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        검색결과 687

        621.
        2017.10 KCI 등재 서비스 종료(열람 제한)
        Purpose - The purpose of this study is to classify the quality factors of coffee shop customers with the service quality based on the SERVQUAL, selection attributes, and service qualities used in previous studies. The path structure of coffee shops' quality factors → customer satisfaction → trust → behavioral intention was analyzed in order to confirm the system of coffee shops' quality factors. Research design, data, and methodology - The survey of was conducted with college students of Kangwon University. A total of 250 questionnaires were distributed, with 232 collected. Of them, Excluding 36 respondents’ because of incomplete answers and missing values, 196 responses were used in the final analysis. Empirical analysis was made through factor analysis, correlation analysis, multiple regression analysis, simple regression analysis and mediating regression analysis by using Statistics Package SPSS 19.0. Results - The results are as follows: Firstly, coffee shops' quality factors were classified into seven categories like service encounter quality, product quality, cleanliness, overall interior, purchase quality, convenience, and aesthetics. Secondly, service encounter quality, product quality, purchase quality, and aesthetics had a positive effect on customer satisfaction, respectively. Thirdly, it showed that service encounter quality, product quality, overall interior, purchase quality, and aesthetics had a positive effect on trust, respectively. Fourthly, customer satisfaction had a positive effect on behavioral intention. Lastly, after verifying the effect relations of trust between customer satisfaction about coffee shop and behavioral intention, customer satisfaction has a positive effect on trust and trust has a positive effect on behavioral intention. On the other hand, trust did not have a mediating effect between customer satisfaction and behavioral intention. But, cleanliness, convenience, and overall interior did not have a positive effect on customer satisfaction. Conclusions - Coffee shop consumers put importance on price, discount systems, taste, and freshness, but more on courteous and kind services of coffee shop staff or comfortable and calming atmosphere of inner space. Thereby, coffee shop marketers need to take factors like service encounter quality and aesthetics into more consideration. In addition, customer satisfaction has an effect on trust, while trust on behavioral intention, even though trust is not mediated between customer satisfaction and behavior intention.
        622.
        2017.10 KCI 등재 서비스 종료(열람 제한)
        Purpose – The purpose of this study is to investigate the variables that lead consumers to visit traditional markets and buy market goods. Thus, the current research examined the relationship between satisfaction and return intention as among the factors influencing loyalty. Research design, data, and methodology – This study was conducted to examine the effects of the perceived level of factors on loyalty and how it influenced consumers’ visits to traditional markets in 125 adult adolescents and women living in Mok-po area. The results of the questionnaire were obtained. The statistical data of the questionnaire were verified by SPSS. Results – In this study, consumers' perception level of eight loyalty factors can be perceived by the traditional Korean market. The empirical analysis is summarized as follows. First, by selecting five representative variables influencing intention to return to traditional markets, Mok-po area consumers were affected by the intention to revisit according to the intensity of recognition level among these variables. Second, the higher the perceived level of product price, quality of access (accessibility) among the factors that consumers perceive as important factors in visiting traditional markets were heightened. Third, Mokpo residents are aware of the main important factors of visiting the market such as receiving a friendly atmosphere (image) about traditional market, market environment (hygiene and cleanliness), connection with the local economy, and customer service such as kindness, refund and return. These loyalty factors did not affect consumers' intention to revisit. In other words, image, environment, regional economic linkage, and these factors did not have a positive effect on revisit intention. Conclusions – The empirical analysis of this study suggests that factors that directly affect loyalty among the key factors that play a major role in visiting traditional markets should be identified and developed as loyalty factors. It is necessary to identify the key factors influencing the satisfaction and loyalty of traditional market users, and operate a system that systematically and comprehensively manages and evaluates them. In order to do this, the government, the local governments, and related organizations should regularly conduct loyalty and satisfaction surveys on visa recognition levels and establish strategies for dramatic improvement measures.
        623.
