In the fast food industry, a variety of brands compete for consumer preference and loyalty. However, the factors driving the loyalty, especially in an emerging market need examination. This study adapted Şahin, Zehir and Kitapçı’s (2012) repurchase model to examine the consumer-related (brand experience, preference and satisfaction) and brand-related (brand popularity) factors impacting two dimensions of loyalty (attitudinal and behavioural). Data from 717 emerging market consumers using quantitative methods and a non-probability judgmental sampling, revealed through structural equation modelling that brand preference, satisfaction and popularity influenced behavioural loyalty through attitudinal loyalty.

In recent years, terrorism has become one of the major world's concerns. According to the Institute for Economics and Peace (2016), among OECD member countries, deaths from terrorism have dramatically increased in 2015, rising by 650% relative to 2014. France stands as the country with the largest increase of deaths from 2014 to 2015. Recent terrorist attacks in France have triggered widespread awareness of this tragic phenomenon. Comparatively, Israel is a country that has experienced chronic terror attacks since the early 1960s, creating a high level of awareness that has become part of the citizen’s daily life, as attacks can occur in restaurants, bars, buses, and stores, or in the streets (Ben-David & Cohen-Louck, 2010). Due to their different experiences of terror, we chose to focus our study on France and Israel. In line with the terror management theory (Greenberg et al., 1986), which suggests that death reminders influence behaviors, these terror threats may have consequences on feelings of well-being (Maguen et al., 2008). Most studies concerning the effects of terrorism on consumer behaviour have focused on personal characteristics (Cohen-Louck, 2016). However, to the best of our knowledge, studies have yet to characterize customers' behaviors in different service situations in the wake of a terrorist attack and the factors influencing these behaviors. This will be the main contribution of the current study. A qualitative study has been conducted in France and Israel. We focused on both utilitarian (modes of transportation) and hedonic (cinema, restaurants, bars) services (Bradley & LaFleur, 2016). The study highlighted two specific criteria that could affect customer behavior: time from the terrorist attack and its proximity to the respondent. In-depth interviews were conducted with customers from France (22) and Israel (29; total n=51). Participants were interviewed on their behaviors, either immediately following a terror attack or one month after. Customer strategies were found to be similar and long termed in both France and Israel. However, Israeli customer responses are more personal and emotional, more detailed, more proactive in protecting themselves. The passage of time from the attack has less effect on Israelis’ chosen strategies. Among French respondents, the effect of time is evident: attacks have a significant impact on behaviours immediately after their occurrence, compared with a month later. Whereas the avoidance strategy is mainly adopted immediately after the attack, as time passes, there is a kind of resignation of the situation. The perception of internal vs. external control over one's life seems also to be an important variable that may explain behaviour in both groups.

Sports Sponsorship is considered to be one of the most effective tools in marketing. However, in order to assess the effectiveness of sponsoring activities in customer’s mind, science and business practice often refer to explicit measures such as self-reports or focus interviews. Such aligned conventional measurement approach is missing mental processes which run without awareness, so-called implicit processes, taking place and activity hidden in the unconscious mind. Against that background, the goal of the current work is to shed further light on the impact of athlete sponsorship on dual processes underlying customer’s associations toward a brand.

한라산 돈내코계곡의 산림군집구조를 파악하기 위해 2006년에 해발 200m에서 1,350m 구간까지 15개소에서 식생을 조사하였다. TWINSPAN분석결과, 구실잣밤나무군집, 구실잣밤나무-붉가시나무군집, 혼효림, 서어나무-졸참나무군집, 낙엽활엽수림 등 5개의 식물군집으로 구분되었다. 산림군집의 수직적 분포를 살펴본 결과, 돈내코계곡에서 출현한 상록활엽수는 총 22종류로 구실잣밤나무, 붉가시나무, 조록나무, 동백나무, 사스레피나무, 제주광나무, 꽝꽝나무, 굴거리나무 등이었다. 상록활엽수 중 구실잣밤나무는 해발 200m부근부터 해발 350m부근까지, 구실잣밤나무와 붉가시나무가 우점하는 상록활엽수림은 해발 400m부근부터 해발 600m부근까지, 붉가시나무는 해발 650m부근부터 해발 700m부근까지 우점하고 있었으며, 꽝꽝나무, 굴거리나무, 보리장나무 등은 1,350m부근까지 분포하고 있었다.

