본 연구의 목적은 직장인의 의복과 메이크업 컬러 선택 동기가 외모 만족도와 자아존중감에 미치는 영향을 알아보기 위한 것이다. 본 연구의 조사대상자는 충청도 지역 소재지에 근무하는 직장여성 을 대상으로 하여 2023년 7월 15부터 2023년 7월 29일까지 2주간 이루어졌으며, 표집 된 696부를 최 종 분석에 사용하였다. 분석방법은 SPSS 26.0 프로그램을 이용하여 빈도분석, 요인분석, 신뢰도분석, (one-way)ANOVA, 사후검증(Scheffe’s)을 처리하였으며, 직장인의 의복과 메이크업컬러 선택 동기의 상 관성을 알아 보기위해 상관관계분석 및 단순회귀분석(simple regression), 다중회귀분석(multiple regression)을 실시하였으며, 통계적 유의수준은 p<.05로 설정하였다. 이와 같은 연구 절차를 거처 다음 과 같은 결론을 도출하였다. 첫째, 직장인의 의복 컬러 선택 동기가 외모 만족도에 정적(+) 영향을 미치 는 것으로 나타났다. 둘째, 직장인의 메이크업 컬러 선택 동기가 외모만족에는 정적(+) 영향을 미치는 것으로 나타났고, 신체매력은 상황요인에서 정적(+) 영향을 미치는 것으로 나타났다. 셋째, 직장인의 의복 컬러 선택 동가가 자아존중감에 정적(+) 영향을 미치는 것으로 나타났다. 넷째, 직장인의 메이크업 컬러 선택 동기가 자아존중감에 정적(+) 영향을 미치는 것으로 나타났다.

본 연구의 목적은 텍스트 마이닝과 소셜 네트워크 분석을 활용한 소비자 맞음새 평가의 주요 특징을 규명하는 것이다. 이를 위해 SNS에서 수집된 소비자의 2,000여건의 의복 맞음새 평가 후기로부터 의복 맞음새 관련된 텍스트 데이터를 추출하고 의미연결망 분석과 CONCOR 분석을 수행하였다. 연구 결과, '팬츠'와 '스커트'가 많은 맞음새평가 어를 공유하며 다양한 형태로 평가되는 것을 확인하였고 의복의 길이가 가장 많이 평가되었다. 인체부위 중 '허리'는 다양한 의복의 맞음새를 평가하는 가장 중요한 부분이며 의복 맞음새평가어 중 '넓은', '큰', '와이드한', '긴' 등이 가장 많이 사용되는 것으로 나타났다. 본 연구는 소비자 맞음새 평가에 사용된 언어의 구조적 관계와 의미를 구체적으로 규명하고 의복 맞음새의 향상을 위한 실증적 기초 자료를 제공하는데 의의가 있다.

There has been growing attention on the well-being of people with disabilities. The purpose of this study was twofold: (1) to investigate the associations between individuals’ socio-demographic and psychological characteristics and clothing expenditure, and (2) to examine the moderated mediation effect of self-efficacy and acceptance of disability on the association between dependency on others and happiness among people with visual impairment. This study was based on secondary analysis of data from the second wave of the 6th Panel Survey of Employment for the Disabled collected by the Employment Development Institute. The results of this study showed that average monthly expenditure on clothing was positively associated with self-efficacy, happiness, and acceptance of disability, while being negatively associated with dependency on others. The results also confirmed that self-efficacy mediated the association between dependency on others and happiness. A conditional direct effect of dependency on others on happiness was found, in which negative associations were significant among people with visual impairment who had low and mean levels of acceptance of disability (but not high levels). In addition, there was a significant conditional indirect effect, in which the indirect and negative effect of dependency on others on happiness via self-efficacy was significant for those with low and average levels of acceptance of disability. These findings support the importance of enhancing the independence and acceptance of disability among people with visual impairment, which ultimately contributes to their happiness.

