This study empirically verified the effect of enterprise SNS usage on communication and work performance and the effect of communication on work performance for corporate employees. To accomplish the purpose of this study, we proposed a research model, set up research hypotheses, and verified the hypotheses based on previous studies. For this study, we surveyed the employees of manufacturing companies located at Ulsan city. The results of this study are summarized as follows. First, the use of enterprise SNS has a significant effect on communication. Second, communication has a significant effect on work performance. Third, the use of enterprise SNS has a significant effect on work performance. Through the results of this study, it can be confirmed that the introduction and utilization of enterprise SNS suitable for enterprises leads to the satisfaction of employees' communication and improvement of the work performance.

최근 증가되고 있는 모바일 SNS(Social Network Service)를 통한 매개(Mediated) 커뮤니케이션에서 자신의 감성을 표현 가능한 이모티콘을 활용하여 대화하는 감성 커뮤니케이션이 발달하고 있다. 이모티콘 개발이 증가 하고 사용이 대중화가 됨에 따라, 사용자가 원하는 감성 표현이나 의미를 상징하는 아이템에 대한 요구가 확대 되고 있다. 또한, 동일한 이모티콘이라도 사용자에 따라 다르게 해석할 수 있으며, 디자이너의 의도한 감성 표현에 대해 사용자의 의미 해석이 상이할 수 있다. 따라서 본 연구에서는 모바일 SNS 메신저에서 이모티콘을 이용한 커뮤니케이션을 위해 사용되는 감성 어휘를 연구하고 분류하여 감성 커뮤니케이션과 관련된 이모티콘 개발의 초석을 마련하고자 한다. 즉, 사용자 관점에서 이모티콘에 기반하여 표현하고자 하는 감성 어휘에 대한 분류와 모델을 제안한다. 본 연구를 위해 첫째, 문헌조사를 기반으로 감성 형용사를 수집하고 설문, 통계 분석 및 FGI (Focus Group Interview)를 통해 1차 감성 어휘를 추출한다. 둘째, 2차 설문조사 및 통계분석을 통해 최종 적합 어휘를 추출한다. 셋째, 최종 추출된 어휘를 바탕으로 다차원척도 분석을 실행하여 어휘 모델을 도출하고 감성 어휘를 분류한다. 그 결과 ‘미안하다’, ‘바쁘다’, ‘배고프다’, ‘어렵다’, ‘슬프다’, ‘날씨가 춥거나 덥다’, ‘지 루하다’, ‘부끄럽다’, ‘궁금하다’, ‘만족하다’, ‘좋다’, ‘아름답다’, ‘편안하다’ 의 13개 어휘로 분류되었다.

As the number of SNS(Weibo) users in China is growing rapidly, Chinese fashion brands are heavily dependent on SNSs as a fashion marketing communication tool. For this reason, the characteristics of SNS accounts and their influences on SNS users’ responses need to be studied. Thus, the present study aimed to investigate the influences of the characteristics of Chinese fashion brands’ SNS accounts(Weibo) on the perceived usefulness of and satisfaction with the SNS acount, and brand loyalty. Data were collected via a questionnaire survey of men and women living in Beijing or Shanghai aged from 18 to 49 with experience of SNSs(Weibo). After a pilot survey of 70 subjects, the preliminary questionnaire was revised and then translated into Chinese. The questionnaire translated into Chinese was back-translated into Korean to ensure the translation was correct. The final questionnaire was administered to 600 subjects. Exploratory and confirmatory factor analyses, reliability analysis, and structural equation model analysis were conducted for data analysis. The results of this study were as follows: Five factors were extracted for Weibo characteristics: interaction, information provision, information recency, information reliability, and information playfulness. The information reliability, information playfulness, and interaction of SNS accounts(Weibo) had significant influences on perceived usefulness. The information playfulness, information reliability, and information recency showed significant influences on satisfaction. The perceived usefulness exerted significant influences on satisfaction and brand loyalty. The satisfaction also had statistically significant influences on brand loyalty.

