이 글은 반폐쇄해인 태국만에서 한 세기 이상 지속되어 온 태국-캄보디 아 간 해양 분쟁의 복잡한 연원과 해양경계 협상을 살펴보고, 대륙붕 공동 개발 등 양국 간 해양 분쟁 관리의 핵심적 틀로 여겨지는 2001년 ‘해양경계획정 및 공동개발체제 수립에 관한 양해각서(MoU44)’의 쟁점 과 법적 성질을 규명하는 것을 목적으로 한다. 양국 간 국경분쟁은 1907년 프랑스-샴 조약과 부속 지도에 대한 해석에 서 비롯되었다. 1907년 부속 지도는 양국 간 합의로 프랑스 지도회사가 제 작한 것으로, 육상 경계는 자연 분수령을 따르기로 하였다. 프레아 비헤아 르 사원이 캄보디아 영토로 표기되었다는 점에 대해 태국이 이의를 제기하 면서, 양국 모두 영유권을 주장하는 지역이 생겨났다. 1962년 국제사법재 판소는 이 사원이 캄보디아에 속한다고 판정하였고, 2013년 사원 주변 지 역에 대해서 1962년 결정을 재확인하였다. 그러나 양국 간 육상 영토 분쟁 은 현재에도 이어지고 있다. 양국 간 해상 분쟁은 1907년 부속 지도상 꼬꿋섬(Koh Kut)과 연결된 선에 대한 상반된 해석에서 비롯되었다. 캄보디아는 이 선을 해양 경계선으 로 보면서 꼬꿋섬에 대한 영유권을 주장하였다. 태국은 이를 육상 국경 설 정을 위한 시야선으로 보았고, 실효적 지배를 근거로 영유권을 주장하였다. 1972년 캄보디아가 과도한 직선기선을 선포하여 주장중첩수역(OCA)을 형 성하면서 분쟁은 격화되었다. 태국만 내 약 26,000㎢에 달하는 OCA는 막 대한 양의 탄화수소 자원이 매장되어 있을 것으로 추정되어서 양국 간 첨 예한 대립의 원인이 되었다. 양국의 타협 없는 주장으로 인해 해양경계획정 협상은 결국 교착 상태에 빠지게 되었다. 이러한 교착 상태를 타개하기 위해 2001년 체결된 MoU44는 이원적 접 근법(Dual Track Approach)을 채택하였다. 이는 OCA 북부 지역의 경계 획정과 자원이 풍부한 남부 지역의 공동 개발을 동시에 추진하는 것을 핵 심으로 한다. 그러나 MoU44의 가장 큰 실패 요인이자 근원적 한계는 불 가분 패키지(Indivisible Package) 조항이라고 할 수 있다. 이 조항은 두 트랙의 합의가 연계되어서, 어느 한쪽의 합의 없이는 다른 쪽 합의도 효력을 발휘될 수 없도록 규정하였다. 결국 양국 간 현실적으로 해결이 어려운 꼬꿋섬 영유권 및 해양경계획정 문제로 인하여 실용적 협력이 가능한 공동 개발 논의가 발목 잡히면서, 불가분 패키지는 MoU44 체제 전체를 마비시 키는 구조적 요인으로 작용하였다. MoU44는 최종적 권리·의무를 확정하는 실체적 조약이 아니라, 합의 도출을 목표로 하는 ‘향후 합의를 위한 의사표시’(agreement to agree) 로서의 법적 성질이 강하다. 한편으로 MoU44는 양국에 UNCLOS 제74 조 및 제83조에 규정된 ‘잠정조치 의무’를 구체화하는 법적 의미를 지 닌다. 즉, MoU44는 양국에 실질적인 잠정 약정(공동 개발 등) 체결을 위해 ‘신의성실하게 교섭할 절차적 의무’를 부과하고, 최종 합의를 위태 롭게 하는 일방적 행위(자원 탐사 및 개발 등)를 삼가야 할 ‘자제 의 무’를 강화하는 역할을 한다. 결론적으로 MoU44는 분쟁의 근본 원인을 해결하지 못한 채 오히려 불 가분 패키지라는 조항으로 인해 UNCLOS상의 잠정조치 의무 이행마저 형 해화시키는 결과를 초래한 것으로 평가할 수 있다. 따라서 향후 분쟁 해결 을 위해서 양국은 경직된 일괄 타결 조항에서 벗어나, 태국-말레이시아 공 동 개발 사례처럼 경계획정 문제를 잠정적으로 유보하고 공동 개발을 우선 추진하는 유연한 접근법을 모색하거나, 동티모르-호주 사례처럼 제3자 개 입을 통한 해결 방안을 적극적으로 고려해 볼 필요가 있다. 아울러 이 사례 는 한·일 대륙붕 공동개발협정의 미래에도 중요한 시사점을 제공할 수 있으 며, 한·일 해양경계협정에 대비한 철저한 준비의 필요성을 역설해 주고 있 다.

