By merging Bourdieu's cultural capital with self-determination theory, this study aims to better understand smoking cessation behaviour in Egypt. The results demonstrate that the accumulation of cultural capital satisfies three fundamental needs, contributes to the self-determination theory's motivating forms, and serves as an independent cause for smoking cessation in Egypt.

The purpose of this paper is to explore underlying antecedents for inconspicuous luxury motivations by developing and testing a conceptual model under the self-concept mechanism with the influence of cultural capital. A questionnaire-based survey is used to collect data, and structural equation modeling is applied to analyze the data. Although growing interests in academia focus on the relationship between cultural capital and inconspicuous luxury, quantitative studies are scant. This research contributes to the literature by empirically investigating the impact of cultural capital in the relationship within the construct of consumers’ self-concept and inconspicuous luxury motivations.

The present study attempted to verify the mediating effect of social capital in the relationship between cultural capital and academic achievement for university students. Toward this end, the study included survey data collected from 270 students from national universities in the analysis. The collected data was analyzed using the SPSS 22.0 and AMOS 22.0 statistical programs. The results of the present study can be summarized as follows. First, there was a significant positive correlation between the overall variables of cultural capital, social capital, and academic achievement. In particular, the greatest correlation was exhibited between social capital and academic achievement with regard to the relationship between dependent variables. Second, social capital appeared to fully mediate the relationship between cultural capital and academic achievement. This implies that students can increase their academic achievement by increasing their level of social capital, which is slightly more fluid than cultural capital in an embodied state, which is acquired while being naturally exposed to such a culture since childhood.

Consumption practices for self-construction and impression management have been widely studied. However, most research adopts snap-shot, cross-sectional views and focuses mainly on leisure and home settings, giving little attention to the mundane context of workplace. Building on the works of Goffman and Bourdieu, this study takes an over-time view to understand how professionals acquire cultural capital related resources and practices for impression management over their career life. Based on retrospective narrative inquiries (Davies & Fitchett, 2015) and a novel on-route walking-with interview (Richardson, 2015) to capture bodily and other affective resonances, this paper reports on our analysis so far with ten senior executives in Hong Kong, as part of an on-going study. Mutability and agency are key to understand the biographical evolution of cultural capital for impression management. Exclusive resources and practices, such as grooming styles and dining choices, are found as ‘class-markers’ in the workplace (Bourdieu 1984), which also keep changing over people’s career life. With thin cultural capital, junior executives can only rely on extrinsic ‘sign vehicles’ (Goffman 1959) such as appearance and surface diligence to extend their work identity (Belk, 1988; Tian and Belk 2005). Over time, when cultural capital is accumulated through accrued learning and socialization (Bourdieu, 1977; Skeggs, 2004), senior executives climb up the career ladder by building up embodied habitus to differentiate themselves through more intrinsic competence and practices, such as discourse and decisive judgement. The study also reflects the field-specific nature of cultural capital (Bourdieu & Wacquant, 1992) and finds that resources valued in one field could become liabilities or capital shocks in another. Such ‘embodied hysteresis’ is found attributable to the rupture between the changing field conditions (McDonough & Polzer, 2012) and we example how executives struggle with self-field incongruity when switching workplaces. Lastly, the study reveals that the workplace is itself a potent ground for learning embodied competences for workplace consumption and practices. Secondary socialization through observation of the referenced others and continuous self-reflection is found to be a crucial source of acquiring cultural capital for self-presentation.

Using a theoretical framework of cultural capital, the present study analyzed a collecting system in AbyssRium, a mobile healing game. AbyssRium provides users with emotional satisfaction by allowing them to decorate a virtual aquarium using fishes and other sea creatures. We conducted a content analysis using contents generated in online communities and focus group interview with heavy users of AbyssRium. Results suggest that game players feel superiority by possessing rare fishes over others. These rare items were also utilized to distinguish users who collected the items from others not possessing such fishes. Also, the game operator of AbyssRium maintains the game balance by imposing greater costs for experienced users than for novice users in collecting fishes and decorate the aquarium. Such a strategy contributes to sustaining the social ecosystem of Abyssrium by encouraging new users to start to play the game. The current study suggests that a simple mobile game can afford a social interaction and a social system allowing users to constructs social meaning of artifacts presented in the virtual environments. Future research may broaden the generalizability of the cultural capital framework by replicating these findings in different video games.

