There were lots of changes of the wooden structure in the middle of Joseon Dynasty. It was the time of replacement from Jusimpo (simple bracket system) to Ikgong (wing-like bracket system) and each bracket had shown mutual variation as well as itself. The aspects of change were discovered that the decorative elements of Ikgong and Dapo (multi-bracket system) had accepted from each other. It was clearly shown that not only the Ungung (carved cloud-shape) and Chotgaji (shape of the acuminate leaf) of Ikgong had affected to Dapo, but also Gaang (pseudo-pointing cantilever) of Dapo had affected to Ikgong. It was mostly found in the Buddhist architecture because there was the conservatization of ruling hierarchy as well as the active growth of Buddhist society.

How stable are shopping styles of women and men across cultures? To find out, the authors develop a new scale that reliably measures differences between male and female shopping styles and is stable across cultures. They develop a conceptual model and hypotheses to test whether observed differences in gender shopping styles are likely to be innate or arise from socialization. Through a survey of consumers in seven countries, they show that males and females are evolutionary predisposed to have different shopping styles. Counter to social structural theory, the observed differences in shopping style between females and males are greater in low-context cultures (higher gender equality countries) than in high-context cultures (lower gender equality countries). Empathizing—the ability to tune into another person’s thoughts and feelings—mediates shopping style more for female shoppers; systemizing—the degree to which an individual possesses spatial skills—mediates shopping style more for male shoppers. Therefore, retail segmentation between females and males appears to be of more managerial relevance than segmentation between cultures. Other managerial implications are also discussed.

Research Background Electronic word-of-mouth (e-WOM) is becoming an important marketing tools in social media era. Consumes are accustomed to sharing information with others in social networking sites (SNSs), such as, Facebook, Twitter, etc. e-WOM is defined as “any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet” (Hennig-Thurau, Gwinner, Walsh, & Gremler, 2004, p. 39). As referred by Cheung and Thadani (2012), e-WOM adoption is one of the most important response variables in e-WOM research. The information adoption model is widely used in prior studies and showed that e-WOM credibility and information usefulness have a direct positive effect on e-WOM adoption (Cheung, Luo, Sia, & Chen, 2009; Liu & Zhang, 2010). e-WOM credibility is related to the communicator’s expertise and trustworthiness, information usefulness is related to the contents-related characteristics (such as positive or negative view and volume, etc.). Moreover, receiver’s prior knowledge and involvement to the product/service are proved to have a moderate effect on the e-WOM adoption (Doh & Hwang, 2009; Park & Kim, 2009). Existing e-WOM adoption researches are overly depend on information adoption model and only focusing on the communicator and contents role but neglect the receiver’s role. The purpose of this study is to examine the relationship between receiver’s attachment styles and e-WOM adoption response. We assumed that receiver’s psychology characteristics will have an important effect on their e-WOM adoption in SNSs, it is the precondition for consider the communicator and content. Thus, attachment theory is used in this study to examine what kind of individuals will adopt the e-WOM information in SNSs. Relevant Theory Attachment theory is used in this study. Attachment theory attempts to explain the affectionate bonds formed between infants and their primary caregivers (Bowlby, 1969) and transfers to other interpersonal relationships later in life (Ainswworth, Blehar, Waters, & Wall, 1978). The early relationship between infants and caregivers can help a child develop an internal working model, which can guide the child’s thoughts, behaviors, and affect other relationships (Weimer, Kerns, & Oldenburg, 2004). These relationships not only include romantic relationships and friendships (Bowlby, 1969) but also include the attachment to possessions, brands, sports teams, and business partners (Grinstein & Nisan, 2009; Kleine, Kleine III, & Allen, 1995). Attachment styles can be formed from two dimensions: attachment avoidance and attachment anxiety (Brennan, Clark, & Shaver, 1998). The avoidance dimension refers to the degree that an individual’s view of others is positive or negative, whereas the anxiety dimension refers to the degree that an individual’s view of self is positive or negative. Avoidance dimension is related to the degree that individuals have a need for self-reliance, fear depending on others, distrust partners, and tend to keep emotional and cognitive distance away from partners (Brennan et al., 1998; Collins & Read, 1990).