        2017.09 KCI 등재 서비스 종료(열람 제한)
        Purpose - This study aims to examine the correlations between relationship benefits, quality, and continuity intention of community services. It further investigates the mediation effect of relationship quality operating on the association between relationship benefits and relationship continuity intention. Thus, this study will aim to elucidate the correlations between relationship benefits, quality and community services intention. Research design, data, and methodology - To achieve these objectives, this study executed a questionnaire from the users of the child․adolescent psychological support service which represents part of community services. The research framework that was utilized in this study was of three main factors. They were relationship quality, relationship benefits, and intention of relationship continuity. In relationship quality, factors such as trust and commitment was included in this section. For relationship benefits, factors such as society benefits and commitment benefits were the essence. The control variable in this study was gender, age, income, hours of service used, and the number of times service was used in community services. Results - The key research findings are as follows. First, this study found out that the more the social benefits was enhanced in the community services, the higher the relationship continuity intention was. Second, this study has found out that the higher the trust of community services, the higher the relationship continuity intention. Third, this study has shown that the more the relationship benefits was enhanced in the community services, the higher the recognition by the users’ relationship quality was. Fourth, the trust in the community services played a mediating role between the relationship benefits and relationship continuity intention. Conclusions – Many associations could be discovered on the correlations between relationship benefits, quality, and community service continuality intention. These results will have important implications for the future of child and adolescent psychological support services. In terms of relationship marketing, the three factors; benefits, quality, and continuity intention in community services were proved to be pivotal. In order for the continuity intention in community services, the two factors of benefits and quality were the influential factors. From a policy maker’s standpoint, the relationship continuity was the most important factor.
        624.
        2017.09 KCI 등재 서비스 종료(열람 제한)
        경영학자 Schmitt(1999)는 상품의 마케팅 활동에 있어 그 목적에 대해 고객 체험을 창조하는 것이라 강조하였으며, 기획의 출발점을 체험적 욕구를 충족하는 것이라 주장하였다. 이렇듯 체험의 가치가 높아지는 문화적 현상에 따라 최근 4차 산업 의 중심 동력으로 부상하고 있는 VR(Virtual Reality, 가상현실)기술은 시공간의 제약으로부터 자유로울 수 있으며, 몰입도 높은 가상 체험을 제공한다는 장점으로 인해 체험형 마케팅의 주요 화두로 부상하고 있다. 이에 본 연구는 VR이 마케팅의 수단으로써 적용되었을 때, 이를 체험하는 고객의 브랜드태도와 구매의도의 변화를 연구하 는데 목적을 두고 있다. 실증적 분석을 위해 모 브랜드스토어에서 집행되었던 VR마케팅 사례를 실험대상으로 선정하여 온 라인을 통한 설문조사를 실시하였으며, VR마케팅을 Schmitt의 체험 요소에 대입하여 그 속성을 분류하고 이를 브랜드태도 및 구매의도 간 상관관계를 통해 분석하였다. 총 30문항으로 구성된 설문을 대상자 123명에게 조사하여, 그 결과 결측값을 제외한 94명으로부터 설문 데이터를 수집하였고, 이를 통해 현재 VR 마케팅이 고객의 브랜드태도 및 구매의도의 변화에 어떠한 영향을 미치고 있는지 확인할 수 있었다. 본 연구는 Schmitt의 체험이론을 통해 체험마케팅의 일종으로써 VR기술 의 마케팅적 가치를 최초로 분석한 연구라는 점에 의의가 있다. 모집단의 제한적 연령, 온라인 조사에 한정하여 현장 방문 후, 매체를 경험한 체험자를 대상으로 직접 설문을 진행하지 못한 한계가 있었음에도 불구하고 본 연구는 브랜드스토어의 VR마케팅 활용에 대한 이론적 이해의 틀을 마련하며 체험요소 강화를 위한 마케팅 전략 수립에 도움이 될 수 있을 것으로 기대한다.
        625.
