This study aimed to identify consumer demands and propose improvement measures for restaurants by conducting an importance-satisfaction analysis of the attributes that influence dining consumers’ restaurant selection. The key findings are as follows: An analysis of consumer hygiene behavior revealed that participants were particularly vigilant about washing food ingredients, checking expiration dates, and maintaining personal hygiene before meals. Notably, women exhibited significantly higher hygiene behaviors than men in 9 out of 12 items. The importance analysis of restaurant selection attributes indicated that “food cleanliness” and “food taste” were prioritized, with women assigning higher importance to almost all attributes, particularly emphasizing restaurant cleanliness and food taste. The satisfaction analysis showed that “food taste” and “food cleanliness” were the most satisfying attributes, with significant gender differences observed in 4 out of 26 items. The importance-satisfaction analysis demonstrated that satisfaction levels were consistently lower than importance levels across all 26 attributes. The ISA analysis identified that items in the second quadrant, such as restroom cleanliness, reasonable price, and the provision of food safety information, were in the most urgent need of improvement. Overall, the study highlights that consumers place a high level of importance on hygiene and cleanliness in restaurants, reflecting a market with increasingly stringent hygiene standards.

This study aimed to understand the needs of consumers in the meal kit market and determine the impact of meal kit selection attributes according to the consumption behavior of single-person households on purchase decisions and satisfaction. A summary of the results of this study is as follows: First, the most frequent purchase frequency of meal kits was 2 to 3 times a month. The reason for purchase was that it was easy to consume, and the most common purpose of purchase was for consumption. Second, four factors, including health, convenience, taste, and economics, were derived as a result of a factor analysis of meal kit selection attributes. The difference in meal kit selection attributes according to age groups revealed that those in their 20s had high scores with respect to health and taste factors, and economic factors appeared statistically significant. Third, an analysis of the meal kit product selection attributes showed that health and taste factors had a positive influence on satisfaction. This can be said to reflect the tendency of single-person households to give weightage to healthy eating and to purchase products that can be consumed conveniently.

본 연구에서는 교육적 성취의 기회를 제공하고자 항공서비스학전공 대 학생이 인식한 현장학습 프로그램 속성이 학습만족, 학업적 자기효능감, 학업지속의도에 미치는 영향관계를 확인하고자 하였다. 분석을 위해 현 장학습 프로그램을 경험한 항공서비스전공 대학생을 대상으로 설문을 실 시하였으며, 총 250부를 최종분석에 사용하였다. 분석결과, 첫째, 항공서 비스전공 대학생이 인식한 현장학습속성의 하위요인인 즐거움, 교육성과 는 학습만족에 긍정적인 영향관계를 나타냈다. 그러나 동반만족과 이탈 감의 요인은 학습만족에 유의한 영향관계를 확인하지 못하였다. 둘째, 학 습만족은 학업적 자기효능감에 긍정적인 영향을 나타냈다. 셋째, 학업적 자기효능감은 학업지속의도에 긍정적인 영향을 나타내는 것으로 확인되 었다. 이러한 연구결과를 통해 효율적인 현장학습 프로그램 운영 방안을 마련하기 위한 근거자료가 되길 기대한다.

본 연구는 한국 근대 시기 한자자전에 [華]로 표기된 한자의 유형과 특징을 분석 하여 [華]로 표기된 한자가 무엇을 의미하고 그 속에 포함된 한자의 원류를 찾아 [華]로 표기된 한자의 속성을 규명하기 위한 것이다. 이를 위해 본 연구는 한국 근대 시기에 출판된 자전석요(字典釋要)(1909), 한선문신옥편(漢鮮文新玉篇)(1913), 자 전대해(字典大海)(1913), 자림보주(字林補註)(1924) 등의 한자자전을 중심으로 [華] 로 표기된 한자의 데이터를 추출하고, 추출된 한자의 유형과 특징을 살피면서 [華]로 표기된 한자의 전거(典據)를 확보하고자 한다. 이를 바탕으로 [華]로 표기된 한자의 원류를 파악하고 이 한자들이 한국에서 어떻게 변용되어 사용되는지를 살펴서 한국 근대 시기 한자자전에 [華]로 표기된 한자의 속성을 규명하고자 한다. 이러한 연구는 당시 사용된 한자의 실태와 역사적 변천사의 재구를 실현함으로써 언어 문자학사와 지성사의 연구는 물론 한국 문화의 정체성을 확립하는 토대 연구가 가능하도록 할 것이다. 아울러 한자문화권의 주요 국가인 중국과 일본 등 같은 성격의 자료 비교를 통해서 당시 사용된 한자의 정체성과 역사성을 규명하고자 한다.