강원도 영동지방 최남단의 삼척지역은 남쪽으로는 경북 울진군, 봉화군과 접하고 있어 경북 북부와 강원도를 연결하는 중간 연결지점의 문화전파 경로로서 일찍부터 주목받아 왔으며, 석조미술 역시 이와 관련하여 형성·발전되는 양상을 보여주고 있다. 이 가운데 신라석탑은 동해 삼화사 삼층석탑, 태백 본적사지 삼층석탑, 삼척 흥전리사지 삼층석탑, 삼척 대평리사지 석탑 등 4기가 확인되는데, 비교적 적은 수량만 남아 있지만 9세기 신라석탑의 결구구조와 양식 흐름에서 크게 벗어나지 않는 모습을 보이고 있다. 삼화사 삼층석탑의 별석 탑신받침, 흥전리사지 석탑의 삼중기단, 표면 장엄공 등은 신라석탑의 일반적인 양식 흐름 속에서도 매우 주목되는 특징으로 삼척지역이 9세기 신라석탑이 다양하게 전개되는 과정을 보여주는 매우 중요한 지역이었음을 알 수 있다. 특히, 흥전리사지가 위치한 도계 읍은 경북 북부와 강원지역을 연결해주는 곳으로 당시 중요 교통로의 거점이었을 가능성이 높으며, 다양한 석조미술이 남아 있는 것으로 보아 당시 이 지역 불교문 화 발달에 중심적인 위치를 차지하고 있었던 것으로 보인다. 즉, 석탑을 통해 본 삼척지역의 불교문화는 경북 북부와 강원지역을 연결해주는 중간적 위치이지만, 불교문화의 발전 양상은 강원 남부지역에서 중심적인 역할을 하였던 것으로 보인다.

본 연구는 한국과 미국 종업원들을 대상으로 두 가지 리더십 유형이 그들의 조직몰입과 직무만족 도에 미치는 영향을 비교하였다. 문화에 따라 선호되는 내재적 리더십 이론(culturally endorsed implicit leadership theory)을 기반으로 문화적 차이에 따른 리더십 효과성의 차이를 살펴보기 위해 하나의 새로운 이론적 모형을 제시하고, 이 모형을 실증적으로 분석하였다. Bass(1985)에 따르면 변혁적 리더십은 거래적 리더십을 바탕으로 시너지 효과를 나타내기 때문에 두 리더십 유형 사이에는 정의 조절효과가 있을 것이라고 주장하였다. 반면 House(1996)는 종업원들의 태도나 행동에 영향을 미치는 변혁적 리더십에 거래적 리더십은 부의 조절효과를 나타낼 것이라고 제안하 며 Bass(1985)의 주장에 반박하였다. 본 연구에서는 거래적 리더십의 조절효과는 문화적 차이에 따라 다를 수 있다고 주장한다. 이러 한 주장을 실증적으로 검증하기 위하여 한국 종업원 315명과 미국 종업원 181명을 그들 상사의 리더십 유형에 대해 인지하는 정도에 따라 네 집단으로 분류하여 각 집단 내 종업원들의 조직몰입 과 직무만족도 수준을 비교하였다. 그 결과, 한국 종업원들의 경우에는 네 집단 중 자신의 상사의 리더십 유형이 변혁적 리더십과 거래적 리더십 모두 높다고 느끼는 집단 내 종업원들의 조직몰입과 직무만족도가 가장 높게 나타났다. 반면 미국 종업원들의 경우에는 자신의 상사의 리더십 유형이 변혁적 리더십은 높고 거래적 리더십이 낮다고 느끼는 집단 내 종업원들의 조직몰입과 직무만족도 가 가장 높게 나타났다. 이러한 결과를 좀 더 명확히 살펴보기 위해 변혁적 리더십과 거래적 리더 십의 다양한 하위차원들 간의 조절효과를 살펴보았다. 한국 종업원들에 대한 분석결과는 조직몰입 과 직무만족도에 대해 그러한 하위차원들은 대부분이 상호 정의 조절효과를 가지는 것으로 나타났 다. 반면 미국 종업원들에 대한 분석 결과는 하위차원들 간의 조절효과가 없는 것으로 나타났다. 본 연구의 실증분석결과는 한국과 미국 종업원들이 선호하는 리더십 유형에 따라 관리자들이 어떻 게 효과적으로 리더십을 사용해야 하는지에 대한 중요한 실무적 시사점을 제공할 것이다.

