본 논문은 직장 내 인적자원들이 지각하는 체험적 요인들이 직원들 간의 상호작용성을 증대시키고 직 무만족을 이끌며 결국 조직몰입과 고객지향성이라는 성과로 나타날 수 있다는 것을 검증하였다. 기본적 으로 기존의 근무환경, 인센티브, 리더십 등 직무만족을 이끄는 여러 요인들과 달리 마케팅 분야에서 연구 되고 있는 소비자들이 브랜드에 대해 지각하는 체험을 인적자원이 지각할 수 있는 직장에서의 체험으로 변형하여 직무만족에 영향을 미치는 중요한 변수로 도입하여 검증하였다는 점에서 본 연구의 차별성이 있다고 볼 수 있다. 그리고 본 연구의 구체적인 시사점은 다음과 같다. 첫째, 인적자원들의 직장 내에서 지각하는 감각적 체험이 긍정적일수록 행동적 체험이 긍정적이고 직원 간 상호작용성이 높아지며 결국 직무만족을 달성할 수 있다는 점에서 감각적이고 감성적인 직장환경 을 조성하는 것이 중요할 수 있다는 점을 제시할 수 있다. 둘째, 직원들 간의 상호작용성을 높여주는 것이 또한 중요한 직무만족의 요인이라고 볼 수 있다. 본 연구는 과거 온라인 커뮤니티의 활성화 연구에서 등장했던 상호작용성이 일반 회사에서도 똑같이 중요한 역할을 할 수 있는 것을 검증하였는데 즉, 직원들 간의 소통이 원활하고 적극적으로 정보를 교환하는 것 은 조직성과를 위한 매우 중요한 요인일 수 있다는 것이다. 직원들이 잘 갖추어진 근무환경, 리더가 창출 하는 긍정적인 직장 분위기로 즐겁고 감성적인 조직문화를 만들어 준다면 결국 이는 직원들 간의 상호작 용과 직무만족을 이끄는 중요한 요인이 될 수 있기에 직원들의 상호작용성이 높다는 것은 성공적인 회사 일 수 있다는 반증이라고 생각된다. 마지막으로, 인적자원의 직무만족과 조직몰입은 고객을 응대하는 회사 직원들의 고객지향성으로 이어 주는 중요한 동인이 되었다. 이는 과거 연구들과도 비슷한 결과라고 볼 수 있는데 이전의 내부마케팅 연 구에서 제시되었듯이 회사에 대한 만족과 충성도는 특히 고객을 응대하는 직무에 있는 인적자원들이 고 객에게 최선을 다할 수 있게 하는 중요한 영향요소라는 것을 알 수 있었다.

급속도로 진전되는 고령화 시대에 기업은 중고령자를 고비용의 주체로 인식하여 구조조정의 대상으로 삼고 있다. 이는 중고령자를 재무적 관점으로만 이해하고 이들의 숙련된 기술과 노하우를 기업의 인적자 산이라는 전략적 관점으로 접근하지 못한 결과이다. 저출산의 영향으로 청년노동력이 감소함에 따라 조 직에서 중고령자의 역할비중은 증대될 수밖에 없으며, 그러므로 암묵적 지식을 가진 중고령자의 활용도 에 따라 기업 경쟁력은 달라질 것이다. 따라서 본 연구는 중고령자를 기업의 인적자산으로 인식하고 중고 령자의 직무만족도와 직무만족도에 미치는 영향요인을 분석하여 기업경영에 필요한 시사점을 제안하는데 그 목적이 있다. 본 연구의 실증자료는 전국단위로 설문을 실시하였으며, 기업에 재직하고 있는 50세∼ 64세의 중고령 임금근로자 563명을 대상으로 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, 직무적합도와 자기개발 노력은 중고령자의 직무만족도에 긍정적 영향을 미쳤다. 둘째, 직무부담은 중고령자의 직무만족도에 부정적 영향을 미치지 않았다. 세째, 고령친화 적 인적자원관리의 조절효과는 부분적으로 영향을 미쳤다. 연구결과의 시사점으로, 기업은 중고령자의 직무적합도를 제고하고, 원할한 자기개발이 가능하도록 조 직문화를 조성하며, 고령친화적 인적자원관리를 실시하여 중고령자의 직무만족도를 높여야 한다.

