This study examined the effects of the service quality of fine dining restaurants on the service value and customer satisfaction by targeting 310 customers with experience in using fine dining restaurants in Seoul. The results of this study are as follows. First, the quality of the physical environment and interactions and the result of fine dining restaurants had positive (+) effects on the service value. Second, the quality of the physical environment and interactions and the result of fine dining restaurants had positive (+) effects on customer satisfaction. Third, the service value had positive (+) effects on customer satisfaction. According to the result of this study, when customers visit fine dining restaurants, evaluations of the service quality, such as interior design, kindness, accessibility, pleasant environment, and good quality of food, are very important elements. The service quality has been verified to be a very important factor when evaluating fine dining restaurants. Overall, the result of this study can be used to develop measures for improving the service quality.

The purpose of this study was to investigate the effect of perceived risk, community usage motive, and price sensitivity of customers who purchase children’s wear directly from overseas on customer satisfaction. Specifically, this study is aimed at verifying the moderating effect of price sensitivity when perceived risk and community usage motive significantly influence customer satisfaction. A survey was conducted among consumers who experienced directly purchasing children’s wear from overseas and engaging in communities. A total of 415 questionnaires were distributed, which 41 responses were insincere and excluded; thus, 374 responses were analyzed. Results of this study are as follows. First, the analysis on how perceived risk and community usage motive influence customer satisfaction reveals the significant influence of economic and social psychological risk on customer satisfaction. Moreover, informational, recreational, and social emotional usage motive have a significant influence on customer satisfaction. Second, the effect of perceived risk and community usage motive on customer satisfaction based on different levels of price sensitivity was verified. As a result, delivery and economic risks affect customer satisfaction for consumers with high price sensitivity. Moreover, recreational usage motive has a significant influence on customer satisfaction for high price sensitive consumers. In conclusion, perceived risk negatively impacts customer satisfaction. Therefore, it is essential to provide a system that can reduce the perceived risk of consumers who purchase children’s wear directly from overseas.

목적: 본 연구는 안경사들을 대상으로 안경원의 어떠한 노력들이 안경사들의 직무만족과 조직몰입에 영향을 미치며, 안경사의 직무만족과 조직몰입이 안경사의 고객지향성에 어떠한 영향을 미치는 지를 분석함으로써 안경원의 경쟁력 유지 방안을 제시하는데 그 목적이 있다 방법: 본 연구는 전국의 안경사 200명을 대상으로 하였으며, 인터넷과 SNS를 통해 수집된 설문지를 SPSS ver. 18.0을 이용하여 빈도분석, T-test, 요인분석, 신뢰도분석, 다중회귀분석을 실시하였다. 결과: 안경원의 형태, 탄력근무제와 주5일근무제의 시행여부에 따른 직무만족과 조직몰입의 차이를 분석 하였다. 그 결과 주5일근무제를 시행하는 안경원에 근무하는 안경사들의 직무만족이 높은 것으로 나타났다. 안경원의 동료관계요인은 직무만족에 통계적으로 유의한 정(+)의 영향을 미치고, 감정노동요인과 직무과부하요인은 직무만족에 통계적으로 유의한 부(-)의 영향을 미치는 것으로 분석되었다. 또한 동료관계요인과 보상요인은 조직몰입에 통계적으로 유의한 정(+)의 영향을 미치고, 감정노동요인과 직무과부하요인은 조직몰입에 통계적으로 유의한 부(-)의 영향을 미치는 것으로 분석되었으며, 안경사의 직무만족과 조직몰입은 고객지향성에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 분석되었다. 결론: 안경원은 소속 안경사들이 보다 더 고객지향적인 태도로 업무에 임하도록 하기 위해 안경사의 직무만족도와 조직몰입도를 향상시킬 필요가 있다. 그리고 안경사의 직무만족도와 조직몰입도를 향상시키기 위해 동료 또는 상사와 서로 신뢰하고 존경하는 관계를 형성할 수 있도록 하는 노력이 필요하다. 또한 안경사들의 자기관리를 위해 지속적인 소통과 교육이 필요하다. 그리고 실효성있는 보상체계를 마련할 필요가 있다.

This study analyzed what premium features significantly affect customer satisfaction and their recommendation, and what factors significantly affect product attributes. In the process, first, the loyalty program and the customer compensation program were studied to determine the impact of the customer satisfaction and recommendation. The study analyzed that quality and design of product properties had significant effects on all factors, but the brand was not significantly affected. Second, while superiority, differentiation and scarcity of luxury items are significant to customer satisfaction but superiority is only significant in relation to recommendation intention. Third, the preceding study shows that the customer compensation program has a significant impact on sales growth, but the study found that it was not for imported luxury car customers. Fourth, if the royalties program is low in awareness, it has been analyzed that the scarcity and customer satisfaction relationships among luxury goods have been adjusted. On the contrary, if there is a high level of awareness, it is analyzed that there is a control effect customer satisfaction and differentiation among luxury brands. In the conclusion, in order to satisfy customers at the import luxury car market, the differentiation of luxury goods by standard index must be strengthened and the brand must be strengthened among the attributes of the product. In addition, by raising awareness of the royalties program, the relationship between differentiation and customer satisfaction can be enhanced.