본 연구는 직무소진의 직무요구-자원모형을 바탕으로 직무요구, 그리고 거래적 리더십과 변혁적 리더십이 직무소진에 미치는 영향들, 그리고 이들의 상호작용항들이 직무소진에 미치는 영향을 실증하기 위해 중국에 진출한 한국기업에 근무하는 중국인 300명을 대상으로 실증조사를 진행하였다. 본 연구의 실증결과를 요약하면 다음과 같다. 첫째, 직무요구는 대체로 직무소진을 증가시킨다. 둘째, 거래적 리더십의 예외에 의한 관리만이 직무소진을 유의하게 증가시키고, 예외에 의한 관리는 직무요구와 직무소진간의 정(+)의 관계를 강화한다. 셋째, 변혁적 리더십의 모든 차원들은 직무소진을 유의하게 감소시킨다. 그러나 변혁적 리더십은 직무요구와 직무소진간의 관계를 강화시키거나 완화시키는 효과가 없었다. 이러한 분석결과는 기존 연구들에서 직무자원으로 널리 실증 연구된 상사의 사회적 지원 대신에 상사의 리더십 유형이 더 적절할 수 있음을 말해준다. 상사의 리더십 유형은 직무소진을 줄여주는 바람직한 상호작용패턴과 지양해야할 상호작용패턴을 모두 포괄할 수 있는 장점이 있다. 분석결과를 바탕으로 이론적, 실무적 시사점을 제시하고, 본 연구의 한계점과 향후 연구방향에 대해 논의하였다.

In 2005, Asia Pacific had the largest percentage of recreational shoppers in the world, while at the same time, Indonesia achieved the highest percentage for recreational shopping in Asia Pacific. (AC Nielsen, 2006). Shopping malls in Indonesia are growing rapidly and have currently increased in size, theme and location, and in the number of different types of shops. Given the rapid growth of malls, mall managers and retailers face the challenge to develop new strategies to survive in this highly competitive market. To gain greater insight into the relationship between shoppers and retailers, our aim is to explore shoppers’ behavior during their visit to the mall, specifically with respect to the type of shops visited. We will identify different shopping patterns and their characteristics based on 171 unobtrusive observations of shoppers using hierarchical clustering analysis. The results indicate that four shopping styles can be identified: fashion shoppers, basic shoppers, social shoppers, and entertainment seekers. Our results enhance an understanding of shopping styles. Mall managers and retailers could use this knowledge to decide the appropriate retail mix in the mall.