오늘날 한국사회가 국제화 시대에 진입하면서 한국에 있는 외국인 근로자수의 수가 대폭 증가하고 있 다. 하지만 이들은 열악한 근무환경과 저임금, 임금체불, 문화적응 등으로 많은 어려움을 겪고 있다. 본 연구는 외국인 근로자들의 사회적 자본의 특성인 사회적 네트워크와 사회적 지원이 그들의 문화적 응과 직무만족에 미치는 영향을 분석함으로써 이들을 고용하는 기업들과 이들을 지원하는 사회복지 단체 에 실무적 시사점을 주고자 한다. 이를 실증적으로 검증하기 위하여 중국 조선족 근로자 191명에 대한 설문조사를 근거로 하여 가설을검증하고 이론적이고 실무적인 결과를 제시하고자 하였다. 실증적 연구결과는 다음과 같다. 외국인 근로 자의 사회적 자본 중 가족지원, 한국인 지원, 모국인 지원 및 한국인 네트워크 등 모든 변수가 매개변수인 문화적응에 정(+)의 영향을 미치고 있음을 확인하였고, 문화적응은 직무만족에 정(+)의 영향을 미치는 것 으로 나타났다. 그리고 매개변수인 문화적응은 가족지원과 직무만족의 관계, 모국인 지원과 직무만족의 관계, 그리고 한국인 네트워크와 직무만족 간의 관계에서 완전매개의 역할을 하는 것으로 나타났다. 또한 문화적응은 한국인 지원과 직무만족 간의 관계에서 부분매개의 역할을 하는 것으로 나타났다.

During the last decade, an increasing number of immigrants came to Korea mainly for getting jobs and following their spouses, and the Korean government attempted to introduce several policies and projects. Among those policies and projects, the bilingual teacher development program was launched for developing bilingual teachers to teach their cultures and languages to multicultural and general students as well. The purpose of this research was to find out what multicultural immigrant women who participated in a bilingual teacher development program wanted to obtain from the program, and possibly to suggest aiming at developing a teacher training program for the future. Twelve pre-service bilingual teachers who were being trained in bilingual teacher development program participated in the pre- and post-questionnaire surveys. The results of the study are as follows. First, 12 pre-service bilingual teachers fully understood their roles as bilingual teachers and they think they are prepared to carry out those roles through the training program and the practicum. However, after the practicum they recognized they need to deepen their knowledge on child psychology, counseling and material development. Next, the pre-service teachers were satisfied with the training program and the courses they took in the program would be helpful to work as a bilingual teacher. However, they demand more practicum in the training curriculum. Some suggestions are made for improving the current system of practicum in the bilingual teacher training curriculum.

The purposes of this study was to identify fashion shoppers’perceived risk and satisfaction while shopping at overseas online shopping malls based on their internet shopping values. A self-administered questionnaire was used for data collection and an internet survey was conducted from April 12~15, 2015. Most consumers purchased one or two fashion items at overseas online malls directly, motivated by low prices, and spent 200,000~400,000 won during the last one year. The factors of consumers’ internet shopping values were information, hedonics, and practicality. Factors of perceived risk were delivery and refund, price and approval, and product and shopping mall. Consumers were divided into three categories: heavy pursuit shoppers, intermediate shoppers, and uninformed shoppers based on their internet shopping values. Heavy pursuit shoppers were primarily female; they spent more, felt a deeper patronage with overseas online shopping malls and their perceived risk regarding delivery and refund was higher than the other shoppers. The group of uninformed shoppers were primarily male. They spent less, had low patronage with overseas online shopping malls, and their perceived risk regarding delivery and refund was lower than other shoppers. Overall satisfaction was positively affected by information provided while shoppers were surfing the overseas online shopping malls and practicality. Satisfaction was negatively affected by perceived risk regarding price and approval and difficulty in finding specific products while shopping at overseas online shopping malls.

