Numerous studies have established a correlation between sociodemographic characteristics and water usage, identifying population as a primary independent variable in mid- to long-term demand forecasting. Recent dramatic sociodemographic changes, including urban concentration-rural depopulation, low birth rates-aging population, and the rise in single-person households, are expected to impact water demand and supply patterns. This underscores the necessity for operational and managerial changes in existing water supply systems. While sociodemographic characteristics are regularly surveyed, the conducted surveys use aggregate units that do not align with the actual system. Consequently, many water demand forecasts have been conducted at the administrative district level without adequately considering the water supply system. This study presents an upward water demand forecasting model that accurately reflects real water facilities and consumers. The model comprises three key steps. Firstly, Statistics Korea’s SGIS (Statistical Geological Information System) data was reorganized at the DMA level. Secondly, DMAs were classified using the SOM (Self-Organizing Map) algorithm to consider differences in water facilities and consumer characteristics. Lastly, water demand forecasting employed the PCR (Principal Component Regression) method to address multicollinearity and overfitting issues. The performance evaluation of this model was conducted for DMAs classified as rural areas due to the insufficient number of DMAs. The estimation results indicate that the correlation coefficients exceeded 0.9, and the MAPE remained within approximately 10% for the test dataset. This method is expected to be useful for reorganization plans, such as the expansion and contraction of existing facilities.

This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June 2022. A total of 397 questionnaires were analyzed using the χ2-test statistical method. The analysis of clothing purchase type based on demographic characteristics revealed differences in terms of gender, marital status, age, monthly income, and occupation. Notably, when analyzed by demographic characteristics and clothing purchase types, monthly online purchase frequency displayed significant differences in marital status, age, and occupation. Similarly, monthly purchase amounts through online platforms exhibited significant variations based on marital status, age, monthly income, and occupation. The online fashion platforms, when examined in relation to demographic characteristics and purchase types, showed significant differences across all variables. Clothing purchases by consumers seeking individuality and differentiation exhibited significant differences in age, occupation, and purchase types. Furthermore, the reasons for choosing online platforms for clothing purchases varied significantly based on age and occupation. These findings indicate diverse purchasing behaviors on online platforms influenced by demographic characteristics. These findings can be valuable for effectively segmenting the online fashion market.

The water consumption data of individual consumers must be analyzed and forecast to establish an effective water demand management plan. A k-mean cluster model that can monitor water use characteristics based on hourly water consumption data measured using automated meter reading devices and demographic factors is developed in this study. In addition, the quantification model that can estimate the daily water consumption is developed. K-mean cluster analysis based on the four clusters shows that the average silhouette coefficient is 0.63, also the silhouette coefficients of each cluster exceed 0.60, thereby verifying the high reliability of the cluster analysis. Furthermore, the clusters are clearly classified based on water usage and water usage patterns. The correlation coefficients of four quantification models for estimating water consumption exceed 0.74, confirming that the models can accurately simulate the investigated demographic data. The statistical significance of the models is considered reasonable, hence, they are applicable to the actual field. Because the use of automated smart water meters has become increasingly popular in recent year, water consumption has been metered remotely in many areas. The proposed methodology and the results obtained in this study are expected to facilitate improvements in the usability of smart water meters in the future.

본 연구는 남성화장품의 인식과 구매행동 및 만족도, 신뢰도에 관한 연구이며 광주 지역 20∼30대 남성을 대상으로 2020년 7월 20일부터 2020년 8월 30일까지 총 40일간 진행하였다. 첫째, 남성화장품 인식을 알아보고 조사대상자들의 일반적 특성에 따른 남성화장품 사용유무를 분석한 결과 통계적으로 유의미한 차이가 나타났다(p<.05). 둘째, 남성화장품 구매행동에 대해 분석한 결과 최종학력, 결혼여부에 따라 통계적으로 유의미한 차이가 나타났다(p<.05). 셋째, 남성화장품 신뢰도에 차이가 있는지를 분석한 결과 연령, 직업, 결혼여부, 월평균 소득에 따라 통계적으로 유의미한 차이가 나타났다(p<.05). 넷째, 남성화장품 만족도에 차이가 있는지를 분석한 결과 연령, 직업, 결혼여부, 월 평균 소득에 따라 통계적으로 유의미한 차이가 나타났다(p<.05). 이상의 연구결과를 미루어 보면 남성화장품을 사용한 남성들은 피부개선에 도움을 주는 것으로 나타났으며 본인의 피부에 적합하다고 생각되어 구매로 이어지는 것을 얼 수 있었다. 추후 연구에 대상의 다각화와 다양하고 높은 요인들을 활용한 구체적이고 체계적인 연구가 필요할 것을 시사하며, 남성화장품의 산업과 기업의 마케팅에 기초자료로 활용되기를 기대한다.

