The hospitality, tourism, and travel (HTT) industry has a significant environmental impact due to its water, energy, and waste production. One of the main challenges faced by the HTT industry is the reduction of the negative environmental impact of hotel businesses. Recent studies have shown that consumers are willing to pay a premium for green hotels that adopt environmentally friendly practices to minimize their impact on the environment. While interest in these practices has been increasing, not all consumers are familiar with actual benefits of green hotels. Therefore, it is necessary to employ strategies to increase consumers’ awareness and encourage positive pre-purchasing decisions when selecting a green hotel.

The aim of this study is to identify the value structure of active seniors for noodles. Noodles are the secondly most preferred and familiar food in Korea, followed by rice. And noodles also have a variety of tastes/flavors and even a variety of ceremonial characteristics. The necessity of offering proper food to seniors has recently increasing because Korea becoming an aged society. This study conducted 1:1 in-depth interviews with 30 active senior participants using the soft laddering technique, which is based on the means-end chain theory. The Implication Matrix and HVM were derived from performing content analysis. The active seniors mainly consider the ‘taste’, expecting to obtain the ‘satisfying taste’, and pursuing the ‘family affair’, ‘pleasure’, and ‘self-satisfaction’. The results of this study indicated that the taste is the most important attribute and the active seniors consider their family as well as the pleasure and satisfaction of their own. Male seniors mainly pursue the ‘pleasure’ and ‘self-satisfaction’ by satisfying their taste through considering ‘taste’ and ‘familiarity’. But female seniors mainly pursue the ‘family affair’ by ‘satisfying taste’ through considering ‘taste’. These results can be used as a basic data for developing noodle products for the elderly. This study will also contribute to the development of special care food and product concepts for the silver generation.

The Theory of Value Drivers, or Value Driver Theory (Wendee, 2011), is useful in understanding the value creation process in any enterprise. Innovation and strategy are important components in the value creation process. This research, which is based on Value Driver Theory, explored the role that innovation and strategy have in the value creation process and how they are employed in creating enterprise value. Value Driver Theory was discovered using two different, but compatible, research methodologies. The qualitative study used to discover Value Driver Theory explored the effect of business value drivers on the valuation of businesses in the United States and proposed a theory of value drivers. The Value Driver Theory study used two research methods – grounded theory and the Delphi method - to explore the effect of business value drivers on the valuation of businesses in the U.S. and to propose a theory of value drivers. In addition to a list of 72 individual value drivers, which includes innovation and strategy, the theory of value drivers presents a comprehensive value driver possibilities frontier and value driver chain, both of which are part of and are used to explain the theory of value drivers. The theory of value drivers is comprised of 28 propositions that work in concert with the possibilities frontier, the value driver chain, and other elements that are described in the paper. The Value Driver Theory paper differs from other studies as follows: First, the paper significantly extends the notions, ideas, and concepts from previous studies on value drivers. Second, the paper creates a comprehensive classification scheme for value drivers and has identified many more characteristics and properties of value drivers than previous studies. Third, the study identified 72 specific value drivers through the literature review and the Delphi study. Fourth, the paper consolidates the material from the literature review and the result of the research conducted through the Delphi and grounded theory studies and codifies it into the theory of value drivers. Subsequent to the publication of the paper on Value Driver Theory, new conceptual frameworks and tools have been developed to enhance the usefulness of Value Driver Theory in evaluating the enterprise value creation process. These conceptual frameworks and research tools were explored in the current study in general terms; and particularly as to how they relate to and enhance the use of innovation and strategy in the value creation process.

“Action-oriented Approach (AA)” as a new teaching method has taken an important role in teaching and learning of French Education during past 10 years. However, even though the new teaching method is very welcome for educators, now it is the time that we have to consider whether the key principle and fundamental notion of this approach is suitable for our language education environments and is theoretically appropriate for education. For that, it is necessary that we have to carefully examine this “Action-oriented Approach” from two points of views. First of all, from the angle of foreign language education, we need to verify whether this new approach could be appropriately applied in teaching and learning of Korean foreign language education or not. Secondly, from a societal perspective, we need to examine how this method, considering language education as everyday life itself, can handle some critical perspectives in the point of “status in quo” of “AA”. It has been criticized that language education as everyday life itself can make learners in everyday life to unconsciously acquire maintaining the ‘status quo’ during actions such as “educational inequality”. It is expected that this kind of examination will suggest us an improved way of “AA” for more effective and appropriate practice of French Education, and will give us an opportunity to think about the better way of teaching and learning model by “AA” in Korea.

