There are 55 nations which accept Islam as a religion in the world. Among them Asia has the most Muslim population. In the beginning of the 21st century Muslims have a trend of spreading out throughout the world, and they have their own common festivals. Those are festivals called the Minor festive day and the Major festive day. These are the greatest festive days of Islam to be held from the 70 days after Ramadan finished. The festive days are called a mass worship service. These festive days become the spiritual connection point which the rich share beasts with the poor. Islam id begins from the point that Abraham offered a living beast as a sacrifice to God at the Genesis of the Old Testament. Id festival is the duty of all Muslims in the Islam world and is to show the mind to submit to Allah. Islam id is the festival to pray for service and achievement, the day of thanksgiving and celebration, the day of triumph, the day to collect the fruits of good deeds and service, and simultaneously the spiritual union and the festival to have the meaning that purifies the souls. Even if festival is kept by all people, it is the time when a patriarch kills a beast and share it with relatives and all people with pleasure. But that Abraham offered Isaac as a sacrifice contains the redemptive principle to redeem a life, that is, the symbol of Messiah to come. This is aimed to seek for the contact point of the Gospel in the Christian perspective through this Islam id festival. It is important for us to see the contextual communication to be united with the audience and the phenomenon to occur in the mind of a receiver for the cultural sharing and message sending. And through the ministry to be shown by action, instead of rejection symptom against the culture we can seek for the contact point. Above all things, we can send through the cultural situation in this festival of Islam, the form and meaning of culture, the core of the Gospel, and the redemptive death of a Lamb as a sacrificial offering by exchanging the religious information as a contact point to send the Biblical truth. We must make Islam id festival the opportunity of the Gospel message.

The purpose of this study was to analyze food behavior of tourists to develop consumer-oriented local cuisines for the Goseong dinosaur festival. A random sample of 518 tourists took part in one-on-one interviews which were conducted between May 7 and May 28, 2006. The highest percentage of people were in the 30-39 age group, and the over 60 years were the second highest. The participants resided mainly in urban areas of Gyeongnam province and other large Korean cities. Most of the tourists had breakfast at home before leaving for the festival, 27.8% skipped breakfast or bought and ate various food s as a breakfast on the way to the main venue. The proportion of the tourists who wanted to eat lunch at outlets in the main venue was 39.8%, while 34.6% of the tourists brought their lunch boxes. Only 14.5% had a desire to eat lunch at restaurants in Goseong. 33.8% of the tourists were willing to pay 5,000-6,000 Won per capita for the lunch, 15.6% wanted to pay 7,000-10,000 Won per capita. Noodles and Gimbab were chosen as favorite dishes for lunch by 15.4% of tourist while Bibimbab was selected by 12.0%. Various aspects of food behavior were different between the two predominant age groups. For example, the prices and the kinds of meals they wanted, and the places they preferred to eat meals. Therefore, it is suggested that more than 2 kinds of local cuisines have to be developed for the predominant age groups. The price of the local cuisine for the 30s age group should not exceed 5,000-6,000Won, whereas less than 10,000Won is an appropriate price for the over 60s. Menus for children also need to be developed, along with breakfast menus specifically for the 30s age group.

The purpose of this study was to delve into the sport culture of the Naadam Festival, a world-renowned sport festival, in an effort to shed light on the realities of sport festivals in our country. And it's also intended to lay the groundwork for creating

The purpose of this study was to investigate the satisfaction on the Gwangju Kimchi Festival. The results of this study were as follows: In terms of satisfaction on 'pre event publicity of the Festival', the satisfaction of '03 was high. It was founded that Publicity through TV was successful. The visitors' satisfaction on understanding regional cultures was low. It was consecutively low for three years. There should be strategic development plans to increase satisfaction about understanding regional cultures. It was found that TV was the major pre event information resource for the residents. Also word of mouth was the most important pre event information resource for domestic tourists. The satisfaction on access to festival was increased consecutively. Providing free shuttle buses to the festival place and placing festival placard influenced positively. There should be expansion of service facilities. There should be more strengthening of festival information services and guiding facilities. More professional interpretation systems and interpretation education are necessary. Visitors satisfied about festival products and quality of the products. Visitors satisfied with festival events programs and hands on experience based programs including making diverse Kimchi.

