The purpose of this study was to investigate the effects of perceived price and servicescape on employee service quality, food and beverage quality, and customer value in Daegu Korean restaurants and to suggest methods for them to become the food mecca of Korea and the world. The samples for this study were customers of nine Korean restaurants in Daegu. A total of 368 questionnaires were analyzed with factor analysis, a reliability test, and a covariance structural analysis. The results showed that perceived price was positively related to employee service quality and food and beverage quality and that servicescape was positively related to employee service quality and food and beverage quality. However perceived price, servicescape, employee service quality, and food and beverage quality were not related to customer value. The reasons were that these factors did not influence perceived customer value in Daegu Korean restaurants. The Daegu municipal office should require these restaurants to develop distinguished employee service and food and beverage quality and conduct consistent marketing to Koreans and westerners, so that these restaurants can become the food mecca of Korea and the world.

The objective of this paper is to evaluate the equilibrium price between PSTN and VoIP telephony services in the case of non-linear utility function. Currently there are two types of wired phone services we are known PSTN (Public Switched Telephone Networ

This research is to understand luxury consumption values for luxury consumers. The aims of this study is to identify their luxury consumption values and the effects of the values on the perceived acquisition value. This study also divided data into two groups according to the difference between reservation price and actual price; positive reservation price group, negative reservation price group, and analyzed the effects of the values on the perceived acquisition value between two groups. In this study, we used structural models equation and results presented that the conceptual model was a good fit to the data. The empirical results suggested four dimensions of luxury consumption values; symbolic value, innovative design value, quality value and origin value. There were positively significant effects of symbolic value and quality value on the perceived acquisition value. The effects of innovative design value on the acquisition value was significantly negative. Two groups categorized by reservation price depicted the differences on effect levels of symbolic value, innovative design value, and quality value on the acquisition value perception.

The objective of this paper is to evaluate the equilibrium price between PSTN and VoIP telephony services in the case of non-linear utility function. Currently there are two types of wired phone service we are known that PSTN (Public Switched Telephone Network) and VoIP (Voice over Internet Protocol). The PSTN telephony which provide high quality service and VoIP which provide relatively low quality service forms a vertically differentiated oligopoly. Therefore, the evaluation of the equilibrium price between PSTN and VoIP services is very important to wired phone service providers. The equilibrium price depends on the state of the service cost function has been proved different value. This paper was evaluated each equilibrium price for the state of the linear cost function and non-linear cost function. Subsequently, analyzed the demand of both services and the equilibrium profit which can maximize the profit of both service providers.

저작권법은 저작자의 권리를 보호하고 창작물의 활발한 연구를 촉진하기 위하여 저작권자에게 저작권이라는 독점적 권리를 부여하고 있으나 저작권자는 이를 자신들의 시장지배적 지위를 강화하는데 악용할 여지도 있다. 우리나라는 초∙중∙고등학교 교과서는 가격책정 단계에는 시장경쟁의 원리가 도입되었으나 유통과정에서는 정부 주도의 공급으로 인해 실질적 가격경쟁이 제한되고 있고, 대학 교과서에 대하여는 일반도서와 마찬가지로 공정거래법에 의해 재판매가격유지행위가 허용되고 출판문화산업진흥법에 따라 도서정가제가 적용된다. 현행 도서정가제는 출판사가 도서정가제 적용여부를 선택할 수 있고 특별한 이유 없이 발행일에 따라 도서정가제 적용여부를 정하고 있으며 경품고시에 의해 추가 할인을 허용하는 등 많은 문제점을 가지고 있다. 출판문화산업진흥법 하에서는 마일리지 등 간접할인도 10% 할인에 포함되는 것으로 해석해야 할 것이다. 도서는 가격 이외의 요소에 의해 브랜드간 경쟁이 촉진되는 상품으로 보기 곤란하므로 경쟁제한적 성격이 크다. 따라서 장기적으로는 도서정가제를 폐지하여 저작물시장의 가격경쟁을 촉진하고 소비자의 선택의 폭을 넓히는 것이 바람직하고 저작물에 대한 문화적 특수성의 고려가 필요하다면 공정거래법상 재판매가격유지제도의 개정을 통하여 합리적인 범위에서 사안별로 비교형량하여 제한적으로 허용하는 방안이 타당하다. 한편 일반도서와는 달리 교재의 선택권이 배제되는 대학 교과서에 대하여는 저작권자의 연합단체를 구성을 통한 재판매가격의 인하 유도, 중고책의 애프터마켓 활성화, Wikibook, E-book과 같은 새로운 기술을 통한“저작권자-(새로운 매체)-독자”로 직접 연결되는 새로운 유통구조 창출 등 다양한 노력이 경주되어야 할 것이다.