        2017.09 KCI 등재 서비스 종료(열람 제한)
        이 연구의 목적은 한국 청소년의 다문화 행동의도와 다문화 인식, 다문화 자기효능감 및 다문화 태도의 구조적 관계를 구명하는 데 있었다. 이를 위해 구체적으로 첫째, 청소년의 다문화 행동의도의 구조적 가설모형을 설정하고 모형의 적합도를 검증하고, 둘째, 청소년의 다문화 행동의도와 관련 변인의 영향 관계를 밝히며, 셋째, 청소년의 다문화 행동의도의 구 조모형에서 나타나는 다문화 자기효능감 및 다문화 태도의 매개효과를 밝히는 데 목적을 두었다. 연구 대상은 A, B, C시에 소재한 고등학교 재학생인 청소년 총 840명으로 유의표집을 통해 표집 되었다. 수집된 자료 가운데 구조방정식모형 분석에 유효한 733부가 최종 분 석에 활용되었다. 주요 연구 결과는 다음과 같다. 첫째, 이 연구에서 제시한 청소년 다문화 행동의도의 구조모형은 변인 간의 구조관계를 예측하기에 적합한 것으로 검증되었다. 둘째, 인과적 구조모형 내에서 청소년의 다문화 인식을 제외한 다문화 자기효능감과 다문화 태도 는 다문화 행동의도에 직접적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 인과적 구 조모형 내에서 청소년의 다문화 인식은 다문화 자기효능감과 다문화 태도를 매개로 다문화 행동의도에 간접적인 영향을 미치는 것으로 나타났다. 또한 청소년의 다문화 자기효능감은 다문화 태도를 거쳐 다문화 행동의도에 간접적으로 영향을 미치는 것으로 나타났다. 이상 의 연구 결과를 바탕으로 청소년의 다문화 행동의도와 관련 변인의 인과관계에 대한 함의 와 후속 연구를 위한 제언이 이루어졌다.
        626.
        2017.08 KCI 등재 서비스 종료(열람 제한)
        The Purpose of this study was to develop integrate education program and method for college students, We run English education program and Farming activities half and half; such as endangered plant surveys, gardening, mulching, visiting university attached farm, and local tourism farm for 4 weeks. The results of this study are as follows: First, Agro-entrepreneurial intention is more likely to be found in the English & Farming activity participants, and Male students than English&culture activity participants, and female students respectively. In the context of the effectiveness of the English Learning Program, students with poor English learning usefulness have strong desire to build up their own business, whereas those with higher English learning suitability are more likely to have a strong desire to start farming. In terms of entrepreneurship, the tendency toward entrepreneurship, risk sensitivity. and in terms of self – efficacy, The bigger the confidence, the greater the will to start an agricultural business. The results supported that The English education program with farming activities has a significant and positive influence on Agro-entrepreneurial intention in college students.
        627.
        2017.08 KCI 등재 SCOPUS 서비스 종료(열람 제한)
        This paper examines key determinants and the effect of country-of-origin on customer’s purchase intention of functional food and dietary supplement product in Vietnam. Exploratory study was identified to evaluate personal and social factors on customer’s buying behavior. Twenty-eight reflective constructs were adapted from literature and designed by using a seven-point Likert scale to facilitate measurement. By using non-probability convenience sampling, data was collected from a survey of 242 Vietnamese who have experienced in buying functional and supplement food. This paper employed partial least square structural equation modeling (PLS-SEM) as a technique employed to analyze the measurement and structural models. The findings provide evidence that social prestige customer perceives and their positive attitude toward functional food which are main factors influencing on consumers’ purchase intention. Customer’s perceived prestige plays an important role in decision-making process to purchase. The higher social prestige taken up in consumers’ mind, the higher consumers’ purchase intention is. Moreover, the more positive attitude customer holds toward functional food, the higher consumers’ purchase intention. The research results provide useful information in current understanding of what antecedents determine factors influencing customer’s intention to purchase functional food and lead to managerial implications for business strategies.
        628.