The purpose of this research was to investigate the satisfaction of visitors of Kimchi food festival in 1999, 2000, and 2003. This is the longitudinal study on the cultural festival which used Kimchi as the main resource. This study also investigated the possibility of Kimchi festival as a foreign tour product. This study has several important findings including as follows; First, the satisfaction of residents was higher than domestic visitors in most programs. Second, there were many foreign visitors to the festival and the satisfaction of foreign tourists was higher than residents and domestic tourists. More programs for the foreign visitors are recommended to be an international food festival. Third, experience based food tour events were popular. Introducing more experience oriented programs are recommended for this festival Fourth, There should be more improvement on food price and parking.

개혁개방 이래 도시화는 중국을 크게 변화시키고 있으며, 도시는 사람, 사물, 자금, 정보가 집중되는 플랫폼을 제공하여 각종 산업이 도시에 집약되었다. 관광 축제 이벤트 개최는 각 지역에서 도시 브랜드 와 종합적인 경쟁력을 발전시키는 중요한 조치이며 또한 관광 축제의 성공적인 개최는 지역의 새로운 이미지 활성화에도 크게 기여할 수 있다. 일부 비공식적인 통계에 따르면, 현재 중국의 홀리데이 이벤트 수량이 이미 1만개를 넘어섰고, 전체 규모가 지속적으로 증가하고 있다. 칭다오의 사회, 경제 발전과 함께 칭다오 국제 맥주 축제와 도시가 상호 발전하고 성장하였다. 칭다오 국제 맥주 축제의 참여자 수는 제1회 축제에서 30만 명이었으나 2019년에는 720만 명에 이렀다. 그에 따라 최초 소규모 지역 축제에서 아시아에서 최대의 맥주 축제로 성장하여 지역 경제, 산업, 도시 브랜드와 도시 건설에 대한 추진 작용이 해마다 증가되고 있으며, 2019년 칭다오 서비스업의 전체 도시 GDP에 대한 기여율이 76.1%에 이르러 중국에서 상위권에 위치하게 되었다. 관광 축제는 축제 개최 기간에 소비되는 제품과 서비스의 직접적인 경제 효과 그리고 축제 개최와 관련된 교통, 광고, 공연, 제품, 요식업, 숙박, 관광 등 연관 산업의 간접적인 효과 등을 통해 지역 경제의 여러 측면에 영향을 끼친다. 관광 축제는 도시 경제와 구조조정 그리고 업그레이드를 추진하여 더욱 활력 있고 경쟁력 있는 경제를 구축할 수 있다.

중국（취푸）국제공자문화축제는 위대한 사상가이자 교육자인 공자를 기념하는 현대식 축제로 매년 9월 공자탄신일을 전후해 중국 취푸(曲阜)에서 개최된다. 본 논문에서는 우선 중국공자문화축제의 기원 과 초창기, 성장기, 성숙기 등 세 가지 단계별 상황을 소개하고자 한다. 또한 공자문화축제의 특징과 지위를 설명하고자 한다. 공자문화축제는 공자의 고향에서의 개최에서 비롯되는 대표성, 공자 제례 문화 및 정부 주최에서 비롯되는 엄숙한, 세계적 영향력으로 인한 국제적 축제의 지위, 다양한 활동에서 비롯되는 다양한 컨텐츠 등의 특징을 갖는다. 끝으로 본 논문에서는 중국공자문화축제가 공자의 업적 기념, 공자 제례 문화의 전승, 유학 연구의 발전, 세계 문화 교류 촉진 등의 측면에서 거둔 정신문화적 효과를 분석하고자 하였다.