This paper attempts to bring the rather dated concept of Cultural Capital (CC) from the sociology literature to luxury retailing; it argues that Visual Merchandise Display (VMD) can enhance the consumers’ intentions to purchase luxury brands but this influence is stronger for consumers with higher CC than for those with lower CC. In particular, we develop a psychometric scale to measure CC and empirically and quantitatively investigate in two experiments the impact of VMD on consumer purchase intentions and the moderating role of CC. Walking first into TK Maxx and then into Harvey Nichols, one could assume that brand perceptions are affected not by the merchandise but rather by the store environment and particularly the way in which the products are visually presented to the consumers. In 2013, Karen Miller announced a substantial remodelling of its stores, including a change in their look to communicate ‘affordable luxury’ (Felsted, 2013). Although the luxury marketers seem to understand the importance of the display in influencing consumer perceptions, academics yet admit to knowing very little about the role of visual merchandising and display on the mechanisms of luxury brand consumption (Joy, Wang, Chan, Sherry, & Cui, 2014). Emerging research in the luxury retailing literature focuses on and explores qualitatively the role of ‘museological’ product presentation techniques in building and sustaining a luxury brand image (Dion & Arnould, 2011; Joy et al., 2014). However, till now, it has not considered that people can differ in their ability (i.e., ‘connoisseurship’) to decode and appreciate such display techniques, which often require substantial investment in fixtures, expensive materials, or complicated designs or architecture. This paper argues that the success of many newly introduced marketing communication techniques, including the tendency of contemporary branding to ‘subtly’ communicate the understated cleverness of a brand, can be subject to the consumers’ level of CC. CC refers to human culture and constitutes an individual characteristic that encompasses consumer’s intangible cultural assets and resources, such as knowledge, personality traits, and values, which manifest via consumers’ lifestyle choices and affect the way they think and act (Bourdieu, 1984; Blackwell, Miniard, & Engel, 2001). We argue that in luxury retailing, where ‘brand museums’ (Hollenbeck, 2008), ‘museological’ product presentation techniques or simply ‘museum like displays’ (Joy et al., 2014) and collaboration with contemporary artists and creative directors (Dion and Arnould, 2011) have been pointed out as new formats of in-store communication, CC can play a crucial role in explaining whether and how much consumers’ purchases can be actually affected. The marketing literature, to date, however, misses a contemporary continuous measure to assess consumers’ CC. In their effort to avoid limitations embedded in prior conceptualisations of CC— which mostly concern its supposed static and inherited nature (McQuarrie, Miller, & Phillips, 2013) —, many studies of consumer behaviour tend to assess CC qualitatively and set criteria to dichotomise a sample into two groups who are somewhat arbitrarily classified as people with either high or low CC; or, they only approximate CC by assessing the participants’ knowledge in a specific field of consumption, which is often a crude proxy for CC and pre-supposes the consumers’ interest-involvement in the investigated field of consumption (McQuarrie et al., 2013). For example, the literature on luxury brands tends to replace CC with fashion knowledge (e.g., Berger & Ward, 2010). Nevertheless, the researchers recognise this replacement as a limitation of their studies and a poor operationalisation of the concept of CC (Berger & Ward, 2010). The present research has three objectives. First, rather than dichotomising people into high and low CC groups, it acknowledges CC as a continuous variable and develops a contemporary psychometric scale to measure the extent to which people within the same culture differ in it. Second, it aims to provide a conceptual framework for understanding a set of mechanisms that explain how consumers’ purchase intentions for a luxury brand can be affected by specific VMD cues which are used for displaying it. Last and more importantly, we want to validate the newly introduced scale in a final experiment that tests whether the process whereby VMD indirectly increases the purchase intentions for luxury brands, depends positively on the consumer’s CC. The first study, which incorporates a qualitative inquiry as well as a purification and a validation study and uses multiple samples, succeeds in developing and validating a psychometric CC scale. In the second study, by conducting an experiment, we develop a model which explains how a combination of specific high-image VMD cues that form a museum-like display affects the consumers’ luxury brand purchase intentions by increasing consumers’ perceptions of luxury and by decreasing their perceived personal risk. This study’s model is, then, re-estimated in the final study after introducing into it the measure of CC. In this experiment, the strength of the basic relationships was found to be contingent on CC, suggesting that consumers with higher CC tend to be more strongly influenced by the store environment cues. Although we recognise that for many consumer behaviour studies in the marketing literature, consumers’ knowledge in fashion represents sufficiently well the concept of CC (e.g., Berger & Ward, 2010; McQuarrie et al., 2013; Parmentier, Fischer, & Reuber, 2013), we show that this might not be the case in the context of store atmospherics. In particular, we test the influence of both CC and fashion knowledge by introducing them together into the same model. Interestingly, CC is found to behave differently and to some extent oppositely to fashion knowledge in influencing consumers’ store-induced perceptions and purchase intentions for the luxury brand on display. The identification of specific VMD cues that form what the luxury retailing literature rather vaguely describes as a ‘museological presentation’ and the measurement of their combined effect as a ‘museum-like display’ on the consumer’s perceptions and behavioural intentions can have important implications for both the offline and online retailers. Our findings can also inform the contemporary brand communication methods, such as the brand’s representation in social media (e.g., in pinterest). Moreover, the measurement of consumer’s level of CC can allow brand managers and retailers to identify receptive segments and make more efficient resource commitments to VMD. Investment in VMD elements can then be better matched to the anticipated target market to avoid either over- or under spending on it. Sales forecasts can also become more accurate if CC could be assessed and considered along with the employed in-store and digital product presentation methods.

