This paper discusses the influence of QR codes on consumers’ purchase decision in green advertising. We found that QR codes can improve advertisement value, perceived green value, and green trust. This relation eventually leads to a positive influence on consumers’ purchase intention.

This paper presents an in-depth analysis of a random sample of 100 consecutive Facebook posts by a specialist industrial firm which is its industry leader in terms of brand performance on Social Media. It demonstrates how the messages content, encoding, and interactivity strategies achieve the Page’s audience engagement.

This paper suggests a theoretical conceptual framework focusing on the individuals' affective process of country image evaluation, through the examination of the positive relationship among the country's responsiveness to individuals A-R-C needs with, and the country's emotional attachment. The main contribution of this paper is that it is operating as countries’ “BIAS map” for their future actions and policy strategies for their individuals’ well-being safeguard.

Abstract submitted to the Special Section of Asia Pacific Journal of Marketing and Logistics (APJML) on “Product Innovation & Consumer Behaviors”

The study proposed a dual-path model to examine the relationship between customer perceived hotel innovativeness and customers’ interactivity, building the signaling theory. The model was tested with hotel customers from China. The findings suggest that customers’ perceived hotel innovativeness not only has a positive and direct impact on their interactivity, it also indirectly contributes to customers’ interactivity via two indirect paths, one featuring a cognitive-economic motivation pathway and the other featuring an affective-motivation pathway.

This study investigates the association between Food Neophobia and the intention of the consumers to buy fish farmed with insect-based flours. The findings suggest that buying intention is strongly influenced by the attitude of consumers toward this type of fish and both Food Neophobia and Food Technology Neophobia negatively influence consumers’ attitude.