This study investigates Australian consumers’ decision-making styles for everyday products. The CSI is based on preliminary work done by Sproles (1983), in which he argued that there are certain fundamental styles that all consumers apply to their shopping and buying. These styles included brand, price, or quality consciousness and provided a conceptual framework for describing consumer decision making styles. Consumers’ decision-making styles influence how they negotiate their way through the decision-making process, i.e., how they approach information search, evaluation and selection, and purchase behaviour (Durvasula et al., 1996). The characteristics of decision-making styles can be effective in profiling an individual’s consumer style in terms of their product evaluation and selection process (Canabal, 2002). The CSI, however, has some limitations. First, previous studies using the CSI have mostly focused on non-specific product types (Durvasula et al., 1996; Leo et al., 2005). Secondly, most of the research using the CSI has focused on student samples (Fan & Xiao, 1998; Hafstrom et al., 1992; Shim, 1996; Sproles, 1983) that have limited income and marketplace experience, and are still learning their consumer styles. In the light of above limitations, this research is developed focusing on specific products (e.g., confectionary) and distributing the CSI within heterogeneous sample. Based on a sample of 229 respondents, an exploratory and confirmatory factor analysis was adopted to validate Sproles and Kendall’s (1986) Consumer Styles Inventory (CSI). Results found that six decision-making styles: ‘perfectionist, high quality’, ‘confused by overchoice’, ‘impulsive’, ‘habitual/brand loyal’, ‘novelty/fashion’, and ‘recreation conscious’ were retained from the original Sproles and Kendall’s (1986) CSI and one decision-making style such as ‘rational, price conscious’ was developed for Australian consumers. Results also found that 24 items were removed from the original CSI for better fit and ‘brand conscious’ decision-making style showed less than satisfactory reliability indicated that the original CSI inventory needed modification when being applied to Australian consumers. The findings of this study has extended the literature by determining the applicability and the generalizability of the CSI in context of everyday products which is yet to be known in relation to Australian consumers.

The purpose of this study was two-fold: to evaluate the effectiveness of an English program under a practical curriculum for English majors in college and to investigate the relationships among students' perceptions of the program, language learning styles and strategies, perceived and actual improvement in English, and their satisfaction with the program. To this end, the study followed the changes in college students' perceptions of the program and their learning of English for four semesters from their freshman to sophomore years. Questionnaires were administered four times to measure and trace the students' perceived utility of the program, affective attitude, use of language learning styles and strategies, perceived and actual improvement in English, and satisfaction with the program. The results showed a statistically significant increase every semester in actual improvement in the students' TOEIC scores. Compared to their high expectations for improvement, the students' perceived improvement was shown to be the lowest at the end of the first semester, after which it got slowly higher each semester during the 2-year period. However, their overall satisfaction with the program got lower each semester. Native speaker instructors and interactive activities in class were found to positively affect the students' perceptions of program utility and affective attitude, which, in turn, significantly affect the students' use of language learning styles and strategies.

Park Hyu-yong. 2013. Critical analysis of contrasting identities and styles of anti- and pro-multicultural discourses in Korea. The Sociolinguistic Journal of Korea 21(3). In a multicultural society, social discourses composed of diverse voices, identities, and subjectivities collide and naturally create tensions. Adopting Rogers' (2004) methodological approach to critical discourse analysis and Castells' (2004) categorization of identity - legitimizing, project, and resistanceas a conceptual framework, this paper analyzes the discourses between antiand pro-multiculturalist sides in Korea. This paper surveys and analyzes the discourses hosted in cyber space, such as internet agora, portal site cafes, and personal blogs, which are the outlets of common people's voices and identities regarding multiculturalism. The concrete research questions of this paper are as follows: i) how are anti- and pro-multiculturalist voices and rationales categorized?; ii) what are the types of identities in anti- and pro-multiculturalist discourses, and how do they conflict; and iii) what styles do anti- and pro-multiculturalists bear in their own discourses? This paper argues that multicultural discourses in Korea are conjugated by diverse conflicting voices of people with different standpoints and beliefs on a multicultural society. This paper also stresses that the government or academia should monitor the voices, rationales, and attitudes of both sides to establish clear directions for future multicultural policies and legislation. (190 words)

조직에는 조직의 목적을 효율적으로 달성할 수 있도록 조직구성원들을 움직이게 하는 리더가 존재하게 된다. 조직 내에 달성해야 할 비전과 목표가 있고 그것을 수행해야 할 과업에 있어서 가장 필요한 것은 구성원들의 비전과 목표를 달성하기 위한 리더십이 중요한 요인이다. 리더십은 비전과 목표달성을 위해 다른 사람들의 행동에 영향을 미치는 과정이기 때문이다. 따라서 모든 유형의 집단이나 조직, 그리고 지역사회나 국가에는 효과적인 리더십이 필요하고 그 같은 효과적