구매 계약과 구매에 직접적인 영향을 미치는 상품 가격에 반응하는 소비자의 행동은 꾸준한 주목을 받아왔다. 기존의 많은 연구에서 소비자는 상품을 사거나 계약을 할 때 과거 있었던 가격 또는 변할 수 있는 미 래 가격을 고려하지 않고 현재 주어진 가격에만 반응을 보인다는 가정을 하였다. 또 다른 연구에서는 소비자는 미래 있을 가격이 어떠한 확률 분포를 따르는 지를 정확히 알고 반응을 보인다고 조금은 과장된 가정을 하였다 하지만 최근의 연구에서는 소비자가 상

This study focuses on testing the validity of dimensions of restaurants’ menu prices. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were people living in the capital region who have, at least on occasion, gone to family restaurants. The data were collected by self-administered questionnaires and analyzed by factor analysis, reliability analysis, confirmatory factor analysis, and the ANOVA t-test. The results were that consumers’ perception of restaurant menu prices is not uni-dimensional, but has six dimensions: price-price schema, pricequality schema, value consciousness, low price proneness, price mavenism, sales proneness. Demographic variables partially affect the consumers’ perception of each menu price dimension. The result of the t-test examining dimensions of price according to the demographic characteristic was that females have a higher sales proneness than males. The t-test result according to marriage indicated that married people were higher in price-price schema and quality proneness than unmarrieds. ANOVA according to age indicated that people between ages of 20 to 29 have a higher quality proneness than those of other ages.

느타리버섯 재배시 현재 톱밥병종균을 대체할 수 있는 저비용 우량봉지제조기술을 개발하기위해 시험을 수행한 결과는 다음과 같다. 1. 재료의 산도 (pH)는 포플러톱밥이 pH 6.7, 미강은 pH 6.4에 비하여 비트펄프는 pH 4.9로 다른 배지재료에 비하여 산성을 나타내었다. T-C는 포플러톱밥 57.5%, 면실피 54.5%, 미강 52.4%로 나타났고, T-N는 포플러톱밥이 0.1%로 면실피 1.77%, 미강 0.94%로 나타났다. 2. 균사생장정도는 신농73호 2.5kg 규격 종균의 필터가 구비된 종균의 경우 15.7㎝, 마개형 10.5㎝, 필터가 없는 종균은 7.5㎝로 필터구비종균이 생장이 우수하였고, 균사밀도의 경우에도 필터형이 밀도가 높았다. CO2 농도는 신농73호 2.5kg 규격 종균의 필터가 구비된 종균의 경우 1,400ppm, 마개형 2,200ppm, 필터가 없는 종균은 3,200ppm 로 필터구비종균이 농도가 낮음을 알 수 있다. 3. 배양소요일수를 측정한 결과, 신농 73호에서 2.5㎏ 필터종균의 경우 18일, 마개필터 18일, 필터가 없는 처리는 19일로 큰 차이는 없었다. 생산량의 경우 신농73호에서 2.5㎏ 필터종균의 경우 118g, 마개필터 112g, 필터가 없는 처리는 100g으로 필터처리 종균이 생산력 측면에서 우수하였다.

