In reality, distribution planning for a supply chain is established using a certain probabilistic distribution estimated by forecasting. However, in general, the demands used for an actual distribution planning are of deterministic value, a single value for each of periods. Because of this reason the final result of a planning has to be a single value for each period. Unfortunately, it is very difficult to estimate a single value due to the inherent uncertainty in the probabilistic distribution of customer demand. The issue addressed in this paper is the selection of single demand value among of the distributed demand estimations for a period to be used in the distribution planning. This paper proposes an efficient demand selection scheme for minimizing total inventory costs while satisfying target service level under the various experimental conditions.
Recently there has been many researches of performing arts, the concepts of performance products or mechanism have been gradually established. However, compared to the research of public performance itself, the research of its consumer still stays on the basic stage and it is difficult to apply to the business. Therefore the needs of the related research has continued being insisted among the staffs. This study raises points that the recent performance business still focuses on providers. Moreover it notices the urgent needs of the consumer orientation strategies and the changes of marketing in the performance business. Therefore it needs to understand the performance consumers and to research how they can be satisfied with the performance according to their types. This dissertation, thus, is to find out the evaluation method of theatre service qualities and the relations between the theatre service qualities by size and customer satisfactions to suit for the customer oriented marketing paradigm, and to present a suggestion that requires for establishment of service marketing strategies for theatre, the place for performing arts.
Single PPM Quality Innovation Movement is originally developed quality program in Korea for supplier's quality level-up since 1995. The quality target is below the 10ppm(parts per million) in outgoing quality and delivered goods plus field claim. This Single PPM Quality Innovation Movement program was conducted to realize the anticipated results not only due to management result level's increasing, but also the company's confidence and competitiveness. This study attempted to find the mutual influences on the participation of the constituent members, satisfaction of the constituent members and results of the management from Single PPM Quality Innovation Movement. The reliance analysis for the measurement material on the questionnaire was verified by Cronbach's alpha coefficient. Participation of the constituent members, satisfaction of the constituent member and result of the management, the influences upon Single PPM improvement degree level were verified through the structural analysis by using SPSS statistic package. The influence evaluation among the groups was evaluated by the structure equation.
본 연구는 6개월 혹은 1년 과정의 정예직업훈련을 이수한 259명 성인남성 수형자들을 대상으로 그들의 만족도와 내적변화를 살펴보고, 어떤 요인들이 만족도와 변화에 영향을 주는지 찾아보았다. 구체적으로, 직업훈련프로그램을 구성하는 기술교육, 사회적응교육, 종교 활동의 3개 영역과 훈련교사 및 동료에 대한 만족의 정도를 측정했다. 나아가 인구사회학 및 범죄관련 변수들과 성취동기, 응집력 변인들을 기초로 훈련생들의 만족도와 관련된 요소들을 조사했다. 또 사전․사후 검사를 실시하여 훈련기간 동안 수형자들의 도덕적 가치관, 자기의식, 자존감, 사회적 지지, 충동적 비순응성에 변화가 있었는지 분석했다. 끝으로 훈련생들의 가치관과 심리정서 및 행동의 변화량에 영향을 미치는 요인이 무엇인지 확인하였다. 훈련생들은 직업기술을 가르치는 교사에게 가장 높은 만족도를 표시했다. 기술교육의 내용과 공과 동료, 종교 활동이 그 뒤를 이었고, 사회적응교육에 대한 만족도가 가장 낮았다. 수형자들의 만족도에 가장 큰 영향력을 행사하고 있는 요인은 집단응집력이었다. 그 다음으로 개인적 특성에 속하는 종교, 연령, 성취동기가 직업훈련에 대한 만족수준을 결정하고 있었다. 대응비교 t검증에 의하면, 수형자들의 도덕적 가치관, 자기의식, 자존감, 사회적 지지는 긍정적으로 유의미하게 향상되었다. 그러나 충동적 비순응성에서는 차이가 없었다. 다중회귀분석의 결과를 요약하면 다음과 같다. 도덕적 가치관의 변화량에 영향을 주는 요인은 발견되지 않았다. 자기의식에 대한 변화에는 집단응집력과 배우자 유무가 관련되어 있었다. 집단응집력과 가족응집력은 남성들의 자존감을 높이고 충동성을 낮추는 역할을 하고 있다. 사회적 지지의 변화수치에 영향을 주는 요인은 집단응집력과 형기인 것으로 확인되었다.