The article states that the writing style determines the forms ofChinese Characters during the process in shaping the characters by analyzing the Characters both in Pre-Qin Days and in Qin Dynasty. In other words, the way of writing influences the result of writing------ the forms of Chinese character directly, moreover, any kind of change in characters’ evolution stems from the slight difference from the previous writing style. Characters are presented by using writing, characters on Bamboo or Wood strips in Qin Dynasty are kept more in the inking words in the early forms of Chinese characters; meanwhile , writing style in Qin Dynasty is a transitional form in the change from seal script to clerical script; at the same time, it includes both the writing motivation of seal script and other writing styles, such as, clerical script, running script and cursive script in the following periods and conceives rich connotation in writing styles. So, we know that , to some extent, the writing style can restrict or improve the process of characters’ evolution by researching the writing styles’ influence on the following characters’ shape. And as an internal factor, it is writing style itself that influences the Chinese character’s shapes. In this way, we push the traditional static research of forms of joining different parts to form the Chinese characters and that of changing rules of different parts in Chinese characters to the dynamic level in Chinese characters’ research.

In present situation when the Korean tennis have had downturn since player 'Lee hyung-taek' was retired, the study purports to reveal the effect of leadership styles of tennis coaches on instructional ef ficiency. Therefore, by exploring coach's leadershi

This study was conducted based on a comparative analysis of design-specific features prevalent in the Women's Wear Collection S/S 2011. As the method of this study, the denim styles were classified by various fashion design factors consisting of silhouette, fit, color, and textile fabric, which were extracted from an image database. The properties of denim fabrics associated with each fashion image were investigated to inform fabric development and washing. The results of the study show that the dense and glossy surface of the denim fabric represent a modern trend, which can be achieved by blending lyocell, tencel and rayon or by using different textiles, such as lightweight plain weave and satin instead of twill. For casual look, various washing effects were utilized jean's casual feeling like freedom and activities, while in a modern image, washing effects was restricted. And a glossy textile offers a simple modern look. The Modern image represents a simple H-silhouette and wide or straight fit in bottoms as well. Brightness can be adjusted by washing-induced bleaching. High brightness gives an elegant image, while low brightness makes a casual image. The purpose of this study is to configure a database for the development of design in the growing women's casual wear market. In addition, This study, in which the elements for specific fashion image-making were analyzed, can be used as a reference for developing denim style and fabric.

This paper explores the perceptual learning style, ideal L2 self, and motivated L2 behavior of Chinese, Japanese, South Korean, and Swedish high school students. Guided by Dörnyei’s (2005, 2009a) L2 motivational self-system, this quantitative study extends Al-Shehri’s (2009) and Tae-Young Kim's (2009a) research byreinterpreting the role of perceptual leaming styles in the creation of learners' ideal L2 self and the maintenance of their motivated L2 behavior. The statistical analysis found that learners' perceptual learning styles (i.e., visual, auditory, and kinesthetic styles) were significantly correlated with their ideal L2 self and motivated L2 behavior. However, the results of the regression analysis indicate that none of three perceptual learning styles were meaningful predictors of motivated L2 behavior. Instead, only ideal L2 self were found to be meaningful predictors of their motivated L2 behavior. The ANOVA results indicate that although the Chinese students were more likely to show motivated L2 behavior than the other students, they showed a significantly lower level of the ideal L2 self than the Swedish students. By focusing on the relationship between learners’ perceptual learning styles and motivated L2 behavior based on the L2 motivational self-system, this study provides evidence that the creation of ideal L2 selves plays a pivotal role in sustaining motivated L2 behavior .