본 고는 한중일 고전문학 속 여성 의복의 이미지를 분석해 보고, 그 속에 반영된 당시의 여성관을 살펴보고자 한다. 삼국 모두 의복의 묘사를 통해서 각국의 미의식 을 바탕으로, 자연과 조화로움을 추구했던 당시 여성들의 아름다움을 한껏 드러내고 있었으며, 또한 그러한 묘사가 여성의 신분과 지위를 표시하는 수단이 되기도 하였 다. 때로는 사랑하는 사람에게는 여성 자신으로, 또한 여성 내면의 품성을 그대로 드 러내는 비유로도 확장되기도 하였다. 나아가 제2의 나, 초월적 존재라는 상징성마저 도 지니고 있었다. 하지만 한순간 옷을 바꿔 입는 것에 만족하지 않고, 자기 스스로 의상을 선택한 여성들에게 옷은 자유의 상징이 되었고, 이러한 도전은 여성들의 옷 을 결정하려는 남성 중심의 봉건사회에 대한 해방으로 승화되었다. 비록 한중일 봉 건적 가부장 사회가 여성의 의복에 관하여 강하게 규제하고 통제하는 면이 있었지 만, 문학 작품 속 여성들의 의복은 때론 묘사로, 한편으론 비유로, 상징으로까지 화 려하고 다채롭게 그려지고 있었다. 그리고 그 모든 것을 관통하는 본질은 그 시대 여성에게 의복은 ‘여성의 존재 그 자체’였다는 것이다.

The purpose of this study was first, to clarify the clothing benefits that Uzbek female college students seek through clothing products; and second, to determine whether there is a difference in clothing involvement and clothing purchasing behavior according to the type of clothing benefits. Data were collected from 290 female university students from Tashkent, Uzbekistan, and analyzed using factor analysis, K-means group classification analysis, ANOVA, Duncan test, χ2-test, and frequency analysis. Respondents were classified into four types according to their clothing benefits: individuality/economy-pursuit, comfort-pursuit, fashion/brand-pursuit, and indifference. Significant differences were identified in terms of clothing involvement, information sources, clothing evaluation criteria, clothing store attributes, clothing wearing conditions (including monthly clothing expenses), number of purchases per year, clothing purchase location, clothing preference style, and clothing dissatisfaction. The fashion/brand-pursuit and personality/economy-pursuit types were influenced more by fashion and symbolism of clothing involvement, information sources, clothing evaluation criteria, and clothing store attributes. The individuality/economy-pursuit type purchased more frequently, spent more monthly clothing expenses, and used the internet. Clothing store attributes were considered more important by female students than the other attributes. In these results, clothing benefits were identified as consumer characteristics of female Uzbek college students and market segmentation was determined. In addition, it is meaningful in providing basic data for efficient marketing activities and minimizing trials and errors in establishing local-friendly strategies for target customers in different cultures.

The purpose of this study is to reveal the cultural meaning behind modern experiences of diversity through the history of clothing in Korea. To this end, this study examines aspects that dictate clothing culture acceptance experienced and practiced by women by analyzing the case of the Naju rural area in Jeollanam-do from the 1950s to 1980s. Modern clothing was accepted later in the 20 century in this village, and the Satgolnai traditional textile tradition was an important factor after 1950s. In addition, the continuity of the rural five-day market is different from practices in the city. Limitations in access to media such as TV, films, and magazines, and the functional meaning of clothing in rural areas contributed to limitations for women to get the opportunity to access modern clothing items that were popular in the city. Unlike in the city, the event that inspired the transition to full-scale modern clothing in this village was the Saemaul Undong Movement of the 1970s. Additionally, Mombbe (labor cloth) worn during the Japanese colonial period was continuously worn as daily clothes for Naju women even after the 1950s. Therefore, colonial modernity continued through clothing.