Sodium intake has been associated with the health-related quality of life (HRQoL). This study examined the demographic factors related to HRQoL and whether there is an association between sodium intake and HRQoL in adults residing in rural areas. A total of 1,980 adults (aged ≥20 years) were selected from a cross-sectional study conducted between December 2013 and February 2014 in Gyeongju, South Korea. The sodium intake and HRQoL were measured using a validated food frequency questionnaire and the EuroQol Five-Dimension (EQ-5D) (mobility, self-care, usual activities, pain/discomfort, and anxiety/depression), respectively. The education levels (<5 years) were inversely associated with all five dimensions of HRQoL. Men had better EQ-5D scores for each of the five components examined. Adults living with spouses had better scores related to usual activities and anxiety/depression, whereas widowers had decreased scores of mobility and self-care. Unlike older adults aged 70-79 years, adults aged <60 years were more likely to have greater scores related to mobility, usual activities, and pain/discomfort. The income levels were also inversely related to the scores for self-care, usual activities, pain/discomfort, and anxiety/depression. Sodium intake was positively associated with the HRQoL related to self-care, usual activities, and pain/discomfort, but it was negatively associated with anxiety/depression. In conclusion, these findings suggest that the demographic factors and sodium intake were independently associated with HRQoL. The results highlight the need to provide tailored, targeted policies and interventions that consider personal characteristics and dietary intake to improve the overall HRQoL in adults residing in rural areas.

본 연구는 라이프스타일 군집유형에 따른 인구학적 특성과 미용실이용 특성 간의 관련성을 알아보기 위해 서울, 인천 및 경기도에 거주하는 10대에서 50대의 남녀를 대상으로 모바일 설문하였다. 수집 된 총 522명의 자료를 분석하기 위해 통계처리는 빈도분석, 요인분석, 신뢰도분석, 군집분석, 분산분석 및 교차분석 하였다. 그 결과, 라이프스타일 군집유형은 유행 ･ 사교 중시형, 가족중시형 및 가족무관심형으로 분류되었다. 이런 유형들은 인구통계학적 특성들 중 연령, 최종학력과 결혼여부와 높은 관련성을 보였고, 미용실 위치 및 자주 이용하는 미용서비스 같은 미용실이용 특성과도 관련성이 높은 것으로 나타났다. 본 연구의 결과는 미용실 마케팅에 활용될 수 있는 기초자료가 될 것으로 사료된다.

This study aims to explore the diverse characteristics of obese groups of Korean males in their 20’s to 40’s. A total of 201 males who each had a BMI (Body Mass Index) of 23 or over were recruited through a convenient sampling. Samples were categorized into groups of overweight, slightly obese, and severely obese, and submitted for data analysis. Results are summarized as follows. First, in terms of demographic characteristics, slightly and severely obese males were older than overweight males. There were also group differences in marital status and household income. Second, slightly and severely obese groups demonstrated a higher perception of obesity and a lower perception of health than did the overweight group. Third, there were no group differences in body satisfaction, socio-cultural attitudes toward appearance, and self-esteem. Based on these results, we concluded that overweight, slightly obese, and severely obese groups were distinguishable from each other in terms of their demographic characteristics, whereas the slightly obese group and the severely obese group were not different in terms of perception of obesity, perception of health, weight control behaviors, body satisfaction, body image, socio-cultural attitudes toward appearance, and self-esteem. These findings may reflect that people may not become increasingly sensitive to socio-psychological stimulations as they gain more weight if they have exceeded a certain level of obesity. This observation provides meaningful implications for the differences among obesity groups given the lack of prior research focusing on this issue.

