The purpose of this study was to investigate preferences and satisfaction levels in maternity and nursing brassiere. A questionnaire was conducted on 302 women from their 20s to 40s who had breastfeeding experience. The questionnaire included questions on participant demographics, purchase behavior, and design preference and satisfaction levels. The majority(98.0%) of the participants had had experience using maternity/nursing brassieres. More than 90% of the participants agreed with the need for maternity/nursing brassieres distinct from regular ones. Shopping online was the most common means of purchasing them. The most and second-most owned fastener types were the detachable shoulder belt type and inside-cup type, respectively. The most selected reason for purchasing or wearing a maternity/nursing brassiere was the convenience of donning and doffing the brassiere during breastfeeding. Participants had lower satisfaction levels with how well maternity/nursing brassieres support and center the breasts, and with the variety of designs available on the market. Respondents indicated that fasteners for breastfeeding should be developed to provide comfort and convenience for breastfeeding. Wearing comfort was reported as the most important factor in purchasing selection, both during the pregnancy and breastfeeding periods. No-wire, back closure, full-cup, U-shape wing, and skin color were the most preferred design styles.

The purpose of this study was to provide basic data for development of a recipe for muslim-friendly halal Korean foods through investigation of awareness of Korean foods, taste evaluation, and menu preferences. After Korean foods’ menu range and standard were set up for the survey and in-depth interviews with three halal food experts were conducted, 35 kinds of halal Korean foods were examined. The present study conducted a survey on 205 foreign Muslims living in Jeonjusi, Jeonbuk and Gimpo-si, Gyeonggi who ate Korean foods. Foreign Muslims were male workers in their 20’s residing in company housing, and their monthly mean income was 1.01~2 million KRW. The majority of subjects responded that meal problems were the most difficult in everyday life. Concerning the taste of Korean foods, the response rate of ‘sweet’ and ‘spicy’ was high while ‘Korean food is healthy’ and ‘Korean food ingredients is fresh’ were high for awareness of Korean foods. ‘Bulgogi’ was the most preferred among the selected Korean foods, which was in line with the results of previous research. There is a need to provide information on Korean foods that can be made with food ingredients certified as halal and their recipes through various media for foreign Muslims who have limitations on in meals due to religious factors.

This research investigates luxury consumption preferences for different types of luxury goods (quiet vs loud) and shopping environments (online vs offline), as a function of individual motivation (bandwagon vs snob) and self-construal (independent vs interdependent), using a quantitative approach (online survey). Bandwagon-motivated consumers, as well as those with higher levels of interdependent self-construals show significant preferences for conspicuously branded luxury goods. Conversely, snobmotivated consumers show significant preferences for inconspicuously branded luxury goods. Finally, consumers displaying preferences for conspicuously branded luxury goods engage in both webrooming and showrooming behaviours, highlighting the complementary nature of online and in-store shopping. Results are discussed in the light of luxury consumption in the 21st century.

This study investigated aesthetic preferences for beauty types in women’s appearance among the East Asian cultures of Korea, China, and Japan through two-mode semantic network analysis with a cross-cultural viewpoint. Based on the results, this study proposed practical implications for appearance management industries and global consumer goods companies.

