This paper presents basic supporting data necessary for planning an educational intervention strategy as part of a communication strategy that would form an extensive national consensus on and enhance national understanding of irradiated foods. A survey was conducted to collect data on the knowledge, attitude, and behavior with regard to irradiated foods among community. It appeared 133 male (36.5%) and 231 women persons (63.5%). After irradiated food were analyzed, whole knowledge, attitude, and behavior standard to the irradiated food is 2.32, 11.90, and 12.92 scores respectively. The knowledge, attitude, behavior of irradiated foods according to person characteristics were analyzed. The knowledge on irradiated food was statistical difference by gender, age, education standard and occupation (p<0.05), whereas no statistical difference marriage (p>0.05). The attitude on irradiated food was statistical difference by age, education standard and occupation (p<0.05), whereas no statistical difference gender (p>0.05). The behavior on irradiated food was statistical difference by age, education standard and occupation (p<0.05), whereas no statistical difference gender and marriage (p>0.05). The coefficient of correlation of knowledge and attitude in irradiated food showed positive correlation of r=0.324 (p<0.01). The coefficient of correlation of knowledge and behavior in irradiated food showed negative correlation of r=－0.118 (p<0.05). The coefficient of correlation of attitude and behavior in irradiated food showed negative correlation of r=－0.316 (p<0.01).

글로벌화된 시장환경과 급속한 기술의 변화는 제품수명주기의 단축과 소비자 기호의 다양화로 이어지 면서 유연성이 강조되고 있다. 기업들은 고용의 양적 유연성 강화를 위해 비정규직수를 늘리는데, 그 결과 로 나타나는 이들의 낮은 공정성 인식, 소극적 태도 및 행위(권순식·김상진, 2005; DeGlier, 2003)는 오히 려 질적 유연성이 떨어뜨린다고 할 수 있겠다. 본 연구는 기업차원에서 질적 유연성 강화의 일환으로 비 정규직 문제해소를 위한 사회적 및 심리적 접근으로 불교 사회윤리(즉, 실천원리)와 공동체주의 기업관 (즉, 이론)에 주목하였으며, 이러한 규범적 틀에서 조직맥락과 비정규직의 일자리 만족, 태도 및 건강의관련성을 가설화하고, 한국노동연구원에서 실시한 15차 노동패널조사 자료를 토대로 분석 및 해석하였다. 검정결과, 첫째 비정규직의 전반적 일자리 만족은 조직몰입에 부정적인 영향을 미치는 것으로 나타났다. 둘째, 비정규직의 전반적 일자리 만족은 생활만족 및 건강상태에 긍정적 영향을 미치는 것으로 분석되었 다. 셋째, 비정규직의 현재 하는 일의 기술(지식)수준적합 또는 예상근로기간은 일자리 만족과 조직몰입 및 생활만족의 관계에 긍정적 영향을 미치는 것으로 검정되었다. 이 분석결과는 불교의 종교적 목표이자 가치에 해당되는 주체적 인격 형성에 영향 미치는 정신적 태도, 즉 조직몰입 강화를 위해서 비정규직 근 로자에게 숙련기술 및 경력개발(HRD) 기회의 제공이 필요하다는 점을 시사한다. 즉, 근로자 참여와 몰입 에 의해 추동되는 공동체주의 조직은 불교 사회윤리에서 강조되는 평등과 화합의 가치에 부합될 뿐만 아니라 혁신활동 및 성과 제고에 유리한 조직관으로서, 현실적 구현을 위해서 고용형태와 무관하게 HRD 기회가 제공되어야만 한다는 것이다. 향후연구에서는 초월적 관료제로서 공동체주의 조직 실현을 위한 HRD 역할과 그 효과에 대해서 다각적인 검토가 필요할 것으로 보인다.