과거 다른 국가로부터 해외 원조를 받은 경험이 있는 신흥공여국은 자 국 경제가 성장함에 따라 현재는 국제사회 빈곤 감소를 위해 UN SDGs 이행을 주도하고 있다. 특히, 신흥공여국은 인접 국가와의 교류, 협력을 통해 지역 경제 발전과 역내 안정을 도모한다. 또한 자신들의 개발 경험 을 토대로 기술 이전, 지식 전수 등의 사업에 초점을 맞춰 개발도상국의 발전을 촉진한다. 그렇다면 전통공여국과 신흥공여국의 가장 큰 차이는 무엇이며, 개발협력 이행에 있어 어떤 차이를 보이는가? 본 연구는 이러 한 질문을 중심으로 동남아시아 지역의 신흥공여국이라 불리는 인도네시 아와 태국 사례를 집중 조명한다. 이를 위해 국제사회의 남남협력과 삼 각협력이 신흥공여국 개발협력 이행에 어떻게 활용되고 있는지 제도와 정책 수립 사례를 통해 살펴본다. 분석 결과, 두 국가 모두 개발협력 이 행에 있어 제도와 정책 수립을 공고히 하고 있으며, 남남·삼각협력을 적 극적으로 활용하고 있음을 확인하였다. 태국은 인도네시아에 비해 상대 적으로 메콩 유역 중심, 그리고 역내 개발협력 이행에 적극적으로 참여 하고 있다는 차별성도 보인다. 국제사회에서 신흥공여국의 등장은 지속 적인 개발재원 마련, 다자협력과 지역협력 강화, 파트너십 다변화에 영향 을 주며, 이러한 요인들이 복합적으로 작용하고 있기 때문에 전통공여국 과 신흥공여국 상호 간의 네트워크 구축이 강화될 필요가 있다.

본 논문은 강대국 경쟁 하에서 약소국들의 동맹 전략의 차이는 어디에 서 발생하는가에 대한 해답을 추구한다. 기존 국제정치 이론은 약소국들 의 자율적 외교 정책이 제한되어 있으며 국제정치에서의 힘의 배분이 약 소국들의 외교정책을 추동한다고 설명한다. 또 한편으로 국내정치의 구 도와 이데올로기, 민족주의의 국내 정치적 요소 또한 중요하다는 논의 또한 존재한다. 본 연구는 많이 주목받지 못했던 1950년대 초반 냉전의 형성 당시 인도네시아와 태국의 각기 다른 외교안보전략을 국내 정치적 비교연구를 통해서 분석한다. 두 국가는 모두 외부 경제적 지원의 필요 성, 안보 위협에 직면했으나 동맹전략에 있어서 인도네시아는 미국과의 동맹이 아닌 비동맹 전략을 취한다. 반면 태국은 국내정치적 논란에도 불구하고 미국과의 협력을 취한다. 본 논문에서는 이러한 차이가 이 두 국가의 국내 정치적 세력 구도의 차별성에 기인하고 있음을 밝힌다.