Researches on after-sales quality have centered on home electric appliances, figuring out how factors influencing after-sales service quality are causally related to customer's behavioral intentions, via consumer satisfaction as an intermediary parameter.
본 연구는 지리산국립공원 자연관찰로의 효율적인 관리를 위한 기초정보를 제공하기 위해 자연관찰로 이용자를 대상으로 한 설문조사를 실시하였다. 이용자들의 사회경제적 특성은 다른 국립공원 방문객을 대상으로 한 기존의 연구결과와 유사한 것으로 나타났다. 자연관찰로에 대한 정보에 대해서는 응답자의 44.4%와 22.6%가 각각 다른 이용자와 공원 안내판을 이용하는 것으로 분석되었다. 유평과 하동 지역은 응답자의 대부분이 가족과 함께 방문하였으나 중산리와 백무동 지역은 단체관광의 비율이 가장 높게 나타났다. 자연관찰로 방문의 주된 목적은 지역별로 다르게 나타났는데 유평과 하동 지역은 도시로부터 벗어나기 위함이었고 중산리와 백무동 지역은 하이킹과 등산을 즐기기 위해서였다. 전체 응답자의 63.7%는 자연관찰로의 길이가 적당하다고 응답하였으나 40% 정도의 응답자는 자연관찰로의 길이는 2km 이하가 적당한 것으로 인식하고 있었다. 전체 응답자의 37.5%가 자연해설프로그램을 체험할 수 있는 다른 프로그램에 참여하기를 희망하고 있는 것으로 나타나 지리산국립공원 자연관찰로의 기능증진이 강구되어야 할 것으로 나타났다.
The purpose of this study were to examine the effect of consumer-brand relationship of fashion luxury product on brand loyalty and the mediating effect of consumer satisfaction. The questionnaire developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally 227 data from women who had a buying experience of fashion luxury products were analyzed using frequency, factor analysis, ANOVA, t-test, regression analysis by SPSS for WIN program. The results were as follows. First, the consumers' brand identification was composed of three factors; self-connection, interdependence, attachment. Second, the consumer- brand relationship significantly influenced on the brand loyalty. Third, the consumer-brand relationship significantly influenced on the consumer satisfaction. Fourth, the consumer satisfaction significantly influenced on the brand loyalty. Fifth, the consumer-brand relationship had both direct and indirect effects on brand loyalty mediated by consumer satisfaction. The results indicated that causal relationship was existed among these three variables.
The purpose of this study was to examine the effects of consumption value, service quality, and customer satisfaction on store loyalty of beauty consumers. Using a questionnaire developed from previous studies, data were collected from 319 females at beauty stores located in Busan. They were analyzed by factor analysis, cluster analysis, ANOVA, and path analysis using SPSS 14.0 Program. Results showed that beauty consumers were classified into three groups by their consumption values; Subjective group, Practical group, and Epistemic group. There were a little differences among three consumer groups in the influence of perceived service qualities on consumer satisfaction. They suggest that the more satisfied with store services, consumers were the greater loyalty of beauty stores. Additionally, satisfaction of beauty consumers was a very important variable to develop the store loyalty. These findings would provide retailers and marketers related to beauty stores the informations encouraging consumer satisfactions and developing strategies of beauty stores.
