간행물

Global Fashion Management Conference

권호리스트/논문검색
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2021 Global Fashion Management Conference at Seoul (2021년 11월) 128건

41.
2021.11 구독 인증기관 무료, 개인회원 유료
PRODUCT RETURNS AND THE MEDIATING ROLE OF USER GENERATED CONTENT COMMUNICATION IN CONSUMER SATISFACTION
Serena Rovai, Wilson Ozuem, Silvia Ranfagni, Michelle Willis
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.139-155 글로벌지식마케팅경영학회
5,100원
42.
2021.11 구독 인증기관·개인회원 무료
STUDY ON THE INFLUENCING OF SOCIAL MEDIA INFLUENCERS ON ADVERTISING VALUE: THE MODERATING EFFECT OF PARASOCIAL RELATIONSHIP
Chunlin Yuan, Shuman Wang, Yue Liu
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.156 글로벌지식마케팅경영학회
43.
2021.11 구독 인증기관 무료, 개인회원 유료
THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON SHORT-FORM VIDEO SOCIAL MEDIA
Hao Zhang, Gongming Duan
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.157-159 글로벌지식마케팅경영학회
3,000원
44.
2021.11 구독 인증기관·개인회원 무료
HOW INTERACTION OF STREAMERS ENHANCES LIVE STREAMING SALES: EVIDENCE FROM LUXURY BRANDS
Guoxin LI, Yue CAO, Peiwen TANG, Honglei LIU
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.160 글로벌지식마케팅경영학회
45.
2021.11 구독 인증기관 무료, 개인회원 유료
BRAND MARKING PRESENCE AS THE INDICATION OF A LUXURY’S CONSPICUOUSNESS; A SYSTEMATIC LITERATURE REVIEW
Felicia Caitlin, Shin’ya Nagasawa
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.161-165 글로벌지식마케팅경영학회
4,000원
46.
2021.11 구독 인증기관 무료, 개인회원 유료
FROM GENDER TO GENDERLESS SEGMENTATION: WHAT IS HAPPENING IN THE LUXURY FASHION INDUSTRY?
Barbara Kulaga, Elena Cedrola
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.166-169 글로벌지식마케팅경영학회
3,000원
47.
2021.11 구독 인증기관 무료, 개인회원 유료
NAVIGATING THROUGH TURBULENT TIMES: GLOBAL AND LOCAL ACTORS IN THE LUXURY FASHION SUPPLY CHAIN
Simone Guercini, Matilde Milanesi, Andrea Runfola
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.170-173 글로벌지식마케팅경영학회
3,000원
48.
2021.11 구독 인증기관·개인회원 무료
MANAGING FIRM PERFORMANCE THROUGH COVID-19: ROLES OF ORGANIZATIONAL CULTURE AND DIGITAL SUPPLY CHAIN MANAGEMENT PRACTICES, CUSTOMER DEVELOPMENT
My-Trinh Bui, Don Jyh-Fu Jeng, Huy-Hung Ta
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.174-175 글로벌지식마케팅경영학회
49.
2021.11 구독 인증기관·개인회원 무료
DEVELOPING MEASURING ITEMS ON DIGITAL SERVITIZATION EXPERIENCE IN B2B SETTINGS
Seo Chul Jang, Joonheui Bae, Kyung Hoon Kim
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.176 글로벌지식마케팅경영학회
50.
2021.11 구독 인증기관 무료, 개인회원 유료
REAL OR VIRTUAL WALKWAY IN LUXURY FASHION CONTEXT? A QUALITATIVE APPROACH
Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.177-181 글로벌지식마케팅경영학회
4,000원
51.
2021.11 구독 인증기관 무료, 개인회원 유료
EXPLORING SOCIAL INTERACTION OF AI ROBOT ON EMPLOYEE ENGAGEMENT
Diogo Neto, Sandra Maria Correia Loureiro
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.182-184 글로벌지식마케팅경영학회
3,000원
52.
2021.11 구독 인증기관 무료, 개인회원 유료
THE RELEVANCE OF INTIMACY WITH MY INTELLIGENT VIRTUAL ASSISTANT
Patrícia Garrotes, Sandra Maria Correia Loureiro
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.185-188 글로벌지식마케팅경영학회
3,000원
53.
2021.11 구독 인증기관·개인회원 무료
THE EFFECT OF IMAGE CONGRUENCE ON AR SHOPPING
Jeeyeon Kim, Sabina Ou, Qurie Kim
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.189-190 글로벌지식마케팅경영학회
54.
2021.11 구독 인증기관·개인회원 무료
VALUE CO-CREATION PRACTICES ON VEGAN CONSUMPTION COMMUNITIES
Ana Hungara, Helena Nobre
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.191 글로벌지식마케팅경영학회
55.
2021.11 구독 인증기관 무료, 개인회원 유료
THE LONG-FEARED BACKLASHES OF TARGETING LGBT+ CONSUMERS: WHAT CAN FASHION BRANDS EXPECT WHEN USING IMMERSIVE TECHNOLOGIES IN ADVERTISING?
Andreia Pinho, Sandra Maria Correia Loureiro
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.192-203 글로벌지식마케팅경영학회
4,300원
56.
2021.11 구독 인증기관 무료, 개인회원 유료
LUXURY CONSUMER BEHAVIOUR DURING THE COVID PANDEMIC. THE REDISCOVERY OF THE STRONG VALUE OF THE INSTORE EXPERIENCE PROMOTED BY THE DIGITAL WORLD.
Anna Claudia Pellicelli, Carola Romana Garrone
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.204-220 글로벌지식마케팅경영학회
5,100원
57.
2021.11 구독 인증기관 무료, 개인회원 유료
ASSESSING THE ROLE OF QR CODE TECHNOLOGY IN SUSTAINABLE FASHION
Costanza Dasmi, Anna Marrucci
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.221-225 글로벌지식마케팅경영학회
4,000원
58.
2021.11 구독 인증기관 무료, 개인회원 유료
ASSESSING THE IMPACT OF BIG DATA ANALYTICS ON DYNAMIC MARKETING CAPABILITIES AND PERFORMANCE IN THE FASHION INDUSTRY. PERSPECTIVES FROM EUROPEAN BUSINESSES
Riccardo Rialti, Virginia Vannucci
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.226-228 글로벌지식마케팅경영학회
3,000원
59.
2021.11 구독 인증기관·개인회원 무료
MEASURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: TOWARDS A MORE QUALITATIVE AND COMPREHENSIVE APPROACH
Othman Boujena, Bruno Godey, Isabelle Ulrich, Aikaterini Manthiou, Daniele Pederzoli, Raffaele Donvito, Gaetano Aiello, Valentina Mazzoli
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.229-230 글로벌지식마케팅경영학회
60.
2021.11 구독 인증기관 무료, 개인회원 유료
A CONCEPTUAL STUDY CUSTOMER-CENTRIC LUXURY ECOSYSTEMS: AN INNOVATIVE STRATEGIC APPROACH FOR LUXURY CUSTOMER EX- PERIENCE MANAGEMENT
Maya Gadgil, Selina Guhl, Albena Björck
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.231-235 글로벌지식마케팅경영학회
4,000원
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