간행물

Global Marketing Conference

권호리스트/논문검색
이 간행물 논문 검색

권호

2025 Global Marketing Conference at Hong Kong (2025년 7월) 541건

461.
2025.07 구독 인증기관·개인회원 무료
CONSUMER -VI INTERACTION EFFECT ON SOURCE CREDIBILITY AND PURCHASE INTENTION
Yang-Im Lee, Peter Trim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1053 글로벌지식마케팅경영학회
462.
2025.07 구독 인증기관·개인회원 무료
EXPLORING BRAND IMAGE ROBOTS IN SHAPING RETAIL BRAND EQUITY: A CROSS-CULTURAL PERSPECTIVE
Junyue Mao, Eunju Ko, Minjung Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1054 글로벌지식마케팅경영학회
463.
2025.07 구독 인증기관·개인회원 무료
HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?
Rawan Hamdan, Husni Kharouf, Yan Sun
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1055 글로벌지식마케팅경영학회
464.
2025.07 구독 인증기관·개인회원 무료
SEEKING WELLNESS: SOLO TRAVLER’S PREFERENCE ON TOURISM PROGRAMS
Chunqun Liu, Lisa Wan
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1056 글로벌지식마케팅경영학회
465.
2025.07 구독 인증기관·개인회원 무료
FASHION DESIGN WITH GENERATIVE AI: EXAMINING WORK EFFECTIVENESS THROUGH SELF-DETERMINATION THEORY
Ha Youn Kim, Woojin Choi Hong, Sun Hee Kim, Youngnam Shin
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1057 글로벌지식마케팅경영학회
466.
2025.07 구독 인증기관·개인회원 무료
BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY
Sung Hun Kevin Bae, Joonheui Bae, Minjung Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1058 글로벌지식마케팅경영학회
467.
2025.07 구독 인증기관·개인회원 무료
ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR
Xiang Wang, Joonheui Bae, Sunghun Bae, Kunlun Xue
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1059 글로벌지식마케팅경영학회
468.
2025.07 구독 인증기관·개인회원 무료
THE IMPACT OF DIGITAL PRODUCT PASSPORT EXPERIENCE ON BRAND LOYALTY: THE MEDIATING ROLE OF BRAND TRUST IN LUXURY FASHION
Sohee Ahn, Eunju Ko
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1060 글로벌지식마케팅경영학회
469.
2025.07 구독 인증기관·개인회원 무료
BRANDS AND MYTHS: FROM COCO CHANEL, THE KELLY BAG AND A PANTHERE – A TYPOLOGY OF MYTHS OF VALUABLE LUXURY BRANDS
Franziska Wellendorff, Thomas Hensel, Fernando Fastoso
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1061 글로벌지식마케팅경영학회
470.
2025.07 구독 인증기관·개인회원 무료
CONSUMER REACTIONS TO AI-PRODUCED MARKETING DISCREPANCIES
Kunlun Xue, Joonheui Bae, Sunghun Bae, Xiang Wang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1062 글로벌지식마케팅경영학회
471.
2025.07 구독 인증기관·개인회원 무료
HOW ARTS AND CULTURAL CONTENT SHAPE PLACE ATTACHMENT: A COMPARATIVE STUDY OF VISITOR EXPERIENCES IN REVITALIZED IDLE PLACES
Juhyun Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1063 글로벌지식마케팅경영학회
472.
2025.07 구독 인증기관·개인회원 무료
TIME DIMENSION IN IMMERSIVE VR DESIGN TO PROMOTE ECOTOURISM
Yu Chen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1064 글로벌지식마케팅경영학회
473.
2025.07 구독 인증기관·개인회원 무료
AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL
Elena Sharko, Vera Rebiazina, Eduard Tunkevichus
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1065 글로벌지식마케팅경영학회
474.
2025.07 구독 인증기관·개인회원 무료
A JANUS-FACED MATTER: MANAGERIAL PERSPECTIVES ON THE INTEGRATION OF TECHNOLOGY IN HIGH-END VENUES
Federica Carlotto, Tekila Nobile, Annamma Joy
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1066 글로벌지식마케팅경영학회
475.
2025.07 구독 인증기관·개인회원 무료
FRAMING FEAR SIGNALS IN DIGITAL MEDIA: HOW NARRATIVE TRANSPORTATION SHAPES CHINESE TOURISTS' DECISION HESITANCY TOWARD SOUTHEAST ASIAN DESTINATIONS
Beibei Chen, Ha Kyung Lee, Jueru Chen
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1067 글로벌지식마케팅경영학회
476.
2025.07 구독 인증기관·개인회원 무료
CONSUMER EMPOWERMENT JOURNEYS: ADULT CHILDREN AND PARENTAL FOOD PROVISION NEGOTIATIONS IN COLLECTIVIST SOCIETIES
Amy Yau Yau, Sofia Christidi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1068 글로벌지식마케팅경영학회
477.
2025.07 구독 인증기관·개인회원 무료
AN EXPLORATION OF THE ROLE OF RECIPIENT STIGMA IN VIRTUOUS GIFT GIVING
Abhimanyu Bhattacharya, Satadruta Mookherjee
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.1069-1070 글로벌지식마케팅경영학회
478.
2025.07 구독 인증기관·개인회원 무료
THE EVOLUTION OF BUYER-SELLER RELATIONSHIPS IN THE DIGITAL AGE: A PHILOSOPHICAL APPROACH
Erasmia Leonidou, Christiana Tsaousi
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1071 글로벌지식마케팅경영학회
479.
2025.07 구독 인증기관·개인회원 무료
BRIDGING THEORY AND PRACTICE: EFFECTIVE STRATEGIES FOR PROJECT-BASED LEARNING IN FASHION BUSINESS EDUCATION
Minjung Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1072 글로벌지식마케팅경영학회
480.
2025.07 구독 인증기관·개인회원 무료
HOW TO INCREASE STUDENTS' ENGAGEMENT IN THE DEVELOPMENT OF CREATIVE MARKETING COMMUNICATION MESSAGES
Joonheui Bae
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.1073 글로벌지식마케팅경영학회
내보내기
언어 선택
구매하기

0개의 논문이 장바구니에 담겼습니다.

바로 확인하시겠습니까?

    21 22 23 24 25