The study analyzed the body shape perception, weight control attitude, nutrition knowledge, and dietary habits of 529 high school students in Jeju surveyed from January 14-18, 2008 according to students' body shape satisfaction, with the aim of providing basic nutritional education data to aid in appropriate weight control for high school students. The data were analyzed by descriptive analysis, T-test, Chi-square test, ANOVA, and Pearson's correlation coefficients, using the SPSS Win 12.0 program. The body mass index (BMI) of subjects was in the normal range. With regard to weight distribution, 59.4% of subjects showed normal weight and girls were significantly more underweight than boys. More girls considered themselves to be fatter than boys and tended to be increasingly dissatisfied with their body shape. Both boys and girls were more interested in weight control for obesity and were significantly less satisfied with their body shape. Efforts at weight control and reduction had occurred significantly more often for girls than for boys. Dietary attitude scores were significantly higher in girls than boys. BMI positively correlated to weight control concern and nutrition knowledge positively correlated to dietary attitude. BMI negatively correlated to the body shape satisfaction, which in turn negatively correlated to food ingestion disorders. Therefore, it is necessary to develop a systematic nutrition educational program that can induce changes in dietary behavior and increase accurate perception and satisfaction of body shape.
This study was conducted to investigate the perception and understanding parents had regarding environment friendly agricultural products being used for school foodservice. A trained practitioner surveyed 221 parents of children at elementary schools in Daejeon using a questionnaire, after which the resulting data were analyzed by a Chi-square test. Overall, the parent's responses regarding the foodservice were positive. However, most of the parents do not participate (65%) in the school foodservice if they work, and those that do participate primarily work as meal service aides (58.1%). Parents indicated that the work of urgent field of inspection on food materials (69.9%), and the reason of an agreement (98.2%) for them were the students' health (68.4%). In addition, most parents were positive about the possibility of replacing foods used in the school with environment friendly products (51.6%) and felt that the government should pay the additional expense associated with their replacement. Furthermore, the majority of the parent's surveyed felt that children should be supplied with vegetables (54.9%) purchased directly from farms. The parents' satisfaction with the meal service (25.1%) was lower than that of the students (54.1%). The reason for the satisfaction reported by the parents was concern regarding the health of their children (53.3%). In addition, the majority of the parents (47.3%) responded that environment friendly agricultural products differ from general agricultural products because insecticides and fertilizer were not used. The main objection parents had to using environment friendly products was their cost (59.1%), and most parents felt that a realistic solution to this problem was unified purchase (41.4%). Besides, a problem when replacing with them was the expensive price (38.1%) and true or false (37.7%), and the students' satisfaction (59.5%) was selected the most in an effect of using them, diversity of the product (39.1%) and price reduction (32.6%) for a solution of the increase of using them.
지식경제시대에서 생존․성장하기 위해 기업이 가장 우선순위를 두고 준비해야 하는 것이 바로 지식근로자의 육성이다. 본 연구는 지식근로자의 중요성이 확대되고 있는 시점에서, 전체 근로자와 비교하여 지식근로자들이 일과 생활에 어느 정도 만족하는지 그 특성을 분석하였다. 또한, 지식근로와 개인특성(성별․연령별․학력별), 노동시장지위(산업별, 고용형태별, 지역별)의 상호관계도 규명하였다. 이러한 결과를 통해 우리는 일과 생활의 질에 기여하는 또 하나의 요소가 지