Trust is an individual’s belief that an exchange will happen in a manner consistent with one’s confident expectations. In social networking sites (SNS), uncertainty is usually higher due to the high level of user-generated contents and the lack of face-to-face interactions. Despite this, the enhancement of experience with exchange parties could reduce the uncertainty and the increase tendencies for social commerce adoption through the increase in trust. Information seeking on SNS enhances the users’ knowledge about a product through access to the pool of information. Familiarity with SNS enhances users understanding of the shopping process and reduces the intricacy of the decisions. This study investigates the relationship between trust in SNS and purchase intentions. We propose a model including trust, information seeking, familiarity with SNS, and purchase intentions of fashion products on SNS. Data were obtained from 206 respondents who had experienced the purchase of fashion products on SNS. Mean age of the respondents was 22.1 years old and nearly 69.4 percent of the subjects were women. Approximately 84.0 percent reported a monthly income/allowance of less than US$400 and the majority (57.9 %) spent less than US$100 per six months on fashion products (e.g., apparel, shoes, etc.) purchases on the SNS. The structure equation model analysis was conducted by AMOS 23.0 using a correlation matrix with maximum likelihood approach. The structural equation model was relatively acceptable (chi-square value = 88.02, df = 57, p = .005; GFI = .94, AGFI = .90, RMR = .04). Cronbach's alphas were ranged between .80 and .88. We used Facebook as the best known SNS to empirically test our model. Results from a survey of Facebook users showed that trust in SNS increases information seeking which in turn increases the familiarity with SNS. In addition, trust and familiarity with SNS increase the intention to purchase fashion products on SNS. Findings indicate that trust in SNS was found to be a key predictor of intention to purchase fashion products from SNS directly and indirectly. Theoretical and managerial implications are discussed.

This study aims to examine how the mobile social network service experience affects value co-creation and customer lifetime value. The mobile social network service experience includes mobile convenience, social compatibility, social risk, and cognitive effort. The research hypotheses with structural equation modeling are tested. In mobile SNS context, value co-creation behaviors essentially determine customer lifetime value of mobile shopping apps. Value co-creation behaviors have received little attention in mobile shopping. The mobile SNS experience strongly influences value co-creation behaviors. This study is based on a sample of mobile SNS users nationwide in Korea. Therefore, the generalizability of the findings has to be tested. Furthermore, the study examines customer lifetime value, which is good sales predictor of mobile shopping apps. Moreover, the research model included the positive and negative determinants on mobile SNS experience. Future researches examine other use intentions of mobile SNS. Value co-creation behaviors substantially affect customer lifetime value. Mobile shopping apps should increase customer lifetime value from mobile SNS experience and value co-creation. This study shows how individual mobile SNS user provides mobile shopping apps with profit through value co-creation. This study is the first to examine how mobile SNS users enhance value co-creation and how value cocreation behaviors affect customer lifetime value of mobile SNS users.

심리치료의 궁극적인 목표는 특정한 심리적 문제를 유발하는 근본적 원인을 파악하여 이를 수정하고 변화시키는 것이다. 본 연구는 이와 같은 관점에서 최근 사회적 문제로 급부상하고 있는 SNS 중독의 근본 원인을 파악해서 향후 심리치료 프로그램 개발에 도움을 제공하고자 한다. 본 연구는 선행 연구 개관을 통해서 부적응적 자기개념(예: 낮은 자기존중감), 부적응적 성격 특성(예: 강한 자기애), 그리고 강한 부정적 정서 경험(예: 높은 수준의 불안)이라는 SNS 중독의 표면적 원인을 파악하였다. 이후 본 연구는 선행 연구 개관을 기반으로 이들 표면적 원인 기저의 근본적 원인으로 인지적 차원의 초기 부적응 도식과 정서적 차원의 정서조절곤란을 도출하고 ‘초기 부적응 도식 → 정서조절곤란 → SNS 중독’이라는 심리적 부적응 기제를 개념적으로 제안하였다. SNS 중독의 고위험군인 20대를 대상으로 설문조사 를 실시한 결과, 20대 여성 집단에서 이와 같은 심리적 부적응 기제가 나타났지만 20대 남성 집단에서는 ‘초기 부적응 도식 → SNS 중독’의 관계만 유의미한 것으로 밝혀졌다. 본 연구 결과는 20대 남녀의 초기 부적응 도식에 대한 인지치료 나 20대 여성의 정서조절곤란에 대한 정서치료가 SNS 중독 치료에 실질적으로 도움이 될 수 있다는 함의를 제공한다.