The purpose of this study was to survey public preferences for dining space image styles depending on the types of passage rites in Korea and to determine potential differences in public preferences for dining space image styles depending on the types of passage rites in terms of various general characteristics such as gender, age, family type, and preference for the image and color styles of the dining space. As a result, this study determined the following: According to a public preference survey of dining space image styles depending on the type of passage rites, our respondents showed the highest preference for casual images (27.1%) at a party for a 100-day-old baby. Additionally, our respondents showed the highest preference for casual images (27.4%) when celebrating a baby's first birthday but showed the highest preference for romantic images (35.8%) when celebrating a baby girl's first birthday. Our respondents showed the highest preference for casual images (21.4%) for graduation ceremonies. Our respondents showed the highest preference for classic images (21.7%) at coming-of-age ceremonies for new adult men, but also showed highest preference for elegant images (26.2%) at coming-of-age ceremonies for new adult women. Moreover, the respondents showed highest preference for classic images (41.0%) at traditional wedding ceremonies but elegant images (24.1%) at modern wedding ceremonies. In contrast, the respondents showed highest preference for classic images (31.3%) for a 60th birthday party. The highest preference for classic images (28.9%) was found for a diamond wedding ceremony. Respondents showed highest preference for classic images (30.4%) for a funeral ceremony Finally, our respondents showed highest preference for classic images (32.5%) at memorial services (religious ceremonies).

The club culture is not something unified. Rather, it is a group of subcultures which share intertwined areas. And it keeps its own dress code, dance style, music genre along with series of authoritarian and unlawful rituals. For young adults, a club is a new cultural space to enjoy in reasonable price and they can express themselves without thinking much about others. A club creates its unique mass culture by producing continuously changing and experimental fashion styles. As the club culture’s influence becomes powerful, the club market was established and experimental fashion styles are wide spread among general public, young adults who try to express their unique characters and even fashion-leading industry. The study results are as follows. First, dance club and its derivative, rave is symbolic axles and the center of social activity. They are also defined as culture which is related to specific space that continues to present and change sound and style. Second, the definition of clubber in a dictionary is club member or a person who is united with others. Third, based upon clubbers’fashion styles in Hongdae and Kang-nam areas, there are 5 different images including sexy casual, lingerie, dynamic, chic style and feminine style. Fourth, based upon case study above, to take unique life style of fashionista that leads fashion with trendy fashion style into account, we suggested five designs which are unique, sensitive and trendy. Fifth, through analyzing clubber generation and design factors of clubbers’ fashion style combined with various trend, unique brand was developed to meet the demands of clubbers who want differentiated images and leading styles.

목적 : 작업치료학과는 교육경쟁력 확보를 통한 전문인력의 양성을 위하여 학생의 학업성취에 대한 관심이 높아지 고 있다. 이에 본 연구에서는 성취목표와 학습양식에 따른 학업성취 정도와의 관계를 알아보고자 하였다. 연구방법 : 본 연구에서는 일개 대학의 작업치료학과에 재학 중인 남녀 학생 105명(남자 29명, 여자 76명)을 대상으 로 하였다. Kolb의 학습양식검사와 Elliot와 Church의 성취목표 척도를 이용하여 학습양식과 성취목표에 대한 설 문지 조사를 실시하였으며, 학업성취도는 2009년 2학기 평점을 사용하였다. 수집된 자료는 교차분석, 일원배치분 석, 상관관계분석 및 t검증으로 분석하였다. 결과 : 작업치료학과 학생들의 학업성취도에 영향을 주는 요인은 학습양식보다 성취목표로 나타났다. 작업치료학 과 학생들의 성취목표에서는 숙달목표가 가장 높게 나타났으며 학습양식 중 동화자가 가장 적었고, 융통자가 가장 많았으며, 학년이 올라갈수록 확산자적인 특성을 보여주고 있었다. 결론 : 작업치료학과 학생들은 스스로 작업치료학의 특성에 맞는 성취목표 지향성와 학습양식을 구성해 나가고 있 는 것으로 나타났다. 따라서 보다 성공적인 학업성취를 위해서 학생들의 학습양식과 성취목표에 관련한 분석을 제 공할 필요가 있다.