오픈마켓 중심의 인터넷쇼핑의 성장세가 애초의 기대를 훨씬 능가하는 수준으로 진행됨에 따라 온라인 소비자의 의사결정 및 행동에 관한 연구도 활발히 이루어 지고 있다. 본 연구는 최근 인터넷 쇼핑시장의 성장세를 주도하고 있는 오픈마켓 쇼핑 경험자를 대상으로 실제 오픈마켓형 인터넷 쇼핑몰이 제공하는 의사결정 지원기능이 의사결정의 효율성과 만족에 미치는 영향을 실증적으로 분석․검증하였다. 연구의 주요결과를 요약하면, 첫째 오픈마켓의 의사결정지원기능들이 고객의
본 연구는 현대 기업경영에서 혁신이 차지하는 중요성과 핵심자기평가 관련 연구의 부족을 인식하면서 핵심자기평가, 직무만족, 그리고 혁신행동 간의 관계들에 초점을 맞추었다. 선행연구들의 이론적 주장과 설명을 바탕으로 매개작용 모형이 제안되었다. 핵심자기평가의 직무만족 및 혁신행동 각각과의 관계를 검증하면서 핵심자기평가와 혁신행동 간의 관계에 대하여 직무만족이 갖는 매개작용을 조사하였다. 제안된 연구모형은 울산광역시에 위치하고 있는 은행과 증권회사 지점의 직
This study examined a total of three hundred and eighty one elementary students that attend schools located in J city and S city in J province, distinguishing between whether they receive physical education from a specialized teacher, in order to identify
The purpose of this study was to evaluate the effectiveness of a university English conversation program which had employed on-line homework and outside-class interviews with native English instructors. After over 1,200 sophomores took the conversation course for a semester, questionnaires were administered to measure the students' satisfaction for the program and their perceived usefulness and effectiveness of the in- and outside-class activities. The results showed: first, students perceived the in-class lessons and outside-class
interviews with the native English instructors as useful, but not the on-line conversation practice; secondly, the students' perceived usefulness, affective effects, and content evaluation of each activity were shown to have significant effects on their perceived effectiveness of the outside-class activities. Lastly, significant differences were not found by the different groups of proficiency level in their perceptions of the usefulness, affective effects, and content evaluation of the outside-class activities. However, different proficient groups showed different amount of study efforts and preference for activities.
기술의 발전은 인간의 생활시간을 늘리는데 큰 역할을 하고 있다. 특히 조명 분야의 발전은 야간시간을 주간시간과 같이 늘리는데 지대한 역할을 하고 있다. 현재 야간의 활동 시간을 넓히는데 우요한 역할을 하던 조명의 역할이 경관의 활성화와 미적 공간 의 창출로 활용되고 있다. 또한 야간 조명은 건강과 복지에 대한 인간의 욕구를 야간 시간의 활용을 통하여 충족시킬 수 있도록 도와주고 있다. 이러한 상황에서 근린공원 의 야간 시간 이용자들이 늘어나고 있으며 야간 조명이 근린공원 이용자들의 만족도를 향상시키는 중요한 도구로 작용하고 있다. 본 연구는 근린공원 이용의 만족도와 안전성을 높이는 야간 조명의 배치를 법적 기준에 근거한 평면적 접근법에서 수목의 배치와 생육상태를 고려한 입체적 접근법으로 시뮬레이션 접근법을 제안한다.
Single PPM Quality Innovation Movement is originally developed quality program in Korea for supplier's quality level-up since 1995. The quality target is below the 10ppm(parts per million) in outgoing quality and delivered goods plus field claim. This Single PPM Quality Innovation Movement program was conducted to realize the anticipated results not only due to management result level's increasing, but also the company's confidence and competitiveness. This study attempted to find the mutual influences on the participation of the constituent members, satisfaction of the constituent members and results of the management from Single PPM Quality Innovation Movement. The reliance analysis for the measurement material on the questionnaire was verified by Cronbach's alpha coefficient. Participation of the constituent members, satisfaction of the constituent member and result of the management, the influences upon Single PPM improvement degree level were verified through the structural analysis by using SPSS statistic package. The influence evaluation among the groups was evaluated by the structure equation.
Today, consumer needs are diversified, continually changing and differentiated. Under the market conditions of unlimited competition to satisfy those needs, businesses focus on relationship-building with customers, as well as on quality of Services. As a result, in this era of consumer-centered brand marketing, brand identity is surfacing as a competitive edge that a company can benefit from for a long time : this is related to the fact that people want to know why a consumer selects and purchases a certain brand out of so many others.