This research intends to examine whether these types of data – behavioral versus social networking data – affect consumer response to personalized ads. With the advancement in technology, marketers have access to various types of personal data, including their online/offline behaviors and social networking activities, and use those data to retarget consumers. Moreover, this research examines the moderating role of SNS privacy concerns on consumer response to different types of retargeted ads. The findings of this research may offer theoretical and practical implications to understand consumers' responses to retargeted ads that use social networking information.

We present the analysis results of the simultaneous multifrequency observations of the blazar 4C +28.07. The observations were conducted by the Interferometric Monitoring of Gamma-ray Bright Active Galactic Nuclei (iMOGABA) program, which is a key science program of the Korean Very Long Baseline Interferometry (VLBI) Network (KVN). Observations of the iMOGABA program for 4C +28.07 were conducted from 16 January 2013 (MJD 56308) to 13 March 2020 (MJD 58921). We also used γ-ray data from the Fermi Large Array Telescope (Fermi-LAT) Light Curve Repository, covering the energy range from 100 MeV to 100 GeV. We divided the iMOGABA data and the Fermi-LAT data into five periods from 0 to 4, according to the prosody of the 22 GHz data and the presence or absence of the data. In order to investigate the characteristics of each period, the light curves were plotted and compared. However, a peak that formed a hill was observed earlier than the period of a strong γ-ray flare at 43–86 GHz in period 3 (MJD 57400–58100). Therefore, we assumed that the minimum total CLEANed flux density for each frequency was quiescent flux (Sq) in which the core of 4C +28.07 emitted the minimum, with the variable flux (Svar) obtained by subtracting Sq from the values of the total CLEANed flux density. We then compared the variability of the spectral indices (α) between adjacent frequencies through a spectral analysis. Most notably, α22–43 showed optically thick spectra in the absence of a strong γ-ray flare, and when the flare appeared, α22–43 became optically thinner. In order to find out the characteristics of the magnetic field in the variable region, the magnetic field strength in the synchrotron self-absorption (BSSA) and the equipartition magnetic field strength (Beq) were obtained. We found that BSSA is largely consistent with Beq within the uncertainty, implying that the SSA region in the source is not significantly deviated from the equipartition condition in the γ-ray quiescent periods.

A male Spheropistha melanosoma Yaginuma, 1957 from Korea in the family Theridiidae Sundevall, 1833 is described with measurements and morphological photos of the diagnostic characteristics. This species was collected with a sweep net around arable lands in a mountainous mixed forest during the investigation of spider fauna on Ulleungdo Island in 2019.