The word spawn is derived from an old French verb, espandre , meaning to spread out or expand. Spawn is also defined as “the mycelium of fungi, especially of mushrooms grown to be eaten, used for propagation.” The effects of bag spawn to sawdust substrate on the growth of Pleurotus ostreatus were conducted. The duration of mycelial growth and days of pinhead formation of bag spawn(2.5kg) were 18~19 days and 7~8 days, whereas bottle spawn (1,000㎖) was 18 days and 6 days, respectively. The yield of mushroom fruitbody was that bag spawn is 100~118g, bottle spawn was 95~115g. In economical analysis, bag spawn is increased to 50%, compared to bottle spawn in relative income.

The objective of this was to improve a transportation cost relation between Central Distribution Centers(CDCs) and Regional Distribution Centers(RDCs), to control inventory cost concerning safety stock for each service level, by reviewing distribution ste

소음의 외부효과는 현대사회에서 흔히 발견되는 문제라고 할 수 있다. 소음은 재산적 피해와 같은 외부효과를 발생시키며, 따라서 소음으로 인한 재산피해를 평가하고 효과적 해결책을 찾아내는 연구는 매우 중요하다고 할 수 있다. 분석결과는 통계적 유의성이 있으며, 소음이 재산적 가치에 부정적 효과가 있음을 보여 주고 있다. 모형의 주요 결과로는 소음 단위(데시빌)당 피해액이 추정(5,000 달러*로그(dB))되었고, 추정된 소음피해함수(잠재가격함수)는 소음의 한계효과가 감소함을 나타내고 있다.

The purpose of this study was to measure the effects of menu price and image on perceived sacrifice and value of tourist restaurant, the mediating effects of perceived sacrifice on the relationships between menu price and value, and between image and value. A total of 273 questionnaires were completed. ANCOVA was used to measure the mediating effects of perceived sacrifice on the relationships among menu price, image, and value. When the menu price and perceived sacrifice were regressed on the value, the menu price and perceived sacrifice were statistically significant. Moreover, when the image and perceived sacrifice were regressed on the value, the image and perceived sacrifice had a statistically significant effects on value. The results demonstrated that perceived sacrifice played a mediating role in the relationship between menu price and value.

The purposes of this study were to measure price elasticities of menu items of a family restaurant, identify differences of price elasticity between subgroups, and provide a comprehensive understanding on price elasticity. 3 menu items of a salad buffet family restaurant in Seoul were selected for analyses, and a questionnaire was developed through literature review and modified after pilot test. The questionnaires for main survey were distributed to 250 customers on their visit to the restaurant, and a total of 139 questionnaires were used for analyses (55.6%). Statistical analyses were conducted using SPSS Win (12.0) for descriptive analyses, t-test, ANOVA, and the main results of this study were as follows. The demands were expected very elastic to the changes in prices of all 3 menu items, and there were significant differences between groups of different company types. In addition, the changes in use were less affected by the changes in menu price when customers were satisfied with each menu item. On the basis of these results, it was concluded that price increases of menu items should be companied by quality improvement of products and services, and differentiated marketing strategy for each segments of customers would be helpful to profitability of the restaurant. Overall, measurement of price elasticity could help to predict customer behaviors on price changes, and give much useful information for managers and marketers of foodservice organizations in development of price strategies.

The purpose of this study was to investigate how comparative menu price, human service, amenity, and menu quality affected menu value, and how menu value influenced revisit intention. The model was tested in a family restaurant setting using a sample of customers visiting and enjoying menu in Daegu metropolitan city. Empirical results confirmed that not only do human service, amenity and menu quality increase menu value but that comparative menu price reduces menu value. Menu value was also found to be a significant antecedent of revisit intention. The results obtained have major implications for family restaurant marketers as well as for future research. First, family restaurant marketers should pay attention to menu pricing, as menu price decreased menu value. Second, family restaurant marketers should try to increase menu value through training of human service. Third, family restaurant marketers should try to add menu value by way of recruiting high-skilled cook. Fourth, family restaurant marketers should make efforts to attract customers through interior design.