제품유형과 가격, 브랜드 이미지 등의 상호작용이 소비자의 구매의도와 품질지각에 미치는 효과에 대해서는 다양한 현상을 관찰해 왔다. 그러나 제품유형과 제조방식의 상호작용이 이 요인들에 미치는 효과에 대해서는 연구가 드물었다. 그러나 3D프린터의 등장은 기계를 통한 자동화 생산과 수공예로 대표되던 제조방식에 3D프린팅이라는 새로운 방식을 추가하였고, 이러한 새로운 틀이 소비자의 구매의도와 품질지각에 영향을 미칠 가능성이 있기에 연구가 필요하다. 따라서 본 연구는 제품유형과 제조방식의 상호작용이 구매의도와 품질지각에 미치는 효과를 검증하기 위하여 이루어졌 다. 이를 위한 실험 1은 성격이 다른 제품유형(드론 vs. 바이올린 vs. 컵)을 선정하였고, 제품유형별로 선호하는 제조방식 이 다르게 나타나는지 측정하였다. 결과적으로 소비자들은 드론과 같은 최신제품은 3D프린팅 제작을, 바이올린은 수공예 제작을, 컵은 대량생산이 용이한 기계 제작을 선호하는 것으로 나타났다. 실험 2는 제품유형에 따른 제작방식 선호의 차이가 구매의도와 품질지각에 미치는 영향에 대한 검증을 시도하였다. 즉 드론은 3D프린팅 제조일 때 구매의도 가 가장 높았고, 바이올린은 수공예일 때 구매의도가 가장 높았으며, 컵은 기계 제작일 때 구매의도가 가장 높았다. 또한 드론은 제작방식 간 품질지각에 차이가 없었던 반면, 바이올린은 수공예의 품질을 가장 우수하다고 지각했고, 컵은 3D프린팅에서 품질을 가장 낮게 지각했다(컵은 3D프린팅 제작일 때 구매의도도 가장 낮았다). 본 연구가 소비자 심리학, 마케팅, 광고 등의 분야에 폭넓은 시사점을 줄 것으로 기대한다.

This study examined how Chinese tourists’ beauty tour preferences and attitudes toward Korean culture impacted their purchasing behaviors, repurchasing intentions, and the likelihood that they would recommend the products and services they received. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan and Daegu using SPSS 21.0. On the surveys, beauty tour preferences were divided into the following categories: human service, high quality service, convenience․accessibility & cost, and facility & atmosphere. The study found that high quality service and convenience & accessibility significantly affected respondents’ purchasing intentions, with high quality service showing the higher standardized beta value. Friendliness to Korean culture also had a significant impact on beauty tour purchasing intentions. Preference for human service, high quality service, and facility & atmosphere significantly affected the purchasing intentions and the likelihood o f respondent recommendations, with higher standardized beta values shown (from high est to lowest) in the preference for facility & atmosphere, and preference for human service and high quality service respectively. Concerning perceptions of beauty products, preference for quality had a significant impact on the repurchasing intentions and intentions of respondents to make recommendations, as did the respondents’, friendliness toward Korean culture. This study suggests that, to be most effective, beauty tours should emphasize human service and facility & atmosphere, as well as high quality service. In addition, preference for beauty services or products, and friendliness to Korean culture must be considered.

The purposes of this study were to investigate the emotional consumption propensity and the preferences for sensibility factors of fabrics(color tone, pattern and texture image), and to analyse the differences according to demographic variables and relationships between emotional consumption propensity and preferences for sensibility factors of fabrics, focusing on male and female consumers in 20's, 30's and 40's. The emotional consumption propensity were classified into symbolic consumption propensity, individual consumption propensity, aesthetic consumption propensity and hedonic consumption propensity. The subjects attached great importance in the order of aesthetic consumption propensity, individual consumption propensity and symbolic consumption propensity. Those factors of emotional consumption propensity showed partially significant difference according to demographic variables. Female consumers preferred various color tones than men did, and preference for light color tone showed significant differences according to gender and occupation of consumers. The preferences for floral pattern showed significant difference according to gender, age, education, occupation and marital status of consumers. The factors of the texture images for the fabrics showed partially significant difference according to demographic variables except education of consumers. There were almost significant relationships between emotional consumption propensity and the preferences for sensibility factors for fabrics.

The tourism industry in Hong Kong is a substantial pillar of Hong Kong’s economic development because it has been a beneficiary of tourism revenues and employment opportunities. According to the Hong Kong Tourism Board, Hong Kong accommodated 60.8 million ever-high visitors flow in 2014 (Hong Kong Tourism Commission, 2014). As three major inbound markets Mainland China, Japan, and the United States have been among the top five inbound visitors since 2003. A report of the Hong Kong Tourist Satisfaction Index (Tourist Satisfaction Index, 2014) indicated that Japanese and Korean tourists’ overall satisfaction with Hong Kong decreased from 70.11% in 2012 to 66.98% in 2014. Americans recorded the highest satisfaction level concerning experience in Hong Kong as a tourist destination, awarding it 81.8%. Moreover, the tourism industry in Hong Kong has recently relied heavily on mainland Chinese tourists as the major target group; this group comprises nearly 70% of all overnight visitors (Hong Kong Tourism Board, 2015). These three oversea markets have played an essential role towards Hong Kong tourism industry in past decade.