The Hague Conference on Private International Law (HCCH) is the oldest active international organization with legal capacity in the progressive unification of Private International Law (PIL). The HCCH aims to progressively unify PIL to address legal problems in the form of universal regulations. Thailand is aware of the significance and importance of co-operation in PIL, as shown by the accession of Thailand to the HCCH in 2021. This article will examine Thailand’s situation with a technique employed by Charles Dickens in his heartwarming story, ‘A Christmas Carol,’ which examined one character’s experience with reference to events in the past, the present, and the future. The past will be examined through the genealogy of PIL and the experience of Thailand before joining the HCCH. The present will address the status of Thailand in the HCCH. The future will be discussed as suggestions for Thailand after becoming a Member of the HCCH.

The Salvage Convention 1989 establishes the main international legal framework dealing with salvage operations and environmental protection. It is the result of many years of drafting and diplomatic efforts where the treaty was negotiated and concluded. It is undeniable that the Salvage Convention 1989 has encouraged private sector and public authorities to establish and maintain the resources needed to contain ecological damage. This was an important accomplishment. Providing adequate incentives for rapid salvage operation adds to the traditional rewards. Nevertheless, the problems of updating the provisions of the Salvage Convention 1989 need to be addressed and the path ahead is still long and winding. In particular, the importance of environmental considerations is increasingly significant. As a result, modern salvage operations must also take into account measures to prevent damage to the environment. Today’s international community is searching for a new salvage regime and law. This paper examines the possibility of building the new salvage regime and its implementation in Thailand.

1. 태국은 아시아 국가 중에서도 채소 생산에 적합한 기후를 가지고 있어 자국 내에서 소비뿐만 아니라 주변국에 수출을 목적으로 생산되고 있다. 그러나, 태국의 채소 육종 재배 기술은 다른 선진국에 비해 아직 초기 발전 단계이다. 2. 태국에 적합한 채소 육종 전략 및 재배 기술을 수립하기 위하여 태국의 주요 5대 채소 작물인 고추, 배추, 샬롯, 롱빈, 상추의 형태적 및 재배적 특성을 소개하였다. 3. F1 종자를 이용하여 채소를 재배하면, 품질이 좋고 생산성이 높아 이를 이용하는 채소 농가가 증가하고 있다. 그러나 , F1 종자의 가격이 비싸 개발도상국의 일반 농가에서는 F1 종자를 이용하지 못하고 있는 실정이다. 따라서, 태국을 포함한 아세안 국가에서는 균일도는 다소 떨어지더라도 가격 경쟁력이 있는, 삼원교배 또는 사원교배 등 복교잡을 이용한 F1 종자를 재배하는 것이 적절할 것으로 판단된다.

This paper explores Thailand’s partial liberalization of the electricity industry and to what extent is a Foreign Direct Investment (FDI) allowed in the electricity sector. As Thailand is an ASEAN Member State, the paper aims to review whether the partial liberalization under the ESB model is consistent with the commitments of the ASEAN. The paper examines both the ACIA and the AFAS, and it finds that Thailand has no commitment under both agreements relevant to entry of a FDI in its electricity sector. However, Thailand already allows the entry of a FDI in the power generation business which is aligned with the principles of market access and National Treatment that fulfill the obligations under the ACIA and the AFAS in case Thailand will make any commitments in the future. It is noted that electricity transmissions and the distribution and supply businesses are still prohibited for both Thai and foreign investors.

