The purpose of this study is to analyze and evaluate the key success factors for the fast food industry in the region of Lahore Pakistan. Fast food concept developed very speedily in the last few years in Lahore region. The success or failure of a fast food industry based on some factors like Physical environment, Brand-name, Food quality, Price, Taste, Promotional activity, Habitual consumption, Health threats, Consumer expectation, and Family meal. To identify which of these factors has a greater influence on consumer satisfaction, four fast food restaurants such as McDonald’s, PIZZA HUT, KFC, and subway were targeted randomly. The proposed research is quantitative in nature and for data collection; a random sampling technique was used. A questionnaire survey answered by 273 people was considered in this research. Data have been analyzed through statistical techniques. It is observed that Brand name, Food quality, Physical environment, Health threats, Price, Family meals, Habitual consumption, and Consumer expectation showed significant impacts on Fast food industry compared to other factors evaluated herein.

This research intends to propose the methodology for analyzing the current trends of agriculture, which directly connects to the survival of the nation, and through this methodology, identify the agricultural trend of Korea. Based on the relationship between three types of data – policy reports, academic articles, and news articles – the research deducts the major issues stored by each data through LDA, the representative topic modeling method. By comparing and analyzing the LDA results deducted from each data source, this study intends to identify the implications regarding the current agricultural trends of Korea. This methodology can be utilized in analyzing industrial trends other than agricultural ones. To go on further, it can also be used as a basic resource for contemplation on potential areas in the future through insight on the current situation. database of the profitability of a total of 180 crop types by analyzing Rural Development Administration’s survey of agricultural products income of 115 crop types, small land profitability index survey of 53 crop types, and Statistics Korea’s survey of production costs of 12 crop types. Furthermore, this research presents the result and developmental process of a web-based crop introduction decision support system that provides overseas cases of new crop introduction support programs, as well as databases of outstanding business success cases of each crop type researched by agricultural institutions.

완제품 제조업 중심의 성장을 진행한 한국경제는 소재부품산업의 경쟁력 강화를 통한 산업고도화를 지향하고 있다. 소재부품산업은 기존 핵심산업의 경쟁력 유지 및 4차 산업혁명 시대에 요구되는 신산업의 육성 측면에서 더욱 주목받고 있다. 이러한 중요성에도 불구하고, 소재부품산업의 효율적인 R&D를 위한 연구가 매우 부족한 현황이다. 본 연구는 정부의 소재부품기술개발사업 성과 데이터를 기반으로 R&D 효율성 분석과 이에 기업규모 와 협력유형이 미치는 영향에 대하여 탐색적 연구를 진행하였다. 분석결과, 전반적으로 R&D 효율성은 낮은 것으로 나타났으나, 이는 경제적 성과가 반영된 산출변수 설정에 기인한 결과로 판단한다. 중소기업이 주관기관일 경우가 대기업보다 규모 성과가 우수한 것으로 나타났으며, 산학연이 협력할 경우가 그렇지 않은 경우와 비교하여 성과가 저조한 것으로 나타났다. 본 연구의 결과는 연구개발 수행기관 및 협력유형에 따른 R&D 성과 창출에 대한 시사점을 제시하였다. 이는 국내 소재부품산업이 당면한 질적 성장을 위한 산업정책 기획, R&D 투자 및 배분 전략 수립에 도움을 줄 것으로 기대한다.

The purpose is to propose and test the model for measuring the reputation of fashion brands. In order to test the model, 10 in-depth interviews with 10 Spanish Fashion CEOs and top managers were conducted. The findings validated variables: brand awareness, product and service quality, brand affect, self-congruence and sustainability and provided social networking as the new variable and removed the financial performance variable.

The role of top managers in firm’s performance is central to strategic management. Trying to identify factors that influence company’s strategy and innovations this study adopts resource-based theory (RBT) and upper echelon theory (UET) and apply them to the Swiss luxury watchmaking companies. This paper presents results of qualitative and quantitative research based on interviews with CEO and Marketing managers among Swiss luxury watchmaking industry. We present a set of conclusions of the connection between top executive’s background and their strategic choices and innovation strategy in Swiss luxury watchmaking industry.

Cortical activity was assessed in fashion-luxury consumers with a different sustainability orientation, in order to obtain insight on implicit dynamic towards eco-luxury products. Findings highlighted a strong emotional negative impact elicited by sustainability pictures implying a high engagement in luxury consumers when exposed to specific sensitive issues.

This working paper aims to conduct an empirical study to examine the relationship between industry performance and consumer well-being. We adopt the holistic view of consumer well-being which is measured using multiple dimensions (economic, socio-cultural variables). This paper proposes the model to test the effect on industry performance on well-being. Findings could benefit practitioners and academics.

Introduction Theoretical Development Research Design Result and Conclusion

“Yangliping TECH”is known as “the first public company of performing arts industry in new third board stick market”, Yang liping is the most eye-catching golden signboard. Although the stock market brief mentioned that the company's main source of revenue is the imaging series of commercial products, and its boutique hotel operation and other industrial chains. But we also know that the biggest risk for public companies is over-reliance on “Yang liping's personal brand”. At present, it seems that Yang liping company is in a good rising period in China's performing arts market and new three board stock market, and its development space is still large. We don't know how far it will go. If Yang liping company can develop in a scientific and sustainable way, it is bound to explore an effective market operation mechanism. This is what China's performing arts industry should learn from.

본 연구는 특허출원이 기업 성과에 영향을 미친다는 가정 하에 중소중견 기업을 위한 산업별 맞춤형 특허 활동성 제고 전략 5가지를 제안함으로서 향후 중소 중견기업의 특허활동 성과 제고에 기여하고자 하였다. 연구대상은 특허 활동이 활발한 25개 산업을 대상으로 2010년부터 5년간의 특허 활동성 통계자료와 2014년도 기준 기업성과 통계자료를 활용하였다. 연구절차는 DEA-BCC 효율성 분석과 특허 활동성 분석, 그리고 특허 포트폴리오 분석을 각각 실시한 후, 이를 종합한 특허 활동성 제고 전략을 제안하는 순으로 진행하였다. 연구 결과, 특허 활동성이 높고 IRS(규모 수익체증)형태를 보인 5개 산업의 경우, 특허 효율성이 높은 산업으로서 기업성과 향상에 실질적인 도움이 되고 있음을 확인하였다, 반면, 특허 활동성은 높으나 규모수익 이 IRS(규모수익체중)/DRS(규모수익체감)형태로 나타난 12개 산업을 비롯, 특허 활동성도 낮고 규모수익이 DRS(규모수익체감)형태, CRS/IRS 혼합형태, 그리고 IRS 형태 로 나타난 8개 산업 모두, 산업별 특성에 따라 특허 효율성도 다양한 형태로 나타날 수 있음을 확인하였다.