        2017.08 KCI 등재 서비스 종료(열람 제한)
        Purpose - This study aims to analyze the effects of the social support on the economic activities from the Korean Chinese residing in Korea. Particularly, this paper focuses on the consequence of the economic activity intention according to the three kinds of social support. Research design, data, and methodology - For the statistics process of data collected by this survey, SPSS 19 statistics package program was used through data-coding and data-cleaning processes to analyze the data in this study. Results - This hypothesis was selected partially. As a result of investigating hypotheses in detail, Hypothesis 1-2 was significant as shown in the significance level 0.1, and when the emotional support was regarded important, the will of economic activities was also higher. Hypothesis 1-2 was found to be meaningful with the significance level of 0.05, and when the social support was regarded important, the will of economic activities was also higher. Lastly, Hypothesis 1-3 was found to not be statistically significant. Conclusions - The results of this study are expected to be used as basic data for vitalization of the Korean Chinese’ economic activities and governmental support for it, and to be a guideline in preparing successful strategies for expansion of the Korean Chinese’ economic activities in the future by applying these results.
        629.
        2017.06 서비스 종료(열람 제한)
        인터넷의 등장과 스마트폰의 빠른 보급으로 인하여 SNS 사용 인구가 증가하며 SNS를 통한 마케팅의 중요성이 점점 확대되었고, 다양한 분야에서 SNS 마케팅 활용성이 연구되고 있다. 본 연구는 국내 플라워샵의 SNS 마케팅 특성이 화훼디자인 상품에 대한 태도 및 구매의도 에 미치는 영향을 알아보고, SNS 특성과 구매의도와의 관계에서 화훼디자인 상품의 대한 소비자의 태도를 알아보고자 수행하였다. 본 연 구에서는 SNS 특성을 사용자의 관점으로 정보제공성, 상호작용성, 접근편의성, 신뢰성 4개의 요인으로 추출하였고, SNS 특성이 화훼디 자인 상품에 대한 태도 및 구매의도에 미치는 영향에 대해 설정한 9개의 가설을 토대로 설문지를 구성하였다. SNS의 이용실태에서는 SNS 의 사용여부를 묻는 질문에 91.2%의 응답자가 사용한다고 하였으며, 42.3%의 응답자가 1시간 미만의 SNS 사용시간이 가장 높은 빈도로 나타났다. 이용목적으로는 정보지식 습득 및 공유(36.1%)가 가장 높게 나타났다. 플라워샵의 SNS 활용특성의 하위범주(정보제공성, 상호 작용성, 접근편의성, 신뢰성) 모두 화훼디자인 상품에 대한 태도와 정의 상관관계를 나타냈으며, 화훼디자인 상품에 대한 태도는 구매의도 에 유의한 정의 영향을 미치는 것으로 나타나 화훼디자인 상품에 대한 태도가 긍정적일수록 구매의도가 높아지는 것을 알 수 있었다. 이와 같은 결과로 미루어 볼 때 플라워샵의 SNS 활용특성 중 정보신뢰성과 접근편의성에 의하여 화훼디자인 상품에 대한 긍정적인 태도가 형성 되었을 때 소비자의 구매의도에 영향을 미치는 것을 알 수 있었다. 따라서 화훼장식품의 구매의도를 높이기 위해서는 플라워샵의 SNS에 서 게시하는 게시물의 정보에 대한 신뢰성과 원하는 이미지와 정보를 보기 좋고 간편하게 이용할 수 있는 편의성을 강화하는 것이 중요하 다는 것을 알 수 있었다. 플라워샵의 SNS 활용특성의 하위요인들이 화훼디자인 상품에 대한 태도 및 구매의도에 미치는 영향을 알아보기 위해 다중회귀분석을 실시한 결과, 화훼디자인 상품에 대한 태도에 영향을 미치는 플라워샵의 SNS 활용특성의 하위요인을 살펴보면 신뢰 성(β=.354)이 가장 큰 영향을 미쳤으며 접근편의성(β=.319) 또한 브랜드 태도에 영향을 미치는 것으로 나타났다. 화훼디자인 상품의 구매 의도에 영향을 미치는 플라워샵의 SNS 활용특성의 하위요인에도 신뢰성이(β=.456) 가장 유의한 영향을 미치는 것으로 나타났다. 따라서 플라워샵의 SNS 활용특성이 화훼 디자인 상품에 대한 태도 및 구매의도에 긍정적인 효과를 높이기 위해서는 신뢰성과 접근편의성 요인을 강화해야 하는 것을 알 수 있었다.