While the term online shopping refers to all online transactions, cross-border online shopping means shopping activities purchasing products or services over the internet for the customers abroad. As Internet use for the international shopping activity increasing, cross border online shopping has grown substantially for last decade. This study is about the problem regarding the cross border online shopping for two different countries and the variables that influence their shopping behavior. The cross border online shopping has been increased by the growth of Internet access. However, the growth of the Internet use does not guarantee a successful development of cross border e-commerce for every country. To find out the perception for cross-border online shopping for two different cultures, shoppers from two countries with different cultural background were chosen, and the perception for cross-border online shopping from each culture is contrasted. For statistical Analysis, ANOVA is used to find the relationship between a single non-metric independent variable, and multiple metric dependent variables. Hofstede’s cultural dimensions model is adopted for this study as a tool to find out the patterns of cross border online shopping. This study showed what the variables would affect the perception in cross border online shopping. The results of this study indicated that cross border online shoppers with different culture were notably different on two variables identified-timeliness and ease of use.

VOCs have been used as the most definitive resource to reflect customer feedback when developing products and services. However, due to the development of the Internet and the emergence of SNS, VOC is no longer the only channel that represents customer opinions. There are also a number of studies showing that many customers express complaints through channels other than VOCs. In this paper, we analyze the difference between the official VOC data and the data collected through the external channel, and suggest ways to reflect the various opinions of customers. To do this, this study uses keyword analysis that can identify differences according to frequency through social network, modular analysis to distinguish topics according to centrality and similarity, and emotional analysis to confirm word polarity (positive and negative). The results of this study show that the opinions of the customers were different depending on channels such as VOCs and external channels. Therefore, the collected data through VOC as well as external channels should be used in order to reflect the opinions of customers. In particular, this paper confirms that the results of one channel may vary depending on the channel characteristics even for the same channel. This confirms that collecting voc only on certain channels may differ from what real customers require. Therefore, data collected through VOCs as well as external channels must be used to reflect various customer feedback.

The Korean buffet restaurant, which was developed by combining the Korean food and a buffet, allows a large menu to be enjoyed at a reasonable price and has become popular with men and women, young and old, and become a new type of eating out. This study examined the effects of the waiting time management and menu quality on the customer satisfaction and re-visit intention in a Korean buffet restaurant to help quality improvement and development of Korean buffet restaurants. The customer satisfaction and re-visit intention only had a significant effect on the staff attitude toward waiting time. Hygiene, sensory factor, and variety of menu quality were significantly related to customer satisfaction and revisit intention, respectively. In addition, satisfaction with food and service had a significant effect on the re-visit intention and customer satisfaction. Therefore, it is important to establish a virtuous cycle structure that will improve the re-visit intention by satisfying customers through waiting time management and menu quality for the development of Korean buffet restaurants.

Each municipality is promoting signboard improvement projects, but the effectiveness is not great. The main reason for this is that when the signboard is manufactured the location of the shop is only dependent on the visual aspiration effect and it is not harmonized with the building by applying uniform design. The signboard are installed almost everywhere in the city, such as residential, natural and commercial environments. And the signboard provides various services such as traffic information and life safety to customers. Also, by applying design and functional elements, we can enhance the competitiveness of companies and improve the urban environment by enhancing the mutual connection effect of customers and space. The purpose of this study is to investigate the effect of design elements and functional elements of the signboard on customer preference. In other words, we conducted surveys and analyzes of 152 specialists and non-experts (customers, self-employed). As a result of the study, the following conclusions were drawn. First, the functions and design elements of signboards are important factors that have a positive effect on customer preference. Second, the function of the signboard has a positive(+) influence on the customer preference, and the information providing function and the corporate image side function directly affect the customer preference. Third, color elements have a positive(+) meaningful effect on customer preference. Especially, similar color sign affects customer preference positively. Fourth, the signboard design component has a positive(+) significant effect on customer preference. In particular, typefaces have a positive effect on customer preference.

본 연구는 항공기 객실승무원이 지각한 고객 불량행동, 정서적 고갈, 비인간화, 서비스 사보타주와 관련된 문헌연구를 바탕으로 고객 불량행동이 정서적 고갈, 비인간화, 서비스 사보타주에 미치는 영향을 구명하고자 하였다. 이를 위한 실증분석을 위해 항공기 객실승무원을 대상으로 설문지를 배포하여 자료를 수집하였으며, 구조방정식 모형을 활용해 가설을 검증하였다. 따라서 본 연구에서는 항공기 객실승무원이 지각한 고객 불량행동, 정서적 고갈, 비인간화, 서비스 사보타주와 관련된 기존연구를 토대로 이들 변수간의 관계를 밝힘으로서, 항공기 객실승무원의 직무수행 능력과 조직유효성을 높이기 위한 관리방향을 고찰하고 항공사의 경쟁력 확보를 위한 경영전략을 제안하는데 그 주된 목적을 두고 있다. 실증분석 결과, 제시된 9개의 가설 중 8개가 유의한 것으로 검증되었으나, 몇 가지 한계점을 드러내고 있어 향후 다른 업종에 동일하게 적용할 수 있도록 연구범위를 확대하고, 항공기 객실승무원의 근무여건과 환경 등 여러 가지 상황을 고려한 다양한 변수들에 대한 연구도 같이 이루어져야 할 것으로 판단된다. 또한 엄격한 척도순화과정에도 불구하고 몇몇의 척도는 제거되어 지는 등 신뢰성 측면에서 다소 만족스럽지 않는 것으로 나타났다. 향후 연구에서는 이를 보완하기 위하여 척도의 신뢰성과 타당성을 증대시켜야 할 것으로 사료된다.