This paper was to explore the effect of user characteristics of SNS on interpersonal problems of university students. This survey was conducted from March, 2016 to Apeil, 2016 and 315 responses from the survey were used for the analysis. The data was analyzed by descriptive statistics, t-test, ANOVA, Pearson correlation and Multiple Regression. As a main result, limited personal relationship on SNS and SNS utilization time were the significant predictors to interpersonal problems, but SNS access rate, relationships on SNS as well as in real life didn't have the effectiveness to interpersonal problems. In conclusion, to reduce interpersonal problems, limited personal relationship on SNS and SNS utilization time should be controled.

The rapid growth in the popularity of social media sites has meant that social media has become an important communication channel for brands. Brands create brand pages on social media to cultivate positive and strong relationships with consumers. This study seeks to enhance our understanding of how fashion brand pages in social media foster consumer-brand relationships by exploring the factors that affect the development of consumer-brand relationships. Drawing on the parasocial interaction theory, this study proposes parasocial interaction as a key factor of this process. Specifically, this study proposes four antecedents (vividness, interactivity, social presence, and focused attention) of consumers’ parasocial interaction with brand pages, which further affects consumer responses in terms of affective engagement and brand loyalty. An online survey was administered with consumers who have followed and visited at least one fashion brand page via a social networking site (SNS). Structural equation modeling revealed that consumers’ perceptions of vividness, interactivity, social presence, and focused attention on a fashion brand page positively affected their feelings towards parasocial interaction with the brand page, which in turn led to their affective engagement with the brand page and consequent brand loyalty. These findings suggest that consumers build relationships of varying degrees with brand pages in a similar manner to that with people, which leads to their development of a positive relationship with the brand. This study concludes with discussions and practical implications.

According to the growth of internet technology, people can experience the various internet services. Especially, SNS(Social Network Service) is an online platform that is used by people to build social networks or social relations with other people who share personal interests, activities or real-life connections using their photos. In this paper, we propose a new photomosaic method that considers social network information. The proposed algorithm to make photomosaic using photos belonging to users who were connected to each other in SNS. In order to realized this, matching function is proposed for considering relationship of users who had close connections to the user, and who were annotated in up-loaded image.

The advent of Web 3.0 and mobile device is expanding the usage of SNS in terms of response rate and real-time event. SNS advertising is an effective marketing strategy that facilitates productive communication between companies and consumers. With the development of SNS channel, companies, which simultaneously manage hashtag, are increasing. Recently, there is an increase in fashion brands that use hashtag, due to the higher advertising effect, such as consumers’ electronic Word-Of-Mouth (e- WOM). However, despite the increasing importance of hashtag and SNS advertising, only few of previous studies have been conducted. There is a need for in-depth research on advertising attributes that cause the practical view of marketing strategies for fashion brands. This study aims to extract keywords of SPA brands by marketing activities, also as kwon as 4Ps (Product/Place/Promotion/Price) and examine the effects of these attributes on advertising value and advertising effect. In order to achieve objective of this study, a preliminary study and main survey were conducted respectively. In preliminary study, keywords related to marketing activities of SPA brands through social big data and in-depth interview. In main survey, the effects of hashtag and marketing activities on informativeness, enjoyment, interactivity, attitude towards advertising and e-WOM were analyzed. An experimental model of 2 (hashtag/no hashtag) x 4 (product/place/promotion/price) is designed. A total of 782 males and females in 20’s and 30’s are surveyed online and their responses are ranked on a 7-point Likert scale. These results are analyzed using SPSS 21.0, combined with a two-way ANOVA and a multiple regression. Preliminary study reveals that consumer-based keywords are mainly derived accordingly to marketing activities. Most keywords are held with the goals of reviews of products and comments of reasonable price. Eight types of SNS advertisements by SPA brands are used as a stimulus to quantitatively verify the effectiveness of SNS advertising. The results unveil the following. First, hashtag has a significant effect on advertising value and advertising effect. Second, there is an interaction between marketing activities and the hashtag. In addition, results show that the advertising value and advertising effect are significantly different according to various types of SNS fashion marketing, broadening the scope of existing research studies that merely focus on the impact of SNS in the marketing environment. Third, advertising value and interactivity affect advertising effectiveness. It is also confirmed that informativeness, enjoyment, and interactivity have a positive impact on advertising. This study provides an important resource for SNS advertising by examining the effect of hashtag and marketing activities, especially focusing on SPA brands. Moreover, it is expected to make a significant contribution to provide practical implications for companies to achieve positive brand image and effective e-WOM.