In an increasingly globalized world, consumers are continuously exposed to global products in their domestic markets. As a result, companies are seeking ways to adapt their business in order to target the global consumer segment, which is favorably disposed to global market offerings (Papadopoulos & Martin Martin, 2011). Research on conceptualizing consumers’ positive dispositions towards global products is burgeoning, with a number of researchers focusing on the role of global/local consumer identities (i.e. Tu, Khare, & Zhang, 2012). Global identity implies that a person identifies with the entire human kind and feels as a resident of the entire world (Cannon & Yaprak, 2002), and consequently has a more positive view toward globalization and shows more interest into global events (Guo, 2013). Local identity, on the contrary, derives from the overall awareness of belonging to a community that shares the same national values and cultural norms (Thompson, 2001). Empirical evidence shows that global and local identities positively influence the evaluations and willingness to purchase global and local brands, respectively (Verlegh, 2007; Zhang & Khare, 2009). Despite the growing academic focus on consumers’ location-based identities (i.e. global/local) and their impact on consumer decision making, research on this topic is mainly focusing on tangible products, ignoring how digitalization has transformed the international marketing landscape. Drawing on social identity theory and the existing literature with regards to how global/local identity is influencing consumers’ disposition towards global products, this paper considers the case of global digital products. In particular, we aim to investigate whether global and local consumer identities influence the usage of two of the most famous global Social Network Sites (SNSs), namely Facebook and Instagram. Combining existing literature on global consumer culture and marketing of SNSs, we develop and empirically test a set of hypotheses with two samples of Facebook and Instagram users from Austria and Thailand. The choice of these specific countries allows us to explore whether consumers with global or local identities behave similarly in marketplaces characterized by completely different settings regarding the availability and use of SNSs.

In tourism industry, tourists at the post-fordist era have overlooked tangible aspects of consumption by focusing on tourists’ experience and satisfaction. Recently, many scholars have employed the marketing concepts to investigate tourists’ need, want, and demand, especially, value co-creation. However, there is a little interest to focus on value co-creation in tourism industry, in spite of the fact that tourists in the digital age have decided to travel by intangible aspect of consumption – emotional and experience. Additionally, we also employ the concept of psychological carrying capacity to understand how tourist value relates to psychological carrying capacity. A total of 380 completed questionnaires are collected and the data were analyzed using Pearson’s correlation analysis. The correlations between tourist value and psychological carrying capacity were examined in order to understand the relationship of tourist value toward environmental concern in the settings of island area. The results show that there is the direct relationship between tourist value, perceived crowding, interactions between tourists, perceived physical environment, overall satisfaction, and returning intention.

The purpose is to identify the impacts of internal and external integrations in an automotive supply chain in Thailand. Data are collected from automotive firms in Thailand and are analyzed using structural equation modeling (SEM). The result indicates that both internal and external integrations are significant factors affecting market flexibility.