This study presents an efficient clothes-sizing system for those experiencing obesity in old age with the aim of revitalizing the clothing industry for older obese people. The study targets 249 obese men aged 60 to 85 who satisfy a Rohrer index score of 1.6 or higher and a BMI (body mass index) of 25 or higher. Elderly obese males showed more obesity in the body based on the waist. In particular, those in their 60s were the most obese, and after reaching their 70s, characteristics of old age in which the stature was reduced and the limbs were tapered were shown. The clothes-sizing system was set to 5cm in stature, 5cm and 3cm in chest girth, 2cm in waist girth (omphalion), and 2cm in hip girth according to the KS standards. Through the two-way distribution of each section, the name of the section with a high distribution was given. Casual tops were selected from eight sizes, ranging from 155 to 170cm in stature and 95 to 105cm in chest girth. Suit top sizes were selected from eight sizes, ranging from 160 to 170cm in stature and 94 to 103cm in chest girth. Bottoms suggested 10 sizes distributed between 90 and 100cm in waist girth (omphalion) and 92 and 98cm in hip girth. According to the KS standards, the detailed size was divided into the basic part and the reference part.

Smart healthcare clothing combines IoT, new technology, and clothing construction to perform specific care functions, and its utility has been expanding rapidly within aging and diversified societies. However, the related market remains at an early stage of development due to limited regulation, lack of consumer awareness, and the need for not only technical development but promotion plans for potential users. This paper aims to analyze factors influencing purchase intention for smart healthcare clothing with biosignal monitoring, including variables in the Technology Acceptance Model (TAM), clothing attributes, health-related lifestyle factors, and fashion innovativeness. A survey was conducted on a sample of 300 males and 300 females ranging in age from 20 to 50 years, and data were analyzed using SPSS 21.0. The results show that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were overall significant predictors of using smart healthcare clothing. Additionally, perceived ease of use and physical activity in the male subsample, and perceived compatibility within the female group, also had significant effects. Furthermore, age was a determining factor; for subjects in the 30s age group, perceived usefulness, compatibility, and health responsibility had significant positive associations. The results of this study can provide basic guidelines for designing merchandising plans to expand user acceptance of smart healthcare clothing.

Oversized fashion is again in the spotlight due to the influence of retro fashion. This has created new fashion trends with methods different from those of the past. This analysis examines recent trends by sorting these looks according to new and different methods of judging their appearance. A new categorization of the oversized look and its configurations has been created, one which separates “big” looks, partial changes, and layered looks. This research was based on historical review and previous studies. Three thousand one hundred thirty-six photos of oversized looks that have appeared in collections over the past five years were gathered, and their appearance was categorized according to type. The categorization results showed that big looks (55.1%) were most prevalent, followed by partial alterations (36.35%), and layered looks (8.45%). In comparison to prior oversized clothing production, new permutations of the “Big” look expanded the silhouettes of torso, shoulders, neckline and collar. Partial changes have expanded from the broadened shoulders of the 1980s. Today these styles expand the shoulders and armholes vertically or horizontally, which dramatically exaggerates the sleeves and collar. The layered look no longer simply features overlapping layers but takes the form of over-layering through cuts and insertions. Through such analysis it is clear that modern oversized looks break away from the simple expanded forms and production methods of the past. They now attempt to realize an exaggerated beauty of form regarding each clothing component and also maximize decorative effects through innovative drafting or sewing methods.