Recently, there has been an increase in wellbeing marketing, which focuses on increasing consumer life satisfaction or consumers’ sense of subjective wellbeing. Numerous studies have been conducted to identify which aspects contribute to consumer life satisfaction. In order to provide additional insights into consumer life satisfaction, this study aimed to identify the relationships among social psychological variables (consciousness of social face, social interaction anxiety, and career anxiety), shopping confidence, and life satisfaction. Shopping confidence in this study relates to confidence for clothing/ accessories. It was hypothesized that social psychological variables influence life satisfaction not only directly but also indirectly through shopping confidence. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred eighty six questionnaires were used in the statistical analysis. Factor analysis of consciousness of social face revealed two factors, ‘desire to gain face’ and ‘fear of losing face’. Factor analysis of social interaction anxiety, shopping confidence, and life satisfaction revealed that these variables were uni-dimensional. Test of the hypothesized path showed that all social psychological variables influenced life satisfaction indirectly through shopping confidence, whereas ‘fear of losing face’ of consciousness of social face and career anxiety influenced life satisfaction directly. The results give marketers some understanding of their consumers' life satisfaction in relation to consciousness of social face, social interaction anxiety, career anxiety, and shopping confidence.

This study analyzed the impact of sense of self-efficacy on job satisfaction and organizational commitment among technical designers in order to acquire information needed for human resources management in the field of technical design. The study was implemented through a normative-descriptive survey method using a questionnaire. The sample consisted of 217 technical designers working at vendors and agents located in Seoul. The results revealed that there were significant differences in the sense of self-efficacy levels among technical designers according to age and work experience. Personal self-efficacy had a positive influence on both intrinsic and extrinsic job satisfaction, but also on affective, continuance, and normative organizational commitment. In addition, personal self-efficacy had a greater influence on extrinsic job satisfaction than social self-efficacy. Both personal and social self-efficacy influenced continuance commitment while there was no relationship between social self-efficacy and affective organizational commitment. However, a clear relationship was found between both social and personal self-efficacy and normative organizational commitment. Nevertheless, social self-efficacy had a greater influence on normative organizational commitment than personal self-efficacy. This fact demonstrates the need to exert more effort to promote the sense of personal self-efficacy of technical designers. These results could be used to provide appropriate proposals for human resources management in the field of technical design.

목 적: 하루 착용 토릭소프트콘택트렌즈의 디자인에 따른 축안정성, 회전회복정도와 자각적 만족도를 각 각 조사하여 비교하고자 한다. 방 법: 안질환 및 안과적 수술 경험이 없는 대학생 20명(36안)을 대상으로 A렌즈(Accelerated Stabilization Design), B렌즈(Optimized Prism Ballast Design), C렌즈(Lo-Torque Prism Ballast Design)의 서 로 다른 디자인의 원데이 토릭소프트렌즈를 적응 전과 후의 축안정성과 렌즈 회전회복 정도를 각각 측정하였 다. 축안정성은 제 1안위에서 측정하였고, 회전회복정도는 코쪽과 귀쪽으로 각각 30°씩 회전시킨 후 순목에 의해 회복되는 정도를 측정하였다. 적응 후 측정은 렌즈 착용 5일 후에 실시하였다. 자각적 만족도(착용감, 건조감, 선명도, 충혈도)는 적응 전과 적응 후 설문조사(5점 척도)를 통해 조사하였으며, 착용 시간대별로 자각 적 만족도를 조사하였다. 결 과: A렌즈는 코쪽 방향으로 B렌즈와 C렌즈는 귀쪽 방향으로 축회전을 보였고, A렌즈와 B렌즈는 적응 전에 비해 적응 후에 축안정성이 감소한 반면 C렌즈는 축안정성이 향상되었다. B렌즈 디자인은 순목 후 가 장 빠른 회전회복을 보였다. 착용 시간대별 자각적 만족도는 착용감, 건조감, 선명도와 충혈도에서 3개의 렌 즈 디자인이 별차이가 없는 것으로 조사되었다. 결 론: 토릭소프트콘택트렌즈의 축안정성을 위해서 일정한 적응기간을 필요로 하므로 토릭렌즈를 처방시 렌즈를 적응한 후 축안정성을 재확인할 필요가 있을 것으로 사료된다.