As supply chains are globalized, multinational companies are trying to optimize distribution networks using a hub and spoke structure. In this hub and spoke network structure, multinational companies locate regional distribution centers at hub airports, which serve demands in their corresponding regions. Especially when customers put higher priority on the service lead-time, hinterlands of international hub airports become ideal candidate locations for the regional hub distribution centers. By utilizing excellent airport and logistics services from hub airports, regional distribution centers in the hub airports can match supply with demand efficiently. In addition, regional hub distribution centers may increase air cargo volume of each airport, which is helpful in the current extremely competitive airport industry. In this paper, we classified locational preferences into three primary categories including demand, service and risk and applied the analytic hierarchy process methodology to prioritize factors of locational preferences. Primary preference factors include secondary factors. Demand factor contains access to current and prospect markets. Service factor comprises airport and logistics perspectives. Service factor in terms of airport operations includes secondary factors such as airport service and connectivity. Service factor in terms of logistics operations contains infrastructure and logistics operations efficiency. Risk factor consists of country and business risks. We also evaluated competitiveness of Asian hub airports in terms of candidate location for regional hub distribution centers. The candidate hub airports include Singapore, Hong Kong, Shanghai, Narita and Incheon. Based on the analytic hierarchy process analysis, we derived strategic implications for hub airports to attract multinational companies’ regional hub distribution centers.

본 연구의 목적은 산림치유 프로그램 개발을 위한 기초자료를 제공하는데 있다. 본 연구는 탐색적 연구로 산림치유 잠재수요자의 산림치유 프로그램 선호도가 무엇인지 파악하게 함으로써, 산림치유 프로그램을 개발하고 운영하는데 중요한 기초자료가 될 것이라고 생각된다. 일반 성인 남·여 620명을 대상으로 산림치유 프로그램의 선호도에 관한 설문조사를 실시하였다. 자료분석은 SPSS 21.0 프로그램을 사용하여 빈도분석(Frequency analysis), T검정(T-test), 일원분산분석 (One-way ANOVA)을 통해 성별, 연령, 직업에 따른 산림치유 프로그램 선호도의 차이를 살펴보았다. 산림치유 프로그램 선호도가 성별, 연령, 직업 등에 따라 다양하다는 것을 알 수 있었다. 첫째, 성별에 따라, 남성은 여성에 비해 숲속 운동회, 캠핑을 선호하고, 여성은 남성에 비해 전반적인 프로그램에서 선호도가 높은 것으로 나타났다. 둘째, 연령에 따라서 다른 연령과 비교해서 20대는 스트레스 평가와 진단, 음식 만들기, 숲속 사진치료 등, 30대는 자유롭게 숲속 걷기, 상담, 강의 듣기(스트레스, 대인관계 관련), 비전 세우기 등, 40대는 명상, 경관보기, 삼림욕, 풍욕, 일광욕, 맨발로 숲속 걷기 등, 50대는 호흡법·호흡체조, 요가, 등산, 묵언 산행, 자연음식 먹기 등의 프로그램을 각각 특히 선호하는 것으로 나타났다. 셋째, 직업에 따른 산림치유 프로그램 선호도를 살펴보면 다음과 같다. 다른 직업과 비교해서 학생은 스트레스 평가와 진단, 음식 만들기 등을, 교사는 자유롭게 숲속걷기, 등산, 숲속 독서, 경관보기, 삼림욕․풍욕․일광욕, 캠핑 등을, 주부는 요가, 물 흐르는 소리 듣기, 허브차 마시기, 자연음식 먹기 등을, 전문․연구직은 호흡법․호흡체조, 묵언산행, 명상, 숲속 잠자기 등을 각각 선호하는 것으로 나타났다. 본 연구의 분석 결과가 성인을 대상으로 하는 산림치유 프로그램 개발을 위한 기초자료로 활용되기를 기대한다.