This study examines whether or not the national technical qualification provides value to the examinee despite the environmental change through the KANO's dual questionnaire method for applicants who apply for the national technical qualification. So, We analyze the three functions of qualification and the incentive function, which is the characteristic of customer value, and evaluate what is the shortest part of the value of the qualification that the current customer feels and present the improvement plan. In general, the survey method has structural analysis and probabilistic analysis on the process and the result, but it does not exclude the convenience of the questionnaire itself. This study aims to demonstrate the difference between the results of the survey and the results of general surveys based on the potential weight of the subjects. Eventually, Many examinee speak to the national technical qualification non-value but Why they takes the national technical qualification? How change the Methods or theory of the national Qualification?. We would find to way for an accurate method and direction for the development of national qualification

Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid measuring methods for service quality are necessary. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. Kano classified the degree of influence that is the degree of correspondence of the quality attributes of products and services to the subjective satisfaction of customers. As a result, the types of qualities are classified as attractive, must be, one dimensional, and indifference attributes. They have been widely used quality attributes in various industrial fields up to now. However, Kano model has a limit that it ignores the characters of the next frequent numbers even though there are not much gap comparing to the most frequent number in the questionnaire answers. The limit is attributed to the character of Kano model that the most frequent number is accepted as the only quality character. Timko calculated the customer satisfaction coefficient by using Kano’s method and studied the differences in quality character by classifying the quality characteristics in a graphical way through the relationship between the satisfaction and the dissatisfaction coefficient. In this study, we used the quality level determination method of the 7-point Likert scale, which takes the weight into account, to complement the deficiencies of the existing Kano model. We also developed and applied a Potential Satisfaction Level (P) and Potential Customer Demand Improvement (PCDI) Index to present a new approach to the determination of service quality attributes. To measure the level of potential service satisfaction and to understand the degree of improvement, we collected specimens of 51 participants who has been trained in the National Strategy Business Training Program, which has been managed by government agent, and analyzed the results.1)

This research was conducted to examine coffee shop customers’ preference and satisfaction by different types of promotion. Research samples ware adults with experience of any form of coffee shop promotion (n=209). Descriptive statistics, Chi-square, t-test and one-way ANOVA were used to analyze the relations among variables. Results showed that 'free coupon' was the most preferred ones. SNS was the most frequently used search method for coffee shop coupon promotion information. The most preferred event promotion was 'freebies', and preference levels were significantly different by age and employment status. 'Barista experience' was ranked highest in preference among cultural experience events. Drinking coffee was the most important purpose of visiting coffee shops, especially among unemployed, twenties, and women respondents. Coupon was evaluated the highest in usefulness and satisfaction among the three promotion methods. Event and cultural experience were preferred more by respondents in their twenties than those in their thirties. Results indicated that all promotion strategies are effective for increasing customer satisfaction and for inducing revisit. Findings also showed that preference for promotion was affected by customer characteristics such as age and gender. Therefore, coffee shops should consider using the most effective and attractive promotion strategy for their target market, while maintaining a consistent service quality level to fulfill customer expectation.

The purpose of this study was to investigate on the characteristics of the use of a fine dining restaurant using NVivo 11 qualitative analysis. As a result, customers using the fine dining restaurant were aware that the fine dining restaurant was a special and expensive restaurant, serving a variety of food with luxurious food, service and ingredients. The result of motivation for using the fine dining restaurant was food, specialty, atmosphere, luxury, service. Basically, it is natural to visit restaurant to eat, but it is special in using fine dining restaurant, we were able to find that it was to visit, to eat atmosphere and luxurious service and delicious food. The results of using the benefits of using a fine dinning restaurant show that the benefits of food, dining atmosphere, specialty, service, variety, and meals are high, specialty, service, variety of meals, price, delicious, newness, and timely benefits. The result of customers’ use loss when using the fine dining restaurant shows the loss of food, specialty, service, price, atmosphere, variety, and luxurious. In this regard, it is estimated that customers often see losses as a result of lower than expected customers when using fine dinning restaurants. Therefore, it is thought that this research will help the establishment of differentiated marketing information for the restaurant company through continuous research on the fine dining restaurant which is recognized by the users.