본 연구는 사회정체성이론, 유사성-호감이론, 신호이론 등에 근거하여 한국에서 경영활동을 수행하고 있는 다 국적기업 자회사 현지 직원의 자민족중심주의와 문화적 갈등이 현지 직원의 긍정심리자본에 부(-)의 영향을 미칠 것이라고 주장하였다. 또한 다국적기업 자회사의 사회책임활동이 ‘자민족중심주의와 긍정심리자본 간의 관계’와 ‘문화적 갈등과 긍정심리자본 간의 관계’를 부(-)의 방향으로 조절할 것이라고 주장하였다. 9개국 출신, 23개 다 국적기업 자회사에 근무 중인 281명의 현지(한국인) 직원들을 대상으로 설문조사를 통해 획득한 자료를 활용하 여 위계적 회귀분석을 통해 이상의 주장을 실증적으로 검증하였다.

오늘날 한국사회가 국제화 시대에 진입하면서 한국에 있는 외국인 근로자수의 수가 대폭 증가하고 있 다. 하지만 이들은 열악한 근무환경과 저임금, 임금체불, 문화적응 등으로 많은 어려움을 겪고 있다. 본 연구는 외국인 근로자들의 사회적 자본의 특성인 사회적 네트워크와 사회적 지원이 그들의 문화적 응과 직무만족에 미치는 영향을 분석함으로써 이들을 고용하는 기업들과 이들을 지원하는 사회복지 단체 에 실무적 시사점을 주고자 한다. 이를 실증적으로 검증하기 위하여 중국 조선족 근로자 191명에 대한 설문조사를 근거로 하여 가설을검증하고 이론적이고 실무적인 결과를 제시하고자 하였다. 실증적 연구결과는 다음과 같다. 외국인 근로 자의 사회적 자본 중 가족지원, 한국인 지원, 모국인 지원 및 한국인 네트워크 등 모든 변수가 매개변수인 문화적응에 정(+)의 영향을 미치고 있음을 확인하였고, 문화적응은 직무만족에 정(+)의 영향을 미치는 것 으로 나타났다. 그리고 매개변수인 문화적응은 가족지원과 직무만족의 관계, 모국인 지원과 직무만족의 관계, 그리고 한국인 네트워크와 직무만족 간의 관계에서 완전매개의 역할을 하는 것으로 나타났다. 또한 문화적응은 한국인 지원과 직무만족 간의 관계에서 부분매개의 역할을 하는 것으로 나타났다.