This study was analyzed to provide fundamental data of food safety education way on the recognition, knowledge and purchase attitude of GMO foods. Data was collected from 270 University students in the Gyeong-gi region through a self-administered questionnaire. According to the results of the reliability and factor analysis, the knowledge and purchase attitude of GMO foods showed 0.742 and 0.832 in Cronbach alpha coefficient, 0.791 and 0.831 in KMO. There were significant differences in the recognition and intake possibility and purchase will, safety and absorption to a GMO foods between the specialty person and non-specialist (p<0.05). By the kind of GMO foods it appeared highly by the order corn (70.0%), tomato (67.5%), beans (63.3%) and potato (51.3%). There were significant differences in the general knowledge of GMO foods (p<0.05), whereas no significant differences in question ‘There were no genes in ordinary beans’ by a presence of a specialty (p>0.05). After the purchase attitude difference to the GMO foods was analyzed by a presence of a specialty, I appeared most highly in the question to which I say ‘I think a GMO foods is ethical.’ by a negative question and ‘I think a GMO foods is mass-produced, and it's possible to make a food problem decrease.’ by an affirmative question. Therefore, the purchase attitude of GMO foods showed a significant differences of University students according to their major (p<0.05). Based on this study, it is considered that provision of detailed and continuous education must be accomplished by raising the recognition of GMO foods and its acceptance level, allowing a proper understanding of GMO foods to be conveyed and assisting subjects from receiving the information they desire effectively by various education mediums.

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

This research study aimed to examine the seriousness related to sodium over intakes that is becoming a global issue, evaluate how the recognition of sodium-reduced products and its acceptance can influence the intention of purchasing sodium-reduced products, and generate basic data for establishment of marketing strategy of campaigns such as reducing sodium intake and commercialization of sodium-reduced products. According to the results of the research, the acceptance of sodium-reduced products significantly influenced the purchasing intention of sodium-reduced products, while the attitude towards sodium and recognition of sodium did not significantly influence the purchasing intention of sodium-reduced products. Extension of these research findings to ordinary people and the analysis of main causes that affect the recognition of sodium-reduced products and purchasing intention provide a solid basis for efficient sodium-reduction publicity and development of directions for campaigns.

The purpose of the study is to explore the relationship between user satisfaction of mobile social network game and user preference of co-marketing brand with the game. We propose revised UTAUT model(i.e., mobile game effect model) and explore the influence of user habit with game in the model. Total 129 Korean mobile game users were surveyed. The data were analyzed using structural equation model(SEM). The result show that perceived usefulness and hedonic value influence user satisfaction for mobile social network game. Next, user satisfaction has a positive influence on users' brand preference placed on the game. We also identified the moderating effect of the habit on the relationship between user satisfaction and brand preference. This study provide a deeper understanding of Korean consumers' mobile game behavior and trend.

천연기념물은 역사와 자연적 가치가 있는 자연유산으로 희귀성, 특수성, 역사성 등 학술 가치가 커 자연문화재로 지정 및 보호됐으나 최근에는 삶의 질 향상에 따른 국민의 문화생활에 대한 욕구를 충족시키는 것도 천연기념물 관리의 주요한 임무가 되었다. 이를 위해 내장산국립공원에 소재하고 있는 천연기념물 제91호 내장산 굴거리나무군락과 제153 호 장성 백양사 비자나무 숲을 대상으로 천연기념물의 지속 가능한 보전 및 이용 측면에서 방문객의 천연기념물에 대한 기본적 인식을 살펴보고 천연기념물 인식수준에 따른 자연에 대한 태도 차이를 분석하였다. 내장산국립공원 방문객 240명에 대한 설문조사 분석 결과, 응답자의 절반 이상이 대상지의 천연기념물을 정확히 인식하지 못하는 것으로 나타났으며, 특히 굴거리나무군락의 인지도가 상대적으로 비자나무 숲보다 더 낮았다. 또한, 천연기념물에 대한 인식수준이 높고, 문화재적 가치 수준이 높다고 인식한 집단의 자연에 대한 태도가 그렇지 않은 집단보다 긍정적임을 확인할 수 있었다. 이를 바탕으로 향후 이 지역의 천연기념물 활용방안 수립을 위한 정책시사점을 제안하였다.