중국어에서 수량구는 생략될 경우 비문이 되는가 하면 특정한 언어환경에서는 사 용이 제한될 때도 있다. 본고에서는 ‘数量+名’ 형식의 수량목적어를 주요 논의 대상 으로 하며, 일부 구문에서 출현에 제약이 따르는 것과 관련해 중국어의 수량구가 지 닌 본질적 속성을 토대로 이들의 사용과 제약에 대해 살펴보았다. 특히 ‘他正在喝一 杯咖啡’와 같이 진행형과 수량구가 공기한 문장이 모국어 화자의 어감상 어색한 표 현인 이유와 독립된 문장으로서 수용도가 낮은 까닭은 발화 의도의 모호함에서 비롯된 것임을 확인하였다. 하지만 수량이 초점으로 작용하지 않는 문맥에서 정보의 현 저성에 있어 수량적 의미보다는 지시물 자체의 상태가 활성화되는 경우, ‘有界’와 ‘无 界’의 상대적 개념에 근거해 목적어의 ‘界(경계성)’ 성격이 약화됨으로 진행형과도 공 기 관계를 이루는 것을 설명하였다.

In this study, based on previous research on personal broadcasting, we indirectly measured content quality, YouTuber attributes, user satisfaction, and behavioral intention, which are latent variables that cannot be directly measured, as measurement variables, and then measured theoretically between the latent variables. In order to analyze the causal relationship, we used a structural equation model to determine to what extent the content quality of the YouTube mukbang channel and the YouTuber's attributes influence behavioral intentions such as purchase, recommendation, and continued use according to viewers' satisfaction with use. We intend to analyze and verify the relationship between related variables. The research results are as follows. First, the value, relevance, timeliness, completeness, and data quantity of content quality were found to have no significant impact on user satisfaction. Second, the trustworthiness, expertise, attractiveness, and intimacy of YouTuber attributes were found to have a significant impact on user satisfaction, but the similarity of YouTuber attributes did not have a significant impact on usage. Third, user satisfaction was found to have a significant impact on behavioral intentions and purchase intentions. However, user satisfaction was not found to have a direct significant impact on recommendation intentions or continued usage intentions.

This study aims to investigate how consumers perceive the attributes (ubiquity, continuity) of metaverse fashion brands in a virtual space. It also empirically verifies the impact on consumers’ perceived values (hedonic value, social value) and consumer behavioral intentions (intention to use the platform, intention to purchase virtual products). The results verified in this study are as follows: First, we confirmed that the metaverse attributes perceived by consumers in the virtual space of the fashion brand, ubiquity and daily extension, positively affect customers’ perceived hedonic and social values. Second, we found that consumers’ perceived hedonic and social values have a significant positive effect on their intention to use the platform. Finally, we found that consumers’ intention to use the platform had a significant positive effect on their intention to purchase virtual products. The results of this study will have academic significance by expanding the scope of research related to identifying metaverse attributes and values by identifying metaverse attributes and consumer values that perceived by consumers in fashion brands’ virtual spaces in the metaverse. This study suggests a direction and strategy for fashion brands to move forward in building virtual spaces on the metaverse platform. In this way, they can create perceived value for consumers that elicits positive consumer behavioral intentions.

Vertical takeoff and landing (VTOL) is a core feature of unmanned aerial vehicles (UAVs), which are commonly referred to as drones. In emerging smart logistics, drones are expected to play an increasingly important role as mobile platforms. Therefore, research on last-mile delivery using drones is on the rise. There is a growing trend toward providing drone delivery services, particularly among retailers that handle small and lightweight items. However, there is still a lack of research on a structural definition of the VTOL drone flight model for multi-point delivery service. This paper describes a VTOL drone flight route structure for a multi-drone delivery service using rotary-wing type VTOL drones. First, we briefly explore the factors to be considered when providing drone delivery services. Second, a VTOL drone flight route model is introduced using the idea of the nested graph. Based on the proposed model, we describe various time-related attributes for delivery services using drones and present corresponding calculation methods. Additionally, as an application of the drone route model and the time attributes, we comprehensively describe a simple example of the multi-drone delivery for first-come-first-served (FCFS) services.