본 연구는 전주시 도심부와 한옥마을을 중심으로 문화재별 현상변경 허가기준이 고시되기 이전에 진행된 문화재보존 영향검토 자료에 대한 분석을 토대로 유사한 심의환경을 지니는 고도지구에서 이루어지고 있는 심의절차의 개선방안을 제시해보고자 하는 목적을 지니고 있다. 익산고도의 보존육성지구에서 이루어지고 있는 건축행위에 대한 위원회의 심의내용은 그 형식이나 내용 측면에서 많은 부분이 규모, 배치, 입면, 색채, 재료 등을 중심으로 진행된 문화재보존 영향검토와 유사하게 운영되고 있다. 특히 분석대상지로 선정된 전주시 도심권과 한옥마을 일대는 문화재중심의 역사경관 보존관리를 위한 각종 규제와 전주한옥마을 조성을 위한 기반시설사업과 주민지원사업이 함께 공존하고 있는 곳으로 익산 고도지구와 유사한 여건을 지니고 있다. 분석 결과 ①위원회의 전문분야 구성의 문제, ②심의결과의 지역적 편파성, 즉 한옥마을과 도심지역 심의결과 사이의 편차, ③역사경관 보존·관리와 연계하여 표현되는 심의내용의 모호성과 ④지구 단위의 맥락적 특성을 고려하지 못한 국부적 심의내용이 지니는 한계 등의 문제점이 도출되었다. 역사경관 관리를 목적으로 진행되는 건축행위에 대한 개별 심의절차는 단순한 문화재 자체의 보존이나 신청 건축물의 디자인적 특성 이외에 문화재 보호는 물론 지구·도시단위의 역사성과 토지이용 여건 및 활동특성, 그리고 외부공간을 포함한 맥락적 특성 등이 어우러진 역사경관 관리라는 총체적 틀 속에서 바라볼 필요가 있다.

본 연구의 목적은 상속된 문화자본과 개인의 문화향유태도가 어떠한 관계가 형성되는지를 구조 적으로 규명하는데 있었다. 이와 같은 연구목적을 달성하기 위하여 연구대상은 서울시와 경기도 거주 20세 이상의 성인 남녀를 대상으로 하였으며, 최종분석에는 395개의 자료가 활용되었다. 또 한 가설검증은 AMOS를 이용한 확인적요인분석과 구조방정식모형분석(structural equation model; SEM)을 실시하였다. 이와 같은 절차와 방법으로 다음과 같은 결론을 얻었다. 첫째, 개인의 상속된 문화자본은 긍정적인 문화예술감성을 높여 주었다. 둘째, 개인의 상속된 문화자본은 문화향유를 증대시켜 주었다. 셋째, 개인의 긍정적인 문화예술감성은 문화향유를 증대시켜 주었다.

본 연구는 프레타포르테(남성 기성복 수트) 브랜드 디자인에 대한 소비자의 인지 및 선호에 관한 연구이다. 해석의 대상으로서 브랜드에 대한 측정 연구는 여러 방식으로 이루어지고 있지만, 해석자인 소비자를 사회구조적으로 분석하고 해석된 내용과 연관 지은 연구는 부족해 보인다. 이에 연구는 사람들의 문화자본은 장(champ)의 구조에 따라서 다르게 축적되며, 각 장에 속한 개인의 상이한 취향은 그들의 아비투스를 통해서 실천된다는, 브로디외의 사회구조주의 이론을 바탕으로 사람들이 속한 장의 구조 위치에 따라 각 브랜드에 대한 인지도 및 선호도 역시 변별성을 나타내는지를 확인코자 하였다. 연구 결과 실험 참가자들의 브랜드 인지도와 선호도는 그들이 속한 장의 구조에 따라서 차이를 나타내어 문화자본이 개인 혹은 그룹의 취향에 영향을 주고 있음을 알 수 있었다. 또한 문화자본의 요소 중 학력이 더 높은 그룹은 문화상승지향적 브랜드 취향을 드러냈으며, 자산이 많은 그룹은 브랜드 인지도가 타 그룹보다 높고 클래식한 취향을 나타냈다. 이를 통해서 사람들이 속한 장의 구조에 따른 문화자본 차이와 브랜드 취향 간에는 연관관계가 있음을 확인할 수 있었다.