본 논문에서는 인체의 열상대역 저피탐을 위한 선행연구로써 인체에서 방사되는 적외선 신호의 특성을 소개한다. 인체에서 방사되는 적외선 신호는 인체 표면의 방사율과 표면온도에 의하여 결정된다. 따라서 적외선 신호해석을 위하여 표면온도를 정확히 도출할 필요가 있고, 이를 위하여 인체의 열적 편안함을 도출하는데 주로 사용 되어온 체온 조절 작용 및 다층 구조 피부 모델을 적용하여 인체의 표면온도 도출에 사용하였다. 기법의 검증을 위하여 비정상 해석 결과와 실험결과의 비교 검증을 수행하였으며, 이로부터 체온 조절 작용이 인체의 표면온도 결정에 미치는 영향을 파악하였다. 비정상 해석을 통해 도출된 표면온도와 피부 및 의복의 방사율을 이용하여 적외선 신호를 도출하였으며, 가상의 배경조건에 따라 나타나는 인체의 적외선 신호 특성을 파악하였다. 의복을 착용함으로써 인체는 저방사 배경과의 적외선 신호차이가 작아지는 반면 고방사 조건에서는 역대비로 인해 오히려 피탐지성이 증가하게 된다.

The purpose of this study is to illustrate the design of safety suits based on energy-harvesting technology, particularly targeting street cleaners who must work at night with high mobility. The design focuses on applying lightweight energyharvesting tools and illuminant into the wear. The design development reflects feedback from testers collected via survey constituting a key methodology. The development process has two main stages. Each stage uses a process of design prototyping, internal examination, test sampling, test wearing, and wearers’ feedback via survey that consists of questions on visibility, wearing convenience, and washability. The first stage results show the design of safety suits with energy-harvested LED illuminant inserted and the survey results collected from street cleaners dressed in 4 sample and 80 actual suits in total. Improved based on the first-stage survey results, the second stage designs the suits with detachable energy-harvested EL tape. From these 5 sample and 30 actual second-stage suits, the additional survey indicates that this second-stage design facilitates more visibility and convenience in washing and wearing than the first-stage design. Accordingly, one can expect that this new design can apply not only to safety suits for night workers but also to handicapped or outdoor sportswear applications in the future.

본 연구에서는 가변 통기성 스마트 의류의 제작을 위해 필요한 형상기억합금 액추에이터의 작동 조건을 파악하였다. 의복의 개방, 폐쇄와 같은 양방향 작동 시 형태 변형 시에만 전력을 소모하는 저전력 소모 액추에이터 개발을 위해 복수 채널의 일방향 형상기억합금을 이용하여 스위치로 작동되는 액추에이터를 설계하였으며 가장 효율적으로 작동할 수 있는 와이어의 직경과 전압인가 단위시간을 도출하였다. 선행연구 결과 도출된 양방향 작동이 가능한 일방향 형상기억합금의 직경 범위 내에서 Arduino 스위치를 제작하여 3.7V 전압인가 시 변화량을 분석한 결과 0.4Φ의 액추에이터가 가장 적합한 것으로 나타났다. 0.4Φ 형상기억합금와이어를 사용한 양방향작동 액추에이터의 개방, 폐쇄에 필요한 최적전압인가 시간을 도출하기 위해 액추에이터의 최대개방, 최소폐쇄 도달 전압인가 시간으로부터 50ms씩 감소, 증가 시키며 냉각 후 액추에이터의 내경을 비교하는 방식으로 측정한 결과 개방 동작에 필요한 최적 전압인가 단위시간은 4,100ms로 나타났다. 각 채널간의 발열에 의한 간섭을 최소화하기 위한 양방향간 작동 시 필요 딜레이 분석을 위해 상온에서 형상기억합금에 최적 전압입가 시간인 4.1초 동안 전원을 공급하고 가열 후 냉각까지의 과정을 열화상카메라로 촬영하여 형상기억합금 와이의 온도가 냉각시의 상변태온 이하로 하강하는 시점을 파악한 결과, 액추에이터의 양방향간 작동 딜레이는 1.8초 이상이 확보되어야 함을 파악할 수 있었다.

