This paper presents a six sigma project for improving customer satisfaction of a franchise store. The project follows a disciplined process of five macro phase : define, measure, analyze, improve, and control(DMAIC). Due to the limitation of existing methodologies, numerous difficulties arise during the six sigma application to transactional processes. This paper expected to be helpful to service industry in which is very difficult to measure and implement.
Technological innovation depends on the quality of workers, whose ability is the key component to raise business competitiveness. Our study evaluates how satisfactory is the training of workers at small and medium sized firms , and suggest how to improve
시선유도시설은 주 야간에 도로의 직선 및 곡선구간 선형에 관한 정보를 운전자에게 제공하고 차선의 역할을 수행하는 시설물이다. 특히, 시선유도표지(델리네이터)는 도로 선형에 관한 정보를 제공하고 차량이탈사고 예방등에 활용되는 대표적인 시선유도시설이다. 본 연구에서는 시선유도표지(델리네이터)의 설치지침에 제시한 기준을 피실험자의 만족도를 통해 평가하고 델리네이터의 높이와 크기가 고려된 델리네이터 간격을 설정하는 방법론을 제시하였다. 실험결과, 델리네이터의 간격과 크기에 대한 피실험자의 만족도는 낮게 나타났으며, 델리네이터의 높이에 대한 피실험자의 만족도는 높게 나타났다. 또한, 본 연구에서는 독립변수를 델리네이터의 간격, 높이 및 크기로 설정하고 종속변수를 이용자 만족도로 사용하여 이항 로지스틱 회귀분석을 실시하였다. 분석결과를 통해 이용자의 73%가 만족하고 델리네이터의 높이와 크기가 고려된 델리네이터 간격을 설정하여 제시하였다. 델리네이터 크기가 100mm인 경우 높이에 따라 6.10~14.28m의 간격을 선정해야하며, 델리네이터 크기가 150mm인 경우 높이에 따라 22.01m~30.19m의 간격을 설정해야 하는 것으로 분석되었다.
The purpose of this study was to investigate the effects of servicescapes in Korean restaurants on customers' experiential value, pleasure feeling and customer satisfaction. Based on a total of 550 samples obtained from empirical research, this study reviewed the reliability and fitness of research model using the Amos program. The relationships hypothesized in the model were tested simultaneously by using a structural equation model (SEM). The proposed model provided an adequate fit to the data, χ2=406.097 (df 130), p〈.001, GFI .915, AGFI .889, RMR .042, NFI .955, CFI .969, RMSEA .062. SEM results showed that the servicescape showed a positive significant effect on customers' experiential value (β=.808, t=15.171, p〈.001), and customers' experiential value had a positive significant effect on pleasure feeling (β=.756, t=10.616, p〈.001). Also, customer's experiential value (β=.391, t=8.579, p〈.001) and pleasure feeling (β=.573, t=13.091, p〈.001) had a positive significant effects on customer satisfaction. Analysis of mediating roles showed that, the effect of servicescapes in Korean restaurants on customers' pleasure feeling was perfectly mediated by the customers' experiential value. Limitations of this study and future research directions are also discussed.
The purpose of this study was to analyze consumer recognition, perceived importance, and satisfaction to create a new apple processed product and to promote its consumption. Data were collected from 527 men and women living throughout Korea through a self-administrated questionnaire. Frequencies, one-way analysis of variance, and Duncan's multiple range were conducted using SPSS v. 17.0 software. Recognition of juice and drinks, milk and dairy products, apple jam, and seasoning was high, while that of the other products was low. Consumer perceived importance of products was higher than consumer satisfaction of products. Quality preservation attributes were sanitation, taste, flavor, place of origin, and convenience of purchase. Attributes for improved consumer post-purchase satisfaction after purchasing were content of apple, quality of apple, price, and certificate of quality. The attributes of content of apple and certificate of quality were statistically different by consumer age.