목 적: 본 연구는 조사 대상에 따른 안경원의 휴업과 안경 및 콘택트렌즈의 가격 만족도를 설문조사를 통해 알아보고자 하였다. 방 법: 대구·경북, 부산·경남에 있는 안경사와 안경광학과 학생, 고객에게 설문을 실시하였다. 설문의 내용은 안경원 휴업에 대한 의견과 안경 및 콘택트렌즈 가격에 대한 의견, 그리고 검안 및 피팅 비용 청구에 대한 의견이었다. 결 과: 휴업에 대한 의견은 5점 만점을 기준으로 안경사, 안경광학과 학생, 고객의 평균값은 각각 4.17±1.19, 3.65±0.93, 3.75±0.99점으로 안경사그룹이 가장 높은 점수가 나타났다. 가격 만족도에 대한 의견도 안경사그룹이 가장 평균점수가 높았다(3.69±1.06, 3.67±0.94). 또 모든 조사대상에 있어서 안경의 판매가격이 콘택트렌즈보다 만족도가 높은 것으로 나타났다. 그리고 검안 및 피팅 비용에 관한 의견은 60% 가 찬성으로 나타났다. 결 론: 격주 휴업과 가격 만족도에 대한 결과는 모든 그룹에서 평균 이상의 점수였으나(3.27±1.06, 3.19±1.03), 그 중 고객그룹의 점수가 가장 낮았다(3.25±1.09, 3.04±1.09). 특히 가격에 대한 만족도 조 사 결과 고객그룹이 가장 차이가 크게 나타났는데 이는 고객그룹에서 콘택트렌즈 가격에 대한 만족도가 떨 어진다는 것을 보여준다. 또 검안 및 피팅 비용에 대한 결과는 안경사 그룹과 고객그룹에서 차이를 보여, 이 를 보완하기 위하여 신뢰도를 높이고 검사 및 피팅 비용을 청구할 수 있는 분위기가 조성되어야 할 것으로 판단된다.

본 연구는 노년층 임금근로자의 직무만족도에 영향을 주는 요인을 파악하고, 이를 바탕으로 직무만족도를 향상시키기 위한 기초자료를 제공하는데 목적이 있다. 이를 위해 국민노후보장패널 4차 자료를 이용하여 노년층 임금근로자의 직무만족도를 분석하였다. 분석대상은 60세 이상 임금근로자 591명으로, 분석방법으로는 회귀분석을 사용하였다. 분석결과, 노년층 임금근로자의 인구사회학적 특성 중에서 연령, 건강상태, 가구소득이 직무만족도에 유의미한 영향을 미치는 것으로 나타났고, 일자리 특성 중에서는 종사상 지위, 고용기간연장가능여부, 고용보험․산재보험가입여부가 직무만족도에 유의미한 영향을 미치는 것으로 나타났다. 이러한 연구결과를 토대로 노년층 임금근로자의 직무만족도 향상을 위한 시사점을 제시하였다.