The purpose of this study was to examine new-silver women’s fiber and material property preferences and purchasing behaviors. The survey subjects were 115 new-silver women ranging in age from 50 to 60 years old. This study utilized a questionnaire as a measurement tool. The results of this study were as follows: First, the home ownership rate of the participants in this was 81.4%, and 54.9% of them had a bachelor’s degree or higher. Therefore, they turned out to be a new silver generation with higher education and stable income and assets. Second, regarding their purchasing behaviors, it was shown that they purchased the largest amount of clothing for themselves and their spouses, children, and grandchildren at the change of seasons. Third, with regard to their average spending on clothing, when they purchased clothing for themselves, it was shown that they purchased clothing at the price of KRW 500,000 or above for themselves but not for their family members. Fourth, their favorite type of fiber was synthetic fiber, and their favorite material property was heaviness, followed by roughness, stiffness, bulkiness, and glossiness. Moreover, with regard to their favorite functional textile, it was shown that the highest percentage of them preferred vitamin textiles, followed by ocher and scented textiles.

This study investigated the preference of sensibility expression factors regarding fashion materials, such as the color, pattern and texture of fabric. Moreover, this study analyzed the relationship between the preference of sensibility expression factors and the preference of fashion images by identifying the preference of fashion images. The survey subjects were 312 women ranging in age from 20 to 40 years old. This study utilized a questionnaire as a measurement tool. First, this study performed a factorial analysis on the preference of sensibility expression factors of fashion materials. In regards to color preference, this study considered color depth such as light tone color, moderate tone color, dark tone color and vivid tone color. In regards to pattern preference, this study examined: geometric pattern, floral pattern, animal skins pattern, check pattern and symbolical pattern. In regard to preference of the texture, this study assessed: roughness, luster, flatness and lightness. Second, this study performed a factorial analysis on the preference of fashion images. This study examined five factors: dignity, uniqueness, femininity, activity and simplicity. Third, this study analyzed the effects of the preference of sensibility expression factors of fashion materials on the preference of fashion images. As a result, the color preference was related to the image preference associated with dignity, femininity and simplicity, whereas the pattern preference was related to the images of uniqueness, femininity, activity and simplicity. Moreover, the preference of texture image was related to the images of dignity, uniqueness, femininity and activity.

The purpose of this study is to investigate the Correlation between BPM(Beat Per Minute) and song preferences of the rhythm game. This study was investigating the "hit chart" of the two rhythm game from KONAMI and analyzed by BPM section. In addition ran a survey about whether BPM effects the selection of the song and game play. The results of aforementioned researches showed that user's preferred songs in two KONAMI games were mostly over 160 BPM which is fast, and considerable number of songs in those games were faster than the songs in general popular culture. Also, 55% of survey participants said they take BPM into account when deciding the song they want to play and 80% said there is strong correlation between gameplay and BPM. To sum up, BPM effects the gameplay and song selection. Also, popular rhythm game songs have higher BPM than songs in general culture. In conclusion, BPM is something that must be considered when designing a rhythm game.

In this study, nine scarf designs expected to be effective for accent design for the fashion style of new senior women were suggested by reflecting purchase behavior and scarf preference after conducting surveys and an analysis by targeting 136 new senior women in order to propose scarf design-matching with the preferences of new seniors. As a result of the study on the scarf purchase features of new seniors, it was revealed that the purchase time for scarves was mainly autumn and winter, even though it is regardless of season, and in spring and summer, they seldom purchased scarves. The purchase frequency was four times a year, and what they first thought of at the time of purchase was represented in the order of color, design, and the material of the scarf. They most preferred department stores, mixed and achromatic colors, cotton and silk fabrics, natural and geometric patterns, and long scarves of a rectangular shape. In the case of the consumer attributes of scarves, it was revealed that 50th desired more individuality-oriented, unique scarf designs than 60th, and 60th desired scarf designs with convenient management considering others’ attention compared with 50th. As concepts for scarf designs, the aspects of individuality, co-existence, and maturity were extracted by reflecting the features of new senior women, and a total of nine scarf designs were suggested by developing three sub-designs for each concept.