This study contemplates the effect of social media advertising attributes on consumers’ purchasing decisions in cosmetic products. It will serve as basic data for SNS’s advertising strategy and marketing that promotes cosmetics sales. This study conducted a survey and went through the analysis process of SPSS v.25.0 statistical program. Frequency analysis, exploratory factor analysis, descriptive statistical analysis, correlation analysis, and regression analysis were conducted to analyze that informativity, reliability, entertainment, interactivity, and disturbance among SNS advertising attributes were used as effective advertising strategies, which had a positive effect on consumers' purchasing decisions. Therefore, in the cosmetics industry, it is necessary to seek strategies to actively utilize marketing in the social media space to promote consumers' purchase needs and to activate purchases.

This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.

본문은 최근 중국어 연구에서 화두로 떠오르는 ‘양범주’ 이론을 통해, 품사분류의 기준으로 작용하는 의미범주나 어법범주가 어떻게 양화(量化)되어 나타나는지를 명 사의 속성 대립을 통해 간략히 고찰해 보았다. 본래 ‘양범주’ 분석은 실사의 속성을 기반으로 범주를 분석한 것으로, 명사의 공간성과 동사의 시간성, 그리고 형용사의 정도성을 제시하고 있다. 중국어에서는 개별 단어의 품사 경계가 모호함으로, 본문에 서 제시하는 명사의 양범주는 구문에서 체언으로 기능하는 성분이 어떻게 양화(量 化)되어 명사성을 드러내는지를 의미와 기능으로 구분하여 살펴보았다. 또 체언의 속 성 양범주인 공간성을 구성하는 ‘공간량’과 ‘물량’이 실제 구문에서 어떻게 인지되는 지를 ‘방위사와 ‘양사’의 대비분석을 통해 접근해 보았다.

Consumption market research was conducted on gradually increasing vegetarians using various selection attributes. Factors were extracted to identify vegetarian selection attributes and to divide the study cohort into groups, continuous variables (health, animal welfare, eco-friendliness, religion, familiarity, convenience, stability, and cost) and categorical variables (age, marital status, vegetarian duration, and vegetarian frequency) were simultaneously subjected to two-step cluster analysis. Cluster 1 contained high proportions of 20-29 and 30-39 year-olds, which are MZ-generation age groups. A high proportion had a vegetarian duration of 1-3 years, and the popular reasons for vegetarian selection were animal welfare and eco-friendliness. Cluster 2 contained high proportions of 50-59 and 40-49 year-olds, and many in this cluster were married, and mean vegetarian duration was ≥15 years. In addition, significant differences were observed between Clusters 1 and 2 in terms of religion, health, familiarity, cost, stability, and convenience. This study should contribute significantly to predicting vegetarian consumers’ selection decisions and consumption behaviors and provide reliable marketing data for foodservice companies that develop vegetarian foods.

본 연구는 국내 풋살장의 효율적인 운영 전략을 위한 기초자료를 제공하기 위해 선택속성이 고 객만족 및 참여의도에 어떠한 영향력이 있는지를 검증하고자 했다. 따라서 국내 풋살장을 이용한 사람들을 표본으로 선정했으며, 편의표본 추출방법을 활용했다. 최종분석은 271부의 자료를 활용했다. 자료처리는 SPSS(ver. 21.0) 프로그램으로 빈도분석, 요인분석 및 신뢰도 분석, 상관분석, 단순 및 다중회귀분석을 실시 했다. 연구결과는 첫째, 국내 풋살장 선택속성은 서비스, 편의성, 가격, 시설 순으로 고객만족에 유의한 영 향이 있었다. 둘째, 고객만족이 참여의도에 유의한 영향이 있었다. 셋째, 선택속성은 시설, 서비스, 편의성, 가격 순으로 참여의도에 유의한 영향이 있었다. 이상의 결과들을 종합해보면 국내 풋살장들은 소비자들이 보다 편리하고 안전하게 풋살 경기를 즐길 수 있는 시설과 서비스를 제공할 필요가 있을 것으로 판단된다.

This study evaluated the consumers’ demands and points of improvement for restaurant meal replacement through importance–performance analysis by the restaurant meal replacement segment market using food involvement. The results were as follows. First, after segmenting the restaurant meal replacement market using food involvement, it was classified into three markets (multiple involvements, exploration-oriented, and product quality-oriented). Second, an analysis of the importance of restaurant meal replacement selection attributes revealed taste, sanitation, quality, freshness, price, saving time, texture, ingredients, preparation process, and quantity to be highly important. An analysis of the differences according to the market type revealed the multiple involvement type to be more important than other groups, considering the restaurant meal replacement selection attribute element. Third, an analysis of the importance-performance analysis of restaurant meal replacement selection attributes revealed that quantity and price as the selection attributes that needed to be improved first in all three markets. In addition, in the multiple involvement type, food additives appeared as a selection attribute requiring priority improvement, revealing the characteristics of a market that cares about diet and health.