Mobile banking has been continuously increasing worldwide. A number of studies have been examined on the mobile banking adoption intention (Kim et al., 2007; Sripalawat et al., 2010; Bhatiasevi, 2015; Baptista, 2015). However, most of those studies have been confined to Western countries and the developed Asian countries such as China (Ball et al, 2004; Chitty, 2012), Thus, there were only few of researches on continuance usage intention towards mobile banking in Thailand. Then, an investigation of the factors affecting users’ continuance intention should be studied to fulfill this gap. It is interesting to examine users’ continuance intention towards mobile banking and identify factors that would affect them. In addition, the adoption rate of mobile banking in Thailand is still underused than expected (Sripalawat et al., 2010). Hence, users’ continuance usage is a critical for long-term improvement of mobile banking. Consequently, continuance intention has become an essential topic of study in the mobile banking research area. The purpose is to study the impact of risk and trust on continuance intention towards mobile banking in Thailand and generate a meaningful understanding of the users’ continuance intention towards mobile banking. Mobile Banking is in a form of electronic banking, which describes all financial transactions through mobile communication technology (Weber and Darbellay, 2010; Chen, 2008; Mallat et al., 2004). Based on Ball et al., (2004) an extend European Customer Satisfaction Index model has been investigated on continuance intention. In this paper, the perceived risk is added for a better explanation of the impact of perceived risk and trust in continuance intention on Thai mobile banking consumers. Continuance intention can be defined as a customer’s intention for repurchasing from the same organization (Edvardsson et al., 2000). Repurchasing products and services from the same organization is a result of value received from one seller is more than other alternatives (Hallowell, 1996). Company can reduce cost and increase profit from customer loyalty. It is because company need to spend five times more than the cost of retaining an existing customer to acquire a new customer (Yap et al., 2012). It is a key factor in order to achieve company success and sustainability over time (Flavian et al., 2006; Keating et al., 2003). Expectations, both of experience and non-experience users can have an “expectation”. Non-experience users can have an “expectations” prior consumption experience from other sources such as advertising, promotion, pricing and word-of-mouth. Patterson et al. (1997) mentioned that expectation has an influence on disconfirmation and associate on satisfaction. Perceived quality is received customization and reliability from product or service. The level that products or services meet customer’s requirements is customization and the level of firm’s providing standard products without deficiencies is reliability. Parasuraman et al., (1988) claimed that a distinctive product quality contributes the differentiation of products and services to overcome competitors. The perceived quality significantly influences on satisfaction (Parasuraman et al., 1996; Kim et al., 2008). In addition, perceived quality is expected to have a positive effect on customer satisfaction (Fornell et al., 1996). Perceived value of a service is the benefits from service quality that customers receive relative to the costs paid by customers (Turkyilmaz et al., 2013). Perceived value is expected positively impact on satisfaction in the ECSI model (Turkyilmaz and Ozkan, 2007). Trust is the belief that a company will complete its commitments without taking benefits from customers (Ranaweera et al., 2005). Mukherjee and Nath (2003) found trust is an antecedent of commitment in online banking. Moreover, Morgan and Hunt (1994) supported trust is a key to successful relationship marketing. Aydin and Ozer (2005) mentioned that building trust is not only perceive good outcomes but also believe that good results will continue. Trust in service providers has a significant impact on continuance intention. It is an antecedent in models concerning to relationships that include loyalty as dependent variables (Schaupp and Be ́langer, 2005; Verhagen et al., 2006). Lack of trust can influence the way in which consumers see banks and financial institutions and in particular consumers’ attitudes to new forms of service delivery via the internet (Zhao et al., 2010). Perceived risk has changed as people have engaged online transactions. In the past, perceived risk was mainly related to fraud or product quality, but presently perceived risk is linked to financial, psychological, physical, or social risks in online transactions (Forsythe and Shi, 2003; Im et al., 2008). There are different types of risks were explored in the previous research about mobile banking and other banking technologies. Firstly, privacy and security were concerned regarding mobile banking among some consumers (Luarn and Lin, 2005). A PIN codes has been used to increase the security. Personal details and financial information became the main concern for mobile banking (Brown et al., 2003), especially among mature consumers (Laukkanen et al., 2007). When customers perceive an uncertainty, they tend to limit their usage or purchase intention Lin (2008). In addition, Wu and Wang (2005) support that risk has a statistically significant effect on intention to use mobile commerce in Taiwan. Satisfaction can be defined as how much customers are satisfied with the products or services of a company, and how well their expectations are met Oliver (1999). Customer satisfaction has been also explained as an overall evaluation of a firm’s post-purchase performance or utilization of a service (Fornell, 1992). Customer satisfaction is generally viewed based on evaluations and expressed some time during the purchase-consumption process. Loyalty and satisfaction are considered in several conceptual. There are a relationship between loyalty and satisfaction (Oliver, 1999). For the methodology, the questionnaire was administered through online included questions measuring the variables based on the extended European Customer Satisfaction Index (ECSI) model. Both males and females mobile banking consumers aged more than 18 years old living or working in Thailand are focused on this paper. The questions were rated on a 5-point Likert scale and developed from previous mobile banking studies (Parasuraman et al.,1988; Bhattacherjee, 2001, Ball et al., 2003; Chen, 2012; Kang et al., 2012; Kursunluoglu, 2014; Baptista, 2015). The partial least squares path modelling was used to investigate data from questionnaire to test hypotheses and determine the consistency, reliability and construct validity, as well as the relationships among constructs. 403 valid samples were collected after eliminating 153 invalid samples. The majority of respondent uses mobile banking more than 4 times a month as 36 percent. A percentage of 30 of respondents use mobile banking 1-2 times a month. Respondents using mobile banking 3-4 times a month and less than once a month follow with 19.1 percent and 14.6 percent respectively. The results from partial least squares path modelling have shown that the expectation has a significant impact on customer satisfaction. Thai consumers who set expectation on their mind by using their previous experience or word of mouth from their friends will compare the mobile banking service performance to their expectation. They would satisfy the mobile banking if the services meet their expectation. Perceived quality has a significant positive impact on customer satisfaction. Providing good performances with accuracy, unfreezing system contributes customer satisfaction on Thai mobile banking users. Perceived value affects on customer satisfaction. After Thai consumers use the mobile banking service, they would evaluate the benefits receiving from the service relative to the costs paid by customers. If service received was worth with the money paid, Thai consumers would satisfy services. Perceived risk does not have a negative impact on customer satisfaction but it has a significant negative effect on continuance intention. Thais’ satisfaction would not be reduced by perceived risk, whereas Thai users would stop using mobile banking if they feel unsafe and perceive risk. Trust has a significant direct impact on continuance intention towards mobile banking consumers in Thailand. This shows that Thai consumers would keep using mobile banking service since they trust on the mobile banking service providers. The satisfaction is a dominant in continuance intention. Satisfaction has a significant impact on continuance intention. Once users satisfy the mobile banking service, they would like to continue use mobile banking and introduce mobile banking to their friends. In conclusion, satisfaction, trust and perceived risk have an impact on continuance intention towards mobile banking in Thailand. Expectations, perceived quality, perceived value have an indirect impact on continuance intention in using mobile banking for Thai consumers through satisfaction. The satisfaction is a dominant factor of continuance intention usage (Bhattacherjee, 2001a, 2001b; Chen et al., 2012; Lam et al., 2004). Satisfaction on mobile banking can be generated by good quality service, value, and responding customers’ requirement to meet their expectations. Surprisingly, perceived risk has no a negative impact on customer satisfaction, but it has an impact on continuance intention. Trust also leads Thai consumers continue use mobile banking. This study contributes mobile banking service providers to know the impact of risk and trust on continuance intention towards mobile banking in Thailand and generate a meaningful understanding of the users’ continuance intention towards mobile banking. The result can improve the volume and value of mobile banking transaction, and satisfaction. Moreover, mobile banking providers can reduce the challenge and generating a better decision on the future marketing campaign to motivate mobile banking consumer keeps using the services.