        630.
        2017.05 KCI 등재 서비스 종료(열람 제한)
        This paper present a novel approach to control the lower body power assistive exoskeleton system of a HEXAR-CR35 aimed at improving a muscular strength. More specifically the control of based on the human intention is crucial of importance to ensure intuitive and dexterous motion with the human. In this contribution, we proposed the detection algorithm of the human intention using the MCRS which are developed to measure the contraction of the muscle with variation of the circumference. The proposed algorithm provides a joint motion of exoskeleton corresponding the relate muscles. The main advantages of the algorithm are its simplicity, computational efficiency to control one joint of the HEXAR-CR35 which are consisted knee-active type exoskeleton (the other joints are consisted with the passive or quasi-passive joints that can be arranged by analyzing of the human joint functions). As a consequence, the motion of exoskeleton is generated according to the gait phase: swing and stance phase which are determined by the foot insole sensors. The experimental evaluation of the proposed algorithm is achieved in walking with the exoskeleton while carrying the external mass in the back side.
        631.
        2017.04 KCI 등재 서비스 종료(열람 제한)
        Purpose - Because of the development of smartphone and communication technology, Smart TV programs are filled with various contents and applications. This study included additional individual variables like innovativeness and self-efficacy, and characteristics of smart TV are both user-interface and function as exogenous factors based on TAM model. So, this study focuses on identifying the influencing factors of continuous use intention of smart TV traits and user ones and analyzing how they make influences on them in China market. Research design, data, and methodology - Totally 182 samples were adopted as appropriate ones for analysis in this study. They were collected from 20 February 2016 to 10 March 2016. Results - The results are as follows. First, function has positive influence on perceived usefulness. Second, innovation and user-interface make affirmative influences on perceived easiness. Third, perceived easiness has affirmative influence on perceived usefulness. Fourth, the perceived easiness and perceived usefulness make positive ones on continuous use intention. Fifth, perceived ease of use affects significantly on perceived usefulness. Conclusions - According to the findings, they (smart TV traits and user traits), influencing on continuous use intention, are possible to give significant implications on persistent development in China smart TV market.
        632.
        2017.03 KCI 등재 서비스 종료(열람 제한)
        This study began to learn wether or not satisfaction factor of rural tourism is effective to visit for the ordinary foreign people. Research method was parallel-site investigation literature, questionnaire. The analytical data of the study, literature 40 reviews, questionnaire 179 survey in 200 of the subject was using. Measurement and scale was set factors of satisfaction with 'Transportation · Infrastructure', 'Festival · Experience Program', 'Place', 'Room and Food', 'Local People', and 'Buying the Local Product' through the previous studies and preliminary survey. In the statistical analysis method, frequency analysis, crosstabs, multiple regression analysis and a structural equation model analysis was performed, using SPSS and AMOS program. The Structural analysis results showed 'Place' and 'Local People' have an positive effect on the 'Overall Satisfaction'. Satisfaction of the 'Festival · ExperienceProgram', had a major impact also 'Intention of Revisit'. Finally for rural tourism fascination, the contents such as the distinctive local attraction, human resources, information transmission and convenient use is more important than the format and scale.
        633.
