간행물

Global Marketing Conference

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2025 Global Marketing Conference at Hong Kong (2025년 7월) 50건

41.
2025.07 구독 인증기관 무료, 개인회원 유료
THE POWER OF VISUAL DISPLAY: HOW PRODUCT UNIT PRESENTATION SHAPES PROMOTIONAL EFFECTIVENESS IN ONLINE ENVIRONMENTS
Sohyeon Park, Song Oh Yoon
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.97-99 글로벌지식마케팅경영학회
3,000원
42.
2025.07 구독 인증기관·개인회원 무료
DIGITAL TRANSPARENCY IN FAST FASHION: THE INFLUENCE OF DIGITAL PRODUCT PASSPORTS ON CONSUMER PURCHASING DECISIONS
Vera Herédia-Colaço, Leonor Silva
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.100 글로벌지식마케팅경영학회
43.
2025.07 구독 인증기관 무료, 개인회원 유료
IMPACT OF PERCEIVED ALGORITHMIC EXPLAINABILITY, CONTROL, AND LITERACY ON USER EVALUATIONS IN SHORT-FORM VIDEO PLATFORMS
Jang Ho Moon, Jungyong Ahn, Youngju Jung, Yongjun Sung
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.101-105 글로벌지식마케팅경영학회
4,000원
44.
2025.07 구독 인증기관 무료, 개인회원 유료
EFFECTS OF THE CONTENT OF CHATBOT CONVERSATIONS ON THE ADVERTISING PERSONALIZATION PARADOX
Masahiko Shibuse, Satoshi Nakano
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.106-111 글로벌지식마케팅경영학회
4,000원
45.
2025.07 구독 인증기관 무료, 개인회원 유료
AI-PERSONALIZED ADVERTISING: ACCEPTANCE AND EXPERIENCE CO-CREATION
Hien Thu Bui
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.112-114 글로벌지식마케팅경영학회
3,000원
46.
2025.07 구독 인증기관·개인회원 무료
INVESTIGATING THE ROLE OF IMPROVISED REAL-TIME MARKETING ON CUSTOMER LOYALTY: THE MODERATING ROLE OF AI DISCLOSURE
Chunlin Yuan, Yajing Yin, Shuman Wang, Tiaojiao Wang, Joonheui Bae, Kyung Hoon Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.115 글로벌지식마케팅경영학회
47.
2025.07 구독 인증기관 무료, 개인회원 유료
LUXURY BECOMES TOO ACCESSIBLE: THE ANTECEDENTS AND EFFECTS OF LUXURY DEMOCRATICATION
Youngju Jung, Heaseung Jeong, Jungwon Kim, Yongjun Sung
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.116-119 글로벌지식마케팅경영학회
3,000원
48.
2025.07 구독 인증기관·개인회원 무료
EXPLORING THE IMPACT OF USER-GENERATED CONTENT ON LUXURY BRANDING
Chaeyeon Park, Minjung Cho, Erin Cho
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong p.120 글로벌지식마케팅경영학회
49.
2025.07 구독 인증기관 무료, 개인회원 유료
SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS
Viktoriia Vozharenko, Ada Leung
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.121-126 글로벌지식마케팅경영학회
4,000원
50.
2025.07 구독 인증기관 무료, 개인회원 유료
MORE REAL ISN’T ALWAYS BETTER: HOW CONSUMERS RESPOND TO CUSTOMIZED VS. SELF-REPLICA AVATARS IN VIRTUAL FITTING
Chorong Youn, Sunwoo Kim, Songmee Kim
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong pp.127-131 글로벌지식마케팅경영학회
4,000원
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