The purpose of this paper is to analyze the difference of seafood dining consumer behavior by demographic characteristics (age, gender). This research surveyed 251 people in Busan, Korea. t-test, one-way ANOVA, and MDS were used to identify the difference of consumer behavior by demographics. The result of the research revealed the difference between demographic characteristics and seafood dining consumption. 20’s showed to accept the trendy dining culture represented by salmon, sushi and shrimp, and 30’s also have similar tendency. 40’s have higher spending tendency to seafood dining like tuna restaurants. 50’s and 60’s showed conservative consumption propensity represented by grilled fish, braised fish and raw fish restaurants. In gender analysis, male have higher frequency than female about grilled eel. In the future, the seafood dining market would be reorganized with the expansion of sushi, salmon and shrimp dishes, which can be classified as a new dining market. In this research, we suggested fisheries supply and production strategies according to age and gender.

저출산으로 인해 학령인구는 감소하고 있으나, 과대학교와 과밀학급 문제는 여전히 존재한다. 이러한 문제는 학교별 학생수요 예측이 어렵기 때문에 발생하며, 근본적으로는 학령인구 이동에 대한 예측의 불확실성에 기인한다. 이는 학교의 신설이나 이전 계획 수립에 장애가 된다. 장기적 관점에서 학생수요를 예측하기 위해서는 학령인구의 순이동 경향에 대한 파악이 선행되어야 한다. 따라서 본 연구는 지난 16년간 전국 인구이동자료를 바탕으로 시도별로 연령별 인구의 이동 경향을 파악하고 만 11세 인구를 대상으로 크리깅을 적용하여 전국규모의 순이동을 추정하였다. 분석결과, 학령인구의 연령별 순이동은 연령이 높아질수록 감소하 였다. 크리깅을 통해 추정한 결과, 만 11세 인구는 서울, 대구, 경기, 인천 등에서 높게 나타났으며, 서울 강남이나 대구 수성구와 같이 교육열이 높은 지역이나 송도 같은 신규 개발지로의 순이동 경향이 가시적으로 파악되었다. 이 연구는 전국을 범위로 장기간의 학령인구이동 경향을 제시하였다는데 의의가 있으며, 이는 국가차원의 교육 계획 수립에 기여할 수 있다.

The aims of this study is to analyze the purchasing behavior of customers purchasing seafood using internet shopping mall based on the sales data of Suhyup Shopping Mall in 2016. The research shows three facts. First, 46.1% of those customers marine products in Suhyup Shopping Mall are purchasing less than 2 times a year and 62.7% of them are purchasing less than 5 times a year. Seconds, The amount of purchases of marine products using Suhyup Shopping Mall is very small. The proportion of purchasers with less than ￦100,000 per year is 48.5%, and the proportion of customers with annual purchases of less than ￦300,000 is 68.2%. Last, Relatively strong items were found by region and age. Abortion was a relatively strong item in the 20s, and In the 30s, the aquatic product set was a relatively strong item. In the 60s are seashells / scallops / shellfish and other fish, 70s are dried yellow croaker, abalone, tile fish and other fish. In the 60s and 70s, the other fishes showed strong relative strengths in terms of quantity and amount. But There were no relatively strong items due to regional differences according to the metropolitan area and nonmetropolitan area.