A travel destination offers a form of novelty to the traveler since it can provide experiences that are not of the everyday variety. Therefore, a search for novelty is important as a motivation factor when planning leisure trips and vacation activities and to identify travel market segments. This study aimed to examine the differences in demographic characteristics, travel style, and preferred food-related activities in accordance with the level of tourists’ novelty seeking. This study investigated potential tourists using a self-administered questionnaire survey, which resulted in 300 usable questionnaires. The respondents of this study were classified into two groups according to their level of novelty seeking: Active novelty-seeking group and Passive novelty-seeking group. These two groups were significantly different with respect to demographic characteristics, travel style, and preference of food-related-activity experience. The results show that the Active noveltyseeking group tended to have a higher proportion of females and specialized jobs, a higher level of monthly income and education, more frequent travel, and preference for food-related activity experience than other groups. The result of this study will be helpful for the tourist industry, which needs to develop culinary and food-related experience tour programs and travel market segments.

In the process that leads to the purchase of a product, the consumer, guided by the reasons for which he or she has decided to make the purchase (motivation), seeks information that will be useful in making the best choice, minimising the associated risks (Erdem &Swait, 1998). The literature (Kotler 2003) refers mainly to consumer behaviours founded on rational principles. Indeed, the product is understood as the sum of a number of attributes that enable it to meet the needs that prompted the purchase in the first place. Depending on the weight attributed to each attribute (Fishbein 1967), different market segments are generated, reflecting different consumer behaviours. It therefore becomes indispensable for companies to understand how each potential consumer evaluates a product’s attributes and what role is played in this regard by the brand. Although the behaviour of consumers cannot easily be schematised, given the specific characteristics of each individual, it can be argued that the process of choosing a product depends on the consumer’s preference for either branded or unbranded goods (Hasan et al. 2012, Mohtar & Abbas 2014). The expectations that have developed in the consumer with respect to a brand, with the awareness of the characteristics that it is able to provide, can modify the perception of the attributes and thus the preferences that arise from the evaluation process. The literature confirms the existence of a positive relationship between the brand and the perception of quality that can increase trust in it (Krishnan et al., 1989; Ubilava et al. 2011). For this reason, the objective of the study is to assess the perception of a product’s attributes by two categories of consumers: brand-oriented and non-brand-oriented. The work thus concerns the choice of positioning strategies, which vary precisely in relation to the existence or otherwise of a brand. This was conducted with reference to the Jeans sector, given both its intrinsic characteristics (variety of production, orientation to differentiation, growth in consumption) and the frequent and specific attention paid to it by the managerial literature dealing with consumer purchasing processes (among others, see: Lee, 1990; Park & Lee, 1999; Delong et al.,2002; Vrontis & Vrontis, 2004; Wu, 2005; Wu & Delong, 2006; Jin et al., 2010). The above-mentioned objectives were pursued in accordance with a mixed-method research approach, divided into the following steps: a) an on-desk survey of the managerial literature on the sector in question and an in-depth qualitative investigation (by means of the so-called “laddering” interview technique), both aimed at identifying the purchase attributes of the jeans product; b) compilation of a questionnaire (with a pilot test conducted on 20 consumers) by 600 consumers (non-probabilistic sample) who regularly buy jeans. The data was processed by descriptive and multivariate statistical techniques (using SPSS software) in order to assess the role of the various purchase attributes with reference to the two types of consumer identified. As previously mentioned, the first on-field method of analysis used was of the in-depth, qualitative type (Russell et al. 2004; Philips & Reynolds 2009; Orsingher et al., 2011). It entailed 80 interviews (40 for each of the two categories of consumer, brand-devoted and non-brand-devoted, the number being useful for the goals to pursue as indicated by Reynolds et al., 2001), with the objective of highlighting and analysing the terminal values to which the individual aspires. To this end, we used the so-called “laddering” interview technique, which makes it possible to identify both the content of the three variables being analysed and the causal relations between them. The variables are (Reynolds & Gutman, 1988): the attributes (tangible and intangible), the consequences (functional and psychological benefits) and the values (instrumental and terminal). Specifically the “hard laddering” technique (Botschen & Hemetsberger, 1998) was used, which guides the respondent towards increasingly higher levels of abstraction. The “paper-and-pencil” method was applied, which made it possible to minimise the respondents’ conditioning, allowing them to follow their own cognitive route (Grunert, 1995). The interpretation of the information acquired by these methods made it possible to observe and understand the deep and personal motives that determine the choice of jeans product (see, among others, Orsingher et al. 2011; Fu & Wu, 2013), and thus to gain a more direct and effective understanding of the consumer’s behaviour. Once the attributes that determine the purchase of a pair jeans had been identified, the next step was the creation of the questionnaire with which to perform the sample-based investigation, conducted on 600 consumers1 who regularly purchase jeans. 55% of the sample interviewed were Italian, purchasing 1 to 4 pairs of jeans a year. Specifically, 31% of the sample purchased the product once every three months, while a further 32% purchased it twice a year. 78% were between 18 and 35 years old, while 2 out of 3 were women. With regard to the objectives of the present work, 33% purchased unbranded jeans while 67% were brand-devoted consumers. For measurement of the analysis variables, a normal assessment scale (1 = lowest value; 5 = highest value) was used. Specifically, the SPSS software was used to process the data so as to identify (by means of regression analysis) any correlation between the choice variables. For each of the two categories of consumer a factorial analysis was performed in order to identify factors that were shared by the measured determinants of choice, followed by a cluster analysis. This made it possible to: (a) identify the different role in the consumer choice process of the attributes and the other dimensions of analysis (benefits and values); (b) verify the presence of any differences in the role that the choice variables play in the purchase process among the two different categories of consumer being analysed; and (c) identify any clusters of consumers within each profile (brand-devoted and non-brand-devoted). The main objective was to verify the perception of the product choice variables by the two categories of consumer observed. This consideration is highly important to the choice of communication strategy, for both companies interested in the growth of their Brand Identity and unbranded companies. For the latter, it is the store, particularly the sales personnel, that plays the key role in the purchaser’s choices. It is in this context that non-brand-devoted consumers, verifying the characteristics of the product and its potential benefits, make their choice in consideration of the “desired final state” (values) that that they seek to obtain. In addition, the identification of clusters may enable, for the sector in question, a greater knowledge of the consumer and thus the activation of segmentation strategies and relative competitive positioning.