For the past decade, the convenience of sharing information online has improved drastically with the development of smart devices and social media. Such changes have contributed to regarding online word-of-mouth (WOM) as one of the most important consumer information sources. Therefore, the purpose of this study is to examine online WOM effects (acceptance/redelivery intention) with the two-way interaction effects of fashion involvement and the market maven. The empirical study consisted of an offline survey that collected data from 341 respondents and analyzed the data by factor analysis, independent t-test, and two-way ANOVA with SPSS 20.0, producing the following results. First, the market maven effect was found to differ significantly based on the level of fashion involvement, and is also higher when fashion involvement is high. Second, fashion involvement primarily affected online WOM acceptance, while the market maven significantly affected redelivery intention. Moreover, fashion involvement and market maven had relevant two-way interaction with both of the online WOM effects. Third, market maven had measurable effects on WOM redelivery types (objective/subjective) and directions (positive/negative/ neutral), whereas fashion involvement did not have any primary effects on them. However, fashion involvement and market maven had two-way interaction effects on the positive and negative direction of WOM redelivery. Based on these findings, the study suggests the importance of investigating and understanding the complicated online WOM behaviors of consumers, specifically from both managerial and theoretical perspectives.

Modern men are much more interested in their appearance than ever before, as well as showing an increased need for uniqueness in order to construct their own sphere and pursue differentiation from others. Besides, changes in life style and the aesthetic sense are causing men to pursue various kinds of clothing benefits so that they want a suit with characteristics beyond the stereotyped design and style. They have started to be actively engaged in clothing purchases, forming a driving force for the growth of the male suit market. Hence, this study has significance in that it offers data conducive to consumers’ custom suit purchase by reviewing data on the present condition of the custom suit market and bespoke suits. In addition, it aims to give a summary on the theoretical bases of preceding studies, including the need for uniqueness, pursuit of clothing benefit and concern for the appearance of male consumers, as well as examining the factors that influence on their bespoke suit purchase intentions. Accordingly, this work intends to construct a basic environment for consumers to approach the custom suit market easily and pave the way for male suit markets through offering marketing data and information that is helpful for custom suit-related markets.

The purpose of this study was to examine visually impaired people's clothing behavior, using a qualitative approach. The results are intended to be used as baseline data to make an instrument that can measure the factors that have an effect on visually impaired people's clothing needs from the perspective of environmental and social relationship contexts. This study was made through in-depth interviews with people with grade-1 visual impairment, and the results were as follows: First, when purchasing clothing, they were accompanied by trusted people, and chose trusted brands and trusted products. They spent as little time as possible, did not try on many clothes, and they preferred colors, designs, and purchase methods that carried as low a risk as possible. Second, they wanted basic product information and simple procedures when purchasing and using clothing products. Third, they were able to manage their own clothes themselves. However, there was insufficient laundry information available. Fourth, the main reason why visually impaired people took care of their appearance was that they wanted to look neat and clean to be respected by others. Based on the study results, it is necessary to provide information on clothing to improve quality of life and welfare and thus ensure visually impaired people’s independence.

This study investigated multidimensional body image, self-esteem, clothing benefits sought, and Body Image After Breast Cancer (BIABC) within surgical subgroups among breast cancer survivors. The study applied the questionnaire survey method and the main research was conducted through an online survey. The respondents included 207 breast cancer survivors between the ages of 30 and 59, each of whom received the Multidimensional Body-Self Relations Questionnaire (MBSRQ). Self-esteem, clothing benefits sought, examination, and demographic variables were measured using a 5-point Likert scale. The main results of this study are outlined below. For clothing benefit sought, six factors were formulated—pursuit of self-expression/social approval, function/health, compensation, femininity, fashion, and camouflage—and BIABC was defined by the four factors of body stigma/vulnerability, transparency, limitation and cancer concern. While MBSRQ and self-esteem did not show a statistically significant difference between groups differentiated by the surgical methods experienced, those who underwent mastectomies scored slightly lower than members of the other groups. Moreover, the reconstruction after mastectomy group showed the highest mean on self-expression/social approval, compensation, femininity and entire clothing benefits sought, followed by the lumpectomy group and mastectomy group. The lumpectomy group was found to have more positive BIABC than the mastectomy group. In particular, the mastectomy group showed a lower body stigma/vulnerability mean than the other groups. This study is meaningful in that it improves our understanding of the body image of breast cancer survivors and provides basic knowledge for developing products and marketing strategies for breast cancer survivors as consumers.

