기술의 도입과 이용지속성에 관한 많은 연구가 있어왔지만, 대부분 인지적 관점에서 바라본 데 반해, 감성적 측면은 상대적으로 부족하다. 정보시스템 연구에서 사용자의 태도, 만족이 주로 고려된다 하더라도 그것들은 감성의 오로지 일부분일뿐이다. 여러 학계의 연구자들은 인간행동을 이해하고 예측하는데 감성의 중요성을 주목하기 시작했다. 특히, 모바일 인터넷과 같은 현대 응용기술에서는 기술의 이용자로서뿐 아니라 서비스 소비자로서의 역할을 하는 사용자들의 감성이 필수적으로 연구되어야한다. 그래서, 이연구는 정보시스템 지속성을 위한 이성과 감성의 조화모델을 제안한다. 이전 연구들과의 차이점은 Circumplex Model of Affect에 따르는 감성의 주요한 차원인 즐거움과 각성(Pleasure and Arousal)을 고려함으로써, 다른 모든 감성의 요인들이 이 두 축의 조합으로 설명될수있도록 한 점이다. 그래서, 사용자 행동에 관한 이전연구들이 즐김과 흥분과 같은 "감성에 연관된 구조"의 직,간접적 효과를 고려한데 반해, 이 연구는 즐거움과 각성과 같은 "감성에 기반한 구조"의 직접적 효과를 제시한다. 본 연구에서 제안된 이성과 감성의 조화모델은 모바일 인터넷 서비스 사용자들을 대상으로 테스트되고, 그 타당성이 입증된다.

As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

The importance of perceived quality and brand loyalty is increasing recently both domestic and foreign. So many papers perform research on service quality and brand loyalty. Today, there is the rapid growth in the Korean mobile telecommunications service market. But mobile telecommunications service companies don't pay full attention to customers' attitude and brand loyalty. This paper shows why Korean mobile telecommunications service companies have to focus on Brand Loyalty. This paper investigates the relationship among perceived quality, attitude and brand loyalty in the area of mobile telecommunications service.

As the service quality measurement has been developed, various fields of service quality measurement have evolved. Especially the development of the mobile communication service and its status has been watched with keen interest. The growth of mobile communications has not developed alone. It evolved with the growth of the mobile communications company and the device manufacturer. This research investigates the mutual relation sand influence between the service quality and the device quality. This is a distinguished phenomenon within the existing research. Currently in Korea mobile devices can be purchased independently of network provider; however, there are also arrangements whereby the manufacturer supplies devices through only selected service providers. The model of service quality measurement is not a simple fragment model for the service quality anymore. It is required to establish the ultimate model for the service quality to determine if the customer differentiates between the device and service quality. Knowing if a customer differentiates between device and service can aid strong brands when deciding which partners to select for collaborative strategies. The aim of this research is to determine the significant difference between the models of service quality measurement based on differing levels of brand awareness.

20세기 90년대부터 시작하여 이동통신 시장은 매우 높은 증가세가 나타나 핸드폰 사용 고객 수와 영업 액이 이미 고정전화를 앞섰다. 현재 이동통신은 매우 중요하고 발전 속도가 아주 빠른 산업으로 성장되었다. 오늘에 와서 중국과 한국 두 이웃 나라 간에는 많은 면에서 밀접한 관계를 보였다. 양국 수교 이후, 한국의 많은 기업들이 중국으로의 진출을 시도하였었고 그에 따른 투자도 적지 않는 규모였다. 중국은 세계에서 인구가 제일 많은 나라이고, 또한 WTO에

  This study was concerned about mobile web-service of a VMI in the SCM system. The VMI would be a main module part of the SCM and regarded as very important thing on supply chain. Therefore, it was essential to react in real time of materials production

Recently, RFID technology is being widely embraced in the supply chain, by manufacturers, retailers, and logistics firms. This study shows the RFID system to provide location based service for commercial vehicle by integrating tracking function of GPS with Mobile service. For this, we configured PC-based terminal for vehicle and developed application consisted of RFID and GPS manager program. In web service module which uses mobile service, commodity information acquired from each vehicle at real-time is added at database and it is analyzed in various aspects to support management decision through the Legacy system.