Research on medical tourism (MT) has focused more attention on the growing supply side of the market than the demand side (Gan & Frederick, 2013). There is a need therefore for more research to better understand the demand aspects of this growing industry. Most of the research on MT consumers focuses on two main factors for deciding to travel abroad for medical care: cost and quality of the service (Gan & Frederick, 2013; Lunt et al., 2011). Since both outcome and process healthcare service quality (SQ) remain a concern for medical tourists (Gan & Frederick, 2013; Lunt et al., 2011), it is important to understand medical tourists’ perceptions of their international patient experience. This study aims to investigate this topic, and address the demand side research gap, by content analyzing the online testimonials of medical tourists, who traveled to Thailand for medical care, through a SQ lens. By doing so, this research strives to provide a first-person perspective of Thailand’s MT SQ. No other studies in the MT literature have been identified that used this approach to investigate MT SQ.

In the study of Thai-Chinese transliteration(referring to the Thai-Chinese Dictionary, The Foreign Name Handbook, and The World of Country Maps), it is found that some Thai place's names derived from Chinese language, but have different versions of pronunciation due to dialect language usage. The Thai-Chinese Dictionary transliteration, based on Chaozhou dialect, sound and pronunciation are quite different from Foreign Name Handbook and The World of Country Maps transliterations which are based on Mandarin pronunciation. To be more precise, there are [-p], [-t], and [-k] consonants in Thai language but there are only [-p] and [-k] consonants in Chaozhou dialect. When a Thai word which ends with [-t] sound, Chaozhou uses the [-k] sound instead. However, because there are no similar consonant sounds in Mandarin, Thai words must be uttered the same tone as existing words.