In unlimited competitive period changed every time, domestic manufacturing industry feels a crisis between China and Japan, who are leaping to manufacturing strong countries with worldwide manufacturing factories. In this situation, many companies make an effort to learn and introduce Toyota production method drawing innovation of production method and reduction of many costs for high quality, but most of cases were failed. The reason for the failure should be that correct understanding and application of TPS corporate culture were insufficient and job attitude was not considered when applying Toyota production system. Therefore, the purposes of this thesis are to arrange major contents based on relative documents of precedent researchers, conduct a survey for employees of middle and small scaled manufacturers who introduced Toyota production system, analyze changes of enterprises' job attitude by introduction of TPS corporate culture and the effects on company's management results through the various analyses for grasping relationship among TPS corporate culture, job attitude and management results, introduce Toyota production system more effectively and suggest measures to maximize company's long-term management results.

This study was designed to verify the effects of Animal Assisted Therapy program on aggressive children’s school life improvements and social skills. The 2 children chosen for the study under agreements were brothers raised by violent. father and uncaring mother. The children were both having trouble adjusting to school rules and regulations with distracted and aggressive attitudes accompanied by inadequate social skills towards classmates and teachers they associated with. The AAT program was proposed as a form of educational donation and conducted as 14 sessions of 40 minutes for each child as an individual therapy session at the elementary school consultation room, Daejeon, once a week after school hours, with 2 therapy dogs, a cat or birds controlled by 1 therapist. KSD : Kinetic School Drawing, KFD : Kinetic Family Drawing, SCT : Sentence Completion Test were used as the scales to measure the effects of Animal Assisted Therapy on this study. KSD analysis showed the differences between the preliminary and the post tests, which changed from the violent expression to the positive and cooperative behaviors with their associates as well as their participations in the class. KFD also showed dramatic changes from isolation of each family member to gathering and sharing a space among family members despite absence of their mother. SCT: Sentence Completion Test showed their emotions more in detail related to the recent changes in family matters. The realistic achievement of this study was that the family was arranged to go under control of the Ward Office by Family Solution Project, which would insure continuous monitoring and further care. The education and consultation for the fosterers were also to be offered on a regular basis.

최근 우리나라 기업에서 일하는 종업원들도 평생고용 인식의 퇴조와 함께 과거 부정적으로 보아왔던 직장이동에 대해 긍정적인 시각으로 변하고 있다. 한편 국내에 소재한 외국계 기업에서 일하는 종업원들 은 이미 오래전부터 무경계 경력태도를 갖고 직장이동을 긍정적으로 받아 들였다. 이와 같은 경력태도에 주목하여 본 연구는 무경계 경력태도가 직장이동에 미치는 영향을 분석하였다. 이를 위해 한국기업의 종 업원 264명과 한국에 소재한 외국계 기업 종업원 315명을 조사대상으로 두 집단의 무경계 경력태도를 측정하여 비교 분석하고, 무경계 경력태도가 직장이동에 미치는 효과를 살펴보았다. 무경계 경력태도는 무경계 의식과 조직 이동선호 의식의 두 하위요인으로 구분되었고, T-test결과 무경계 의식에 대해 두 집단 간에 차이가 없으나, 이동선호 의식에서는 외국계 기업 종업원이 높은 것으로 확인되었다. 또한 무경계 경력태도와 직장이동의 관계에 대한 분석에서, 무경계 의식은 한국기업과 외국 계 기업의 종업원 집단에서 공히 직장이동에 통계적 유의성이 없는 것으로 파악된 반면, 이동선호 의식은 외국계 기업 및 전체 종업원집단에서 직장이동에 정(+)의 관련이 있음을 확인하였다. 또한 소속 노동시장 이 직장이동에 미치는 효과분석에서는 외국계 기업에 속하는 종업원의 경우에만 통계적으로 높은 유의성 을 보였다. 연구의 결과를 통해 외국계 기업 종업원들의 경우 외부 노동시장이 활성화되어 있고 이들의 이동선호 의식이 직장이동의 예측변수로 작용함을 확인할 수 있었다. 한편 한국기업의 종업원들도 이미 평생고용 의 직장관을 버리고 무경계 경력인식을 강하게 갖고 있음을 확인할 수 있었으나, 내부노동시장에 의존하 는 고용관행과 외부노동시장의 발달이 미흡하여 직장이동의 행위가 현실화되는 데는 제약이 있는 것으로 파악되었다.