최근 소규모 창업을 위한 상권분석, 지역 산업 수요 조사 등에 잠재적 서비스 인구 통계에 대한 수요가 점차 증가하고 있다. 하지만 센서스 조사와 같이 장기적 시간 간격을 두고 수행되는 방식으로는 현시성 있는 잠재적 서비스 수요를 파악하는데 한계가 있다. 개인의 모바일폰으로 수집되는 이동통신 빅데이터는 센서스 조사의 이러한 단점을 극복할 수 있으며, 실시간으로 변하는 지역 인구 분포와 유동성을 잘 보여줄 수 있다. 본 연구는 이동통신 빅데이터와 공간통계 기법을 이용하여 지역의 잠재적 서비스 수요인 현주인구를 추정하고자 한다. 이를 위해 먼저, 대구광역시를 사례로 한 민간 이동통신사가 제공하는 '서비스인구'의 성별, 연령별, 시간대별 분포 특성을 살펴보았고, 지역의 인구, 사회, 경제적 특성 변수에 기반한 일반회귀모델(OLS)과 공간회귀모델(SEM, SLM)을 이용하여 집계구별 현주인구를 추정하였다. 사례 분석 결과, 지역 특성을 반영하는 여러 통계 자료를 활용하여 해당 지역의 잠재적 서비스 수요 인구를 유의미하게 추정할 수 있었다. 또한 인구의 공간적 의존성을 명시적으로 반영하는 공간회귀모델이 현주인구를 추정하는데 가장 적합한 모델인 것으로 나타났다. 집계구 수준의 공간 단위에서 추정 오차도 유의미하게 작았으며, 연령별 현주인구의 추정값이 성별, 시간대별 현주인구에 비해 정확하게 산출되었다. 오차의 공간적 분포는 대체로 도심부에서 과대 추정이, 외곽 지역은 과소 추정이 나타났다. 이는 지역간 모바일폰 사용 행태와 이동성의 차이가 추정 정확성에 영향을 미칠 수 있음을 시사한다.

This study considered network quotient (NQ) of deluxe hotel employees and schematized characteristic attributes of being selected by employees with image through correspondence analysis in terms of cognition degree. Self-administrated questionnaires were completed by employees (292 samples) and data were analysed by frequency, t-test, one-way ANOVA, reliability and correspondence analysis. First, the hotel employees indicated the high average value in “participating in special education or seminar for improving ability (3.85±0.76). Second, as a result of analyzing difference according to gender, the average value in men was higher than in women. It was indicated that the higher age and career lead to a rise even in the average value of relationship index. Third, in consequence of carrying out correspondence analysis in order to prepare image map according to cognition level on relationship index in hotel employees, the measurement item that is placed in the closest distance to the response as saying of not so very was the response as saying of “having a lunch (dinner) engagement twice or three times a week.” On the other hand, the response as saying of “tending to have many acquaintances compared to coworkers” was schematized in the close distance to the response as saying of very so.

This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

The objective of this study is to investigate consumer preferences, perception and consumption patterns for fish products. To investigate the difference in consumer responses according to the characteristics of the population parameters, data were collected from the survey of 404 Koreans and analyzed. The results are as follows: First, the differences of age; for the question of the reason why do you eat fish products, the younger generation (20〜30s)’s most answer was‘The Taste’while the older age groups(40〜50s and over 60s)’most respond was‘For Health’. Second, the differences of sex; women relatively considered‘The Quality’of fish products more important than men when selecting the products. Whereas, men thought‘The Taste’of fish products more important than women when they choose fish products. In addition, when the bad news or hygiene accidents about fish products are reported on media, women reacted more negatively for fish products purchase than men. Third, the differences of family members; the respondents who lived with 3 or more family members showed higher preference rates about purchasing trimmed fresh fish at the store than respondents who lived with 2 or less family members. On the other hand, single households relatively bought processed fish products and RTE(Ready To Eat) fish products more than other family member groups. In addition, single households preference rates about eating fish products as a main dish were very high compared to other groups.

This study aimed to analyze the effect of demographic characteristics of consumers and quality recognition factors on purchase intention of organic wine, and to provide preliminary data necessary for the development of wine industry. By factor analysis of collected surveys, quality recognition factors of both the experienced and non-experienced group of organic wine environment/health, varieties of grapes, price, and four brand elements. First, among demographic characteristics, only income level hae a significant influence on the changes in quality recognition causes. Each of quality recognition causes of organic wine had a significant relation with purchase intent. The result of our analysis suggested that ‘environment/health’ was most influential for the experienced group, and ‘health’ was most influential for the non-experienced group. Therefore, this hypothesis is supported.