The fashion industry has been dramatically transformed during the last 20 years with the introduction of fast fashion: a style of instant cutting edge fashion at affordable prices (Sheridan, Moore, & Nobbs, 2006). The term, fast fashion, describes a business model characterized by rapid supply chains, merchandising techniques and retail technology all developed to respond to increasingly fast changing consumer demands (Kim, Choo, & Yoon, 2013). In contrast to this business format, luxury fashion brands have always held a superior position in the fashion industry through their quality, limited release and pricing policies. The contemporary fashion industry is now highly competitive, with this additional pressure coming from fast fashion companies constantly delivering original and “fresh” products at affordable prices (Cholachatpinyo, Fletcher, Padgett, & Crocker, 2002). Despite the apparent price discrepancy between fast fashion and luxury fashion products, both these two fashion styles appear to cater to a consumer’s need for uniqueness. Through the consumption of fashion this uniqueness factor becomes evident in the way in which consumers convey their individual identity and self-image to society. Intuitively, as the two styles of fashion are distinctive, the type of uniqueness component desired by their consumer will differ. Therefore, we ask: “what aspects of uniqueness are motivating consumers to choose between fast fashion and luxury fashion brands?” The paper answers this important research question through evaluating (1) the predictively of fashion-brand attitude and self-congruency on fashion style preferences and (2) the moderating role of consumers’ need for uniqueness (CNFU) in these direct relationships. An online survey of 301 U.S. participants was conducted utilizing a quazi-experimental between-subjects design. All participants had experience with purchasing either fast fashion or luxury fashion clothing. Fashion-brand attitude and self-image congruency were treated as independent variable with preference for fashion style as the dependent variable. The three factors that constitute CNFU were treated as moderators. The results suggest that fashion style preference is determined more by the level of self-image congruency than positive attitudes towards fashion brands. More importantly, the different qualities of CNFU are capable of influencing individual consumers’ fashion preference within each fashion style. Collectively, the findings present strong supporting evidence that the differences in consumers’ need for uniqueness are likely to affect some fashion style preferences and not others. In particular, the majority of findings are consistent with the central argument that fashion consumers are uniqueness seekers and have their own ways of portraying their individuality to society (Workman & Caldwell, 2007). There was however inconsistent results obtained by treating CNFU as a single moderating construct, thus adding further support for Tain, Bearden and Hunter’s (2001) proposition that the consumers need for uniqueness consists of three distinct components, each specifying a unique personality trait.