In this study, the current status of the business foodservice industry, evaluation of leftover food and customer satisfaction with foodservice at direct operation and consignment foodservice businesses in Chungbuk were examined. This study has managerial implications in terms of improving the quality and effectiveness of the business operation of the foodservice industry. The sample size of this study included 800 customers who use foodservices provided by 11 selected businesses including 6 direct operation and 5 consignment foodservice businesses. From these 800 customers, a total of 692 were used (direct operation foodservice (n=361) and consignment foodservice (n=331) businesses). The results were as follows; First, as for the main reasons for using the employee restaurants in types of direct operation and consignment foodservice business, ‘the close location’ had the high percentage. Approximately 41% of respondents were not satisfied with the foodservice in the employee restaurants. Second, leftover food from consignment foodservices was higher than that for direct operation foodservices. Third, there were significant differences in customer satisfaction with five areas of foodservice between the two types of food service businesses: food, sanitation, feeding environment, mealing process and information and service. Customer satisfaction in the direct operation foodservice was higher than that of the consignment foodservice. In terms of the satisfaction level of foodservices, mealing process was the highest, followed by sanitation, food, and information and service in the direct operation and consignment foodservice businesses. Overall, satisfaction with the business foodservice was affected by the customers’ satisfaction in five areas of foodservices (e.g., food, sanitation, feeding environment, mealing process, information and service). Especially, ‘food’ and ‘information and service’ were important areas for determining overall customer satisfaction with foodservice. In addition, the overall satisfaction was negatively correlated with the quantity of leftover food in the direct operation and consignment foodservice business.
The purpose of this study was to identify the competing values leadership of restaurant general managers and to investigate the impact of their competing values leadership on employee job satisfaction and turnover intention. A sample of full-time restaurant employees (n=360, 36% response) completed an e-mail survey. The results showed that among the eight sub-dimensions of competing values leadership roles, the monitor (4.04), producer (4.01), and director (3.99) roles were perceived as the most frequently used leadership styles of managers compared to broker (3.78), innovator (3.83), and mentor (3.91) roles (p <0.001). Additional T-test results suggested that an employees’ gender had an influence on how he/ she perceived the leadership style of their manager. Male employees were more likely to perceive that the director and mentor roles (4.19) were performed very well by their managers, while female employees perceived that their managers concentrated more on monitor (3.98) and producer (3.96) roles rather than on broker (3.73) and innovator (3.79) roles (p< 0.05). It was found that manager competing values leadership had a significant correlation with employee job satisfaction, and the mentor, coordinator, and innovator manager roles explained the relationship with 42.1% based on multiple regression analysis (p<0.001). In further findings, the manager competing values leadership roles had an effect on employee turnover intention. The results of the data were as follows: mentor and facilitator roles promoted a decrease in employee turnover intention and the director role caused employee turnover intention to increase. Ultimately, this study will be useful for restaurant managers to guide the application of appropriate competing values leadership roles in order to strengthen employee job satisfaction and to reduce turnover intention.
This study was conducted to establish basic data to improve the service quality of the Korean food service industry by evaluating the experience that Chinese tourists have at Korean restaurants. To accomplish this, we analyzed the common dining out style of Chinese tourists and how their expectations were influenced by the Korean culture and movies and dramas. We then compared the customer satisfaction of Chinese tourists before and after visiting Korean restaurants. The results of this study suggest that advertising of the Korean culture and movies and dramas to Chinese who dine out on a regular basis should be accelerated. In addition, the Korean food industry must develop distinct marketing strategies and improve the food menu and service to satisfy Chinese tourists who visit Korea often.
본 연구의 목적은 무선 통신 사업자 간에 휴대폰에서 제공되는 휴대폰 벨소리 사운드의 음질차이가 있는지, 있다면 어느 요소에서 발생하는지를 조사하는 것이었다. 선두 무선 통신 사업자나 휴대폰 제조사가 가지는 브랜드의 영향 요소를 배재하고 음질의 차이가 생기는 요소들을 찾아내기 위한 일련의 실험이 계획되었다. 무선 통신 사업자, 휴대폰 제조사, 휴대폰 모델, 특정 장르, 음원 콘텐츠 제작자 등 음질의 차이가 발생 할 수 있는 요소들을 테스트 하였다. 연구결과 휴대폰을 통해 제공되는 벨소리 사운드는 무선 통신 사업자별로 음질 차이가 존재하는 것으로 조사되었다. 음질의 차이는 콘텐츠 및 휴대폰의 차이에서 발생하며, 동일휴대폰 모델의 경우에도 무선 통신 사업자 모델별로 음질의 차이가 발생하는 것을 알 수 있었다. 또한 콘텐츠를 제공하는 음원 제작사 별 음질의 차이도 있는 것으로 나타났다. 음악 장르에 대한 음질의 차이는 명확하게 나타나지 않았다. 제한된 샘플을 이용한 실험의 한계를 보완하기 위하여 휴대폰 제조업체의 사운드 전문가를 통한 인터뷰가 시행되었다. 인터뷰 결과 제품 가격의 차이에서 오는 스피커 단품 및 미디, 앰프 등 하드웨어적 차이가 음질에 영향을 끼치는 것으로 조사되었고, 부품 및 기구의 튜닝 또한 중요도를 갖는 것으로 조사되었다.