        2017.02 KCI 등재 서비스 종료(열람 제한)
        목적: 본 연구의 목적은 사회생태학적 관점에서 사회적 환경과 물리적 환경 변인들이 어떻게 운동 자기-도식에 영향을 미치는지 알아보고, 신체활동증진 개입전략의 기초적인 자료를 제공하는데 목적이 있다. 방법: 경기도에서 개최된 생활체육대회 이벤트에 참여한 50대 남성 238명이 본 연구의 최종분석에 사용되었다. 운동 자기-도식, 사회적 환경, 물리적 환경, 운동의도 질문지가 사용되었다. 확인적 요인분석, 신뢰도분석, 상관관계분석, 구조방정식 모형분석이 본 연구의 분석에 사용되었다. 결과: 첫째, 사회적 환경과 물리적 환경 변인 모두 운동 자기-도식에 긍정적 영향을 미쳤다. 둘째, 운동 자기-도식과 물리적 환경은 운동의도에 긍정적 영향을 미쳤다. 그러나 사회적 환경은 운동의도에 직접적인 영향을 미치지 않았다. 결론: 사회적 환경과 물리적 환경이 운동 자기-도식에 긍정적 영향을 미친다는 결과를 바탕으로 환경적 요인들은 운동행동에 도움을 줄 수 있다는 것을 확인하였다. 더불어, 신체활동증진 프로그램에 대한 많은 다양한 연구가 요구된다.
        634.
        2016.12 KCI 등재 서비스 종료(열람 제한)
        As the interest in and demand for urban agriculture have recently increased, more and more people want to be engaged in urban agriculture. In this respect, horticultural exhibitions held on university campuses can be utilized as a space to share knowledge on and experience urban agriculture. Against this backdrop, this study was conducted to evaluate the satisfaction of visitors with horticultural exhibitions, and to develop strategies to plan a horticultural exhibition based on the results of the evaluation. A survey was conducted in an horticultural exhibition held on the campus of G University in J city in South Gyeongsang Province for three days (May 2-4, 2016). In this survey, a self-administered questionnaire was used, and statistical analysis was performed on a total of 275 collected questionnaires. The satisfaction of visitors with the exhibition was analyzed by content sections and items of information and services. As a result, the level of satisfaction with the section of flower plants (83.7%) and the level of satisfaction with the docent service (78.2%) were the highest respectively. A correlation analysis was conducted between the satisfaction of visitors and their intention to revisit, which can affect the action of the visitors. The correlation of all of the content, information and services of the exhibition with the overall satisfaction and the intention to revisit were positive (+). In particular, among the items of information and services, the satisfaction with activity experience showed the highest correlation with the overall satisfaction (0.659, p<.001) and the intention to revisit (0.519, p<.001). This indicates that activity experience is a very important factor in promoting the overall satisfaction of visitors and their intention to revisit. Therefore, if the demand for the experience and instructive benefits is met by horticultural exhibitions, they can be utilized not just as an event held on a university campus, but also as a means to promote urban agriculture by providing basic information and knowledge about it for local residents. By doing so, it will be also possible to encourage the participation of local residents as well as university students
        635.
        2016.12 KCI 등재 서비스 종료(열람 제한)
        The purpose of this study was to look at the mediating effect of social support and interests on the relationship between characteristics of agricultural education program and word of mouth intentions. As a results of analysis of structural model, first, social support had a mediating effect on the relationship between characteristics of agricultural education program and word of mouth intentions. Second, interests had a mediating effect on the relationship between characteristics of agricultural education program and word of mouth intentions. The results highlight the importance of promoting social support and individuals' interests on the agricultural education program to increase the word of intention for agricultural education program. This eventually leads the revitalization and development of agricultural education.
        636.