This study was performed with Korean adults to investigate Makgeolli drinking behavior, preference, and perception about Makgeolli and health, as well as Makgeolli complaints and prices. A survey questionnaire was formulated to obtain information on demographic variables, drinking habits, and perceptions about Makgeolli's function, price, and complaints. The questionnaire was distributed to 468 adults living in the capital area. The results are as follows. Makgeolli (16.1%) was third preferred, following Soju (45.1%) and beer (30.7%), and no significant differences were observed by gender and income, but the preference for Makgeolli increased with increasing age (p<0.001). According to the survey, the largest reason both genders drank Makgeolli was that it tastes good. Men preferred Makgeolli for its health effects and cheap price, while women preferred it for the atmosphere while drinking it. Also, older people and those with higher incomes preferred drinking Makgeolli for its health effect rather than its good taste (p<0.001 for each). No significant difference was observed by gender for the question "Do you think that Makgeolli has a health-promoting effect?" Overall, 51% of the subjects gave positive answers and only 5.9% gave negative answers. Significantly, older people and those with a higher income had a higher rate of answering positively to this question. Belching (45.1%) and headache (29.9%) were the most common symptoms among the side effects of drinking Makgeolli. No significant difference was observed by gender or income, but older people had a higher rate of belching and fewer headaches than younger people (p<0.001). Women had a significantly higher rate of perceiving that Makgeolli was cheap than men. Age and income differences did not influence price perception. To the question "What is the ideal price for high quality Makgeolli", 32.1% answered that the present rate (1,000 won) was ideal, and 59.4% answered that a price between 1,000 and 2,000 won was ideal. These results indicate that the high preference for Makgeolli is due to its good taste and health effects. However, belching and headache caused by drinking Makgeolli were the most common complaints and, thus, must be solved. Some opinions indicated that Makgeolli must eliminate its low-quality image, but, according to this survey, most subjects answered that the ideal price of higher-quality Makgeolli should be increased slightly, which would cause price resistance.

This study is to explain and identify the impacts of cognitive components of rice on consumers' attitudes and purchase intention. A survey study was conducted to collect the data with the actual rice purchasers at some kind of retailing stores. A regression analysis was performed to test the research hypothesis. The results of the study show as follows: First, it was found that words and pictures information about rice influences on consumers' attitudes and purchase intention, and price information had effect to consumers' attitudes but not affect to purchase intention. Second, it shows differential effects in how components of words, pictures and price information influences consumers' attitudes and purchase by types of consumer's characteristics factors such as occupation, age and residential area, except for price had effects to purchase intention. Therefore, marketers of distribution stores that selling rice have to enhance brand awareness of product by communicating types of information in a manner tailored to customer's demographic characteristic factors.

최근 GIS의 발전과 더불어 Web 기반의 GIS는 다양하고 강력한 지도 시각화 기능을 효율적으로 제공하고 있다. 또한, 국가 차원의 공간정보 인프라의 서비스와 관련하여 인구이동 통계의 중요성이 강조되고 있다. 이와 관련하여 인구이동 통계 서비스는 Web GIS를 기반으로 한 다양한 지도 시각화 기능과 결합될 필요가 있다. 본 연구는 Web GIS를 기반으로 한 효율적인 인구이동 통계 제공 방안을 수립하는데 그 목적이 있다. 제안된 방안은 Web GIS에 기반한 선진화된 인구이동 통계 서비스 구현을 비전으로 제시하였으며, 포괄성, 상호작용성, 탐색성을 원칙으로 단기적 측면과 장기적 측면에서 세부 전략이 수립되었다. 이러한 방안을 토대로 인구이동 통계에 대한 보다 효과적인 지도 시각화의 구현이 예상된다.

  Automobile manufacturing companies should provide the products and service that can satisfy consumers who usually want various kinds of automobiles. This paper studied the relations among several demographic characteristics(gender, age, occupation, inco