Mobile technologies and services have become one of the inevitable parts of people's lives and mobile businesses have also been widespread. Nevertheless, there have been no such studies of mobile services in the industry and most of the studies have been concentrated on mobile Internet services. therefore, the goals of this study is to find out corporate key parts for popularizing mobile banking services by clarifying the activate method of mobile banking services and to get some tips for service providers and users. The results are following; First, Service Quality, Personal Innovativeness, Social Influence, don't influence users' Perceived Usefulness, which means that when people use mobile banking services, whether people around them use the services doesn't have a significant effect on them. Considerably, that's because mobile banking services are different from games and entertainment contents provided through cell phones that many can easily use and be affected by people around them and reference groups. Second, people use mobile banking services; when they experience the convenience and familiarity; when the service would help them work efficiently. Much of the preceding researches have dealt with service provider only and have focused on mobile Internet. In this regard, when it comes to a viewpoint that regards the mobile banking sector as a new sector of mobile businesses, this study is significant.

The article aims to identify the main factors affecting customers' decision to use mobile banking service in Vietnam, a case study in Thanh Hoa province. Based on theoretical frameworks of the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), the study has been conducted with 370 questionnaires to consumers who have not yet used and are currently using mobile banking in Thanh Hoa province. The research results indicates that several factors have been evaluated to be more important than others, of which, the social influence is the strongest, the second is the compatibility and some others factors such as perceived ease of use, perceived trust, etc., all affecting the intention to use mobile banking in Thanh Hoa. Based on these important results, the article propose a number of recommendations: (i) Exploiting the advantages of social influence on the increase of intention to use; (ii) Increasing compatibility and minimizing costs for customers when they use Mobile Banking; (iii) Developing a strategy to increase the users’ perceived ease of using banking services; (iv) Issuing a policy on increasing the security of Mobile Banking system to meet customers’ needs; and (v) Developing an individual customer management system to improve service quality.

In this paper, we implemented a safety navigation mobile application that converged AtoN information and location-based services. When application user uses the smartphone’s GPS sensor to transmit the user’s vessel location data to the data server, the user receives information of which its providing range is considered, such as stored AtoN data, neighboring vessels information, danger area, and weather information in the server. Providing information is sorted based on the smartphone’s direction and inclination and it will be also delivered via wireless network (5G, LTE, 3G, WiFi). Additionally the application is available to implement other functions such as information provision through voice and text alarming service when the user’s vessel is either approaching or entering the danger area, and an expanded information provision service that is available in shadow area linking with data-storing methods; other linkable data such as weather and other neighboring vessels will be applied based on the lasted-saved data perceived from the non-shadow area.

The study aims to identify Service Quality factors that affect purchase decision on Click and Collect service through the mediating variable of customer emotions at Mobile World stores in Ho Chi Minh City. This study employs a mixed methods research design. Data were collected through online self-completion questionnaire distributed to 316 customers who used to experience Click and Collect service at the Mobile World stores in Ho Chi Minh City, Vietnam. The theoretical model was tested through two-stage regression analysis (PATH model). The findings show that factors of service quality such as Reliability, Responsiveness, Assurance, Empathy, Tangibility, and Emotions affect the decision to purchase online and receive products directly at Mobile World stores in Ho Chi Minh City. Responsiveness and Assurance have a significant positive impact on the customer's emotions. Consequently, these factors should be considered and addressed when conducting multi-channel services. Obviously, employees must first be trained to be able to deliver the promise of the retailer to their customers. Based on the results of the study, the authors provide managerial implications for retailers in Vietnam in the multi-channel retail environment to develop Click and Collect at retail stores across the country and the world.

본 논문은 모바일 RPG게임 내 인앱 결제 서비스 이용자들에 대한 사용성 평가를 통해 향후 국내 모바일 RPG게임 개발자 및 기획자들에게 업데이트 및 개발에 필요한 자료를 모색하고 제안하는 데 그 목적을 두었다. 모바일 게임 '리니지M'의 인 앱 결제 서비스를 주로 이용하는 이용자들을 대상으로 정량적 평가를 위한 사용성 평가를 실시했다. 사용성 평가를 위한 도구로는 피터모빌(Peter Morville)이 정의한 'The User Experience Honeycomb'를 기준으로 설계한 설문지를 통해 설문조사를 하였다. 이러한 통계결과를 접근성, 가치성, 신뢰성, 매력성, 사용성 총 5가지 측면으로 나누어 분석하였고, 이를 통하여 새로운 모바일 RPG게임 개발에 도움을 줄 것으로 기대한다.