        2016.09 KCI 등재 서비스 종료(열람 제한)
        Purpose - Usage of E-services is critical for businesses to maximize work efficiency and gain competitive advantage. The aim of the study is to explore how awareness of technology and e-services usage in an emerging economy in Pakistan. The studies aimed to explore as to what extent these factors can potentially motivate transport employees towards e-services; who are generally not aware about technology and hence also not confident in using it also. Research design, data, and methodology - Employees from the three transport subsidiary units from a large private company in Pakistan were sampled for the study. Through using self-administered technique, the questionnaires were distributed during the month of April, 2016 to 189 employees. A total of 150 responses were taken further for analysis where the study found a positive link between awareness of technology and e-services usage. Results - This study found positive relationship between intention to use and e-service usage among the employees of three subsidiary units. The paper has reported 30 percent variance explained by the predicting variables in relation with e-services usage. Conclusions - Employees could be motivated to use e-services and latest technology through enhancing their awareness about their respective importance and viability. Accordingly, organizations can foster employees’ intentions to use to enhance e-service usage.
        638.
        2016.03 KCI 등재 서비스 종료(열람 제한)
        This study identified the impact of the service quality of local food stores on customer satisfaction and revisiting intention of the customers as the interest into local foods is increasing. The main outcomes are as follows: First, many of the respondents said that they use the local food stores based on the trust in the origin of the products and good quality. Second, reliability and validity were suitable for factor analysis and the correlation had a positive (+) directivity. Third, reliability, assurance, empathy and tangibles were analyzed to have a positive (+) impact among the 5 aspects of service quality except for responsiveness. Fourth, customer satisfaction had a positive (+) impact on the intention to revisit the local food stores, and reliability, assurance and empathy had a positive (+) impact on revisiting intention at the statistical significance level except for responsiveness and tangibles among the 5 service quality aspects. Therefore, it is thought to be required to keep having interests into service quality to gain a competitive edge as a sustainable management system since the service quality of local food stores has impacts on customer satisfaction and intention to revisit.
        639.
        2016.03 KCI 등재 서비스 종료(열람 제한)
        The purpose of this study is to provide an objective insight for factors that affect people's visiting behavior to educational farms. Second, this study aims to identify the underlying dimensions representing motivations and constraints for visiting educational farms. Third, this study explores differences among the classified groups with respect to structural relationships of each construct. Finally, identifying strategies of educational farm-related organizations could develop to reinforce visit motivations, offset visit constraints and ultimately increase behavioral intention for potential possible visitors to revisit and recommend educational farms. Empirical results of the study suggest implications for promoting the current farm villages and markets with many stakeholders in agricultural industries. Nevertheless, there are some limitations as followed: first, despite the possibility of their effects, the study did not consider other factors, which could affect revisiting behavior such as destination image, experiencing attributes etc. Second, the study needs improvements through longitudinal research because the cross-sectional research could not rule out the alternative explanations. The directions for the future study are as follows: first, future study requires time series approach instead of cross sectional approach. Secondly, future study might utilize comparative study regarding regional characteristics of educational farms or a nation-wide approach. Thirdly, future study can suggest a combined educational farms considering practical educational farm cases. Lastly, it is considered that developing evaluation measures such as quality authentication system will contribute to educational farms' stabilization.
        640.
        2016.02 KCI 등재 서비스 종료(열람 제한)
        방사선사의 이직의도에 영향을 미치는 요인을 분석하기 위하여 부산시내 병원 급 의료기관에 근무하는 방사선사 200명을 대상으로 구조화된 설문지를 통해 자료를 수집하였다. 이에 대한 결과를 요약하면 다음 과 같다. 이상의 연구결과에서 직무만족이 높을수록, 업무스트레스가 적을수록, 조직몰입이 높을수록 이직의사가 적다는 것을 알 수 있었고, 방사선사 이직을 감소시키기 위해 내적동기부여 및 방사선사의 인력관리에 중 요함을 인식하고 과중한 업무량과 방사선사인력부족, 불합리한 인사관리 제도를 개선하고 적절한 보수지 급과 다양한 승진의 기회를 제공 및 직무에 만족감을 증대시키는 노력 하지 않으면 방사선사 이직 율이 낮 아지지 않을 것으로 사료되며, 이러한 요구는 병원당국의 제도적 뒷받침이 수반되어야 한다.