본 연구의 목적은 대기업 근로자의 조직신뢰가 이직의도에 미치는 영향에서 HR부서의 전략적 역할에 대한 근로자의 인식 매개효과를 검증하는 것이다. 이를 위해 한국직업능력개발원의 인적자본기업패널 (HCCP)의 2nd WAVE 3차(2021년) 데이터를 활용하여 대기업 근로자 862명의 데이터를 활용하여 분석 하였다. 그 결과, 첫째, 조직신뢰와 이직의도, HR부서의 전략적 역할에 대한 근로자의 인식과 이직의도는 부적 상관관계를 가지고 조직신뢰와 HR부서의 전략적 역할에 대한 근로자의 인식은 정적 상관관계가 있 는 것으로 나타났다. 둘째, 대기업 근로자의 조직신뢰가 이직의도에 미치는 영향에서 HR부서의 전략적 역할에 대한 근로자의 인식 매개효과가 통계적으로 유의했다. 이러한 결과는 근로자의 이직의도가 근로 자 개인의 문제를 넘어 조직 내부에서도 중요하게 인지하고 인식의 전환점을 확인할 수 있음에 실천적인 시사점을 제시하였다.

This research purposely conducts to identify Malaysian role in port bilateral diplomacy in ASEAN. Malaysia known as role leader in ASEAN and commit with excellence, drive the country among ASEAN since 1969. The research included Malaysia role within maritime working group where this forum or organization discuss and negotiate any issue related maritime sector in ASEAN. The research also highlights in Port Enhancement and Malaysia Port Strategic whereas Port Development in Malaysia that contribute to Port Bilateral, Port Alliance and Port in ASEAN. The objective includes i) to identify the issues and challenges in bilateral diplomacy in port shipping, ii) to identify Malaysian marine department role toward integrating ASEAN Maritime Working Group, iii) to find out Malaysian initiative for enhancement Malaysian Port Development through ASEAN port alliances, iv) to formulate Malaysia Port Strategic Plan toward the development of national port ASEAN port Alliances. For the literature review in this research is refer to five keywords which is Port Alliances, maritime working group, Malaysia contribution, Malaysia Port Development and Port Strategic Plan. This research is using qualitative method that refer to previous research, article, and journal. The collecting data consist of text transcribe form interview session into verbal and text written. There are selected organization such as Ministry of Transport and Port Authority. The interview process through online using Webex. The coding process take afterward for analysis and conclusion data. The theory formulation of relation diplomacy for this research is propose the objective to formulate Malaysia port strategic plan toward the development of national port ASEAN. Finally, the finding of this research that Malaysia plays significant role in port operation through ASEAN regional. The ministry of Transport plays as policy maker and drive the actor form Malaysia Marine Department and Port Authority in operation and regulatory. The recommendation is to increase the effectiveness of communication and enhance the efficiency of relation toward port bilateral.

Prior research found a firm’s strategic orientation has a key impact on product innovativeness performance (Ozkaya et al., 2015). Both marketing orientation and learning orientation help firms to develop new product designs, generate innovative ideas, and achieve a better business performance (Narver & Stanley, 1990; Chuang, Morgan & Robson, 2015; Calantone et al, 2002). In line with prior studies, the purpose of this research is to investigate the mediating role of absorptive capacity (ACAP) (Cohen & Levinthal, 1990) on the effect of a firm’s strategic orientation (i.e., marketing orientation and learning orientation) on product innovativeness. We further investigated how environmental uncertainty moderates the effects of market orientation and learning orientation on product innovativeness. Survey method is adopted to collect data from Chinese manufacturer SMEs in the IT industry. 318 questionnaires were collected and analysed. CFA result shows that all constructs meet minimum requirements for reliability and discriminant validity test. Structural Equation Model (SEM) test reveals that both learning orientation and competitor orientation have significant impacts on product innovativeness, and ACAP plays partial meditation roles to effects from learning orientation to product innovativeness, and competitor orientation to product innovativeness. Customer orientation does not show a direct effect on product innovativeness, but is fully mediated by ACAP. We further tested whether the model is moderated by environmental uncertainty (EU) and result shows that EU only moderates the impact from learning orientation to product innovativeness. By developing a model of strategic orientation– absorptive capacity- product innovativeness, we contribute to the extant literature in strategic marketing.

Social media have altered the communication landscape and significantly impacted brand communications in the luxury fashion industry. Research suggests that with the rise of social media, brand communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that create and consume content, redistributing it across a variety of channels (Kozinets, Valck, Wojnicki, & Wilner, 2010; Kumar & Sundaram, 2012). Yet the implications of social media are still largely unknown among practitioners and managers. Moreover, there is a lack of effective frameworks for developing, analysing and comparing social-media strategies (Effing & Spil, 2016). Scholars have just started giving their attention to the subject of ‘social-media strategy’ as such, highlighting a gap in our knowledge, which this study seeks to address. The aim of this research is to understand the role of social media as a strategic brand-communications tool in the luxury fashion industry. Firstly, the main theoretical contribution is the development of a conceptual framework that enables an understanding, explanation and description of the process of building a social-media strategy. There has been a call for this type of research from a managerial perspective, across multiple platforms and objectives, and this work provides much-needed insights. Secondly, the findings provide valuable managerial insights. The conceptual framework emerging from this research is a managerial tool that can be used to tackle the process of building a social-media strategy and to identify its key elements. In particular, the framework can be deployed to guide and evaluate the process of creating a social-media strategy. With the help of the framework, managers can harness their resources successfully and identify the factors that need to be considered. Moreover, the framework aims to guide managerial action towards a sustainable social-media approach that helps to build competitive advantage for global luxury fashion brands in the longer term.

The strategic orientation of a firm contributes positively to its business performance. However, there are still many unexplored facets of strategic orientation of a firm and its antecedents, thus preventing researchers and practitioners from fully understanding how this contribution takes place. Strategic orientation assumes corporate-level perspective, where differences in perspective can be expected between marketing-driven and finance-driven organizations. If strategic orientation is placed in the context of today’s Big Data era, marketing analytics becomes an increasingly important tool in shaping strategic orientation. Hence, this paper has two objectives: (1) to investigate how marketing-driven and finance-driven organizations achieve long-term strategic orientation and (2) to examine the role of marketing analytics for long-term strategic orientation. The participants in a quantitative survey were managers responsible for marketing from a cross-industry sample. The results indicate that marketing-driven organizations achieve long-term strategic orientation indirectly through marketing analytics. Finance-driven organizations are not significantly related to long-term strategic orientation. Authors confirm a positive relationship between long-term strategic orientation and business performance.