This study was executed to deduce the factors affecting eco-friendly behaviors and attitudes, to analyse the difference of eco-friendly behaviors and attitudes between countries, and to draw the variables affecting clothing recycling behavior. The sample comprised people from the UK, China, South Korea. The results were as follows. The four factors related to eco-friendly behaviors and the five factors related to eco-friendly attitudes were derived from the results of factor analysis. In the case of eco-friendly behaviors, four eco-friendly behavior factors showed a significant difference all according to gender and country. In the case of eco-friendly attitudes, saving of natural resources for eco-friendly life, recycling for eco-friendly life, and individual preference for eco-friendly life showed a significant according to gender, also recycling for eco-friendly life, individual preference for eco-friendly life, social awareness for eco-friendly life, and company’s awareness for eco-friendly life showed a significant difference according to country. All of the variables related to clothing recycling behaviors showed the significant difference according to gender and countries. It was verified that the stronger the behaviors or attitudes for waste recycling and environmental protection, individual preference for eco-friendly life, saving of natural resources, buying eco-friendly products, and separate collection for recycling, the more positive the action to clothing recycling. The results of this study will be helpful to establish a marketing strategy for each country and to deduce a plan to attract clothing recycling form people.

The purpose of this study is to propose a specialized clothes-sizing system for elderly (aged 60~79) obese women satisfying the following conditions based on the data from the fifth Korean Agency for Technology and Standards (2004): a Rohrer's index of over 1.6, a BMI of over 25, and a WHR of over 0.85. The lower bodies of elderly obese women tends to be shorter and wider than average. Particularly, their torsos from the chest to the waist tend to be more obese than other areas. According to the KS standards, the clothes-sizing system sets up its size intervals as follows: 5cm in stature, 5cm and 3cm in bust, 3cm in waist, and 3cm in hip. Based on the dualistic distribution of each section, the names of the sections indicating high distribution are suggested. For suit tops, 11 sizes are selected as distributed in the 145-155cm stature section and 91-103cm bust section. For casual tops, nine sizes are selected as distributed in the 145-155cm stature section and 90-105cm bust section. For bottoms, 11 sizes are selected as distributed in the 82-97cm waist section and 91-97cm hip section. According to the KS standards, detailed sizes are suggested in the division of basic and reference areas.

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

Recently, there has been an increase in wellbeing marketing, which focuses on increasing consumer life satisfaction or consumers’ sense of subjective wellbeing. Numerous studies have been conducted to identify which aspects contribute to consumer life satisfaction. In order to provide additional insights into consumer life satisfaction, this study aimed to identify the relationships among social psychological variables (consciousness of social face, social interaction anxiety, and career anxiety), shopping confidence, and life satisfaction. Shopping confidence in this study relates to confidence for clothing/ accessories. It was hypothesized that social psychological variables influence life satisfaction not only directly but also indirectly through shopping confidence. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred eighty six questionnaires were used in the statistical analysis. Factor analysis of consciousness of social face revealed two factors, ‘desire to gain face’ and ‘fear of losing face’. Factor analysis of social interaction anxiety, shopping confidence, and life satisfaction revealed that these variables were uni-dimensional. Test of the hypothesized path showed that all social psychological variables influenced life satisfaction indirectly through shopping confidence, whereas ‘fear of losing face’ of consciousness of social face and career anxiety influenced life satisfaction directly. The results give marketers some understanding of their consumers' life satisfaction in relation to consciousness of social face, social interaction anxiety, career anxiety, and shopping confidence.