목적 : 본 연구는 웨스턴 온타리오 어깨 불안정 지수(Western Ontario Shoulder Instability Index: WOSI)를 한국어로 번역하고 측정 속성을 조사하고자 하였다. 연구방법 : 번역은 번역과 역번역 과정을 포함하는 다수의 문헌에서 사용되고 있는 가이드라인에 따라 진행되었다. 연구대 상자는 한국어판 WOSI (K-WOSI)와 Quick Disabilities of the Arm, Shoulder and Hand for Koreans (K-QuickDASH) 검사를 수행하였으며, K-WOSI는 일정한 시간이 지난 후에 같은 대상자에게 반복 측정되었다. 연구자 는 측정결과를 활용하여 내적일치도, 검사·재검사 신뢰도, 동시타당도, 바닥 및 천장 효과를 분석하였다. 결과 : 16명의 환자가 연구에 참여하였으며, 총점 분석 시 내적일치도(Cronbach’s alpha = 0.97)와 검사·재검사 신뢰 도(Pearson’s r = 0.86, Intraclass Correlation Coefficient = 0.92)가 통계학적으로 유의하였다. 평가의 하위 영역 간의 신뢰도 분석 시에도 통계학적으로 유의한 결과가 확인되었다. 또한 K-WOSI와 K-QuickDASH의 상관성이 높았 으며(Pearson’s r = 0.88), K-WOSI의 바닥 및 천장 효과가 발생하지 않았다. 결론 : 본 연구에서 K-WOSI가 어깨가 불안정한 환자들의 삶의 질을 평가하는데 있어 신뢰도와 타당도가 높은 평가로 확 인되었다.

본 연구는 IPA 기법을 이용하여 중국인 골프장 이용객의 골프장 선택속성 요인에 대한 재방문 의도 및 추천의도에 미치는 영향을 규명하는데 목적이 있다. 본 연구를 수행하고자 중국인 골프장 이용객 388명을 대상으로 설문조사를 실시하여 자료처리 및 IPA 분석을 실시한 결과, 다음과 같은 결론을 얻었다. 첫째 선택속성의 중요도는 직원 예절, 만족도는 식당 및 식음료 가격이 가장 높게 나타났다. 둘째, IPA 매 트릭스 분석 결과, 지속유지에는 8개, 집중개선은 14개, 낮은 우선순위는 5개, 과잉노력지양은 3개의 선택 속성이 분포하였다. 셋째 비용, 접근성, 코스시설, 부대시설, 캐디 전문성, 이용객 관리의 만족도가 재방문 과 추천 의도에 모두 영향을 미치는 것으로 나타났다. 본 연구는 중국인 골프장 이용객으로 한정하였기 때 문에 골프문화가 다른 국가에서 연구된 선행연구와는 그 결과를 비교하는데 있어 차이가 있을 수 있기 때 문에 문화의 다양성을 고려한 연구들이 향후에 진행되어야 할 것이다.

To compete with the growth of fashion shopping platforms in the online fashion market, general shopping platforms have begun to expand their product categories to include fashion items. This research examines the characteristics that influence consumers’ trust in each of these platforms and their intention to reuse them. Applying the concept of platforms, this study also distinguishes between general shopping platforms and fashion shopping platforms and compares their characteristics. This study surveyed 788 consumers in their 20s and 30s with experience in using general shopping platforms or fashion shopping platforms (389 and 399 respondents, respectively). SPSS was used to conduct frequency analysis, factor analysis, and cross-tabulations, and AMOS was used to conduct confirmatory factor analyses and structural equation analyses. The results were as follows: platform reputation, shopping convenience, and interactivity all influenced consumer trust. For fashion shopping platforms, the product quality factor significantly improved consumer trust. However, for general shopping platforms, the product quality factor only influenced reuse intentions to reuse and did not contribute to improving trust. Platform reputation and information offering have influenced reuse intentions for both shopping platforms. Regardless of the type of shopping platform, platform reputation has influenced reuse intentions and consumer trust, and platform esthetics didn’t have affect consumer trust and consumers’ reuse intentions. Consumer trust influenced the intention to reuse on both platforms.