The Social Network System (SNS) has possesses unique characteristic which distinguish it in important ways from traditional communications environment because the social network system allows a fundamentally different environment for communication marketing activities. The traditional marketing communications model was uni-directional, due to the fact that mass communication is a one-to-many process whereby a company transmits content through a medium to a large group of people. Today, communication paradigm has shifted online and is many to many, known as a bi-directional strategy. Bi-directional strategy mediates communications model in which 1) consumers can interact with the medium and with each other, 2) companies can provide content to the medium and interact with each other, 3) companies and consumers can interact, and in the most radical departure from traditional marketing environments to determine how brand relationship is affected. In this paper, we use the social network system as a new marketing communication medium. We use the key Mohr & Nevin’s communication strategies: frequency, direction, content, and modality to measure communication quality, and then implement communication quality by using the attitude and e-WOM intentions. Rich understanding of SNS communication quality can help focus the managerial efforts on vital communication factors, which stimulate positive assessments of communication behaviors. Furthermore, practitioners may better understand which dimensions of communication facets/aspects are more appropriate

The expertise, trustworthiness and attractiveness of the information source all positively influence information recipients’ eWOM (Electronic Word-of-Mouth), acceptance of CSR messages, as well as their attitudes to the company.

SNS가 일상적 커뮤니케이션 수단으로 자리 잡으면서 2009년 이후로 SNS 이용에 관한 연구 활동이 국내에서 활발하게 진행되고 있다. 그러나 선행연구에서 연구방 법은 상대적으로 덜 주목받아 왔다. 기존의 실험, 서베이, API 분석과 같은 자동 이용 기록 분석법 등은 여러 문제점과 한계를 지니지만 이에 관한 성찰과 개선 노력이 부족했다는 문 제의식에서 이 연구는 이용일지-서베이를 병행하는 새로운 연구방법을 제안하며 그 가능 성을 SNS 관계망 활용과 이용평가의 관계를 분석하는 데 적용하여 탐색했다. SNS의 관계 망 활용은 타인과의 관계 확대 혹은 유지를 목적으로 자신을 표현하는 행위이고, SNS 이용 평가는 관계망을 통해 유통한 정보 및 관계와 이를 얻기 위해 치러야 했던 비용에 대한 인 식으로 살펴보았다. 이를 위해 대학생을 대상으로 SNS 이용행위에 대한 설문조사를 실시 한 후, 3개월 동안 일주일에 두 번씩 SNS 이용일지를 작성하도록 했다. 그리고 일지작성이 끝난 뒤 동일한 내용의 설문조사를 다시 실시했다. 이용일지 분석을 통해 소규모 집단에 대 한 질적 분석을 실시하고, 서베이 분석을 병행하여 객관성을 확보하고자 하였다. 이 연구방 법이 기존의 연구를 전면적으로 대체하지는 못할지라도 기존의 서베이와 실험 등의 연구방 법의 문제를 일부 보완할 수 있음을 확인할 수 있었다.

본 연구는 공연예술분야에서 소비자에 대한 중요성이 계속 높아지고 있으며 소비자 를 극장으로 끌어들이는 전략 또한 점점 다양해지고 있는 시점에서 보다 적극적 인 대응을 위하여 특히 온라인 매체의 하나인 SNS를 공연예술 마케팅에 반영하는 연구의 필요성이 커지고 있다고 사료된다. 이에 본 연구에서는 점차 경제적 중요성과 비중이 커져 가고 있는 국내 공연예술 시장을 중심으로 SNS특성이 관람객에게 미치는 영향에 대한 실증 분석을 통해 마케팅전략을 위한 시사점을 제시하고자 한다. 본 연구의 목적은 공연예술 업 계의 효율적인 고객관리전략과 마케팅전략을 수립하기 위한 것으로 공연예술 관람객를 대 상으로 SNS특성에 대한 인식을 파악하고 관람자의 지속적 이용의도에 미치는 영향관계를 파악하고자 하며, 또한 SNS특성이 관람객의 태도와 몰입에 미치는 인과관계를 실증분석하 고자 연구를 진행하였다. 본 연구의 실증분석 결과, SNS특성에 대한 평가가 좋아지면 좋아 질수록 공연예술에 대한 태도와 몰입이 증가하는 것으로 나타났고, 공연예술에 대한 태도 와 몰입이 증가하면 증가할수록 관람자의 지속적 이용의도가 증가하는 것으로 나타났다.