최근 현대인의 소비트렌드는 대량생산제품 보다는 소비자 개인의 개성과 취향을 중시한다는데 주장이 있어 왔다. 수공예 제품 소비자의 저변확대를 기대할 수 있었다. 그러나 최근 저성장이 장기화되고, 소비자의 구매성향이 변화하면서 소비자의 구매동기가 중요하게 되었다. 통계청에 따르면, 1인 가구의 비중은 계속 증가 추세가 더욱 가속화 될 것으로 전망하고 있다. 소비자는 여러 사회적, 경제적 요인이 복잡하게 작용하고 있다. 즉, 고령화, 여가활동의 증가 등의 다양한 배경이 있다. 본 연구에서는 시대적 변화흐름에 따른 소비자와 새로운 소비시장이 달라지는데 대비해야 한다. 도자기 소비자의 구매 동기를 명확하게 제시하고 구매성향을 도출하고자 여주도자기축제장을 방문한 도자기 구매 경험이 있는 소비자를 중심으로 살펴보았다. 최근 구매한 경험이 있는지를 중요한 제한 조건으로 하여 설문조사를 진행하였다. 본 논문의 연구결과는 다음과 같다. 주로 생활자기 53.5%, 커피잔/다기류 27.5% 등의 순으로 구매하였으며, 국내제품 48.3%, 수공예작가의 작품을 46.8%로 구매하였다. 국내 도자산업 시장은 생활자기 관련 대기업의 몰락으로 위기감이 가중 되고 있다. 이러한 원인은 해외 도자제품에 비해 국내 도자제품은 가격 경쟁력이 낮고 변화한 구매동기에 대응하는 것이다. 1인 가구 및 고령화로 인한 노인 단독가구 등 다변화된 가구 유형의 사회적 변화와 요구를 적극적으로 반영하여 기획된 상품 개발이 필요한 시점이다.

The purpose of this study was to investigate how the operating system quality of Cheongwon Organic Festival, a local festival held in Cheongju, affects visitor satisfaction, and to also revitalize the Cheongwon Organic Life Festival through this study. 344 visitors of the Cheongwon Organic Life Festival were recruited to become participants of this study using a random sampling method. There were significant differences in the evaluation of the operating system quality at the Cheongwon Organic Life Festival depending on the visitors’ gender, age, education, household income, acquisition of information, purpose of visit, considerations of the purchase of festival goods, purchase of a pre-sales ticket, and residence.Different factors such as the visitors’ gender, age, education, household income, acquisition of information, purpose of visit, considerations while purchasing festival goods, and residence impacted the visitors’ satisfaction of their visit to the Cheongwon Organic Life Festival. It was found that there was a correlation between the operating system quality at Cheongwon Organic Life Festival and the visitors’ satisfaction. The operating system quality as a whole and the event programming showed the highest correlation with the visitors’ satisfaction.

The purpose of the study was to investigate how the Cheongwon Organic Life Festival, a rural festival, affects the farmers of the local farms in Cheongju. Based on grounded theory, this study analyzed the objective using a qualitative research program, the Nvivo11 program. The data was collected through in depth interviews from 13 farmers who participated in the Cheongwon Organic Life Festival, and were also residents of Chungcheungbuk-do. The roles of the local festival expected by farmers, were the sale of local agricultural products, local public relations, regional revitalization, a sense of pride as a farmer, exchange of business ideas for sales of agricultural products, and a line of direct communication between farmers and consumers. The farmers who participated in the Cheongwon Organic Life Festival insisted that sales should rise. The results showed that the farmers who participated in the festival felt socially and psychologically stable while participating. The programs at the Cheongwon Organic Life Festival include a concert, hands on involvement, and agricultural sales, which have a direct influence on both sales and attracting visitors during the local festival. Farmers who participated in the Cheongwon Organic Life Festival asked for the improvement of the overall operation of the festival, including the problems with the admission tickets, parking, arrangement of facilities, festival venue, time, and etc. The suggested improvements for the Cheongwon Organic Life Festival focused on the quality certification system of agricultural products, as well as the organic farming of products, thereby to gain trust from the consumers.