최근 들어 증강현실 시장이 급성장하고 새로운 패러다임으로 자리를 잡아가면서 다양한 플랫폼 인터페이스가 등장하였다. 스마트폰 기반으로 사용자 개개인에 따라 맞춤식으로 추천 여행 정보를 제공하며 추천 여행 정보를 토대로 맞춤식 동선 가이드 정보를 제공함으로써 제한된 시간 내에 효율적인 여행이 가능하도록 하고 있으나 지도 중심의 단순 여행 동선을 제공하는데 불과하여 트레일이 나 트레킹 등의 도보 여행 시 기존 지도 애플리케이션과 차별화된 서비스를 제공하기에는 한계가 있다. 모바일 기기에서 구현되면서도 서버와의 지속적인 통신이 없더라도 사용자 동선에 따라 가이드가 가능하면서도 해당 지역의 문화나 유적 등 엔터테인먼트 서비스도 부가적으로 제공될 수 있는 새로운 증강현실기법이 필요하다.

공공 서비스의 공공 앱을 통해 넓게 분산된 시민들에게 다양하고 풍부한 공공 서비스를 고르게 제공할 수 있고, 시민들은 시간과 장소에 구애받지 않고 공공 서비스를 이용할 수 있다는 점에서, 공공 앱을 주요한 공공 서비스 전달 수단으로 인식 하고, 공공 앱의 내용과 기능을 파악함으로써 모바일 정부에 대한 이해를 높이고 정책적 시사점을 제공한다. 현재 모바일에서 사용되고 있는 앱 45개를 토대로 서울시 공공 서비스 사례 분석을 통해 공공 서비스용 모바일 증강 현실 앱의 서비스 유형에는 4가지로 나눌 수 있으며, 정보, 커뮤니케이션, 엔터테인먼트, 안전으로 나눌 수 있었다. 안전한 스마 트 공공 서비스 환경 및 개인 정보 보호 등이 강화돼야 할 것이다. 이러한 공공서비스의 문제점을 제시하고 모바일 공공 서비스에 대한 인식과 만족도에 대한 가이드라인을 제시하고자 한다.

기존 게임 관련 연구를 살펴보면 게임의 수용, 사용자 만족, 지속사용 의도, 구전 의도와 같 은 연구는 수없이 많이 진행되어 왔으나 서비스 회복의 개념을 게임 연구에 적용시킨 사례는 전무한 상태이다. 본 연구는 국내 주요 모바일 소셜 네트워크 게임 플랫폼인 카카오톡 게임을 중심으로 모바일 소셜 네트워크 게임 특성이 서비스 회복에 미치는 영향을 알아보고자 한다. 또한 공정성 이론과 혁신 확산 이론을 바탕으로 모바일 소셜 네트워크 게임 특성 요인을 분석 하고 해당 요인들과 서비스 회복과의 인과관계를 규명하였다. 그 결과 적합성을 제외한 모든 모바일 소셜 네트워크 게임 특성이 서비스 회복에 직·간접적인 영향을 미친다는 사실을 밝혀냈 다. 이러한 연구결과는 향후 게임 산업의 새로운 비즈니스 모델을 제시하고 위험 요소를 줄여 주며 게임 관련 연구의 발전에 기여할 수 있는 참고자료로 활용될 것이라고 기대하고 있다.

The aim of paper is to calculate the optimized size of Mobile Harbor(MH) which would be operated in South Korea coast area. MH is the combined entity which has the function of both ship and container port. In estimating the optimized size, the total cost concept is applied to the different size of MH. Trade-off factors for calculating total cost are MH cost and the over-capacity lost cost. The factors for MH cost estimation are the cargo demand, distance from origin to destination, voyage route and MH's fixed and variable cost in both sailing and port. The other cost is the over-capacity lost cost which is occurred from dead space in case of oversize compared with a voyage demand. The alternatives for the least cost are 250TEU, 500TEU, 750TEU and 1,000TEU sized vessel. The result of research is that 250TEU sized vessel is optimized in a South Korea costal service. If the coastal area be separated in terms of voyage distance or the specific area in considering trade, the optimized size is changed depending upon distance.

The human-following is one of the significant procedure in human-friendly navigation of mobile robots. There are many approaches of human-following technology. Many approaches have adopted various multiple sensors such as vision system and Laser Range Finder (LRF). In this paper, we propose detection and tracking approaches for human legs by the use of a single LRF. We extract four simple attributes of human legs. To define the boundary of extracted attributes mathematically, we used a Support Vector Data Description (SVDD) scheme. We establish an efficient leg-tracking scheme by exploiting a human walking model to achieve robust tracking under occlusions. The proposed approaches were successfully verified through various experiments.