본 연구는 굵은골재의 완전 리사이클 기술개발을 위해서 시멘트계 재료를 이용한 개질 페이스트를 이용하여 원골재의 표면을 코팅하는 표면개질 기술을 적용하고 있다. 이 때에 원골재와 개질 페이스트의 계면은 개질 페이스트의 점착력과 점도에 의존되어 개질골재의 피막 두께가 결정된다고 생각할 수 있다. 본 연구에서는 굳지 않은 상태에서의 개질 페이스트의 유동특성을 파악하고 표면 개질골재의 피막 두께에 대해 검토한 결과, 개질 페이스트를 빙엄유체로서 가정하여, 잉여 페이스트 이론과 유동학 정수 (항복치)를 고려하는 것으로 개질 페이스트의 정량적인 피막 두께의 설계가 가능하여, 표면개질 골재를 이용한 콘크리트의 정량적인 배합설계가 가능할 것으로 판단된다.

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists’ Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

Purpose - This study attempted to identify the value promotion clues that may operate as a consumer’s motive, by shedding new light on consumer value and by reconstructing each variable analyzed through the means–end chain (MEC) theory. Research design, data, and methodology - In this study, 202 copies of effective questionnaires using the data of Yang and Ju (2012) were subjected to correlation, regression, and SEM. Results - All store selection attributes were verified as having a positive influence on the relationship quality. Although the store selection attributes were verified as exerting a positive influence on the relationship quality, according to the verification result of the mediating effect, consumer value was verified to be influenced only by the relationship quality instead of by the store selection attributes. Conclusion - As a result of path analysis on the proposed model after modification, it was verified that only product factor had a statistically significant positive influence and that social value was completely mediating between relationship quality and emotional value. It may be highlighted that the MEC theory concept would be applicable to the cause-and-effect relationship model.

본 연구는 성취정서 통제-가치이론(Pekrun, 2000, 2006)을 적용하여 체육 성취상황(수업, 학습, 시험)에 따라 학생들의 다양한 정서경험을 유발시키는 선행요소를 탐색하였다. 남녀 중학생 270명(남학생 156명, 여학생 114명)이 개방형 질문지에 응답하였으며, 자료를 위해 귀납적 내용분석이 실시되었다. 그 결과 9개의 개별 정서들(정적 활성화 정서=즐거움, 희망, 자부심; 정적 비활성화 정서=안도감; 부적 활성화 정서=화, 불안, 수치심; 부적 비활성화 정서=절망감, 지루함)을 유발시키는 주요 선행요소들이 각 성취상황의 세 가지 시간적 영역별(체육수업 이전, 중간, 이후)로 나뉘어 확인되었다. 특히, 각 성취상황에서 경험하는 학생들의 정서반응은 시간적 영역에 따라 차이가 있지만, 그 선행요소들은 전반적으로 정서적, 인지적, 생리적, 동기적 측면들과 관련이 있었다. 본 결과는 체육수업 상황에서 학생들의 정서경험을 결정짓는 주요 선행요소들과 성취정서의 역할, 그 교육적 시사점과 관련하여 논의되었다.

본 연구의 목적은 체육수업에서 학생들의 성취정서에 대한 성취목표와 자기효능감의 중재효과를 검증하는 것이다. 중학생 447명(남학생=232, 여학생=215명)이 참여하였으며, 자료는 확인적 요인분석, 일원 다변량분석, 상관분석 및 중재적 위계적 회귀분석을 이용하여 분석되었다. 위계적 회귀분석의 결과 숙달접근목표와 자기효능감 지각은 즐거움과 희망, 자부심의 긍정적 활성화 정서를 정적으로 예측하는 주요 변수이며, 숙달회피와 수행회피목표는 화, 불안, 수치심의 부정적 활성화 정서 및 희망없음과 지루함의 부정적 비활성화 정서를 예측하는 주요 변수로 나타났다. 숙달접근과 수행접근목표의 유의한 상호작용이 긍정적 활성화 정서와 부정적 활성화 정서에, 숙달접근과 수행회피목표의 유의한 상호작용이 부정적 활성화 정서에 영향을 주었다. 더욱이, 숙달접근과 수행접근목표 및 자기효능감이 긍정적 활성화 정서에, 숙달회피와 수행회피목표 및 자기효능감이 부정적 활성화 정서와 부정적 비활성화 정서에, 그리고 수행접근과 숙달회피목표 및 자기효능감이 부정적 비활성화 정서에 상호작용하여 영향을 주었다. 본 결과는 성취목표간의 잠재적 상호작용과 자기효능감의 중재적 효과 규명이 체육시간에 학생들이 경험하는 성취정서와 동기를 이해하는데 기여할 수 있음을 시사한다.