SnS-TiO2 nanocomposites are synthesized using simple, cheap, and less toxic SnCl2 as the tin (II) precursor. The prepared nanoparticles are characterized using powder X-ray diffraction (XRD), transmission electron microscopy (TEM), and UV-Vis diffuse reflectance spectra (DRS). The XRD and TEM results indicate that the prepared product has SnS nanoparticles and a grain diameter of 30 nm. The DRS demonstrate that SnS-TiO2 possesses the absorption profile across the entire visible light region. The generation of reactive oxygen species is detected through the oxidation reaction from 1,5-diphenyl carbazide (DPCI) to 1,5-diphenyl carbazone (DPCO). It is found that the photocurrent density and photocatalytic effect increase with the modified SnS. Excellent catalytic degradation of Texbrite BA-L (TBA) solution is observed using the SnS-TiO2 composites under visible light irradiation. It is proposed that both the strong visible light absorption and the multiple exciton excitations contribute to the high visible light photocatalytic activity.

본 연구에서는 사회적 자본이론을 적용하여 SNS(Social network service, 이하 SNS) 사용자들이 온라인을 통해 형성한 소셜 네트워크의 특성이 이들의 제품에 대한 관여도에 어떤 영향을 미치는지를 분석한다. 본 연구의 연구목적은 크게 두 가지이다. 첫 번째로는 SNS의 참여를 양적 참여(quantity)와 질적 참여(quality)로 나누었을 때 이들 각각이 사회자본의 형성에 어떤 영향을 주는지 알아보고자 한다. 또한, SNS의 사용이 전 세계적으로 보편화 되면서 소비자 행동으로 이어지는 SNS사용과 SNS에서 형성된 사회자본이 마케터들의 큰 관심을 받고 있다. 그래서 본 연구의 두 번째 연구목적은 SNS에서 형성된 사회자본의 형태(연결적 사회자본, 결속적 사회자본)에 따라 어떤 유형의 제품(실용적, 상징적)에 대한 관여도가 영향을 받는지를 밝히고, 또 이 두 가지 형태의 사회자본이 소비자 관여도에 있어서 상호작용이 존재하는지를 규명하는 것이다. 이를 위해 SNS 주 이용 층인 대학교 재학생(중국, 한국, 미국) 521명을 설문 조사하여 본 연구의 연구표본으로 사용하였다. 연구결과 SNS 참여와 사회자본의 형성 사이 관계를 보았을 때, SNS 양적 참여와 질적 참여 모두 연결적 사회자본의 형성에 긍정적 영향을 미쳤고 결속적 사회자본의 형성에 있어서는 질적 참여만이 유의미한 긍정적 영향을 미치는 것으로 검증 되었다. 그 다음으로 SNS에서 형성된 사회자본이 소비자 구매 행동으로 이어질 때 연결적 사회자본은 실용적 제품의 관여도에 긍정적인 영향을 미쳤고 결속적 사회자본은 실용적 제품의 관여도에 직접적 영향은 미치지 않았지만 연결적 사회자본과 실용적 제품 관여도 사이의 정의 관계를 강화하는 조절효과가 있는 것으로 나타났다. 또한, 결속적 사회자본은 상징적 제품 관여도에 긍정적인 영향을 미쳤고 연결적 사회자본은 상징적 제품 관여도에 직접적인 영향은 없지만 결속적 사회자본이 상징적 제품 관여도에 주는 긍정적인 영향을 강화하는 조절효과가 있는 것으로 나타났다.