This study is about implementing an job matching web service system based on the Job seeker’s company assessment model proposed by the researchers. Basically, the Job seekers’ company assessment model is based on the concept that each job seeker can evaluate the recruitment company candidates using job seekers’s own major consideration factors. Using the implemented information system, each job seeker’s main considerations in job searching process are evaluated and stored and compared to those of other job seekers’ or groups’ characterized by sex, job experience residential area and etc. by finding out and listing up the companies in the order of the preference of job seeker own or belonging groups, job seekers can be helped to find suitable companies which fit well to themselves.

이 연구의 목적은 인터넷 포털 기업의 사회적 책임 영역에 대한 공중 평가가 해당 포털 사이트의 신뢰도, 선호도 및 충성도에 어떤 영향을 미치는지 살펴보는 것이다. 구체적으로 우리나라 상위 포털 기업인 <네이버>, <다음>, <네이트>가 수행하는 CSR에 대한 영역별 공중 평가가 해당 사이트의 신뢰도, 선호도, 및 충성도에 미치는 영향을 파악하고, 더불어 각 포털 사이트 신뢰도와 선호도가 해당 포털 사이트 충성도에 어떤 영향을 미치는지 검증하는 것이다. 이를 위해 대학생 258명을 설문조사하였다. 연구결과, 인터넷 포털 기업 CSR에 대한 영역별 공중 평가는 해당 사이트의 신뢰도, 선호도, 및 충성도에 유의미한 영향을 나타냈다. 특히, 인터넷 포털 기업의 CSR 영역별 평가 가운데, “법적 책임”과 “윤리적 책임” 영역 평가는 공통적으로 연구대상 포털 사이트 신뢰도에 유의미한 영향을 미치는 변인이었다. “경제적 책임” 영역 평가의 경우, 세 포털 사이트 선호도에 공통적으로 유의미한 영향을 나타냈다. 각 인터넷 포털 기업별로 <네이버>의 경우, 포털 사이트 신뢰도와 선호도 모두 포털 사이트 충성도에 유의미한 영향을 미친 반면에, <다음>과 <네이트>는 포털 사이트 선호도만이 포털 사이트 충성도에 영향을 미치는 것으로 나타났다.

이 연구의 목적은 인터넷 포털 기업의 사회적 책임 영역에 대한 공중 평가가 해당 포털 사이트의 신뢰도, 선호도 및 충성도에 어떤 영향을 미치는지 살펴보는 것이다. 구체적으로 우리나라 상위 포털 기업인 <네이버>, <다음>, <네이트>가 수행하는 CSR에 대한 영역별 공중 평가가 해당 사이트의 신뢰도, 선호도, 및 충성도에 미치는 영향을 파악하고, 더불어 각 포털 사이트 신뢰도와 선호도가 해당 포털 사이트 충성도에 어떤 영향을 미치는지 검증하는 것이다. 이를 위해 대학생 258명을 설문조사하였다. 연구결과, 인터넷 포털 기업 CSR에 대한 영역별 공중 평가는 해당 사이트의 신뢰도, 선호도, 및 충성도에 유의미한 영향을 나타냈다. 특히, 인터넷 포털 기업의 CSR 영역별 평가 가운데, “법적 책임”과 “윤리적 책임” 영역 평가는 공통적으로 연구대상 포털 사이트 신뢰도에 유의미한 영향을 미치는 변인이었다. “경제적 책임” 영역 평가의 경우, 세 포털 사이트 선호도에 공통적으로 유의미한 영향을 나타냈다. 각 인터넷 포털 기업별로 <네이버>의 경우, 포털 사이트 신뢰도와 선호도 모두 포털 사이트 충성도에 유의미한 영향을 미친 반면에, <다음>과 <네이트>는 포털 사이트 선호도만이 포털 사이트 충성도에 영향을 미치는 것으로 나타났다.