In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.
The purpose of this study was to examine the state of the utilization of Web materials among elementary teachers in P.E. class and their satisfaction in a bid to provide teachers and developers of materials with useful information on the improvement of P.
The purpose of this research is to clarify the relationship between participation rate in tennis
communities and life satisfaction. In order to perform the research, participation rates were calculated
based on length of membership, frequency and intensit
This study was conducted in search of the acceptance level of air traffic services from domestic airlines pilot's perspective in comparison with male controllers and female controllers. Pilots responded to the questionnaire that female ATC controllers are of significance to male controllers in terms of pronunciation, accuracy of English grammar, attitude and kindness. Besides, The ICAO aviation English proficiency level four test revealed that female controllers were found superior to male controllers in terms of rating scales of holistic descriptors.
The purpose of this study was to examine the effects of the service quality of the Marine Training Center on Students' satisfaction and loyalty. For the examination, the areas of service quality were divided into three parts, the program, instructors and
본 논문은 서울에 위치한 사회복지관 조직의 구성원을 대상으로 직무만족도에 관하여 조사한 연구이며, 조사 결과에 따른 직무만족도 향상을 위한 방안을 심리적 부분을 중점으로 제시한 논문이다. 급변하는 사회에 가장 민감한 조직이라고 할 수 있는 사회복지관 조직이 클라이언트의 다양한 욕구만족을 위한 최대의 서비스를 실시하기 위해서는 먼저, 조직구성원들의 직무에 대한 만족감이 우선시 되어야 할 것 이다. 왜냐하면 구성원들의 직무만족도가 클라이언트에 대한 서비스에 영향을 미칠 수 있기 때문이다. 그런 의미에서 본 연구는 서울에 위치하고 있는 사회복지관 17개 기관을 선정하여 총 267명을 대상으로 현재 담당하고 있는 직무에 대한 만족도, 동료 및 상급자와의 업무 협조 관계, 자기 발전의 가능성, 자긍심, 복지관의 복지후생제도, 합당한 대우의 정도, 업무 양, 보수수준, 직장 내에서의 인간관계에 대한 스트레스 정도에 관련하여 설문을 실시하였다. 그 결과 사회복지관의 조직구성원의 직무만족도는 전체 3.43의 평균값이 나왔다. 사회복지관 구성원이 느끼는 직무에 대한 만족감에서 가장 높은 평균값의 결과를 보여준 것은 동료들과의 업무협조정도에 대한 만족감이었으며, 가장 낮은 항목은 업무의 양 및 복지 후생제도, 보수수준의 만족감인 것으로 나타났다. 이는 우리나라의 사회복지관이 아직까지는 근무환경 및 조건에 있어서 어려움이 많다는 것을 단적으로 보여주는 결과라고 할 수 있을 것이다. 따라서 우리나라 사회복지관조직의 구성원들의 자신이 근무하고 있는 기관 및 자신의 일에 대한 만족감을 높이기 위한 방법으로, 직접적은 인사제도 및 보수를 포함한 복지제도의 개선을 통하여 제고시키는 것이 우선시 되어야겠으나, 좀 더 장기적이고 거시적으로 접근하는 방법으로는 조직발전(OD)을 통하여 직무만족도를 높이는 방법이라고 할 수 있을 것이다. 조직발전은 체험학습에 의거, 개인의 태도나 행태의 변화에 중점을 두는 교육훈련의 방법으로서, 훈련기법으로는 감수성 훈련(sensitivity training), 게슈탈트 심리치료(Gestalt therapy) 등이 있다. 감수성 훈련 및 게슈탈트 심리치료 기법은 기관의 근무환경을 변화시키기 위한 기법이기보다는 개인적인 행동변화 및 심리치료를 위한 기법으로써 사고, 감정, 행동의 전체성과 통합을 위한 노력을 통해 현재의 문제에 대한 인식의 변화를 갖게 함으로써 직무만족도를 높여주는 데에 효과적이라고 할 수 있을 것이다.