본 연구는 건강한 남자 대학생을 중심으로 흡연 여부에 따른 흡연에 대한 인식 및 항산화 영양소 섭취수준과 혈장 농도를 비교하고자 흡연자 30명, 비흡연자 30명을 선정하여 신체계측과 설문조사를 통해 다음과 같은 결과를 얻었다. 대상자의 연령은 흡연자가 24.4세 비흡연자가 22.4세이고, 신장은 각각 173.4cm, 172.6cm, 체중은 69.8kg, 67.9kg으로 나타났으며, BMI, 체지방, 체지방량, 제지방량(LBM), 체수분량(TBW)에서 군간 유의적인 차이가 없었다. 수축기 혈압 및 이완기 혈압은 흡연자에게서 유의적으로 높았으며, 혈당은 유의적이지는 않았지만, 흡연자가 높은 경향을 보였다. 커피와 알코올을 섭취하는 비율은 모두 흡연자에서 유의적으로 높았으며, 일일 섭취하는 알코올의 양도 흡연자에서 유의적으로 높았다. 흡연자들의 흡연 이유로는 '스트레스 해소'가 가장 많았고, 다음으로는 '습관적', '대인관계 향상을 위해서' 순이었다. 흡연여부에 따라 흡연에 대한 인식도를 조사한 결과, 흡연자가 비흡연자에 비해 유의적으로 흡연에 동의하는 경향이 높은 것으로 나타났다. 식품섭취 빈도조사에 의한 항산화 비타민 섭취량은 비타민 A의 경우 흡연자 505.15±123.32gR.E. 비흡연자 519.48±111.25μgR.E.로 유의적 차이는 없었다. 비타민 C는 각각 133.13 37.76mg, 124.68±27.12mg로 유의적이지는 않았지만 흡연자가 약간 높았으며, 비타민 E 섭취량은 6.91±2.39mg, 7.09±1.73mg로 차이를 보이지 않았다. 신체 계측치와 생화학적 성분간 상관관계에서는 이완기 혈압과 연령, 체지방, 체지방량이 양의 상관관계를 보였고, 혈장 비타민 C 농도는 체중(p＜0.05), 체수분량(p＜0.05)과 음의 상관관계가 있는 것으로 나타났다. 본 연구의 결과 혈압이나 혈당에서 흡연자가 비흡연자에 비해 높은 수준을 보여 흡연이 건강에 부정적인 영향을 미치는 것으로 나타났으며, 흡연에 대한 인식에서는 흡연자가 흡연에 동의하는 경향이 더 높았다. 흡연자와 비흡연자의 항산화 비타민 섭취량은 차이가 없었으나 활동량이 많고, 흡연력이 짧으며, 식이 섭취량이 비교적 많은 남자 대학생을 대상으로 하였음에도 불구하고 혈장의 비타민 C 농도가 유의적으로 낮았던 것은 흡연으로 인해 비타민 C 요구량이 증가된 것이라고 볼 수 있다. 따라서 항산화 영양소의 급원이 될 수 있는 식물의 섭취를 증가시키고 올바른 식습관을 형성하기 위한 교육이 이루어져야 할 것으로 사료된다.

This study examined the relationship between mothers' consciousness of diet and their infant feeding methods and weaning practices. Consciousness of diet analyzed from 17 questions concerning the attitudes and opinions of diet was classified into 6 categories using the factor analysis. These categories were the faithfulness of diet, the health-directed dietary practices, the application of health information, the application of information about food and nutrition, the sincerity to meal preparation, and dietary habits. The 400 mothers selected randomly from Wonju area were surveyed. The results obtained from the study were summarized as follows. Weaning was implemented earlier by the group with better education career and with the exact knowledge of weaning. Factors associated with infant feeding methods included some sociodemographic characteristics such as birth order, mothers' employment state and income level and mothers' effort toward faithfulness of diet. The use of health-foods and nutrient supplements were prefered by the groups used bottle-feeding method. The health condition of the infants was influenced by mother's will to carry out the health information rather than infant feeding methods and weaning foods used. Mothers who perceived the importance of diet for health and consumed more milk had healthier babies, and their dietary habits were more favorable. The subjects who self-recognized the meaning of weaning and who believed that earlier weaning was good for baby or delayed weaning was the cause of anemia and poor appetite, took advantage of the information about food and nutrition as well as prefered the health-directed dietary practices. Mothers who retried to feed the weaning food rejected by baby before, applied the dietary information to the real meal management more actively and had a more desirable dietary habits. In those cases the baby had improved health condition. Those who were interested in the meaning of weaning and the nutritious effect of weaning foods, revealed significantly higher tendency on the performance of cooking information and the more confidence to the health information from advertisement.

This empirical exploratory study is part of a larger comprehensive study of countertrade in the Asia-Pacific region. A structured interview of 60 South Korean international trading firms during the latter half of 1990 reveals that a positive attitude toward countertrade exists among both countertraders and non-countertraders in South Korea. Further, except for a few statistically significant differences, there is general agreement among both countertraders and non-countertraders as to the differences faced, reasons for not countertrading, and benefits derived from countertrade.

This study aims to explore a new approach of relationship assessment by partially employing attitudinal commitment to measure the influence on perception of cooperation within the Vietnamese rice supply chains, which begins from commercial enterprises up to the retailers in the Vietnamese market. The quantitative research is first built around the measurement instruments for the constructs of relationship quality (RQ) and its dimensions; next, a questionnaire is designed; finally, we deal with sample issues and analyze the data to answer the research questions. The truncated sampling technique and Likert-scale survey is a suitable method for analyzing Vietnamese rice retailers and data collection. The preliminary test was conducted using SPSS Statistics; the main test was, then, carried out to evaluate the proposed model and test the hypotheses. Appropriately, the results point to a significant influence of attitudinal factors on trust and satisfaction. In addition, with the involvement of perceived trust and satisfaction, that combination showed the mediating effect between the attitudinal factors and the relationship quality. The ad-hoc analysis indicated the significant role of the two mediators. To be more specific, the high degree of trust and satisfaction has a positive impact on the formation of the relationship between participants in the sector.