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Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

481.
2025.07 구독 인증기관·개인회원 무료
CONSUMER RESPONSES TO THE USE OF ARTIFICIAL INTELLIGENCE IN ONLINE SHOPPING: EXAMINE THE IMPACT OF VALENCE
Rukun Zhang, Yiling Liu, Bingcan Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1074 글로벌지식마케팅경영학회
482.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF CLEVER HUMOR AND EXPERT ENDORSEMENTS IN ADVERTISING
Mira Rudolph, Jooyoung Park, Tae Hyun Baek, Jungkeun Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1075 글로벌지식마케팅경영학회
483.
2025.07 구독 인증기관·개인회원 무료
CONSUMERS’ ADOPTION TO DIGITAL TWIN AI AGENT APPLICATION
Wenying Tan, Meiling Yin, Eun-Ju Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1076 글로벌지식마케팅경영학회
484.
2025.07 구독 인증기관·개인회원 무료
NEUROBRANDING IN THE MASS MARKET: INSIGHTS FROM THE GRAINS INDUSTRY
Ani Kyureghyan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1077 글로벌지식마케팅경영학회
485.
2025.07 구독 인증기관·개인회원 무료
DARK SIDE OF CSR RELATED-CAMPAIGNS OF TRUE PRICES: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS
Doreen Pick
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1078 글로벌지식마케팅경영학회
486.
2025.07 구독 인증기관·개인회원 무료
MARKETING TRANSFORMATION FOR SUSTAINABILITY: LINKING GREEN CONSUMPTION TO CONSUMER WELL-BEING
Heejung Park, Narang Park, Matthew Lunde
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1079 글로벌지식마케팅경영학회
487.
2025.07 구독 인증기관·개인회원 무료
THE ART OF INTEGRATION: NEW TRENDS IN LUXURY FEATURING “FENG SHUI, TAOISM, BUDDHISM”
Andre Hou, May Deng, Jia Hong Li, Ya Jing Zhu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1080 글로벌지식마케팅경영학회
488.
2025.07 구독 인증기관·개인회원 무료
DECODING GLOBAL LUXURY: CROSS-CULTURAL EVALUATIONS OF MICHELIN RESTAURANTS AND CELEBRITY CHEF BRANDING
Hui-Wen Teng, Hsing-Lun Liu, Yu-Chen Hung, Kuo-Chin Wang, De-Yen Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1081 글로벌지식마케팅경영학회
489.
2025.07 구독 인증기관·개인회원 무료
THE USE OF ARTIFICIAL INTELLIGENCE IN THE TEACHING AND MANAGEMENT OF AN MBA PROGRAMME: OPPORTUNITIES AND CHALLENGES
Ralf Schellhase
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1082 글로벌지식마케팅경영학회
490.
2025.07 구독 인증기관·개인회원 무료
CONSUMER ENGAGEMENT IN CO-CREATION WITH AI
Kunlun Xue, Joonheui Bae
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1083 글로벌지식마케팅경영학회
491.
2025.07 구독 인증기관·개인회원 무료
UNDERSTANDING SERVICE ROBOT RECOVERY AND USER REACTIONS
Minjung Cho, Joonheui Bae, Sung Hun Kevin Bae
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1084 글로벌지식마케팅경영학회
492.
2025.07 구독 인증기관·개인회원 무료
FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES
Ziva Chapweteka, Caryn Bridgen, Nkosivile Madinga, Nqobile Bundwini
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1085 글로벌지식마케팅경영학회
493.
2025.07 구독 인증기관·개인회원 무료
DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION
Huizhuo Zhou, Antonio K.W. Lau
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1086-1087 글로벌지식마케팅경영학회
494.
2025.07 구독 인증기관·개인회원 무료
AN EXAMINATION OF STORYTELLING ADVERTISEMENTS ON BUYING BEHAVIOUR
Gift Animashaun, Sven Kuenzel
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1088 글로벌지식마케팅경영학회
495.
2025.07 구독 인증기관·개인회원 무료
OVERTOURISM AND TOURISMPHOBIA IN GRAMADO - BRAZIL: IMPACTS ON THE DESTINATION IMAGE
Aline Delmanto, Vivian Strehlau, Cristina Helena Pinto de Mello
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1089 글로벌지식마케팅경영학회
496.
2025.07 구독 인증기관·개인회원 무료
SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON
Rukun Zhang, Qingqing Xie, Bingcan Li
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1090 글로벌지식마케팅경영학회
497.
2025.07 구독 인증기관·개인회원 무료
WOMEN LEADERS IN SOCIAL ENTERPRISES: AN UPPER ECHELONS PERSPECTIVE ON DRIVING HEALTH AND SOCIAL WELFARE INITIATIVES
Hina Khan, Huda Khan, Pervez Ghauri
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1091 글로벌지식마케팅경영학회
498.
2025.07 구독 인증기관·개인회원 무료
WHAT SHOULD BE DONE TO MAKE CULTURED MEAT WIDELY ADOPTED?
Hayiel Hino
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1092-1093 글로벌지식마케팅경영학회
499.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF AI TRANSPARENCY ON CONSUMER ATTITUDES: THE MEDIATING ROLE OF PROCEDURAL JUSTICE
Xiang Wang, Joonheui Bae, Kunlun Xue, Sunghun Bae
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1094 글로벌지식마케팅경영학회
500.
2025.07 구독 인증기관·개인회원 무료
THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR
Joonheui Bae, Erin Cho, Minjung Cho, Sung Hun Kevin Bae, Mark Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1095 글로벌지식마케팅경영학회
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