Quality management system is a systematic quality improvement approach for firm-wide management for the purpose of improving performance in terms of quality, productivity, organizational characteristics, customer satisfaction, and firm’s profitability. Recently, many researchers have examined the relationship between quality management system and firm’s performance. The conclusion from these studies is that effective implementation of quality management system improves firm’s performance. This paper extends the existing research on quality management system and firm’s performance by examining how the impact of quality management system on firm’s performance is moderated by organizational characteristics and customer satisfaction. The paper is organized as follows. Section 1 introduces the necessity and purpose of the research. Section 2 reviews quality management system and summarizes the results of previous studies. Section 3 present the proposed research model, the hypotheses related to the relationship between quality management system and firm’s performance. Section 4 provides results from the data analysis. Section 5 presents discussions, results, further implications, and research limitations. An extensive literature research was designed to identify and retrieve empirical studies relevent to develop the hypotheses. The objectives of this study identify the factors of quality management system on business performance. The results are as follows: First, The management responsibility, resource management and product realization influenced significantly on financial performance. The management responsibility and product realization influenced significantly on non-financial performance. Second, the research showed a fact that organizational characteristics and customer satisfaction effect as a moderated between quality management system and business performance. The implications of our results are that organizational characteristics and customer satisfaction moderate the firm’s performance.

The purpose of the study is to explore the relationship between user satisfaction of mobile social network game and user preference of co-marketing brand with the game. We propose revised UTAUT model(i.e., mobile game effect model) and explore the influence of user habit with game in the model. Total 129 Korean mobile game users were surveyed. The data were analyzed using structural equation model(SEM). The result show that perceived usefulness and hedonic value influence user satisfaction for mobile social network game. Next, user satisfaction has a positive influence on users' brand preference placed on the game. We also identified the moderating effect of the habit on the relationship between user satisfaction and brand preference. This study provide a deeper understanding of Korean consumers' mobile game behavior and trend.

The aim of this study was to investigate the effect of food neophobia on restaurant image, customer satisfaction, and loyalty in ethnic restaurants. A self-administered survey for data collection 581 customers who visited an ethnic restaurant in August, 2015. Statistical analyses included descriptive analysis, t-test, ANOVA and regression analysis for SPSS 21.0. The finding of the study indicated that the differences of food neophobia score in demographic characteristics showed significant differences by age, occupation, dining-out frequency, and source of dining-out information, not by gender. The mean value of food neophilic group was significantly higher than food neophobic group in all items of restaurant image, overall satisfaction and customer loyalty. The regression analysis showed that tangible aspect, price aspect, and food aspect of restaurant image had positive effects on overall satisfaction and customer loyalty however employee service showed different result by groups. The finding of the study offer marketing strategies for ethnic restaurants to induce customer revisit.

This study was to investigate the association among satisfaction of nutrition labeling, change of purchase behaviors, and dietary life care, based on the awareness of nutrition labeling at expressway rest areas. The subjects (n=903) were divided into two groups, according to the awareness of nutrition labeling: Awareness of Nutrition Labeling (ANL) group, n=367; Non Awareness of Nutrition Labeling (NANL) group, n=536. Effort of health care and identification of nutrition labeling was significantly higher in the ANL group, compared with the NANL group. As for the main reason for not identifying nutrition labeling, ‘not interested in nutrition labeling’ was the highest in the ANL group, and ‘Don't know nutrition labeling is provided’ in the NANL group. Identification ratio of nutrition labeling in future was significantly higher in the NANL group, compared with the ANL group among the subjects who didn't identify nutrition labeling before. After their becoming aware, a change of food purchase after reading the nutrition labeling was significantly higher in the ANL group, compared with the NANL group. Health beliefs on the nutrition labeling were significantly higher in the ANL group, compared with the NANL group. Satisfaction of nutrition labeling was also significantly higher in the ANL group, compared with the NANL group. The ANL group also expressed a necessity of expansion of nutrition labeling, compared with the NANL group. In the ANL group, identification of nutrition labeling was significantly higher in the hard effort group, compared with the little effort group of dietary life care. Therefore, improvement and campaign of nutrition labeling for consumers at expressway rest areas, especially for the NANL group, will be effective in identifying nutrition labeling for their health care.

