간행물

Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

221.
2025.07 구독 인증기관 무료, 개인회원 유료
DOES ANYONE ELSE JUST CONSTANTLY WANT NEW CLOTHING?: UNDERSTANDING AND ADDRESSING THE DESIRE FOR NEW CLOTHING
Letwin Tawira, Alex Ivanov
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.520-524 글로벌지식마케팅경영학회
4,000원
222.
2025.07 구독 인증기관·개인회원 무료
HOW UNCERTAIN REWARDS INFLUENCE CONSUMSERS’ REFERRAL BEHAVIOUR
Huixin Deng, Xiaoyue Wu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.525 글로벌지식마케팅경영학회
223.
2025.07 구독 인증기관·개인회원 무료
UNRAVELLING THE INTERACTION BETWEEN CONTENT TYPE AND REPOST SOURCE IN SOCIAL MEDIA ENGAGEMENT
Ava Huijuan Yu, Trevor Kang Ean Chua, Amy Pei-Yu Chien
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.526 글로벌지식마케팅경영학회
224.
2025.07 구독 인증기관·개인회원 무료
DECODING USER ENGAGEMENT AND TRUST DYNAMICS ON SHORT VIDEO PLATFORMS: A COMPREHENSIVE TYPOLOGY ROOTED IN THEORY AND EVIDENCE
Peng Wang, George Balabanis
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.527 글로벌지식마케팅경영학회
225.
2025.07 구독 인증기관·개인회원 무료
GETTING IN (VISUAL) TOUCH WITH CONSUMERS: EFFECTS OF VISUAL TEXTURE ON VISUAL PERCEPTION AND SOCIAL MEDIA ENGAGEMENT
Olesia Nikulina, Dhruv Grewal
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.528 글로벌지식마케팅경영학회
226.
2025.07 구독 인증기관·개인회원 무료
THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY
Francesca Magno, Fabio Cassia, Christian M. Ringle
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.529 글로벌지식마케팅경영학회
227.
2025.07 구독 인증기관·개인회원 무료
INVESTIGATING DUAL ROUTES COMMUNICATION OF SMART TOURISM TECHNOLOGIES IN WINTER SPORTS TOURISM
Shubin Yu, Yi Xuan Ong, Jie Yang, Juhyeok Jang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.530 글로벌지식마케팅경영학회
228.
2025.07 구독 인증기관·개인회원 무료
THE DIGITAL SHIFT IN SPORT BROADCASTING: DO INFLUENCERS HELP OR HURT KBO VIEWERSHIP?
Hansol Kim, Kihan Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.531 글로벌지식마케팅경영학회
229.
2025.07 구독 인증기관·개인회원 무료
FROM MARGINAL TO MAINSTREAM—A GOVERNMENTALITY PERSPECTIVE OF MARKET TRANSITION IN ESPORTS
Guojun (Sawyer) HE, Weiwei ZHANG, Simon CHADWICK, Yiying CHEN
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.532 글로벌지식마케팅경영학회
230.
2025.07 구독 인증기관·개인회원 무료
TECHNOLOGICAL INNOVATIONS IN SPORTS: EXPLORING WEARABLE TECHNOLOGY’S IMPACT ON CONSUMER BEHAVIOR
Sisi Tang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.533-534 글로벌지식마케팅경영학회
231.
2025.07 구독 인증기관 무료, 개인회원 유료
THE IMPACT OF ARTIFICIAL INTELLIGENCE IDENTITY DISCLOSRE ON THE RESISTANCE OF AI GENERATED ART
Do Youn Kim, Seeun Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.535-538 글로벌지식마케팅경영학회
3,000원
232.
2025.07 구독 인증기관·개인회원 무료
CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS
Garim Lee, Hye-Young Kim, Jinsu Park
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.539 글로벌지식마케팅경영학회
233.
2025.07 구독 인증기관·개인회원 무료
BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS
Yu Ju (Rubie) Kao, Tunmin (Catherine) Jai
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.540 글로벌지식마케팅경영학회
234.
2025.07 구독 인증기관·개인회원 무료
THE POWER OF TWO: HOW SOCIAL PRESENCE, PERCEIVED CLOSENESS, AND GENDER CONGRUENCE SHAPE VIRTUAL INFLUENCER COLLABORATIONS
Fanjue Liu
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.541 글로벌지식마케팅경영학회
235.
2025.07 구독 인증기관 무료, 개인회원 유료
BALANCING INFORMATION AND ACTION: THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION
Youngho Sim, Yujeong Won, Hayoun Kim, Yuri Lee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.542-547 글로벌지식마케팅경영학회
4,000원
236.
2025.07 구독 인증기관 무료, 개인회원 유료
THE IMPACT OF ADOPTING AND DISCLOSING GENERATIVE AI IN DIGITAL ADVERTISING ON BRAND PERCEPTIONS
Emanuele Ghianda, Raffaele Albani, Lawrence Paul Cabrera, Francesco Costanzo
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.548-553 글로벌지식마케팅경영학회
4,000원
237.
2025.07 구독 인증기관·개인회원 무료
TOO CLOSE, TOO SOON: HOW PERSONALIZATION AMPLIFIES SOCIAL ETIQUETTE IN HUMAN-ROBOT INTERACTION
Yuhosua Ryoo, Woojin Kim, Mark Y. Yim, Lily Jedneak, Ben Spratt, Joey Grillo, Marykate O'Brien
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.554 글로벌지식마케팅경영학회
238.
2025.07 구독 인증기관·개인회원 무료
HUMAN RESOURCE ANALYTICS PAY OFF BETTER IN SERVICE-INTENSIVE FIRMS
Saifeddin Alimamy
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.555 글로벌지식마케팅경영학회
239.
2025.07 구독 인증기관 무료, 개인회원 유료
BRIDGING DIGITAL CONVENIENCE AND PHYSICAL SENSORY ENGAGEMENT: A HUMAN-CENTRIC APPROACH TO PHYGITAL MARKETING IN THE CUSTOMER SERVICE JOURNEY
Saifeddin Alimamy
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.556-558 글로벌지식마케팅경영학회
3,000원
240.
2025.07 구독 인증기관·개인회원 무료
BEYOND VALUE-IN-USE: EXPLORING VALUE-IN-BEING IN SERVICE ENVIRONMENTS
Saifeddin Alimamy, Mathew Chylinski
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.559-560 글로벌지식마케팅경영학회
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