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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

241.
2025.07 구독 인증기관·개인회원 무료
CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS
Sakshi Agrawal, Sajith Narayanan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.561 글로벌지식마케팅경영학회
242.
2025.07 구독 인증기관·개인회원 무료
SCARCITY IN SERVICES
Shaheen Hosany
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.562 글로벌지식마케팅경영학회
243.
2025.07 구독 인증기관·개인회원 무료
BUY NOW OR HOLD IT FIRST? THE IMPACT OF SCARCITY ON CONSUMER PURCHASES
Nuo Jiang, Kyungtag Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.563 글로벌지식마케팅경영학회
244.
2025.07 구독 인증기관·개인회원 무료
THE RELATIONSHIP BETWEEN RESPONSIBLE LEADERSHIP AND KNOWLEDGE - SHARING BEHAVIOR: THE CHAIN MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL OCCUPATIONAL STIGMA CONSCIOUSNESS
Zhou Lin-yuan, Zhao Xin-yuan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.564 글로벌지식마케팅경영학회
245.
2025.07 구독 인증기관·개인회원 무료
VASTNESS IN VIRTUAL TOURS: A MULTISENSORY APPROACH TO HEAL
Yining Zhang, Zeya He, Laurie Wu, Danfeng Hu, Dong Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.565-566 글로벌지식마케팅경영학회
246.
2025.07 구독 인증기관 무료, 개인회원 유료
EXPLORING TRAVEL SERVICE SHOPPING: SINGLE SOURCE PANEL LOG AND SURVEY DATA
So-La Yoon, Kijung Choi, Sejung Marina Choi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.567-570 글로벌지식마케팅경영학회
3,000원
247.
2025.07 구독 인증기관·개인회원 무료
EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH
Hyunsang Son, Young Eun Park
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.571 글로벌지식마케팅경영학회
248.
2025.07 구독 인증기관·개인회원 무료
SERVITIZATION OF AI IN CONSUMER MARKETS: ADDRESSING EMOTIONAL NEEDS IN DIGITAL FITNESS
Ying Feng, Jun Hwa Cheah
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.572 글로벌지식마케팅경영학회
249.
2025.07 구독 인증기관·개인회원 무료
DECIPHER THE ‘REASONS FOR’ AND ‘REASONS AGAINST VAPING AND INTENTION TO QUIT AMONG GENERATION Z CONSUMERS
Hongfei Liu, Fahad Ibrahim, Fenfang Lin, Yuanming Qiu, Yuanyi Xu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.573 글로벌지식마케팅경영학회
250.
2025.07 구독 인증기관 무료, 개인회원 유료
IDENTIFYING THE MULTIDIMENSIONAL VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS
Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.574-578 글로벌지식마케팅경영학회
4,000원
251.
2025.07 구독 인증기관·개인회원 무료
THE EFFECT OF COMPLIANCE WITH AI TRUSTWORTHINESS STANDARDS ON PURCHASE INTENTION: THE MEDIATING ROLE OF CONSUMER BRAND TRUST
Hyoungkoo Ha, Erin Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.579 글로벌지식마케팅경영학회
252.
2025.07 구독 인증기관 무료, 개인회원 유료
WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES
Martha Rivera-Pesquera, José Antonio Lanzguerrero
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.580-584 글로벌지식마케팅경영학회
4,000원
253.
2025.07 구독 인증기관·개인회원 무료
ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION
Monica Grosso, Giulia Miniero, Sandro Castaldo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.585 글로벌지식마케팅경영학회
254.
2025.07 구독 인증기관·개인회원 무료
DROPOUTS IN GAMIFIED PROMOTIONS: HOW RETAILERS CAN MANAGE THEM
Kathrin Sinemus, Stephan Zielke, Thomas Dobbelstein, Baden-Württemberg
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.586 글로벌지식마케팅경영학회
255.
2025.07 구독 인증기관·개인회원 무료
GUARDIOLA, KLOPP, OR MOURINHO? A TWO-SIDED MATCHING MODEL OF THE MARKET FOR MANAGERIAL TALENT WITH AN APPLICATION TO THE EPL
Liang Zhao, Ahmed Khwaja
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.587 글로벌지식마케팅경영학회
256.
2025.07 구독 인증기관·개인회원 무료
TRUST THROUGH TRANSPARENCY: HOW AI DISCLOSURE LEVELS SHAPE CONSUMER ADOPTION IN HEALTHCARE
Xiaoan Li, Jing Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.588 글로벌지식마케팅경영학회
257.
2025.07 구독 인증기관·개인회원 무료
HOW MEMES CULTURE AND CELEBRITY EFFECTS EMPOWER THE VIRTUAL ART VALUE OF NFTs
Jiacheng Zhao, Jing Zhang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.589 글로벌지식마케팅경영학회
258.
2025.07 구독 인증기관 무료, 개인회원 유료
DISCRETE GAMES IN MARKETING RESEARCH
Dubravko Radic
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.590-594 글로벌지식마케팅경영학회
4,000원
259.
2025.07 구독 인증기관 무료, 개인회원 유료
IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM
Nuttapol Assarat, Theeranuch Pusaksrikit, Natee Srisomthavil
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.595-599 글로벌지식마케팅경영학회
4,000원
260.
2025.07 구독 인증기관·개인회원 무료
FASHION BRAND COLLABORATIONS: EXPLORING THE DRIVERS OF CONSUMER EVALUATION
Valencia Lo, Min Teah, Isaac Cheah
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.600 글로벌지식마케팅경영학회
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