This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

The health care markets are rapidly expanded due to population aging, increasing incomes, strengthening assurance of health insurance and so on, and the competition in the markets is getting serious. In the industry, hospitals have played more important role than any others, where doctors, nurses, medical technicians, administrative staff, etc cooperatively works hard. Among them, nurses capture 40 percents of specialized hospital workers and their role for patients as customers is essential. Therefore, it could be one of the most important keys to increase the productivity and wellbeing of nurses with respect to enhancing efficiency and competitiveness of operating hospitals. In this paper the impact of nurses' job satisfaction, job stress, burnout, and organizational citizenship behavior on their productivity is studied. The subjects were 576 nurses in 20 different hospitals in Seoul, Kyounggi, etc. We held hypotheses and statistically tested and analysed them, using SPSS 20.0 software. Thus, we found various significant results(p<0.05), and they will give useful suggestions for managing nurse manpower and enhancing their productivity.

본 연구는 정서노동과 직무만족 그리고 조직몰입 간의 구조적 관계를 탐색해 보는 것이다. 이를 위해 영주시 소재 대형 쇼핑몰 판매원 230명을 대상으로 설문조사를 실시하고 통계분석과정을 거쳐 연구결과 를 도출하였다. 본 연구에서 밝혀진 실증분석 결과는 다음과 같다. 첫째, 정서노동의 구성개념 중 내면행 동이 많아질수록 직무만족은 증대되는 것으로 밝혀졌다. 둘째, 표면행동은 내면행동에 비해 그 영향력이 작기는 하지만 직무만족에 정(+)의 영향을 미치는 것으로 드러났다. 셋째, 직무만족이 커지면 조직몰입도 증대한다는 점이 다시금 확인되었다. 넷째, 직무만족이 정서노동과 조직몰입 간의 관계에서 매개효과를 갖는다는 점이 밝혀졌다. 이와 같은 연구결과를 바탕으로 다음과 같은 시사점을 얻을 수 있다. 우선 정서 노동의 내면행동은 고객만족을 향상시키고 노동자의 직무만족을 높인다는 면에서 그 중요성이 강조되어 야 할 것이다. 특히 정서노동 강도가 강한 경영 현장일 경우 경영자가 내면행동의 중요성을 인식하고 정 서노동을 수행하는 노동자의 내면행동을 높일 수 있는 방안을 적극적으로 모색하여야만 할 것이다. 다음 으로 정서노동을 수행하는 노동자의 경우에 있어서도 자신이 수행하는 직무를 긍정적으로 느끼도록 직무와 개인 간의 적합성을 높이고 직무를 충실히 설계해야 할 필요성이 절실하다는 점을 일깨워 준다고 풀이 할 수 있다.

Purpose: The purpose of this study was to compare the effectiveness of debriefing with video and oral debriefing alone by undergraduate nursing students in the nursing educational simulation setting. Methods: Nursing students participating in experiment were 168. Data was collected for each group after the simulation including debriefing. Result: Experimental group who experienced simulation debriefing with video and control group had differences in clinical practice items according to characteristics. Experimental group who experienced simulation debriefing with video had significantly higher debriefing satisfaction than control group who didn't experience that. Conclusion: This study found that simulation debriefing with video was effective educational method to promote debriefing satisfaction. It is needed to find the relation between clinical practice and debriefing satisfaction.

This study analyzed the effects of consumers’sense of community regarding outdoor brands on behavioral commitment, purchasing satisfaction, and repurchasing intention and analyzed the effects of behavioral commitment and purchasing satisfaction on repurchasing intention. Additionally, this study analyzed the differences in sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of outdoor consumers’consumption values. A survey was conducted from July 20th to 30th, 2015, and 527 responses were used for the analysis. The results of this study are as follows. First, consumers’sense of community regarding outdoor brands was classified into mutual influences, sufficiency necessity, emotional connectedness, and sense of belonging. Second, outdoor consumers’sense of community had positive impacts on behavioral commitment, purchasing satisfaction and repurchasing intention. Third, outdoor consumers’behavioral commitment and purchasing satisfaction had positive impacts on repurchasing intention. Fourth, there were differences in the outdoor consumers’sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of consumption values. Therefore, outdoor brands can strengthen the relationship with customers considering values and behavior, suggesting the need for a strategy that promotes consumers’sense of community with sustainable management activities that save the environment and local community.