This study is to explore the effect of music characteristics (i.e., likeliness and familiarity of music) on the relationship between mood and attitude toward the product in the online shopping mall selling hand-made shoes. A total of 319 consumers participated in experiments with online shopping mall stimuli with a variety of background music. In results, consumer mood positively affected attitude toward the hand-made shoe products in the online shopping mall under background music. A moderating effect of music likeliness was found in the relationship between mood and product attitude, indicating that mood more strongly affected product attitude under more liked music than under less liked music. When consumers are listening to more liked music and are in good mood, they may build their attitudes toward products independently from their mood, whereas they may build positive attitude under good mood versus negative attitudes under bad mood if they are listening to less liked music. A moderating effect of music familiarity was not found in the relationship between mood and product attitude. Based on results, it was confirmed that the S-O-R model could be applied to explain the effect of background music on consumer responses in online shopping malls. Marketers may be able to select and adjust the likeliness and familiarity of background music to better serve consumers in diverse shopping conditions, referring to the study findings.

학생중심의 다양한 탐구활동 수업을 통해 학습자의 학습 태도와 흥미 신장의 변화를 알아보기 위한 본 연구는 문제풀이에만 치중하는 학생들에게 과정을 중요시하게하고 탐구의 즐거움을 느낄 수 있도록 하며, 수학 교과학습에 대한 학생들의 흥미 신장과 자기주도적 학습 태도를 배양할 수 있는 교수·학습 방법을 고안·실천하였다. 실천과제로는 첫째, 2009개정 수학과 교육과정과 교과서의 기본학습내용 분석을 통해, 탐구활동 수업을 위한 준비를 하였으며, 둘째, 중1수학 교과의 단원별 탐구활동 계획을 세우고 자료를 수집 재구성하여 다양한 탐구활동 수업 방법을 구안하였고, 셋째, 재구성한 자료를 교수·학습 활동에 적용하여 학생들의 수학교과에 대한 학습태도와 흥미의 변화를 알아보았다. 이러한 활동 결과 학생들의 수학교과에 대한 태도 변화에서 긍정적으로 대답한 비율이 향상되었으며 이는 수업에 적극적으로 참여하고 학습의욕을 키우며 스스로 학습하는 태도에도 영향을 미치는 것으로 나타났다. 또한, 수학 교과에 대한 긍정적 태도 변화는 수학에 대한 흥미 신장으로 연결되었다고 볼 수 있다.

Successful use of displays in stores arouses consumers' curiosity, and induces them to purchase a product after a visit. Facade is a word meaning an external front wall of a building, and is usually the first point of visual contact for the consumers. The present study is an empirical investigation of external appearance of a clothing store, with a 2×2×2 factorial design of facade, show window, and wall surface material designed for the purpose of the study. Dependent variables were store image variables and attitude toward store. A total of 320 questionnaires from male and female consumers were used for the analysis. Facade type and material had significant main and interaction effects, while show window type had no meaningful effects overall. A facade of irregular design prompted significantly higher levels of perceived ‘elegance’, ‘uniqueness’, and ‘attractiveness’ of the store. Material itself did not have significant influence but did have significant interaction effect with facade design. The interaction effect was found in store attitude as well. In order to create a positive store attitude, a concrete material facade should have an irregular design. Companies owning fashion brands should carefully select facade type and wall surface material in the visual merchandising strategies of a store.