WOM on the web site features dimension performance and user satisfaction has significant intermediary role Methods This research selected research object for the consumers of had online shopping experience, because these consumers to shopping website contact is more, the use of the functions of related websites have certain experience. Out 650 questionnaires, 598 valid questionnaires. Before the formal experiment, this study first preliminary experiments. Preliminary experiments in guangzhou, zhengzhou, shenyang, etc on the use of shopping website (Tmall, jingdong, Su Ningyi purchase, etc.) of the consumer as the research object, the actual 87 effective questionnaires were taken back. Preliminary experimental results show that the experimental measurement of each variable has a good reliability and validity, suitable for an official survey. Are test was started in February 17, 2015 ended on May 27, 2015, is still in the region were investigated. Market environment in our country according to the 2014 China's online shopping industry annual monitoring report Jane edition of C2C, the B2C shopping website ranking selection of shopping website: taobao, Tmall, jingdong, purchase, tencent Su Ningyi electricity online (QQ), etc., in view of the above in shopping website to buy related products, related use experience of man-made objects were investigated. Results in the overall sample run AMOS 20.0 software, to calculate the estimates of the model fitting index and the path coefficient. Analysis results show that the fitting of indicators of structural equation model is: x squared = 553.937, (df = 187, p = 0.000), GFI = 0.927, AGFI = 0.901, CFI = 0.920, IFI = 0.921, RMR = 0.067, RMSEA = 0.057. Results show that the indicators have reached the high level, the model with data fitting degree is high. As shown in (table 1) model of each path coefficient of relationship between variables in the statistical analysis of results. From which it is easy to find shopping website features ease of use, interactive, informative and usefulness has significantly effect on user satisfaction, but the ability to execute on user satisfaction without significant effect. And user satisfaction of users use shopping site attitude and intention to use also show significant effect, the final users use attitude for the user to use intentions also has a significant effect. In addition, the network comment information in the website is part feature dimension and user satisfaction. As shown in (table 2) moderated regression analysis of relationship between variables in the statistical analysis of results. First, network review information in the website feature dimension and user satisfaction has significant intermediary role. Second, the interactive network review information in the website feature dimension has not significant intermediary role and user satisfaction. Third, network review information in the website feature dimension of informational and user satisfaction has significant intermediary role. Fourth, network comment on the usefulness of information in the website features dimensions and user satisfaction has significant intermediary role. Fifth, network review information on the web site features dimension performance and user satisfaction has significant intermediary role. (see Table 1, Table 2). Discussion In this paper, the research conclusion of electricity enterprise management practice also has important reference value and enlightenment, mainly reflected in the following four aspects. First, the electricity business enterprise through the web site provides service should be reasonable combination of design and site features, meet the demand of consumers mutiple level, enhance user satisfaction. Second, the electric business enterprise should pay attention to improve consumers' perceived value and satisfaction, enhance the user use the site attitude and intention to use. Online store users satisfied with the attitude to users to use the site, the user to use intentions have made a significant positive correlation. Third, to provide online shopping electric business enterprise should touch the consumers actively, positive attitude, get the user to use choice intention and behavior. Fourth, the electricity business enterprise in the marketing practice of the business, to formulate the corresponding management system supporting effective incentives to encourage consumers to actively participate in product e-Wom, efforts to improve the quality and quantity of comments, fully excavate and make use of the effective information in the network comments, and according to these information, timely adjust enterprise product strategy, marketing strategy, service strategy, to adapt to the change of consumer demand, is expected to improve the satisfaction of consumer, to further cultivate customer loyalty, thus to obtain competitive advantage in the fierce market competition.

This current research investigated whether job stress mediates the relationship between physical environment and safety behavior of members in organization. Furthermore, we hypothesized that safety climate functions as moderator between physical environment-job stress link. In order to examine the hypotheses, 870 employees in various fields of companies were sampled. Using structural equation modeling(SEM), we conducted moderated mediation model analysis which cab elaborately test the significance of our hypotheses. The results showed that job stress mediated the link between physical environment and safety behavior of members. Moreover, the relationship between physical environment and job stress was moderated by safety climate. The implications and limitations of our study and suggestions for future research were discussed.

2001년 중국시장에서의 한국 온라인게임의 큰 성과에도 불구하고, 2006년 이후 중국내 위 치는 점점 축소되고 있다. 따라서 본 연구는 소비자의 ‘인지-감정-행위(의도)’ 간 관계에서 재이 용행위 결정요인과 온라인평가의 조절 효과에 관한 연구모형을 설정하였다. 설문조사를 통하여 회수된 자료를 사용하여 조절회귀 분석을 활용하여 실증분석을 하였다. 분석결과를 보면 재구 매 행위에 대해 인지가치와 충성도가 긍정적 영향을 미쳤으며, 온라인평가는 부분적으로 조절 효과를 가졌다. 또한 학력이 통제변수로서 재구매 행위에 부정적 영향을 미쳤다. 따라서 게임업 체는 게임개발 시 인지가치와 신뢰/충성도에 영향을 미치는 가격, 품질관리, 정보관리에 주의하 여야 하겠으며, 온라인평가의 정확한 분석 결과 등을 잘 활용해야 하겠다.